In layman's terms, Local SEO is the practice of increasing the search visibility of your businesses in local search results on Google. Local SEO techniques are most beneficial for businesses that have a physical location or serve a geographic area. By using the local SEO technique, businesses can drive more people towards brick-and-mortar stores. This article will help you with ten actionable local SEO tips and tricks to help you stay at the top of your local SEO game.

### Before we move forward, let's see some stats first

As per the latest stats, <a href="https://seotribunal.com/blog/stats-to-understand-seo/#local-seo-facts" target="blank">46% of all Google searches</a> are local, and over 50% of 'near me' searches result in a physical store visit. Another report reveals that <a href="https://seotribunal.com/blog/stats-to-understand-seo/#local-seo-facts" target="blank">97% of people</a> learn about a local business by online means than anywhere else.

![local SEO statistics](//images.contentful.com/z8uwv83tofbw/7JWSu8JpSqGQsTXnGcCby2/3c51a98e9af3beb894a2e0d84f2adcfc/photo-1548345680-f5475ea5df84.jfif)

## Here are ten actionable local SEO tips and tricks in 2021

### 1. Create A Google My Business (GMB) Listing

When it comes to local SEO search visibility, Google My Business listings are the most influential component. Because Google is paying more weight to social media presence, please share these posts on social media. If you receive visitors to your Google Posts page, Google will see that you provide valuable information and updates. You can also write mini-posts for your clients to demonstrate that you are actively managing your listing.

### 2. List Your Business in Other Directories

It would help if you listed your firm in various online directories in addition to having a Google My Business account. You can find this suggestion in practically any <a href="https://www.amazon.com/Local-SEO-Handbook-basics-marketing/dp/1720029075" target="blank">local SEO handbook</a> because it is a powerful SEO component.

You can target the following directories:
- Yelp
- FourSquare
- Angie’s List
- Bing Places
- HotFrog
- Best of the Web
- About Us

In addition to these national and worldwide directories, you should check to see any online business directories in your area. Listings on these sites will offer additional local SEO signals to Google.

### 3. Keep Your NAP Information Correct

If feasible, keep your <a href="https://www.google.com/intl/en_in/business/" target="blank">Google My Business (GMB)</a> information up to date. If there are differences, Google has no means of determining which information is correct. If your company relocates, you should update this across all platforms as soon as possible. Consumers can now recommend modifications to a company's profile information, and Google may act on them.

### 4. Target Local Keywords

Targeting local keywords is one of the fundamentals of local SEO. Local keywords are self-explanatory. However, it would help if you still looked at long-tail local keywords for your business.

Suppose you operate a plumbing business in New York City, for example. In that case, you should examine <a href="https://www.thegratifiedblog.com/search-visibility/" target="blank">search visibility</a> for different variations of search phrases like "plumber, New York City," "plumber, NYC," and so on. You might also wish to look for hyper-local keywords like "plumbing services, Manhattan."

![local SEO Google](//images.contentful.com/z8uwv83tofbw/5UnD7TuEIoxbB46sIVOfrb/f096aa721a36b1caedf179ec34d67fc9/photo-1616469829718-0faf16324280.jfif)

### 5. Optimize Your Site with Local Keywords

The next step is to optimize your site for the local keywords for which you wish to rank. Again, it is a tried-and-true <a href="https://www.thinkwithgoogle.com/consumer-insights/mobile-search-trends-consumers-to-stores/" target="blank">local SEO tip</a> that will be just as relevant in 2021 as it was five years ago. 
Site optimization is a separate topic, but here are some onsite local SEO fundamentals.

To begin, ensure that your home page and any service pages include the local keywords you want to rank for in the:
- Headings
- Title tags
- Meta description
- Body
- Footer

When feasible, you should also strive to add your core local keyword within the URL.
When incorporating keywords, be sure you employ them naturally rather than keyword stuffing.

### 6. Create Local Content

If you want to maximize your content marketing efforts for increased lead generation, you must also provide local content. By inserting local keywords into the blog article, you may connect local content to your offerings. In addition, it allows you to add local keywords and events into your text naturally.

### 7. Optimize for Mobile

Optimizing your site for mobile is another of the top local SEO suggestions for 2021.
Making your website mobile-friendly is critical for overall SEO success. It is, nevertheless, especially vital for local SEO. It is why.

According to statistics, <a href="https://www.thinkwithgoogle.com/consumer-insights/mobile-search-trends-consumers-to-stores/" target="blank">30% of all smartphone searches</a> are location-based. It is a large amount, implying that many customers who find you through local search are likely using a mobile device.

Potential clients will be put off if your site does not display well on mobile devices or navigation challenges. As a result, customers will most likely abandon your site in favor of one of your competitors who has a more professional online presence.

### 8. Optimize for Voice

It would help if you optimized for voice searches in addition to smartphone searches. According to research, mobile voice searches are 300% more likely to have local intent than text searches.
Because the voice search era is still in its early stages, many businesses have yet to optimize their website and content for speech. As a result, it provides you with an excellent opportunity to stay ahead of the competition.

### 9. Take Time to Build Inbound Links

<a href="https://blog.hubspot.com/marketing/inbound-links-faqs" target="blank">Inbound links</a> are a critical ranking component that can help both traditional and local SEO.
Begin by compiling a list of these companies. Then, optimize your process by looking for pages on their websites to place a contextual link. You can then contact the businesses on your list and recommend link positions.

Guest posting is another approach to build contextual inbound links for increasing your search visibility. For example, if any of the companies on your list have a blog, you may offer to write content for them that includes a link to your site.

In some situations, you may also want to consider obtaining backlinks from major websites such as Forbes.

### 10. Look Into Location Pages

Does your company have many locations? Make sure you're showing up in local searches for each of these locations.

You can accomplish search visibility by <a href="https://www.rialtomarketing.com/location-pages/" target="blank">creating location pages</a>. For example, assume you provide services in Houston, San Antonio, and Austin. Instead of having a single service page that lists all of these locations, make one for each city.

## Conclusion

Optimizing your site for a specific local area will increase your revenue and drive more people towards your store. Now that we've covered many actionable SEO tips here, we recommend you get started with a local SEO strategy before your firm falls behind. 


photo-1548345680-f5475ea5df84

Local SEO is super important for businesses that have physical locations or serve specific geographic areas. Here are 10 actionable SEO tips to help you stay on top of your local SEO game.

Stay on top of your game with these 10 local SEO tips

10 Actionable Local SEO Tips & Tricks In 2021

10 Local SEO Tips - Rank for Local Keywords

With Nozzle, it’s easy to discover which of your competitors own featured snippets and how many each competitor owns.

This is important if you are trying to optimize your content for featured snippet status. Analyzing the featured snippets of different competitors can give you an idea of what a webpage or article needs in order to be made a featured snippet by Google. By taking a close look at the content of the competitors that are dominating featured snippets, you can learn about and imitate the dominating competitors’ strategies.

Why would you want to rank in a featured snippet? Click <a href="https://nozzle.io/blog/what-are-featured-snippets" target="blank">here</a> to learn more about featured snippets and why they are important.

## Find Out Who Owns Featured Snippets

To view who owns the featured snippets for your keywords, go to the Competitive Share of Voice dashboard and select Domains or Brands in the Rollup dropdown menu. In the Segment dropdown, type in “featured snippet” and you’ll see five options for viewing featured snippets. 

![Featured snippet segment options](//images.ctfassets.net/z8uwv83tofbw/kDenJg1eOLSPXaeQel5nF/8b1b9667dcbd3cc5048976fcda62f296/Featured_Snippet_Segments.png)

The first one, “Featured Snippets (unpaid),” will show you who is ranking in all the featured snippets for your keywords. The others will show you those ranking for featured snippets containing tables, bulleted lists, numbered lists, and images.

For now, select the first one, then sort by Keywords. Filter by keyword group as desired.

![Sort by Keywords](//images.ctfassets.net/z8uwv83tofbw/37RlflAx5f5IjjYm6KaeHQ/b1e8bea9ac82efe47170b0328edb4e3c/Sort_by_Keywords.png)

Once you apply the filters, you’ll see charts and a table below showing the domains or brands that have featured snippets. Under the Keywords column, you’ll find the number of keywords for which these domains have a featured snippet. Mine shows that marketingevolution.com owns 13 featured snippets, lumenlearning.com owns 11, and so on.

![Featured snippet competitor analysis charts](//images.ctfassets.net/z8uwv83tofbw/1uxepUGqhUZ6qReI5UbpNa/b0ccc114177847cf5fc43c3e384374c9/Charts.png)
![Featured snippet competitor analysis table](//images.ctfassets.net/z8uwv83tofbw/5KYvz9CsscT2CdOIW5shgd/da04d68d59d3c4a260cb2f2cd1e8969d/Table.png)

## Diving Deeper

This bird’s eye view of the featured snippet landscape is helpful, but to get even more information about specific domains and their featured snippets, click on one of the domains or brands in the table. I prefer to right click and open it in a new tab in case I need to refer back to this table.

Doing so will take you to a performance overview page for that domain or brand. Make sure your previous segment is applied, then scroll down to the Keywords table at the bottom to see the exact keywords for which this specific competing domain has featured snippets.

I clicked on vocabulary.com. You can see the 8 phrases for which vocabulary.com holds featured snippets, along with their corresponding URLs (for this particular domain, only one URL is ranking for all 8 of these keywords) and other helpful metrics like Search Volume, <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a>, and <a href="https://nozzle.io/blog/nozzles-crackerjack-calculation-of-clickthrough-rate" target="blank">Click Through Rate</a>.

