Driving traffic to your website can be an overwhelming task, but it is a crucial part of every digital business. Without it, your website won’t be able to sell products, generate leads, or even provide information to your audience.
Two of the most effective ways to drive traffic to your website are email marketing and search engine optimization (SEO). But how can you implement them in your marketing plan?
In this article, we will dive deeper into how these two strategies can work together to help you drive more traffic to your website and ways you can incorporate them into your marketing strategy.
Why Email Marketing is Critical for Website Traffic
Email marketing is a marketing channel that can potentially give you an ROI of $42 for every $1 spent, making it the favorite strategy for many marketers. With the right strategy and consistency, you can use email campaigns to reach your target audience, build brand awareness, and increase your website’s traffic and conversions.
Why choose email marketing to drive website traffic? The number of global email users in 2020 was a surprising 4 billion, and this number is predicted to reach 4.6 billion within the next five years. This means that half the world’s population has access to emails, and it is a great opportunity for marketers to use it for driving users to their websites and ultimately increase website traffic.
It’s about more than just numbers, though. An effective email campaign allows you to build a direct relationship with your audience.
When someone subscribes to your email list, they indicate that they are interested in your business and want to hear more from you. By sending regular emails to your subscribers, you can keep them engaged with your brand and drive more traffic to your website.
In short, there is a lot of potential for driving truly interested customers to your website with email marketing.
How to use email marketing to boost website traffic
Email marketing has a lot of potential to traffic to your website. You can do more than just use it to communicate personally with your customers and start building brand awareness and loyalty. The question is how to get started with it.
You can boost your website traffic using email marketing with these steps:
Build a Subscriber List
Before you can start sending promotional emails, you need to have people or subscribers to send them to. Build a list of subscribers by offering lead magnets such as e-books or discount codes in exchange for their email addresses. This helps retain existing subscribers and attract new ones. So, building a solid subscriber list should be your first priority!
Segment Your List
Not all subscribers are the same, so it’s important to segment your list based on their interests and behavior. You can segment your email list based on factors such as demographics, interests, and behavior, and then send targeted emails that are more likely to resonate with different segments of users.
This can help you drive more traffic to your website by sending relevant messages that encourage your subscribers to take action. The more relevant your emails are for your audience, the higher your open rate will be.
Use Eye-Catching Subject Lines
Subject lines are very crucial because it is the first thing your subscribers see, so it’s important to make them attention-grabbing and appealing. Use action words and urgency to encourage subscribers to open your email. Users opening your emails are the first priority and getting them to reach your website is the second, so it is important to work on your subject lines.
Nobody likes receiving spammy emails that are purely promotional. Create emails that provide value to your subscribers by offering useful information, tips, or advice related to your industry or niche.
When you provide value to your subscribers, they are more likely to open your emails and engage with them.
Include a Call-to-Action (CTA)
CTAs are super important and they must be clear and encourage the subscribers to take action. This can include clicking through to your website, purchasing a product, scanning a QR code, or signing up for a free trial. So, make sure to include CTA in your email.
How SEO Can Drive Traffic to Your Website
Search engine optimization is the practice of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. When you optimize your website for SEO, you can increase its visibility and drive more organic traffic.
Here are some tips on how to use SEO to drive more traffic:
Before you can optimize your website for SEO, you need to identify the keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner or SEMrush to find relevant keywords and phrases. By including these terms in your content, you can improve your visibility in search results and attract more traffic.
On-page optimization involves improving the content on your website based on the keywords you’ve identified. This process includes optimizing page titles, headings, meta descriptions, and content for relevant keywords. Make sure to create user-friendly content and optimize images as well while you work on the keywords
Technical SEO involves revamping the nuts and bolts of your website, such as page speed, mobile-friendliness, and site architecture. This can help improve the user experience and make it easier for search engines to crawl and index your website. This will help users stay and engage with your website for a longer time.
Backlinks are links from other websites that point to your site. They are an important ranking factor in Google’s algorithm, so it’s important to get high-quality links from reputable websites. This involves getting other websites to link to your website, which can help to improve your website’s authority and visibility in search results.
One way to build links is to create high-quality content that other websites will want to link to. You can also reach out to prospects to build links.
Creating high-quality, engaging content is an important part of SEO. When you have valuable content to offer to your audience, they will more likely want to come back some day.
Creating valuable content that resonates with your target audience can attract more visitors to your site and build brand awareness. So, sending out valuable and relevant content should also be your top priority.
Ways you can use email marketing to boost your SEO efforts
Email marketing and SEO can work together to create a powerful marketing strategy that can help drive more traffic to your website. Here are some amazing ways you can use email marketing to support your SEO efforts:
Send newsletters that include links to your website content
Links to your website content in your email newsletters can encourage your subscribers to visit and engage with your content. This can help to improve your website’s visibility in search results by driving more traffic to your website and help create a close relationship with subscribers.
Use email to promote your content
When you create new content for your website, such as blog posts or infographics, you can use email marketing to promote it to your subscribers.
Simply send an email that features your new content and includes a link to that site on your page, and you can encourage your subscribers to check it out. This can help to improve your website’s visibility in search results by driving more traffic to your website and increasing your website’s authority and engagement.
Similarly, it can also help you advertise your product or service.
Send personalized emails to segmented groups of users
Instead of sending bulk emails, you can start segmenting your email list based on user behavior, such as page views or clicks, and create targeted email campaigns that are more likely to resonate with each segment.
For example, you could send a targeted email campaign to subscribers who have visited a specific product page on your website, encouraging them to make a purchase. This way, you can improve your conversion rates and drive more traffic to your website.
Include social sharing buttons in your emails
People love to share valuable content on social media. You can include social sharing buttons in your emails to encourage your subscribers to share your content on their social media.
This can help traffic to your website while building brand awareness. So, don’t forget to include social sharing buttons whenever you send an email!
Make your emails engaging
Engaging emails include interactive forms, chats, and videos that allow the user to save time and get things done in real-time. So no more leaving things for later! With this, you could build up website traffic while getting more conversions.
Email marketing and SEO are two highly effective marketing strategies that can work together to help you drive more traffic to your website. When you use email marketing to promote your website content, segment your email list based on user behavior, and optimize your email content for search, you can achieve your marketing goals with better website optimization and more traffic.
A solid SEO and email marketing plan can get more website traffic and conversions when you commit to a consistent and proven strategy.