Google AI Overviews
Google puts an AI Overview at the top of more SERPs every month, and Nozzle collects every one that appears for your keywords. Every cited source and every line of the generated text is parsed and stored, so you can see the whole AI Overview landscape for your industry, not just your own citations.
The AI Overview in the film cites seven sources. Nozzle records the Item Rank of each and models the traffic it earns, which for four of the seven is none.
Google answers "basketball weight training" with an AI Overview that cites seven sources, desktop, Sep 1, 2026. The order is the traffic: Nozzle models the source cited first at 510 visits a month, the second at 65, the third at 52, and the four below them at none. Then every keyword that cites a site, with its Item Rank, and who gained and lost citations day by day.
Film · 40 s
Basketball weight training, desktop, Sep 1, 2026. One AI Overview, seven sources: the first is modelled at 510 visits, the second at 65, the third at 52, the other four at none.
Every SERP
AI Overviews parsed on every SERP you already track, at no extra cost
Item Rank
Citation position for every source the AI Overview names
Per device
Desktop and mobile AI Overviews tracked separately, in every locale
Forever
Every AI Overview kept with its SERP, raw HTML included
Why teams use it
01
Analyze which domains are cited the most in AI Overviews across all of your keywords. In this project, Amazon was cited on 555 keywords on Sep 10 after losing 560 over the month, Walmart held near 500, and REI gained 16 to reach 270.
Pick any domains, yours and the ones you compete with, whether or not you track them as brands, and the same view runs per device and per market.
02
See which URLs show up the most in AI Overviews for any domain in your industry. Here, the ten rei.com pages cited most often, out of 371 that have been cited at all. Two category pages lead at 85 and 84 keywords, three expert-advice guides follow, and product pages sit further down.
Switch the Focus from your own domain to a competitor's and the list rebuilds for theirs.
03
Know which groups of keywords surface the most AI Overviews. Group them the way your business is organized, by category, by intent, by market, and the Keyword Groups dashboard counts the keywords in each group whose SERP carries one. In this table, 2,752 camping stove keywords show an AI Overview against 139 for camping utensils.
The first is a fight for citations. The second is a list you can read in an afternoon. The count sizes the work per group, per device, per market.
04
Below, twelve of the 5,251 keywords where an AI Overview cites rei.com, each with its search volume, the page that was cited, and two numbers in the Rank column. The blue number is the AI Overview's Rank on the page. The grey number is Item Rank, REI's position among the sources the AI Overview names, so for "backpacking stove" the guide is the second source named, and for "propane coffee maker" the product page is the eighteenth.
Rank and Item Rank are defined on the SERP Data page. Every row here is also a row in BigQuery, per keyword, per device, per day.
Common workflows
Citations concentrate. A few URLs usually earn most of a site's AI Overview citations while the rest of the site earns virtually none, and the Landing Pages view puts that list in front of you. Those are the pages to protect, and the pattern to write more of, instead of a site-wide guess.
How to analyze AI Overviews, dashboard by dashboardClick Through Rate is modelled per SERP, so when an AI Overview lands above a listing, the listing's Rank moves by one at most while its Click Through Rate and Estimated Traffic fall by far more. The drop is measured on the SERP where it happened, not inferred from a generic curve.
How Nozzle calculates CTRHealth, finance, and other your-money-or-your-life SERPs carry AI Overviews on a large share of queries, and the sources they cite change often. Tracking the citations daily is how a team knows when it was dropped, and who took its place.
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A brand in Nozzle is every digital asset you have that can rank, from the domain to a merchant name in a product pack. Competitors are defined the same way.
Every competitor is already on the SERPs Nozzle records for you, so Share of Voice compares all of them at no extra cost, including the ones you have not named.
Set the tracking cadence per keyword set, hourly to yearly, so the bill follows priority instead of list size.
Nozzle stores every SERP it collects. Nozzle Vision overlays the metrics on each result, and Compare History puts two dates side by side.
Ready to explore
Every AI Overview on a SERP Nozzle collects is parsed into its citations, with Item Rank, and kept forever. Start a free trial with no credit card and see the AI Overviews on your own keywords. Answer-engine tracking across ChatGPT, Gemini, and Perplexity is on the roadmap.