Nozzle Research
What the SERPs we collect every day show.
Data studies built from the SERPs Nozzle collects for its customers: what Google changed, how often, for whom, and how to tell it apart from a real ranking change. Every study links the data behind its charts.
StudyOctober 22, 2026
Google Plays Dumb
Google is playing dumb with rank trackers, answering one word of the query: on and off since March, up to two fifths of SERPs in September. 248M SERPs judged.
Read the studyData through October 21, 2026
StudyOctober 10, 2026
Poisoned Google SERPs
Since September 2026, Google has been poisoning the SERPs it serves rank trackers, swapping out the results. 30 million SERPs judged keyword by keyword.
Read the studyData through October 21, 2026