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Boyd Norwood

About Boyd Norwood

Boyd Norwood has been doing SEO and digital marketing since 2004. He loves playing ping pong, basketball, tennis, hiking, and doing puzzles.

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One PAA Report To Rule Them All

Boyd Norwood · October 16, 2024 ·

Analyze PAA Data At Scale There are PAA tools that spit out some useful info…and then there is the PAA report worthy of Mordor. With this new PAA Report, you can: Here is a walkthrough video of this PAA Report on Looker Studio: Here is a PAA Report example you can interact with: https://lookerstudio.google.com/u/0/reporting/5dfa05a5-4527-491e-9d40-122b72f4f7b4/page/p_gfuejdk4jd

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Post expanded AI Overview

Monitoring AI Overviews in Nozzle

Boyd Norwood · October 16, 2024 ·

Love ’em or hate ’em, AI Overviews appear to be here to stay and are changing the SERP landscape considerably. Not only do they take up a lot of prime real estate right at the top of the SERP but they are interactive and can steal clicks away from other results. So it’s only natural […]

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SERP Product Analysis Historical View

E-Commerce SERPs: Product Results and Merchant Analysis

Boyd Norwood · October 16, 2024 ·

Google SERPs for e-commerce search results more and more resemble website category pages. Over the last couple years, the addition of Product packs (product grids), search filters in the left sidebar, search refinement pills at the top, Buying Guide dropdowns, and Things To Know dropdowns, e-commerce SERPs have never been more richly packed. Chris Long […]

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New SERP Feature: Shop deals Analysis

Boyd Norwood · April 19, 2024 ·

What is the new Shop deals feature? How often is it appearing? We analyzed 60,000 e-commerce related SERPs to give you a detailed analysis.

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Yearly Google Updates Bar Graph 1 1

How Often Does Google Update Its Algorithm

Boyd Norwood · January 2, 2024 ·

SEO’s have always been interested in how many Google updates are rolling out each year. In 2019, Dr. Pete compiled this blog post that showed us how many updates had happened since 2009. We are going to add to that and give you the last several years in addition to Dr. Pete’s work. Because of […]

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reputation management

The Best SERPWoo Alternative

Boyd Norwood · September 27, 2023 ·

Use Nozzle as a reputation management tracking tool.

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PAA Boxes

People Also Ask Appearances on Desktop Decline Dramatically

Boyd Norwood · October 28, 2022 ·

Google appears to have all but eliminated any instances of the People Also Ask boxes on desktop SERPs where the settings have been set to show more than 10 results per page. This began on October 11th.

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Calculate How Many of Your Title Tags Google Is Actually Using in the SERPs

Boyd Norwood · June 10, 2022 ·

To help you identify and analyze which titles Google is changing, here is an overview of how to export this information from Nozzle and convert it to a pivot chart on your excel spreadsheet.

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Have Fun And Be Creative With robots.txt

Boyd Norwood · August 23, 2021 ·

You know that person who is always funny and seems to have an endless repertoire of clever things to say? Every company has them, maybe you’re that person in your company and you let it seep through to your work, benefiting your company. We are highlighting a few of those companies whose employees brought out their humor, creativity and wit in a usually boring place, their robot.txt files. Who but the SEO nerds would even look for these?

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