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Practical notes on SERP and AI visibility.

SERP monitoring, AI visibility, and competitive search intelligence from the Nozzle team.

One PAA Report To Rule Them All
Content Marketing

One PAA Report To Rule Them All

There are PAA tools that spit out some useful info…and then there is the PAA report worthy of Mordor.

October 16, 20241 min read
Monitoring AI Overviews in Nozzle
SEO

Monitoring AI Overviews in Nozzle

Love ’em or hate ’em, AI Overviews appear to be here to stay and are changing the SERP landscape considerably.

October 16, 20242 min read
E-Commerce SERPs: Product Results and Merchant Analysis
Keyword Rank Tracking Tool

E-Commerce SERPs: Product Results and Merchant Analysis

Google SERPs for e-commerce search results more and more resemble website category pages. Over the last couple years, the addition of Product packs (product grids), search...

October 16, 20242 min read
How to Optimize for Google Perspectives for SEO
SEO

How to Optimize for Google Perspectives for SEO

Introduced in June 2023, Google Perspectives is a go-to source for insightful perspectives online, revolutionizing both branded and non-branded searches. By highlighting...

July 9, 20244 min read
New SERP Feature: Shop deals Analysis
SERP Features

New SERP Feature: Shop deals Analysis

The Shop deals button leads you to a page filled with discounts on “apparel, electronics, and more”. I found three different types of Shop deals banners showing up in the SERPs....

April 19, 20243 min read
How Often Does Google Update Its Algorithm
SEO

How Often Does Google Update Its Algorithm

SEO’s have always been interested in how many Google updates are rolling out each year. In 2019, Dr. Pete compiled this blog post that showed us how many updates had happened...

January 2, 20241 min read
The Best SERPWoo Alternative
Analytics

The Best SERPWoo Alternative

For all of the SerpWoo customers who will miss their reputation management tracking tool, we’d like to offer Nozzle as a worthy alternative.

September 27, 20232 min read
What is local rank tracking?
Local SEO

What is local rank tracking?

Whenever you conduct a Google search, Google uses your location to provide you with the most personalized and applicable search results possible. Depending on your search term,...

September 7, 20234 min read
Nozzle’s Clustering Tool Demo at SMX Advanced
Clustering Tool

Nozzle’s Clustering Tool Demo at SMX Advanced

“At the core, what clustering is doing is helping us to understand what Google thinks about your SERPs. If the same URLs are ranking across multiple SERPs and multiple keywords,...

July 17, 20232 min read