Here’s one feature you don’t want to miss!
With Nozzle, you can view the full Google SERP HTML for any single keyword.
But that’s not all! You can compare the HTML from several dates to get a visual idea of how the SERPs have changed over time. This can be an extremely useful tool for identifying changes in the SERPs over time, such as the placement of PAA boxes, the content of featured material, the text in the descriptions, the quantity of results, and more.
Using this visual comparison in conjunction with the ranking data that Nozzle provides above it gives you the resources to make the most of your rank tracking.
To use this feature, select the Single Keyword mode under Explore, then pick your keyword. Scroll down to the SERP HTML section.
You can compare as many windows as you like using the Compare button, although 5 or fewer is the best for maximum functionality. Using the Zoom bar, drop down list, and Fit to Screen button above the SERP HTML, as well as the horizontal scroll bars at the bottom of the page, you can adjust your view of the SERP HTML to fit your needs. Use the date drop down lists to select the dates you want to compare.
You can click on the links in the HTML directly to view their corresponding web pages within our software. This is valuable if you want to look at several different web pages at the same time and compare their content to inform your onsite optimization strategy--all in one place!
Being able to view the SERPs for multiple dates side by side can also be helpful for reports and presentations, especially for reputation management campaigns. Just pull up your SERPs from the applicable dates in our tool to show your clients how effective your campaign has been in lowering the negative results. This visual representation will be more powerful than just a list of ranking changes for each result.
Welcome to functionality!
An avid learner and hiking enthusiast with more than the average appetite for cheesecake, Ian indulges in digital marketing, ancient languages, and 3D design.