![Featured snippet domain performance overview keyword list](//images.ctfassets.net/z8uwv83tofbw/5oNunMIZFIWjP4Fgg0wY3z/57d07503626ac56f78f36a340c38bd4e/Domain_Performance_Overview_-_Keywords.png)

Since featured snippets appear at the top of the SERP, you can see that they are all ranked #1. Every once in a while, featured snippets are pushed down to position 2 or 3 by other featured snippets and suggestions.

Clicking on one of these URLs will open it in a new tab, so you can analyze a competitor’s webpage and strategize accordingly. If you click on one of the keywords, you will be taken to that single keyword’s performance page.

On a keyword’s performance page, scroll down to view the SERP Results displayed in a functional table format. Below that you’ll find the SERP HTML--exactly how the SERPs look in Google. Play around with the <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>, <a href="https://nozzle.io/blog/the-functionality-of-side-by-side-serp-html-comparison" target="blank">SERP history comparison</a>, search, and zoom tools to make the most out of the SERP Results and HTML.

Let’s look at the SERP Results and HTML for the phrase “receptivity definition” above.

![Featured snippet individual keyword SERP results table](//images.ctfassets.net/z8uwv83tofbw/5pETK7ASTUVtO2QnX1UWDS/40a9cc03e6cfa542e24df510aa511ccd/Individual_Keyword_SERP_Results.png)
![Featured snippet individual keyword SERP HTML](//images.ctfassets.net/z8uwv83tofbw/6CveyJKoo3XDSocLMritEH/63642ee2678583f58a319e6cc90366f2/Individual_Keyword_SERP_HTML.png)

## Analyzing Featured Snippet URLs Directly

Earlier, we looked at the domains that owned the featured snippets, then we dove deeper and found the keywords for which they held featured snippets, along with their corresponding URLs.

Alternatively, you can directly examine what URLs are ranking as featured snippets by changing from Domain to URL in the dropdown menu.

This will pull up a new table with data about the URLs that are ranking as featured snippets. Under “Keywords” you’ll see how many featured snippets each URL is ranking as.

![Featured snippet competitor analysis by URL](//images.ctfassets.net/z8uwv83tofbw/5Ap1sHuNW3eR2OhNyvKHv/bdaacea6dc0a86fd909d5e3e8f22a1e9/By_URL.png)

Click on a URL to see the keywords for which it has featured snippet status. I clicked on the third URL, vocabulary.com/dictionary/receptivity, to see its keywords, which matches the data we saw for vocabulary.com above.

![Featured snippet URL performance overview keyword list](//images.ctfassets.net/z8uwv83tofbw/3dXuhOoeeyok0JSqLqS3x7/419687fa96ba9479997bab09fb6b0f60/URL_Performance_Overview_-_Keywords.png)

Checking out the URLs directly is an easier way to see if your competitors have one URL that is dominating several featured snippets or if there are multiple. This helps you know real quick which specific URLs you need to analyze and beat out of the featured snippet spot.

## Analyzing Featured Snippet Keywords Directly

Like directly filtering for featured snippet URLs, it can be very useful to pull up a list of the keywords that serve up a featured snippet--because not all keywords do. Such a list will point you to where you have the opportunity to take a competitor’s featured snippet spot.

To see a featured snippet keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update, so stay tuned.

And there you have it! Featured snippet competitor analysis with Nozzle. As you can see, Nozzle is a very useful tool for analyzing featured snippets in terms of your competitors. 

New to Nozzle? <a href="https://nozzle.io/trial" target="blank">Try out our tool</a> today!

Featured snippet individual keyword SERP HTML

Learn how to analyze the domains, URLs, webpages, and keywords of your competitors' featured snippets with Nozzle. 

Analyzing the domains, URLs, webpages, and keywords of your competitors' featured snippets

Featured Snippet Competitor Analysis with Nozzle

Featured Snippet Competitor Analysis -- Analyze Featured Snippet Domains, URLs, and Keywords

It's important to know who your top SERP competitors are if you intend to beat them for the best SERP positions.

Since Nozzle monitors the whole SERP for all of your keywords, we can easily show you who has the most top 10 rankings across a keyword set. And since it’s all customizable, you can easily see the same for top 3, top 5, top 20 rankings, and more—whatever fits your needs.

To see your competitors filtered by certain rankings, use any of the “Rank =” or “Rank between” built-in segments in the Competitive Share of Voice dashboard.

![Use "Rank =" and "Rank between" Nozzle segments to see your competitors who rank so](//images.ctfassets.net/z8uwv83tofbw/fZ95SnqkfmTgMCVJ0zuzk/fcdd713b5b78a0ca44341a27ec8d15ec/New_-_rank_segments.png)

To view which of your competitors have rankings in the top 10 or so, create a custom segment for each range. For step-by-step instructions for creating segments, visit our <a href="https://help.nozzle.io/how-do-i-add-segments" target='blank'>help center</a>.

For a “Top 10 Rankings” segment, use the condition “Result Rank <= 10”. You can add additional conditions to filter by device and more. Name your segment descriptively so you’ll remember what it’s for.

![Top 10 rankings on desktop Nozzle segment](//images.ctfassets.net/z8uwv83tofbw/3e5tiNop8WXX9CLUHYR9OQ/a5d313bd1671009ad2a307e3667deb2d/New_-_top_10_rankings_on_desktop.png)

For other top ranking ranges, use similar conditions: “Result Rank <= 3”, “Result Rank <= 15”, etc. 

You can also make segments for other ranges that you want to keep track of: “Result Rank >= 11” AND “Result Rank <= 50” for rankings from 11 to 50, for example.

![Use Nozzle segments to narrow rankings to a custom range](//images.ctfassets.net/z8uwv83tofbw/1APGoSDdfxjXwDQ8MNUfvI/5bfa2970203c2f6c4bdf12dd92bbcb87/New_-_segment__rank_between.png)

After creating your custom segments, navigate to the Competitive Share of Voice dashboard to discover your top SERP competitors.

Just select your "Top 10 Rankings" (or equivalent) segment in the Segment dropdown. Click on the Keywords tab and sort by keywords to show which of your competitors rank in the top 10 in descending order.

![Top 10 rankings in Nozzle](//images.ctfassets.net/z8uwv83tofbw/7D0V6Cy4NMXfw3vASQOMsY/cb1e103831390420d78ef73f40856ba8/New_-_select_segment_on_dashboard.png)

You'll see helpful charts and tables below showing your top competitors by top 10 postitions. You can choose to show 10, 25, 50, 100, or 200 results and paginate through to see even more. That's a lot of data, if you ask me.

![See Nozzle's helpful competitor charts](//images.ctfassets.net/z8uwv83tofbw/7aC2cYyQZ2ip8xWxhBNEME/aca56ba8db1ce2686d1be630d62264f2/New_-_charts.png)
![See Nozzle's helpful competitor table data](//images.ctfassets.net/z8uwv83tofbw/30ZqB8SkfUJGkQjcnUxTYc/13e2f3123f83bfc6c1f1ee9aef5b8115/New_-_table.png)
![Show between 10 and 200 results in Nozzle](//images.ctfassets.net/z8uwv83tofbw/3ZfpVGdWdvvneHT0BloFSj/123b8465c7eaccd0b1e07211bc51868c/New_-_show_25.png)

Switch between brands, domains, and URLs at your leisure in the Rollup dropdown. Try filtering by keyword group using the Keyword Group dropdown for a more targeted approach to viewing your top competitors.

Can your <a href="https://nozzle.io" target='blank'>keyword rank tracker tool</a> do that?

<a href="https://nozzle.io/trial" target='blank'>Give Nozzle a test drive today to find your top SERP competitors.</a>


Find your top SERP competitors across all your keyword groups

How to use Nozzle to easily find your top competitors in the SERPs.

Find Your Top SERP Competitors Across All Your Keyword Groups

Find Your Top SERP Competitors Across All Your Keyword Groups - SEO Competition - SERP Competition Ranking Tool

Google Search Console performance overview

Like most free tools, Google Search Console is limited. A paid rank tracking tool is often what you need to take your SEO to the next level.

Do you really need a rank tracker? Read on to find out

Do I Need a Rank Tracker?

Do I Need a Rank Tracker? | Rank Tracker vs. Google Search Console

![Core-Web-Vitals-Heading-Image](//images.ctfassets.net/z8uwv83tofbw/6WJhTUUDEYkSdVBlYLIgUF/f67c451084a34680b94d85aa7774469f/Core-Web-Vitals-Heading-Image.jpeg)

As we all know, Google updates its algorithm quite frequently. In 2019, [Moz reported](https://moz.com/blog/how-often-does-google-update-its-algorithm "How often does google update algorithm?") an average of nine algorithm changes per day! This is partly what makes our job so tricky as SEOs. Constant change requires constant education. 

Most of these algorithm adjustments produce negligible changes, and nearly all of the updates are kept secret. However, there is one algorithm change for 2021 which [Google warned us about](https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html "Evaluating Page Experience for a Better Web"), core web vitals. 

![LCP-FTP](//images.ctfassets.net/z8uwv83tofbw/4Y5wvQIfnL41f8b7SryB6q/ff423d7a91ec9a372eaf515f01fed8dd/LCP-FTP.jpeg)

## What Are Core Web Vitals?
Core web vitals are a set of three different website performance factors which Google sees to be important. Core Web Vitals are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift.

Simply put, it is a crucial part of Google’s assessment of your overall user experience.

### Largest Contentful Paint (LCP)
Largest Contentful Paint is the time it takes for a web page to load from a user’s perspective. This is different from other methods of measuring loading speed because it bases itself on the user’s perspective.

