Smart SEOs are Switching
from STAT to Nozzle
Trusted by many companies
SEOs are Switching from STAT to Nozzle
Why are enterprise SEOs choosing Nozzle over STAT?
Quality Data You Can Trust From Day 1
Nobody collects more SERP data than Nozzle, and nobody has tighter quality controls about how that data is created. We also keep the raw data forever, so you don’t have to worry about it disappearing.
Full SERP Data Including Pixels From Top
Nozzle tracks 800+ data fields from every SERP and was the first to market with pixel measurements in 2014, and continues to lead while STAT has stagnated, still not providing pixel metrics 10 years later.
Your Data, Your Data Warehouse
Nozzle provides open access to BigQuery out of the box, while STAT charges extra to export data and SERP HTML. We also provide custom exports to your internal data warehouses.
Advanced SERP Monitoring
Know Every Pixel on the SERP
Nozzle tracks every pixel in the SERP so you know everything that Google knows about how your website appears in search results, STAT does not have any pixel tracking ability.
Analyze All SERP Data
Build reports and filter your data to create reporting on any singular metric from your SERP data, all SERP features are stored as distinct data points in our database.
Unparalleled Scheduling Flexibility
On-Demand Tracking
Nozzle supports on-demand (as frequent as you need it up to every 5 minutes) tracking schedules, providing more flexibility compared to STAT’s limited daily only options.
Customized Scheduling
Closely monitor your most important keywords daily, hourly or even every 5 minutes, but keep an eye on thousands more keywords by scheduling them weekly or monthly without breaking the bank.
Better Competitive Analysis
Unlimited Competitor Tracking
Nozzle allows tracking of unlimited competitors without additional costs, we only charge for SERPs monitored, whereas STAT charges individually for each competitor tracked.
Track Brands Not Just Domains
Instead of just tracking individual competitor domains, tracking brands makes it easy to monitor any competitor’s every move. You can do this by brand, property or even URL to get aggregated or detailed comparisons as needed.
Advanced Data Integrations
Direct Database Access and BigQuery Integration
Nozzle provides direct database access and integrates with BigQuery, facilitating advanced data analysis. STAT does not offer these features.
Data Pipeline Straight Into Your Data Warehouse
Send your Nozzle data directly into your data warehouse, let Nozzle take care of the data heavy lifting so you can focus on analysis and insights, not on wrangling engineering resources.
Pricing and Billing
SERPs vs Keywords
STAT charges per keyword pulled with no flexibility. Nozzle only bills by SERP collected. This flexibility allows you to not be stingy with the number of keywords you can track.
Pricing by SERP
Nozzle charges per SERP collected, so you can be much more flexible with allocating your usage:
- 100 keywords on 2 devices pulled daily = 6,000 SERPs
- 6,000 keywords on 1 device pulled monthly = 6,000 SERPs
See the feature-by-feature breakdown
STAT vs Nozzle Features Comparison
| Nozzle | STAT | |
|---|---|---|
| Scheduling | Hourly, Daily, Weekly, Monthly, Custom | Daily only |
| Unlimited Configurability | Setup tracking that works for you across subdomains, full domains, and/or subfolders, mix and match to find the right fit | Limited configuration ability |
| Competitors | Unlimited competitors included by default Backfill historical data, even for new competitors |
Pay per competitor No historical data backfill |
| Track 3rd Party Website Rankings | Monitor how all of your digital assets appear in Google search in addition to your website Your brand can include YouTube videos, Amazon product pages, Reddit posts, etc |
None, track your website only |
| Full HTML Retention | Forever | 31 days only |
| Share of Voice History | Forever | 1 year |
| Pixel Rank Tracking | Pixels from Top Above the Fold % SERP % |
None |
| Topic Clustering | SERP clustering at no extra cost | None |
| Search Volume | Local + Country included | At country level only |
| API | Full access to API by default | Data APIs cost extra |
| Duplicate Keywords | No extra charge | Additional fees apply |
| Data Warehousing | BigQuery access included for free Custom exports included for free |
Restricted exports included. Full SERP exports have a cost and are not available historically. |
|
Track All Unique SERP Features (how to quantify better data?) |
800+ SERP features tracked, more added regularly | Around 52 SERP features tracked |
| Data Freshness | Within 30 minutes of adding new keywords | Wait 24 hours for the first SERP |
| Export Functionality | Export ranking data from any date or date range selected | Export only snapshot of time from exact moment you are running the export |
| On-Demand SERPs | Anytime | None |
| Reliability | Nozzle is very stable BigQuery SLA >= 99.99% |
Repeated and regular outages |
Nozzle vs STAT on G2.com
111 Nozzle Reviews
4.6 out of 5
19 STAT Search Analytics Reviews
4.3 out of 5
Why G2 Reviewers Prefer Using Nozzle Over Stat:
Reviewers felt that Nozzle meets the needs of their business better than STAT Search Analytics.
When comparing the quality of ongoing product support, reviewers felt that Nozzle is the preferred option.
For feature updates and roadmaps, our reviewers preferred the direction of Nozzle over STAT Search Analytics.
Switching from STAT to Nozzle
is as easy as 1-2-3
White Glove Migration
Maintain Full Data Continuity:
- Give us your STAT API key so we can access your STAT data.
- We will provide a white glove import of your configuration into Nozzle.
- We’ll work with you to figure out how much historical data you want to bring from STAT into Nozzle.
Keep Your Existing Reports:
- Upload a copy of your existing STAT data file they transfer to you.
- We will set up a matching data export so you don’t have to fix/change your data pipelines.
- You can adopt new Nozzle fields and data into your reporting that don’t exist in your current STAT data exports entirely on your own pace and timeline.
Full API Matching:
- If you rely on the STAT API, we can enable endpoints that will function identically to STAT to minimize any disruptions or discrepancies in data during your transition.
- All you need to do is change your API endpoints, and we will 1 to 1 match your existing STAT request/response format, to make your transition seamless.
- You will still get more data than you do today.
Apply for a Buyout of your STAT Contract
Frequently Asked Questions
What is a Project called in Nozzle?
We call them Projects too. In Nozzle, if you have duplicate keywords in several Projects, we don’t double bill you for them.
What is the equivalent of a Site in Nozzle?
A site in STAT is a Brand in Nozzle. In a Brand, though, you can track all of your digital assets not just a domain.
What is the equivalent of a Data View in Nozzle?
This translates to Nozzle in a couple different ways depending on what you are trying to accomplish. If you are wanting to see the view of a few tags combined together, you would create a parent keyword group in Nozzle. If you want to see how all the tags are doing compared to each other, in Nozzle, you would go to the By Keyword Group dashboard and select the keyword groups you want to analyze.
Does Nozzle have tags and dynamic tags like STAT?
In Nozzle, tags are Keyword Groups and dynamic tags are Segments. Additionally, when you create a new Keyword Group or Segment, the data backfills back to the first date you start tracking your keywords.
You can’t afford to miss out on Nozzle
An SEO rank tracker with no minimum spend, no sales hoops to jump through, flexible scheduling, comprehensive SERP data, and everything you need right out of the box.