Nozzle
In addition to their list of webpage links, the SERPs are full of important features like People Also Ask boxes, knowledge panels, featured snippets, video and image packs, and FAQ schema. And optimizing for these features is becoming more and more important for boosting traffic to your website.
Nozzle is a SERP monitoring tool that provides you with all the data you need on every SERP feature. With info such as pixels from top, clickthrough rate, percent above the fold, and search volume, Nozzle is one of the best tools for tracking the SERPs. Plus, Nozzle features like side-by-side SERP HTML comparison and Nozzle Vision give you access to it all in the most useful ways.
Check out the posts below to see how to take advantage of all the SERP features with our Google SERP tracker.
What Changed Starting January 15th, 2025 Google began forcing anyone or anything trying to access a Google search results page to turn on JavaScript. Here is a comparison showing a Google search results page for desktop Chrome users with (left) and without (right) javascript rendering enabled: Nozzle was the first rank tracker to publicly discuss the […]
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Analyze PAA Data At Scale There are PAA tools that spit out some useful info…and then there is the PAA report worthy of Mordor. With this new PAA Report, you can: Here is a walkthrough video of this PAA Report on Looker Studio: Here is a PAA Report example you can interact with: https://lookerstudio.google.com/u/0/reporting/5dfa05a5-4527-491e-9d40-122b72f4f7b4/page/p_gfuejdk4jd
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Love ’em or hate ’em, AI Overviews appear to be here to stay and are changing the SERP landscape considerably. Not only do they take up a lot of prime real estate right at the top of the SERP but they are interactive and can steal clicks away from other results. So it’s only natural […]
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Google SERPs for e-commerce search results more and more resemble website category pages. Over the last couple years, the addition of Product packs (product grids), search filters in the left sidebar, search refinement pills at the top, Buying Guide dropdowns, and Things To Know dropdowns, e-commerce SERPs have never been more richly packed. Chris Long […]
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Google appears to have all but eliminated any instances of the People Also Ask boxes on desktop SERPs where the settings have been set to show more than 10 results per page. This began on October 11th.
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Why do we track search engine rankings so closely and in such detail? Every company and agency will have a different spin on this answer, of course, but in general it is because effective keyword monitoring will help you see exactly where your SEO efforts have delivered results and where you might need to refocus […]
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Social media results do appear in organic Google search results. But are they worth optimizing for? See the data yourself.
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We analyzed about 2.4 million Google SERPs to see how often various SERP features like Featured Snippets and PAA displayed, and where they ranked.
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To help you identify and analyze which titles Google is changing, here is an overview of how to export this information from Nozzle and convert it to a pivot chart on your excel spreadsheet.
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