### First Input Delay (FID)
As the name implies, this refers to user input or interaction over the actual loading speed. The exact definition of FID is the time it takes for a user to interact with your page. Interactions include clicking on a button, filling out a form, or even scrolling on a page.

Google says FID is vital because it takes into account the actual user interaction taken on a website. 

### Cumulative Layout Shift (CLS)
Cumulative Layout Shift refers to how stable your website stays as it loads. Some people call this metric visual stability. 

## Why Are They Important?
As I have said multiple times [in my writings](https://renderresults.com/blog "Blog - Render Results"), Google’s primary goal is to provide its searchers with the best content and best experience possible. Now, I don’t know about you, but I can’t tell you the last time I was __*happy*__ to wait twelve seconds for a terrible web design to load.

This is why core web vitals are essential. Google wants to provide searchers with websites with excellent user experience.

## The Dos And Don’ts
### DON’T Expect To Rank #1 For Loading Speed Alone
No, good core web vitals will not magically send you to the number one spot on Google. Google made sure to point out that core web vitals will simply be an additional ranking factor. I believe it will be comparable to ranking factors such as content depth or schema markup.

### DON’T Ignore Other Web Vitals
![Dont-ignore](//images.ctfassets.net/z8uwv83tofbw/5tvVyDFyAKrdf0gpiV4Whj/23d8a42c33cc38b65d5a51a841a5627d/Dont-ignore.png)
*Source: [Backlinko](https://backlinko.com/ "Backlinko")*

Having the word “core” implies there are other web vitals. This is true. Other web vitals include mobile-friendliness, HTTPS, and safe browsing. With the set of core web vitals, the other vitals can be easily determined or estimated, leading to them being most important.

### DO Measure Your Core Web Vitals
You can view your core web vitals directly within Google Search Console. Other tools such as [GTMetrix](https://gtmetrix.com/ "GTmetrix") have begun prioritizing core web vitals over different speed or user interface metrics. However, Google has its own tool, [PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights/ "Google PageSpeed Insights Page"), for testing your core web vitals.

I would recommend you focus on the data provided in the search console because it is real-life data. It is as accurate as it gets. Another good reason to use the search console is it allows you to view your entire website’s data compared to one page at a time. 

If your website is new or has low traffic, you may not be able to view core web vital traffic in your search console. Instead, you must rely on tools like PageSpeed insights. 

### DON’T Worry Too Much About FID
If I were to choose the least important core web vital, it would be FID. FID refers to interaction on a page, like a button click or form submission. For blog posts, you don’t expect interaction very often. Google realizes this and has said it will primarily use FID for other types of pages. 

### DO Prepare to Change Web Hosts
![do-prepare](//images.ctfassets.net/z8uwv83tofbw/1SsRDRyVqmnJRiS4FCcUEH/6ba7c2515f6706b9a504b7cf059d4d81/do-prepare.jpeg)

A crucial part of loading speed and primarily LCP is your web host. Hosts such as Bluehost and Hostgator are known for overcrowding their servers, leading to slower loading speeds and overall performance. 

If you are using WordPress, I would recommend checking out [Siteground](https://www.siteground.com/ "Site Ground: Web Hosting Services Crafted With Care") or [WPEngine](https://wpengine.com/ "Managed Wordpress Hosting, Perfected. WPengine"). I have seen the best results with both of these services. Another option is to purchase a dedicated server, but for most small-medium-sized websites, that might be unnecessary.

As for builders ([Squarespace](https://www.squarespace.com/ "Squarespace: Build a Website"), [Wix](https://www.wix.com/ "Wix.com: Free Website Builder"), [Weebly](https://www.weebly.com/ "Free Website Builder: Build a Free Website or Online Store"), etc.), you just need to hope that they give you the best results possible. Unfortunately, you can’t just take your Wix site to a different host. All we can do is hope.

### DO Use Speed Enhancement Plugins (WordPress)
If you are not a web developer, actually improving your core web vitals will be difficult. The best and easiest way to quickly and affordably fix most of your problems will be speed enhancement plugins. 

![speed-enhancement-plugins](//images.ctfassets.net/z8uwv83tofbw/6RziFtjcHbPGK6CTlVFsjq/fd1689a2f846d1fd3c4a097e1fe269cc/speed-enhancement-plugins.jpeg)

Without a doubt, the best speed plugin is [WP Rocket](https://wp-rocket.me/ "Caching Plugin for Wordpress | WP Rocket"). It combines the features of multiple plugins into one and does a great job of optimizing your site. Yes, there are free alternatives, but they do not compare. 

### DON’T Expect to Understand Everything
Unless you are a web developer, you will not understand everything. __*Don’t expect to understand everything*__. This is a very technical update with a lot of technical terms. This is where collaboration is critical. 

As an SEO, communicating and interacting with a web developer is key to succeeding through this update.

### Conclusion
In conclusion, it is rare for Google ever to tell us about an update. Let alone tell us almost a year in advance. This has led to a lot of press attention, but I do not feel this update will make that big of a difference. 

We can only wait and see.


Core-Web-Vitals-Heading-Image

CORE WEB VITALS: The Dos and Don'ts

Below you'll find an __interactive report__ that contains the biggest list of SEO related questions ever compiled; 41,056 questions to be exact. This list covers questions about anything SEO related, all of which were extracted from People Also Ask boxes from the SERPs.

If you write content about SEO topics, then this list can help you brainstorm.

__Type in any phrase in the "keyword contains" filter__ to find all the questions related to a specific SEO term. __Click on page two__ to find which phrases served up which questions in the SERPs.

To learn about the methodology for compiling the list, scroll down below the report.

<iframe width="600" height="650" src="https://datastudio.google.com/embed/reporting/f0550eee-aeb7-4aa0-bf1c-aa34849bd060/page/rqTxB" frameborder="0" style="border:0" allowfullscreen></iframe>

<hr>
<center>__Would you like to generate your own PAA deliverable related to your website's keywords?__</center>
  <span class="hs-cta-wrapper" id="hs-cta-wrapper-71331ac3-4ce4-4b10-ae9a-3745c940ce07"><span class="hs-cta-node hs-cta-71331ac3-4ce4-4b10-ae9a-3745c940ce07" id="hs-cta-71331ac3-4ce4-4b10-ae9a-3745c940ce07"><a href="https://cta-redirect.hubspot.com/cta/redirect/2030303/71331ac3-4ce4-4b10-ae9a-3745c940ce07"  target="_blank" ><img class="hs-cta-img" id="hs-cta-img-71331ac3-4ce4-4b10-ae9a-3745c940ce07" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2030303/71331ac3-4ce4-4b10-ae9a-3745c940ce07.png"  alt="Give Nozzle a Test Run Today!"/></a></span><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(2030303, '71331ac3-4ce4-4b10-ae9a-3745c940ce07', {"region":"na1"}); </script></span>
<hr>
<p>

__Collection Methodology__
I first jotted down a list of terms related to SEO. I tried to cover all aspects of SEO and ended up with a list of 203 SEO-related phrases (scroll down to see this list).

I then put each of those terms into Google's Keyword Planner and exported the whole list of terms that Google served up for each of the 203 original phrases.

This turned into a list of 22,059 SEO-related phrases (although we all know that by exporting everything that Keyword Planner served up, some unrelated phrases were bound to creep in).

I then took those 22,059 phrases and input them into a workspace in Nozzle to pull the SERP data for all of them.

Next, I then extracted all of the unique People Also Ask questions (16,363), the unique Related Searches (36,436), and the uniqe People Also Search For terms (13,902) that showed up across all 22,059 SERPs. 

Then I eliminated any of these terms or questions that appeared only 3 times or less which left me with a list of 50,037 phrases/keywords to run through Nozzle which generated the 41,056 unique People Also Ask questions in the report above.

<p>
__Original List of 203 SEO Terms:__

- 301 redirect
- 302 redirect
- 404 link building
- advanced seo
- algorithm update
- alt attribute
- alt tag
- alt text
- anchor text
- backlink
- backlinks
- baidu seo
- BERT update
- bing optimization
- bing sandbox
- bing seo
- bing webmaster tools
- bingbot
- black hat seo
- blog seo
- bounce rate
- bounce rates
- branded keywords
- broken link building
- broken links
- cached page
- canonical tag
- canonical url
- comment spam
- competitor keywords
- crawl budget
- crawler
- custom robots meta tag
- de-indexed
- directory submissions
- disavow tool
- dmoz
- dofollow
- domain authority
- doorway pages
- duplicate content
- dwell time
- editorial link
- exact match domain update
- external link
- featured snippets
- footer link
- google algorithm update
- google analytics
- google analytics bounce rate
- google answer box
- google entities
- google hummingbird
- google position
- google rank
- google rich snippets
- google sandbox
- google search console
- google search query
- google webmaster tools
- googlebot
- gray hat seo
- guest blogging, guest posting
- h1 tags
- head terms
- heading tag
- homepage seo
- htaccess redirect
- html sitemap
- image link building
- inbound links
- indexability
- indexed page
- internal links
- keyword
- keyword cannibalization
- keyword density
- keyword optimizing
- keyword planner
- keyword research
- keyword stuffing
- keyword tags
- keywords
- knowledge graph google
- latent semantic indexing
- link acquisition
- link attraction
- link bait
- link building services
- link building strategies
- link building tactics
- link building tips
- link building tools
- link buildingideas
- link equity
- link farm
- link graph
- links building
- local pack seo
- local seo
- log file analysis
- long tail keywords
- low quality links
- magento seo
- manual action penalty
- map pack seo
- meta description
- meta keywords
- meta robots
- meta tags seo
- mobile first indexing
- mobile friendly seo
- mobilegeddon
- natural backlinks
- natural links
- navigation seo
- negative seo
- nofollow
- noindex
- noodp
- noreferrer
- not provided
- off page seo
- on page seo
- optimizing blogs
- organic ctr
- organic search
- organic traffic
- outbound link
- page loading time
- page speed
- pagerank
- panda update
- penguin update
- permanent redirect
- position zero
- private blog network
- rank brain
- ranking factors
- ranking signals
- reciprocal linking
- responsive design seo
- robots.txt
- sandbox effect
- schema markup seo
- search engine optimization
- search engine optimization tool
- search engine optimization tools
- search engines index
- search visibility
- seo
- seo blogs
- seo cloaking
- seo competitors
- seo content
- seo content optimization
- seo entities
- seo for bloggers
- seo index
- seo link juice
- seo link profile
- seo reputation management
- seo service
- seo share of voice
- seo structured data
- seo tool
- seo tools
- serp
- serp competitors
- serp ctr
- serp features
- SERP listings
- serps
- shopify seo
- site breadcrumbs
- site crawlers
- sitelinks
- sitemap
- sitewide links
- sitewide navigation
- subdomain seo
- subdomain vs subfolder
- technical search engine optimization
- technical seo
- temporary redirect
- time on site
- time to first paint
- title tags
- trustrank
- ugc seo
- universal search
- unnatural link
- vince update
- voice search seo
- website navigation
- webspam
- white hat seo
- wix seo
- wordcount seo
- wordpress seo
- xml sitemap
- ymyl update
- yoast seo

