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Stored SERPs

See the exact SERP behind every number you report.

Nozzle records the entire SERP, parses 630 fields from every result, and keeps the raw HTML forever. Nozzle Vision re-renders any stored SERP the way a searcher saw it and overlays the metrics on each result. Compare History puts two dates side by side. When a metric changes, open the SERP from that day and see what changed on the page.

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A results page where each result has only a rank. With Nozzle Vision on, every result carries the fields for its type: a product its price, rating, reviews and merchant; a video its source, account, duration and upload date; a local listing its distance, hours, rating and buttons. Every field is stored with the SERP, 630 in all.

Film · 40 s

Every result has a rank. Nozzle Vision shows the fields each type of result carries, and stores every one with the SERP.

Every SERP

Stored and re-rendered exactly as it was collected

Forever

Any date you have tracked is still there to open

6 metrics

On every result by default, plus any field you track

Side by side

Compare History lines up any dates you choose

Why teams use it

What Nozzle Vision puts on the page.

01

Read the fields on the result itself

Turn Nozzle Vision on and each result carries a label of its own fields. Six metrics show by default, and you can swap in any field Nozzle parses for that kind of result. Below, a product-pack item carries its price, rating, review count, and merchant. A video result carries its source, account, duration, and upload date. A local listing carries its distance, hours, rating, and whether the card has a website button and click to call. The fields change with the result type, and every one of them is stored with the SERP.

What Nozzle parses from every result
Three Google results with Nozzle Vision on, each carrying a label of the fields Nozzle parsed for its type. A Sea to Summit camp cutlery set in a product pack, rank 4 and item rank 6, shows Price 5, Rating 4.8, Review Count 424, and Merchant Name Sea to Summit. A YouTube video at rank 2 shows Source YouTube, Account Lonewolf 902, Duration 2,032, and Upload Date 2025-12-22. A Go Store It Self Storage listing at rank 1 in a local pack shows Distance 1.3 mi, Hours of Operation Closed Opens 6 AM, Rating 4.6, Review Count 286, and check marks for Has Website Button and Has Click to Call.

02

Put two dates side by side with Compare History

Click Compare History and the previous stored SERP appears beside the current one, with a page map for each date at its left. Filter the overlay to one brand and every other box disappears, so the listing you care about is the only thing labeled on both dates. Below, REI holds rank 3 on both days. Between them a row of sponsored products and an AI Overview arrived above it, and the listing slid from above the fold to below it without its rank moving.

Everything about AI Overviews on your queries
Two Google results pages for “best camping eating utensils” side by side, dated Aug 16 and Aug 22, 2026, each with Nozzle Vision filtered to REI and a page map at its left. On Aug 16 the REI listing at rank 3 sits at 598 pixels from top, above the fold line. On Aug 22 a row of sponsored products and an AI Overview have arrived above it, and the same listing, still at rank 3, sits at 1,224 pixels, below the fold line.
MetricAug 16, 2026Aug 22, 2026
Rank33
Pixels From Top5981,224
Above the Fold %10.3%0.0%
Click Through Rate7.62%2.09%

03

Color who owns the SERP

Every brand you track carries its own color, and Nozzle Vision paints each result that brand holds, product-pack items and organic listings alike. In this SERP, five brands share the top of one page and nothing is left grey. Each label carries Rank, Item Rank, and Estimated Traffic. The dashes on the lower pack are the model being honest, since at 320 searches a month a fifth slot below the fold is expected to earn nothing.

Track every property that represents the brand
Google results for “camping cutlery” with every tracked brand outlined in its own color. In the “In stores nearby” pack, two Walmart items are blue, a Nordstrom Rack item is pink, a REI item is forest green, and a Dick’s Sporting Goods item is lime. The Sea to Summit organic listing at rank 2 is orange and the REI organic listing at rank 3 is forest green. A second pack alternates Walmart blue and REI green. Each result carries a small label with Rank, Item Rank, and Estimated Traffic.

Common workflows

Where the stored SERP settles the argument.

Explain a drop that rank never showed

A listing holds rank 3 while Pixels From Top climbs and Estimated Traffic falls. Open the two dates in Compare History and the ad or AI Overview that landed above it is right there on the page. Nothing to reconstruct and nothing to take on faith.

What Pixels From Top and Above the Fold % measure

Check a figure before it goes in a deck

Teams building dashboards in Looker Studio, Power BI, or Tableau alongside the Nozzle UI open the stored SERP to see how each result was classified and confirm a number against the real page.

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AI Overviews

Which of your keywords show a Google AI Overview, every source it cites and in what order, and your share of those citations, on every SERP Nozzle already collects.

Brand Tracking

A brand in Nozzle is every digital asset you have that can rank, from the domain to a merchant name in a product pack. Competitors are defined the same way.

Competitive Analysis

Every competitor is already on the SERPs Nozzle records for you, so Share of Voice compares all of them at no extra cost, including the ones you have not named.

Flexible Scheduling

Set the tracking cadence per keyword set, hourly to yearly, so the bill follows priority instead of list size.

Ready to explore

Stop describing the SERP. Show it.

Every SERP Nozzle collects can be opened again in Nozzle Vision. Start a 14-day trial with no credit card and put your first stored SERP next to your latest.

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