What Counts As You
Most rank trackers know you as one domain. Nozzle knows you as a brand: every digital asset that carries your name in Google, counted as one, and every competitor defined the same way.
Report on your whole footprint in Google instead of just your website's share of it.
One "camping cookware" results page, seen twice. A domain rank tracker finds one listing. Nozzle finds the brand all over the page: a category page, two product cards with no URL, a video and a social profile. Fourteen properties make one brand, and the product listings alone are 2,558 keywords and 16,535 estimated visits a domain tracker cannot see. Competitors are defined the same way, and one added today arrives with its history.
Film · 40 s
A domain tracker sees one listing. Nozzle sees the whole brand, down to product cards that carry no URL.
Unlimited
Brands and competitors, at no extra cost
Any digital asset
Profiles, videos, storefronts, and product listings, not just pages
Backfilled
Add a property and the data fills in as if you had always tracked it
No URL needed
Product results and local listings count too
Why teams use it
01
A brand can be made up of any of the following digital assets:
02
Some results carry no URL and are invisible to rank trackers that only look at domains.
03
Every competitor's domains, storefronts, channels, and merchant name are already in the SERPs Nozzle has stored for you.
Adding one costs nothing, there is no cap on how many, and the data fills in from the first day you tracked the keyword.
It is also what makes a fair comparison possible. An enterprise brand may want to compare a specific subfolder to a matching subfolder on each main competitor's site. The project compares the right section of every site for the right bucket of keywords, instead of one whole domain against another.
04
By default every dashboard reports on the whole brand, all of its properties combined. Narrow it to one property and the same dashboard reports on that asset alone: one subfolder, one social profile, one YouTube channel.
Below, the Keywords table for one brand, then for its Facebook page alone. The Top URL column flips from the site to facebook.com, and the ranks are the page's own.
Common workflows
Import the videos on your channel and each one becomes a property with its own rank, traffic, and history. Keep them in a brand that holds nothing else and a team working on video presence in Google gets a report about the videos, not about a domain that outranks them.
What Nozzle parses from a video resultPaste in the URLs of the articles that mention you and the coverage you earned reports beside the pages you own. Guest posts, press placements, and the review sites that rank for your name all become properties you can watch as a group.
How to bulk upload URLs as brand propertiesA Google Business Profile per location is a property per location, so a brand with hundreds of them reports as one footprint and still breaks down to a single city when someone asks.
See the Multi-Location solutionExplore more
Which of your keywords show a Google AI Overview, every source it cites and in what order, and your share of those citations, on every SERP Nozzle already collects.
Every competitor is already on the SERPs Nozzle records for you, so Share of Voice compares all of them at no extra cost, including the ones you have not named.
Set the tracking cadence per keyword set, hourly to yearly, so the bill follows priority instead of list size.
Nozzle stores every SERP it collects. Nozzle Vision overlays the metrics on each result, and Compare History puts two dates side by side.
Ready to explore
Set up your brand and Nozzle matches it against every SERP it has stored for you, so what you analyze is your whole footprint in Google rather than one domain's slice of it. Start a 14-day trial with no credit card and add your first brand.