SEO Related PAA Questions

Use this list to find the most popular SEO related questions that you should be answering on your website if your target audience are SEO practitioners.

The Ultimate List of SEO Questions

The Ultimate List of SEO Questions - Extracted From People Also Ask Boxes on the SERPs

Nozzle Vision is an awesome new feature that allows you to analyze the SERPs in a more visual manner.

We rerender the SERP HTML for every keyword that you are tracking and then overlay Nozzle Vision on top of that to better help you report on, and understand more fully, Nozzle's metrics like Pixels from Top, SERP %, Above the Fold %, CTR, Rank, etc.

Watch the video to see pure awesomeness!

<iframe width="560" height="315" src="https://www.youtube.com/embed/ZGQpPhfS_4c" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Nozzle Vision will help to enhance your SEO reports giving you the ability to visually show the results that have occurred because of your SEO efforts.


Nozzle Vision - SEO Reporting Feature

Introducing Nozzle Vision

Introducing Nozzle Vision - A Great Visual Addition To SEO Reporting

Monitor all of your keywords with Nozzle's keyword position tracker tool

There are so many approaches to the keyword tracking strategy and it is not as straight-forward as a specific number of keywords per client or per website.

30 SEOs Share How Many Keywords They Monitor Per Website In Their Keyword Position Checker Tool

30 SEOs Share How Many Keywords They Monitor In Google Per Website In Their Keyword Position Checker Tool

When it comes to tracking keywords, you usually hear about doing it on a daily, weekly, or monthly schedule. But there are certain scenarios where you need to track your keywords more than just once a day in order to keep up with your competitors. 

Nozzle is the best hourly rank tracker, offering all the scheduling options you may need in these situations, like tracking every hour, every 6 hours, or even every 10 minutes! You can customize your schedule to fit your needs.

To learn how to set your hourly or so tracking schedule in Nozzle, click <a href="https://nozzle.io/faq#9" target="blank">here</a>.

But when would it make sense to track your keywords more often than daily?

# Reasons to Track Keywords More Often than Daily

We asked a bunch of SEO practitioners why they would track their keywords more often than daily, and here are their reasons.

### Time-Sensitive and Ever-Changing Content
One reason to track keywords on an hourly or custom schedule is when you’re dealing with content that is fast-paced or in need of regular updates. This includes content for news, forums, short sales, and so on. 

According to John Bedford, Founder of <a href="https://vivaflavor.com/" target="blank">Viva Flavor</a>, “very frequent rank tracking makes sense when you're handling fast-moving, high-impact industry events. If you've identified a critical, time-limited topic within your niche, it's worth keeping a closer eye on performance and updating content where necessary.”

Similarly, it's important to track keywords more often than daily “if the subject is ever-changing or in the presence of new information. This is crucial when writing an SEO-optimized blog post or article; you need to know what your audience is asking and talking about in order to produce high-ranking content,” says entrepreneur <a href="https://www.milesbeckler.com/" target="blank">Miles Beckler</a>. 

### For Quick Reactions to Rank Fluctuations
Just a few hours of lower ranking can take a toll on your business. Having a lower position in the SERPs means lower traffic, lower conversion rates, and therefore lower income. Your website rank is tied to so many other important factors in your business. 

If you’re running paid ads for a top keyword it would be good to know if you have a drop in rank, according to <a href="http://storespace.com/" target="blank">Store Space</a>’s Greg Birch. He says, “If you're ranking #1 for a keyword that consistently brings you high value leads/customers and you drop to #2, you'll start losing out on valuable clicks. You may want to immediately resume ads for that keyword or increase the amount you're already spending on paid ads for that keyword. This will help soften the blow of losing the #1 position while you work on regaining that top spot, because if it is a true ranking drop (and not just a temporary fluctuation), it'll take at least a few days for you to retake that position.”

Your reactions can be much faster when you track your keywords on an hourly basis. Another scenario requiring a quick reaction is if your site is hit with negative SEO. “Google is pretty good with ignoring a ton of bad links spammed to a given page, but if for some reason that sparks a sudden drop in rankings, you'd want to disavow asap,” remarks Drew Mann, CEO of <a href="https://drews-review.com/" target="blank">Drew’s Review</a>.

### To Monitor Updates and Get Immediate Feedback
__Major Announcements:__ As Elizabeth Weatherby, SEO Specialist at <a href="https://www.ah-inc.com/" target="blank">AH Management</a> puts it, “tracking keywords more often than daily could be a good idea if your business or your client has made some major updates, announcements, or released new products. When you make a major business announcement, you may want to track brand mentions in specific locations, or you may want to see how other keyword rankings are increasing/decreasing due to ranking for new keywords.”

__Site Changes:__ “Any time you make significant changes to your website, you're going to want to pay extra, extra attention to how those changes may impact your keyword rankings,” Justin Smith, CEO of <a href="https://www.outerboxdesign.com/" target="blank">OuterBox</a> spells out. “Did the update cause some kind of unforeseen technical issue? Unless you're monitoring your keywords like Mission Control Center, you may not even know your keywords have dropped.”

__Optimizing for Featured Snippets:__ Says <a href="https://www.zyro.com/" target="blank">Zyro</a>’s Domantas Gudeliauskas, “If you're optimizing posts for featured snippets, you should definitely start checking almost right away and do so every few hours. Snippet updates are much faster than SERP updates, meaning if you're doing it right, already have a post ranking high, you're likely to see almost instant results.”

### High-Volatility Keywords
If your ranking for a certain keyword fluctuates a great deal throughout the day, your traffic--and eventually revenue--will follow suit. Hourly rank tracking can help you keep track of this, so you can work on keeping your position consistently high in the SERPs. CEO Bill Joseph of <a href="https://frontierblades.com/" target="blank">Frontier Blades</a> shared a real-life example with us of this type of strategy in action:

> “SEO plays an essential role in our business's performance, as our business solely relies on SEO and organic traffic for generating conversions. Keywords which need to be tracked on an hourly basis are keywords which experience increased volatility in search and are responsible for procuring a notable amount of traffic or conversions for your website.
> 
> “For instance, one of our highly converting long tailed keywords experiences increased volatility in search throughout the day, ranging between the first three positions in search. At certain times during the day, our product category page which ranks for the given long tailed keyword can be found in position one, two or three within search results. The position of this category page within search results is crucial, as it significantly impacts our conversation rates. In the event our category page is found in position one of search, we experience increased conversions and organic traffic. On the other hand, when our category page is found in position three of search, our conversion rates and organic traffic decrease.
> 
> “To ensure our category page remains at the top of search, mainly in position one, to maintain increased conversion rates and search traffic, we continually update the page every 4-6 hours. This comprises adding new products to the category page which are optimized for the given keyword, updating old product listings, changing product images, and editing the category page's description. Implementing these strategies every few hours secures our category page's top ranking position throughout the day.”

But how do you know if one of your important keywords has a high volatility in the SERPs? 

Tracking it hourly or so will help you determine whether you need the kind of strategy used in the example above; plus, you’ll learn valuable information related to “volatility and/or content creation in a specific segment of your niche,” says Sara Bernier, Founder of <a href="http://bornforpets.com/" target="blank">Born for Pets</a>. “By tracking the keyword hourly, you can determine whether it fluctuates dramatically (i.e. new content being added all the time) or stays settled (i.e. likely not as active). It can also shed light on how well-optimized the keyword is especially in competitive niches.”

### Physical Location and Hours
As reported by Kevin Pike, President of <a href="http://rankfuse.com/" target="blank">Rank Fuse Digital Marketing</a>, “one reason you might want to track keywords more often than daily would be competition hours vs. your hours. For example, if your competition is open from 6am-5pm and your business is open noon-9pm, it would be interesting to measure how Google uses this GMB info to rank organic and map results.” 

Likewise, “brick and mortar stores can use this to see how they are faring in the SERP when they are open for business,” explains <a href="https://thisisnovos.com/" target="blank">NOVOS</a>’s Xavier Harley-Rudd.

### To Better Understand the SERP Landscape
“Overall, hourly rank tracking can give you a nice insight into algorithmic responses for certain search phrases,” says Janis Thies, CEO of <a href="https://seolutions.biz/" target="blank">SEOlutions GmbH</a>. 

