The 12 Years of Google Updates Christmas Song

We decided to join in on the fun of this time of year and make an SEO christmas song.

We came up with “The 12 Years of Google Updates” which is sung to the tune of the popular (and slightly annoying, I might add) 12 Days of Christmas.

Some Nozzlers were reluctant to participate but in the end everyone did great and we had a lot of fun putting it together. We did practice singing several times to work out some bugs but we decided to only do one video take to keep it a little bit more raw.

Enjoy!

Lyrics:

For the last 12 years of updates, Google gave to us, {2008} – Google Suggest {2009} – Rel Canonical Tags and Vince {2010} – May Day and Caffeine Rollout {2011} – Hordes and hordes of Pandas {2012} – Penguins with more Pandas {2013} – Hummingbird, Penguins and Pandas {2014} – SSL is a ranking factor–and another Penguin and some Pandas {2015} – Mobilegeddon and Rank Brain (with a sign adding “And the last of the Pandas”) {2016} – Penguin 4.0 {2017} – Fred {2018} – A Broad Core Algo update (with a sign stating “boring”) {2019} – And a BERT… for everyone

I’m realizing now that the lyrics for 2018 would have been better as “Core Updates Unnamed” since there were a handful of them.

Quick Algo History Lesson:

As all SEOs know, Google updates their algorithm hundreds, even thousands of times a year. In 2023, for example, Google said it made more than 4,000 improvements to Search.

In May, 2019, Dr. Pete from Moz, wrote in depth about how often Google updates its algorithm. It’s interesting to see the increase in changes over the last decade.

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