You need to spend the time to create in-depth personas for the people who will be buying from you.
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About Ty Kilgore
Ty Kilgore has successfully executed digital marketing for over 150 major sites in over 40 industries including companies like Verizon, Pingdom, Frontier, Dell, Mary Kay, McGraw Hill, CityPas, and ZAGG. He is the founder of Everything Digital Marketing and he loves college football. Roll Tide!