It also gives you “a much deeper understanding of how Google perceives your pages and their relevance for given keywords,” according to <a href="https://www.tidio.com/live-chat/" target="blank">Tidio Live Chat</a>’s Content & SEO Specialist, Maciej Duszynski. “As the ranks are constantly fluctuating, you might often miss when your page is tested by Google and temporarily is ranking much higher than usual (usually on multiple occasions throughout the day). It doesn't necessarily come down to either brining or not bringing traffic but rather on understanding what your page might be missing and how to improve it (for example optimizing for mobile) to get it ranked higher in SERP for longer.”

__Core Google Algorithm Updates:__ <a href="https://jamestaylorseo.co.uk/" target="blank">SEO Consultant James Taylor</a> describes how helpful hourly rank tracking can be for understanding Google algorithm updates: “Like any SEO, the term 'algorithm update' strikes fear into my heart. Naturally, for the weeks following a large update I am going to be monitoring fluctuations on an hourly basis to look for any commonalities and decide what to focus on if a website has been negatively affected.”

### For Tracking in Amazon
Amazon is one place where products and product keywords are especially pronounced. Averi Melcher of <a href="http://averimelcher.com/" target="blank">OSO Content</a> explains, “I could see hourly tracking working if you are on Amazon and looking at keyword rankings for your products specifically in the Amazon ecosystem.”

<br>

---

<h6>Need to track your keywords on an hourly or custom schedule?</h6>
Nozzle is the tool for the job!
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---

# Types of Keywords to Track More Often than Daily

Now, the cost of tracking keywords on a shorter-than-daily basis can stack up if you’re not careful. But tracking certain keywords very regularly can give you an edge against your competitors. 

Therefore, you need to be strategic about which keywords you give this increased attention. Such keywords should include those that are time-sensitive, highly profitable, ultra relevant, or high ranking.

### Time-Sensitive Keywords
According to <a href="https://www.getspace.digital/" target="blank">GetSpace.digital</a>’s Founder & CEO, Rebeca Sena, it is important to track keywords that are “related to fast-paced events covered by the news outlets. They would usually include location, names of people or organisations involved and a brief reference to the type of event that happened.” 

Other time-specific keywords, like those related to sales or content requiring regular updates, would be good candidates for custom-schedule tracking.

### Highly Profitable Keywords
“Money keywords--those that drive most of your revenue--are extremely important to keep an extra close eye on. Says Baidhurya Mani, Founder of <a href="https://sellcoursesonline.com/" target="blank">Sell Courses Online</a>, “The main reason why tracking these keywords more closely is important is that fluctuations in rankings of these keywords can significantly affect our revenue and so we prefer to track them twice a day. Another reason why we track these keywords more frequently is that search engine rankings fluctuate all the time. Google is constantly tweaking its algorithm and testing different changes and as a result, keyword rankings move multiple times a day.”

__Top Performing Keywords:__ One group of highly profitable keywords that should be tracked on a regular, even hourly, basis is the kind that usually gets you high conversion rates. <a href="https://serverguy.com/" target="blank">ServerGuy</a>’s Faizan Fahim has put this to action. He says, “We track the keywords of a high converting article regularly because they are bringing leads and customers to us. Highly profitable keywords demand more attention, and we gladly give it to them.”

__Transactional Keywords:__ Keywords related to buyer intent are essential to keep careful track of. <a href="https://www.depreneurdigest.com/" target="blank">Depreneurdigest</a>’s Chuks Chukwuemeka explains, “Most of the keywords I track more often than daily are transactional keywords. These are keywords with commercial intent. And as a blogger they are more valuable to me since it is through them that I earn a commission from affiliate marketing.”

__High Traffic Keywords:__ More traffic leads to more profit; therefore, “the most important keywords to track on a more often than daily basis are the essential keywords which send the majority of traffic to your website,” as Jessica Rose, CEO of <a href="http://www.copperh2o.com/" target="blank">Copper H2O</a>, puts it.

### Keywords Directly Related to your Business or Products
Keywords that are closely related to you or what you’re selling influence the amount of money you make, so you should always be ranking high for them. 

As reported by <a href="https://solutionscout.com/" target="blank">Solution Scout</a>’s Founder, Blake Bobit, “it would make sense to check more regularly on keywords circling around product pages and product/services directly. These are the pages that are closest to the end of the sales funnel, and if you rank for irrelevant keywords, or ranking for misleading content, it will increase the bounce rate, which will ultimately make a huge impact on the site's authority, and thus - ranking.”

__Branded Keywords:__ Branded keywords are important to watch closely to maintain a good online reputation. Alan Rabinowitz, CEO of <a href="https://seoimage.com/" target="blank">SEO Image</a>, explains his strategy for this, saying, “What we monitor daily and as often as possible are brand mentions to ensure that no negative branding is happening online at any time. We use Google Alerts to assure we are notified on Google and a service called mention, that monitors social and search activity for brand mentions.”

__Long-Tail Keywords:__ “Some keywords that relate directly to your business should be tracked every 5-10hrs, such as long-tail keywords,” according to <a href="http://www.dollarcreed.com/" target="blank">Dollar Creed</a>’s Lily Ugbaja. Long-tail keywords--longer and more specific than your run-of-the-mill keywords--should be tracked very often because they are used when a searcher intends to narrow in on a product or service like yours.

__Product-Defining Keywords:__ Ugbaja also endorses very regular tracking of product-defining keywords, which are keywords that “are very product-specific and the customer is already at the first level of being a lead.”

### Your High-Ranking Keywords
When you’re ending up on the first or second page of the SERPs, raising your ranking position has exponential benefits. Hence, Lora Bovie of <a href="https://directory.choosingtherapy.com/" target="blank">Choosing Therapy</a> says, “keywords that are more important to track more closely than daily would be the ones that are hanging around on the first and second page, and that you are trying to push up in the rankings with different strategies like content updates, keyword research, and more intentional efforts.”

<br>

As you can see, there are many reasons why you would want to monitor certain keywords more than once a day. Implementing hourly rank tracking can be a great help if you do it well. The key is to be strategic, stay focused on why you're doing it, and use tools whose data you can trust, like Nozzle.

Hourly - Featured Image

Certain scenarios require tracking on an hourly or so basis. Use Nozzle's flexible scheduling to get ahead of your competitors.

Some scenarios require you to track your keywords more than once a day. Find out what they are

Hourly Rank Tracking: the When, the Why, and the How

Hourly Rank Tracking | Nozzle Rank Tracking Software that Does Hourly

Here’s one feature you don’t want to miss and is perfect for a search engine position report!

<div class="wistia_responsive_padding" style="padding:57.5% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/lm3ypi4bnn?videoFoam=true" title="Tanner's video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div>
<script src="https://fast.wistia.net/assets/external/E-v1.js" async></script>

---

With Nozzle, you can view the full Google SERP HTML for any single keyword. 

![Single SERP HTML](//images.ctfassets.net/z8uwv83tofbw/Llzf5XyjRp9uFlw3WdwGz/add6807678050c95a5edece4ffae8873/One_SERP_HTML.png)

But that’s not all! You can compare the HTML from several dates to get a visual idea of how the SERPs have changed over time. This can be an extremely useful tool for identifying changes in the SERPs over time, such as the placement of PAA boxes, the content of featured material, the text in the descriptions, the quantity of results, and more.

Using this visual comparison in conjunction with the keyword ranking data that Nozzle provides above, it gives you the resources to make the most of your rank tracking and to spice up your search engine ranking report you share with your clients or boss.

![Three Column SERP Comparison](//images.ctfassets.net/z8uwv83tofbw/7evTCpfKrYRg246pZGbhMn/21c92cc1068652bd686dbf384ed6bd8c/SERP_HTML_Changes.png)

To use this feature, select the Single Keyword mode under Explore, then pick your keyword. Scroll down to the SERP HTML section.

![Navigate to SERP HTML](//images.ctfassets.net/z8uwv83tofbw/3wpolImIASzt2Nb3ZQUrA3/0265e9a9db4bb7d5ac9b3ae688421d35/Navigate_to_SERP_HTML.png)
![SERP HTML Pick Keyword](//images.ctfassets.net/z8uwv83tofbw/6EKPL6N3GUuFKZT9v1RXip/4e76b36b66b853e5d10fd1f73f050264/SERP_HTML_Pick_Keyword.PNG)

You can compare as many windows as you like using the Compare button, although 5 or fewer is the best for maximum functionality. Using the Zoom bar, drop down list, and Fit to Screen button above the SERP HTML, as well as the horizontal scroll bars at the bottom of the page, you can adjust your view of the SERP HTML to fit your needs. Use the date drop down lists to select the dates you want to compare. 

![Nozzle SERP HTML Controls](//images.ctfassets.net/z8uwv83tofbw/1MnFKutQpgdI4GbsCWuDWh/4853f964de2740e559f8f12c38ee5005/Nozzle_SERP_HTML_Controls.PNG)

You can click on the links in the HTML directly to view their corresponding web pages within our software. This is valuable if you want to look at several different web pages at the same time and compare their content to inform your onsite optimization strategy--all in one place!

![SERP HTML Webpage Comparison](//images.ctfassets.net/z8uwv83tofbw/2B8LWjzz9wB6WtyrDUd5KP/e581bd2559c75068a5dd15f82479442a/SERP_HTML_Webpage_Comparison.PNG)

Being able to view the SERPs for multiple dates side by side can also be helpful for SEO ranking reports and presentations, especially for reputation management campaigns. Just pull up your SERPs from the applicable dates in our tool to show your clients how effective your campaign has been in lowering the negative results. This visual representation will be more powerful than just a list of ranking changes for each result.

