Nozzle lets you track more than just webpage links, featured snippets, and People Also Ask questions in the SERPs--you can also monitor which videos are doing the best among the other organic listings.
After discovering the highest ranking videos, you can analyze them and use similar tactics in your videos to overtake your competitors in Google’s video results. And the importance of video in digital marketing just keeps growing, so it’s important to get ahead now.
Finding Domains with Ranking Videos
To examine videos result owners, all you need to do is visit the Competitive Share of Voice dashboard in Nozzle, select Domains in the drop down, and apply the “Result > Video > Is Video | is | True” filter. Select the Keywords tab and sort by Keywords. You can also sort by device, keyword group, and more. This will pull up a list of all the domains that have video results for your keywords. The images below show the domains with video results on desktop for my How to Cook keyword group.
As you can see in the table above under Keywords, YouTube has 2.2k video results for my keywords. Since it’s such an outlier, it can be helpful to filter out YouTube, and sometimes Facebook, results using the “Result > Url > Domain | != | (example.com)” filter.
Now you can see much more detail in the bar chart. Notice how grokker.com has 6 video results for my keywords: 1 in the 7-10 rank range, 4 in 11-15, and 1 in 21-50. As you can see from the light blue in the bar chart, foodnetwork.com is the only one with a video ranking in the top 3. Allrecipes.com has the most videos that rank for my keywords.
Discovering Video Rank and More
If you click on one of the domains in the table (I prefer to right click and open in a new tab), you will be taken to a performance overview for that domain. Make sure your original filters (video result, device, keyword group, etc.) are applied, then scroll down to the table to see what keywords that domain has video results for, along with the video’s URL. I clicked on grokker.com, and you can see the 6 keywords for which they have ranking videos. Plus, you can see their exact rank, along with other useful data.
Using the drop down on the original dashboard, you can also choose to directly view the URLs or brands, rather than the domains, that have video results in the same way.
Generating a Keyword List
You can also get a list of all your keywords that serve up video results in the SERPs. To do this, visit the Explore by Keyword dashboard and apply your desired filters (video result, device, keyword group, YouTube filter, etc.). Scroll down to the data table to see the keywords and their ranking video URLs, plus other useful ranking information.
An avid learner and hiking enthusiast with more than the average appetite for cheesecake, Ian indulges in digital marketing, ancient languages, and 3D design.