![SERP HTML Comparison for Reputation Management](//images.ctfassets.net/z8uwv83tofbw/2dw7WnZVEztyg6VjRkksW3/24e1a96c62d4346b039973767a2dc411/Reputation_Management.png)

Welcome to functionality!


Boyd Norwood

Boyd's headshot

Three Column SERP Comparison

SERP comparison is now so much easier with Nozzle's SERP HTML comparison feature. Try it out today!

Find out the amazing things you can do with this SERP comparison feature. Here's how to use it

The Functionality of Side-by-Side SERP HTML Comparison

SEO Keyword Ranking Report - The Functionality of Side-by-Side Google SERP HTML Comparison

Ian Campbell

Ian Campbell Pic

Favorite Competitive Analysis Tools

What are the best SEO competitive analysis tools? Find out what 80+ SEOs are saying!

80+ SEOs weigh in on competitive analysis tools that can be used in conjunction with Nozzle.

The Best Tools for Unstoppable Competitive Analysis

SEO Competitor Analysis Tool - The Best Tools for Unstoppable Website Competitive Analysis

## Emojis in Sitelinks 

By adding emojis alongside your site links it will help grab the searcher's attention when scrolling through pages on google. Adding the right emojis with the right features could lead to more traffic to your website. In the photo below Ventureharbour.com shows the use of emojis next to their site links. This helps their ad copy stand out and is visually appealing enough to command the users attention. 

![Serp Features using emojis in sitelink ](//images.ctfassets.net/z8uwv83tofbw/5Q0eYNEPBPvD70mxqbCuGX/cc0bf352856d62a9ef5de61d18ddbc2a/Screen_Shot_2021-01-20_at_8.15.04_PM.jpg)

## Video Packs

You can also rank for the videos within Google's search results. When doing this you want the content of the video to be related to the question the searches are looking to answer. For example, if someone typed sewing clothing within google. You can see that people have titled their videos according to the searchers phrase. When trying to rank in the video section of the search results you should set a strategy to create a video answering the users question and title your video accordingly.

![Video pack-SERP feature ](//images.ctfassets.net/z8uwv83tofbw/1ddM2sDukUUVDPWlZM4ujP/ffff43ca85e280d120bcf68c34a45cb1/Screen_Shot_2021-01-20_at_8.12.03_PM.jpg)

## Featured Snippets

Being in the featured snippet is by far the best way to boost brand awareness organically. The featured snippet usually takes up a lot of real estate on the page. This means people are more likely to see it and click on your website to gather more information about a specific question from their google search. Here's an article you can read about this topic to better <a href=" https://nozzle.io/blog/what-are-featured-snippets" target="blank">understand the importance of featured snippets.</a> And here's how to <a href="https://nozzle.io/blog/featured-snippet-competitor-analysis" target="blank">analyze who owns the featured snippets</a> for your keywords.

![SERP features- understanding featured snippets](//images.ctfassets.net/z8uwv83tofbw/5a2oLUJmKytdKOXoLyABuq/8793fe59bf51dcc1214e61a2597e16ce/Screen_Shot_2021-01-20_at_8.19.39_PM.jpg)

## FAQ Schema
The process in which questions are being pulled from your website into the SERP and showing up within google search results under your meta description. You can see Link- Assistant is using FAQ schema from this google search result.
![SERP feature- using FAQ schema on webpages ](//images.ctfassets.net/z8uwv83tofbw/0YArwXWUbiUxZdK2SKPsm/9b386461c2595c793c5aaaae77632596/Screen_Shot_2021-01-20_at_9.07.49_PM.jpg)

If you go to their website and inspect the question (What is rank tracking?) that shows up on the SERP you'll  see within the code surrounding the question they are using schema markup software within the backend of the website.
![using SERP features like FAQ Schema within the back end of website code](//images.ctfassets.net/z8uwv83tofbw/62uBNU43RxWyZF9x2z0vPa/731392404f81ba174310e4d44091035e/Screen_Shot_2021-01-20_at_9.09.08_PM.jpg)

## Image Packs

Images can be shown in both the featured snippet and stand-alone image packs. When the user clicks on the image it will lead to a google image search instead of to a particular website. 
![Serp feature- Image pack of chocolate vegan desserts](//images.ctfassets.net/z8uwv83tofbw/789cFLGC2vMSpRkUk531J2/7fa7e95464d43f01ded09c5d1089cf6c/Screen_Shot_2021-01-20_at_8.13.56_PM.jpg)

When searching for the phrase video games for kids. You can see within the featured snippet is an image pack above the answers to the searchers request.  
![Image packs within featured snippet is a common Serp feature on google](//images.ctfassets.net/z8uwv83tofbw/4qa6SSA7Wc0xBgBOeM7Zll/2e9e443704cbdf47ce476e5909fc493c/Screen_Shot_2021-01-20_at_8.09.06_PM.jpg)

## People Also Ask Boxes

Showing within the people also ask section is another way to help boost your site's visibility. First, you need to know what keywords are being ranked for in the people also ask section. Then a strategic strategy needs to be created in order to overtake one of the questions. 
![Overtaking SERP features like People also ask boxes](//images.ctfassets.net/z8uwv83tofbw/6TkfbZ7nEyGHkGpzGqJdgZ/f9dfb2c37fff8e4a0ad75afab77b9f50/Screen_Shot_2021-01-20_at_8.16.31_PM.jpg)

Since Nozzle extracts data from the whole SERP, you can easily see which of your keywords contain any of these unique SERP features. Then you can set a strategy to obtain any of these  SERP features along with which keywords should be used when optimizing your images and videos. It will also help you figure out which pages to answer specific questions for in order to obtain featured Snippets and people also ask listings. You can also generate a list of all of your SERP results that contain sitelinks to help you know which pages to focus your emoji efforts. 


SERP features every SEO should work on obtaining 

SERP features you should be using in your SEO strategy

SERP Features Every SEO Should Work on Obtaining

Major SERP features every SEO should know 

<div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/0eeyfvt219?videoFoam=true" title="Nozzle CTR Calculation Video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div>
<script src="https://fast.wistia.net/assets/external/E-v1.js" async></script>

<br>
<hr>

Nozzle has a very robust way of calculating clickthrough rate. Our calculation is made up of over 2,000 lines of code spread across 7 different files. Let’s take a look at what goes into our CTR calculation.

First, we look at several up-to-date CTR studies to create a solid CTR curve that we can use as the foundation for both branded and non branded keywords and for both desktop and mobile.

From there, we look at the individual SERP for each keyword looking to see if there are one or two columns, an ads section, or zero click features like dictionary results or direct answers.

![Nozzle evaluates columns, ads, and zero click features as part of its click through rate formula](//images.ctfassets.net/z8uwv83tofbw/5yDqE8MbuXhxpH4Ze9Hkup/cb8fc40cc212e49de8a8f9f610eee3eb/2_Columns.PNG)

We then assign a certain portion of the overall page clicks to the ads section, column 2 and to no click or zero click type results.

Next, we look at the size of each individual result in terms of size. More weight is given to listings with larger pixel coverage like featured snippets, video packs, image packs, People Also Ask, Top Stories, etc.

![SERP features with high pixel coverage are given higher estimated click through rate](//images.ctfassets.net/z8uwv83tofbw/6AyULRvMmL2uNPoTWSZ0Xf/f8abea27b3aefa7f4112e2742b9cc291/Size.PNG)

We assign clickthrough percentage to every link on the page. Even sitelinks and extra buttons, like the View All button pictured below, are assigned some percentage of the total page clicks.

![sitelinks and buttons are assigned some percentage of total page clicks in Nozzle's CTR calculator formula](//images.ctfassets.net/z8uwv83tofbw/3snXuv5anXcUhDjV4YGyQ4/d4c6319524cfd649e848a4bed4393b4b/View_All_Button.PNG)

Furthermore, certain items are weighted more according to their position within the pack. For example, People Also Ask questions at the top of the box are given more weight than those at the bottom, and videos or images on the left side of a pack are given more weight than those at the right.

All of these calculations are summed up and normalized so that each clickable item is given a realistic CTR.

See the gif below for an example of CTR for a specific SERP. The no click or zero click CTR percentage we gave this page was 13%. The paid section was given 10%, column one 67.5%, and column two 9.5%.

Some CTR is assigned to the listings in column 2 and some to the ads. Scrolling down a ways, we assigned 0.1% to the highlighted sitelinks. Down further, the first local listing gets 0.9% clickthrough rate, and the next two get a 0.5%. The first top stories result gets a 0.9% clickthrough rate, the second gets 0.6%, and the third gets a 0.4%.

![Nozzle example of click through rate distribution for a specific SERP: seach click through rate](//images.ctfassets.net/z8uwv83tofbw/3X8sbwsGJ92EZKjLTgkhLS/3f9fd75ec8057f882edad2c35716aca7/Assigned_CTR.gif)

And that is how Nozzle comes up with highly customized CTR percentages for each individual result.

CTR Nozzle

Calculating CTR: Nozzle uses complicated coding to calculate accurate clickthrough rate for your SEO needs.

Take a look at the foolproof methods Nozzle uses to calculate clickthrough rate.

Nozzle’s Crackerjack Calculation of Clickthrough Rate

Nozzle CTR Calculation | How Nozzle Determines Clickthrough Rate Distribution | Check CTR with Nozzle

## What is a featured snippet?

Featured snippets are brief snippets of text that aim to answer the user's question more quickly when doing a google search. The content that is used in the featured snippet section is usually pulled from the website itself within google's index to quickly be accessible to the searchers.

![Featured Snippet example picture](//images.ctfassets.net/z8uwv83tofbw/SAxylakXiQpcmDIoZPP0f/8df97bc0bb4fa7c30b4a37233a410fd5/Screen_Shot_2021-01-17_at_11.02.25_AM.jpg)

## How does a featured snippet work?

Featured snippets can help to boost your brand's visibility. Usually, you will see an increase in your site's activity by organically showing up at the top of Google within the featured snippet section. Being in the featured snippet section can greatly put you ahead of your competitors.

## What does a featured snippet do?

The featured snippet is there to help assist the users in what they are searching for. For example, if someone is looking for information on how to build a greenhouse. You will see that Lowe's is at the top of the featured snippet section answering the user's question in a video with a step-by-step process on how to build a greenhouse. By Lowe's doing this it helps them get more eyeballs on their video and inevitably more clicks.

![Featured Snippet Google Search on How to Build a Greenhouse](//images.ctfassets.net/z8uwv83tofbw/6tFKhvgLNYfrOKucbM0qFF/e73c3b3d0bc51367ed5c5d13eb06f63b/Screen_Shot_2021-01-17_at_10.42.55_AM.jpg)

## Why is a featured snippet important?

Featured snippets are important because they're always in the number one position on google. The number one position will typically get more clicks to their site and conversions. Also, it takes up a lot of real estate on the page. This compels people to click on it because it's the first thing they see when searching for an answer to a question on google.

## What are the different types of featured snippets?

Generally, there are three commonly used feature snippet types.

  - __Paragraph__ (answers the question in a text format)

  - __Table__ (data is pulled for a structured answer in table format)

  - __List__ (Ex: answers are given in a step by step process)

## Use Nozzle to monitor all the featured snippets in your industry

Since Nozzle is a full SERP monitoring tool, our data can show you who owns every single featured snippet in your space.

![Domains that own featured snippets](//images.ctfassets.net/z8uwv83tofbw/3Qhf9zJ2ApgPzSnNOT3etk/ac026636c76755526cdba2a8086dbce1/Domains_that_own_featured_snippets.jpg)

![Featured Snippet filter for dog toys keywords on desktop](//images.ctfassets.net/z8uwv83tofbw/601thZKtTzKm1OkW9lRCza/6c5afbe35d44407b021bec306276ed1d/Featured_Snippet_filter_for_dog_toys_keywords_on_desktop.jpg)

Check out our <a href="https://nozzle.io/blog/featured-snippet-competitor-analysis" target="blank">deep dive article</a> on this subject to learn how to do it.

Armed with this info, you can set an SEO strategy to overtake the featured snippets that you deem most important. Every month or quarter, you can showcase the efforts of your campaign from within Nozzle’s UI or by sending the data to Google Data Studio.


Google Search on Featured Snippets

Understanding the Power of Featured Snippets

Google Featured Snippets- The Importance of Ranking for Them 

People Also Ask boxes are becoming increasingly important in the world of SEO. In fact, PAA boxes now appear in the results for nearly half of all Google searches, according to studies by <a href="https://www.semrush.com/blog/how-to-maximize-people-also-ask-seo-opportunities-study/" target="blank">SEMrush</a> and <a href="https://ahrefs.com/blog/people-also-ask/" target="blank">Ahrefs</a>. This is interesting information, but how much does it really help you? The studies were conducted with a broad range of keywords, many of which are completely unrelated to your line of work.

When it comes to setting SEO strategy for your specific industry, you need to take a more personalized approach and look at how often PAA boxes appear in your keyword sets to determine where to focus your efforts. If they appear in 80% of the SERPs for your keywords, for example, you’ll want to spend a lot more time optimizing for PAA boxes than if they show up in, say, 30%.

That’s what we’re here to help you with. Let’s take a look at PAA frequency in several industries.

We analyzed 15 keyword sets from multiple different industries. Using Google’s Keyword Planner, we found hundreds of keywords for each of the following topics:

- Accounting software
- Auto repair
- Basketball training
- Couch
- Dog toys
- Drones
- Earbuds
- Health insurance
- How to Cook
- Mortgage
- Office leasing
- Potted plants
- Saving tips
- Sewing
- Ski equipment

And here’s the drill down:

![industry-specific people also ask data](//images.ctfassets.net/z8uwv83tofbw/1jhu22Viffu7gAU80BIcip/37800bef3a753e769856117bb6442424/Industry_Comparison.PNG)

As you can see, the number of PAA appearances ranged from about 32% to nearly 93%. That’s a whopping difference!

The percentages also varied by device, as shown in the graph below:

![industry-specific paa data device comparison](//images.ctfassets.net/z8uwv83tofbw/6a3ns4TqsQzzMdNxt7bJRB/65050f070651bbecb8d8e703b2337eb9/Device_Comparison.PNG)

When you do the deep dive analysis for your specific industry it becomes clear if you should spend more or less time optimizing for PAA questions. In this case, if you sell health insurance, make cooking tutorials, or offer accounting software, make optimizing for Google’s People Also Ask boxes a high priority. With office leasing, on the other hand, you should probably focus your efforts elsewhere.

What's more, Nozzle can analyze industry-specific PAA data over months to give you a magnified view of how important People Also Ask boxes are for your industry over time.

We tried this with keywords related to camping equipment over about 6 months. Check out the results:

![paa frequency over time for a specific industry](//images.ctfassets.net/z8uwv83tofbw/3JVKgjs8fK4roYSc9x0tV2/8e9515728d8f80e0fb902825e9535b24/PAA_over_time.PNG)

The PAA frequency varied by over 15%! But what exactly does this mean for the industry? If there's an increase in PAA box appearances, companies in that industry should <a href="https://nozzle.io/paa" target="blank">use Nozzle to extract the PAAs</a> again and get the new questions to send to their content team. If there's a drop, your SEO strategy might shift away from PAA optimization. Furthermore, you can look for seasonal trends and strategize accordingly.

Find more information about our keywords and data on our <a href="https://datastudio.google.com/reporting/de9a4331-ca52-4669-bd33-a8a8e058ce74" target="blank">interactive report</a>. 

If you’re interested in other industries for a future blog post, let us know in the comments.

Like what you saw above? Nozzle can generate <a href="https://nozzle.io/paa" target="blank">PAA data for your own keyword set</a>, including an extracted list of all the questions that Google serves up! It’s a highly targeted list of content ideas that your content team will appreciate.


PAA by Industry: Featured Image

It is important to analyze PAAs by industry and take a personalized approach when setting SEO strategy.

We analyzed 15 keyword sets to break down why analyzing People Also Asked frequency by industry matters.

The Importance of Analyzing PAAs by Industry

Use Industry-Specific People Also Ask Frequency to Help Set SEO Strategy

SEO tactics and strategies are constantly evolving due to ongoing advancements in Google’s algorithm and machine learning drastically changing how search results appear. eCommerce enterprise sites especially, have an even bigger challenge understanding which terms are seeing the biggest fluctuations and more importantly, why they are seeing fluctuations. 

For example, when we looked at the term “one piece swimsuit” over a 7 month period, the websites that ranked on page one of Google fluctuated week to week. We know seasonality, location, personalization and numerous other factors play into what will show up for each person, however, we wanted to see how a search engine results page (SERP) for a specific 
search query changed over time.    

Here is what that result looks like when comparing September 2019 (average results that showed up on page one compared to March 2020). The image below shows what that looked like over time.   

![Sept. 2019 Page 1 Ranking Image 1 URL](//images.ctfassets.net/z8uwv83tofbw/7Kw5UOXm43vdx6cVclgMc7/c1691c33b1b4f8ead6a5b3556b3e4521/Sept._2019_Page_1_Ranking_Image_1_URL.png)

Nearly all of the results saw a drastic shift in ranking over a seven month period. The websites that remained relatively untouched were pacsun.com, macys.com, swimoutlet and nordstromrack.com. Three sites (victoriasecret.com, roxy.com and ae.com) are now ranking on page one of Google. 

Tracking a single term doesn’t take much, but when you multiply that by thousands of search terms on page one it becomes overwhelming. Take the massive eCommerce site macys.com. Macys as of June 2020, has 416K+ keywords the entire site ranks for just in position 1-3. They have another 964K+ terms ranking in position 4-10. 

![Enterprise SEO keyword traffic](//images.ctfassets.net/z8uwv83tofbw/6o2GYmeBWOVocAKx5CjqV/69e87be57e54e33468ceb1e5bb6df90b/nozzle_image_2.png)

With all this change comes a need to have a robust enterprise SEO strategy that helps you to not only maintain but grow search visibility 

We will walk you through our top enterprise SEO strategies designed to <a href="https://www.stryde.com/ecommerce-seo-guide-rankings-google/" target="blank">improve your ecommerce Google rankings</a>. Keep reading to learn how to succeed in 2020.

## Increase Your Focus on Second Page Keywords

Keywords that rank on the second page of Google (rankings 11-20) are often coined as keywords in “striking distance.” These keywords are low-hanging fruit and have the potential to give your site a needed boost with a little SEO optimization. 

How do you find the keywords that are in striking distance? The process is quite simple.

![organic SEO keyword research](//images.ctfassets.net/z8uwv83tofbw/3HQUWsqDJyIjIB7RZFQotF/27f49f7e2edde7e071d094b857f28c9c/nozzle_image_3.png)

1. Enter your domain in the Organic Research Bar of a tool like SEMRush.
2. Select the Positions Tab.
3. Filter by selecting 11-20 in the Organic Keywords Trend graph.

It is likely the data set is too large so you will need to filter down more and look at a specific bucket of keywords. Sticking with macys.com as an example, they have 5,002 terms on page two that contain the word “swim” in them. 

![Enterprise SEO strategy page rank](//images.ctfassets.net/z8uwv83tofbw/6Xr9r84kXziRvELi5ghN0I/97931c0e505d61be555bf206962c3a91/nozzle_image_4.png)

Or you can look at your focused keyword set in Nozzle and get more granular to know how many phrases are in the 7-10, 11-15, and 16-20 buckets.

![Number of Phrases within Striking Distance](//images.ctfassets.net/z8uwv83tofbw/rkGnLm8URFEFDbVYGFSaF/fb7f567cac40ad12a860de48fa1e486c/Number_of_Phrases_within_Striking_Distance.JPG)

1. Go to the Single Domain dashboard
2. Add a filter to show rankings between 7 and 20
3. Add a filter to display results for only one specific keyword group

![Number of Phrases within Striking Distance filtered to one keyword group](//images.ctfassets.net/z8uwv83tofbw/7uJN9mzrVnlyAQnA3b55p0/80a09ef2646916599f0a5dcdf15e2788/Number_of_Phrases_within_Striking_Distance_filtered_to_one_keyword_group.JPG)

__Main Goal:__

Keywords sitting on page two of search results have the best opportunity to make the jump to the first page with the least amount of effort. Second page results have proven they are relevant to the selected search query, reviewing how the keyword relates to the ranking page and optimizing the landing page for the selected keywords along with synonyms  can provide that needed boost to make it on the first page. 

Focus on reviewing how the keyword is being used on the ranking page. Make sure the keyword is in the title tag,  H1 tag, used throughout the copy and has internal links with the keyword as anchor text pointing back to the ranking page. These small adjustments can greatly improve your ranking. 

__Key Benefit:__
- Increased Traffic
- Potential Boost in Revenue
- Increased Brand Visibility 

## Improve Content on Ranking Pages

After you have identified striking distance keywords that you would like to focus on improving, you will want to look at what content you can create and expand to not only meet your end-users expectations but exceed them. 

This tactic will be extremely beneficial to sites that have thin copy or no content on their pages. Why? Google search bots are not able to see visuals while they crawl sites for ranking purposes. Instead they look for words that describe what each page is about and rank sites based on how well they answer an end-users question. Using the example above, macys ranks on page 2 for the term “swim shorts”. Both the mens and womens pages rank but neither are on page one. In this example, the search results seem to be more geared toward womens swim shorts rather than mens as shown by the sponsored product listings, even though mens do show up in the organic listings. 

![improving SEO content on ranking pages](//images.ctfassets.net/z8uwv83tofbw/PvH6Nqg0gTMv8EeTPk6n1/568db7f779826863ec5fbf39582f5d19/nozzle_image_5_Screen_Shot_2020-06-17_at_10.07.50_AM.png)

The page that ranks is the following: 
https://www.macys.com/shop/b/womens-swim-shorts?id=72487 but they link to a similar page (https://www.macys.com/shop/b/swim-shorts-for-women?id=73380) using internal links with the text “swim shorts”. No bueno.  

![SEO strategy content examples ](//images.ctfassets.net/z8uwv83tofbw/2Fay7Furvg95ElJZS32Unl/e7bad7cb1a6575ed901113b01b974afa/nozzle_image_womens_shorts_13.png)

There are a number of issues with the content above, but we recommend they could make some small tweaks to include things like:
- Activities the swimwear is good for such as jogging, paddle boarding, etc. 
- Include similar terms in the content such as board shorts, swim bottoms, etc. 

## How do you find pages with thin content?

- Review your domain with an SEO tool such as DeepCrawl, ScreamingFrog, or Botify.
- If using DeepCrawl you can use the following process:
  - Once the crawl is complete, navigate to the Content section and select Body Content > Thin Pages.

![SEO tool instructions within DeepCrawl](//images.ctfassets.net/z8uwv83tofbw/3aELkorLJWcCfo1OiUOvKt/9a28e9915cdcdbc14901f093e9efafb0/nozzle_image_6.png)

- Export the list of URLs into an Excel file or Google sheets (if the amount of pages is less than 500.) Large data sets are not good for using Google sheets. They will crash when trying to run filters and formulas when the data set is large. 
- Run an SEMRush pages report in the Organic Research section to see how many keywords each URL ranks for. Export those URLs and match them up with your DeepCrawl data set to see how many  keywords your thin pages rank for. 

![Enterprise SEO strategy organic research](//images.ctfassets.net/z8uwv83tofbw/6VoGu0uAhvcJlnUQD5fwS4/a57d530cadb833e6907b288fb04f2c76/nozzle_image_7_Screen_Shot_2020-06-18_at_1.30.15_PM.png)

- In Nozzle below, you can then analyze each thin page separately to see which keywords are in striking distance and should be considered when improving upon, and adding to, the content of that page.

![single URL keyword rankings](//images.ctfassets.net/z8uwv83tofbw/6klCgbfGBDKHp9KxzfCrEH/606bb6b78615c9c00ebec949d1fb52d1/single_URL_keyword_rankings.JPG)

- Note keywords that are relevant and in striking distance to rank for page one search results. 

__Main Goal__
Google’s algorithm rewards websites that provide end-users with expertise, authority and trustworthy content. Recent Google algorithm updates have been targeting websites with thin content and reduced their rank. 

<a href="https://digitalmarketersworld.com/content-marketing-guide/" target="blank">Quality content</a> provides users with a satisfying experience. Brands that work to provide a one-stop shop to answer all questions a user might have pertaining to the subject will be most rewarded. Content that provides little insight neither ranks well or provides your end user with a satisfying experience. 

This concept boils down to one simple thought: Focus on support and let the sale follow. 

__Key Benefits:__
- Increased traffic to websites. 
- Increased session durations.
- Stronger domain authority.
- Positive end-user experience.

## Increase Content to Support Current Pages

SEO strategists will be first to tell you content plays a significant role in rankings and brand awareness. Many prospects begin their customer journey by researching a solution to their problem. This means it's crucial your website not only focuses on building transactional content but educational content as well. 

Brands that want to rank on the first page or have content pulled as the featured snippet on Google must continue to create and expand their content library to include pieces that speak to a customer at each stage of the buyer's journey. 

Enterprise SEO looks to create all types of content. Content goes well beyond a blog post, it also can be images, videos, polls, infographics and webinars. All pieces of content you create should be built with the purpose to answer a user’s questions. 

Let’s take a look at a specific example:

![SEO tips on how to increase page content ](//images.ctfassets.net/z8uwv83tofbw/4t96GdxUH3GAv4m8bfvsap/2de0e0d9d164ffca3351a9c7ad569187/nozzle_image_8_pasted_image_0.png)

![Enterprise SEO content creation](//images.ctfassets.net/z8uwv83tofbw/2Q07t9CUROzK8BuiAvuxtc/a9f52f5f7985992d826354ae71b3c1ab/nozzle_image_9_pasted_image_0.png)

![Enterprise SEO video content creation](//images.ctfassets.net/z8uwv83tofbw/2uvytcuGdIANUtOtoftTSi/d8dde2e5435cdeb942c82200f414d7c4/nozzle_image_10.png)

Immediately upon searching how to clean cloth diapers, you are flooded with resources to walk you through your question. You are immediately struck by a featured snippet that contains a detailed step-by-step process. As you scroll down you will see additional questions that commonly appear with the query and videos to walk you through the washing process. 

Long-form content consisting of approximately 1,500 words consistently <a href="https://searchengineland.com/seo-user-science-behind-long-form-content-230721" target="blank">rank higher than short-form content</a>. Long-form content has the ability to get to the bottom of multiple questions and provide deeper insight into the topic at hand. 

However, short-form content has the ability to provide resourceful information. Testing long-form and short-form content on your website will provide you deeper insight into what your audience better responds to. 

A simple take away is to focus on user-experience. 

  __Key Benefits:__
      - Improved user experience. 
      - Increase in session duration.
      - Increase ranking opportunities.
      - Increased brand awareness.
      - Attract top-of-funnel prospects in the research phase.

## Featured Snippet Optimization

Enterprise SEO strategies must include featured snippet strategies if they want to be most effective. Featured snippets are the text boxes that are not only attached to voice search queries but they also appear at the top of organic search page results. Pulling up as the featured article gives your brand maximum exposure and traffic. 

![Enterprise SEO strategy using featured snippet](//images.ctfassets.net/z8uwv83tofbw/JXx7IkT2f9ujmQiQefQgM/d2a226ff206c2e7e31be2ed02988e2f2/nozzle_image_11_pasted_image_0.png)

__Featured Snippet Recommendations:__

There are two things you can do to best optimize your content to be considered for a featured snippet: Immediately answer the end-users question in the first H1 tag and mold your content to your end-users preferred format. 

Ask yourself if your content is specifically answering your prospects question. Are your headers clearly guiding your users throughout the article? Is the solution front and center? 

Using SEMrush you can review queries that have featured snippets. You will be able to see what article is being rewarded the top spot, and you will be able to see if lists, tables or paragraphs are specifically ranking. 

This knowledge can lead you to audit your content to see if your message is formatted in the way end-users prefer. If the featured snippet contains a bullet-point list that is concise and to the point, you may want to adjust your content to mimic the rewarded format. 

__Key Benefits:__
- Maximum exposure to brand content.
- Rank for voice assisted search queries.
- Increased brand exposure.

## Optimize website for voice-search

As of 2019, there are <a href="https://www.statista.com/statistics/973815/worldwide-digital-voice-assistant-in-use/" target="blank">approximately 3.25 billion voice assisted devices</a> in homes around the world. This innovation has introduced a new way for users to search and get connected with your brand. 

Organizations should add voice-search optimization to their enterprise SEO strategy. Voice search goes beyond implementing keywords; it focuses on adding content around conversational questions.

![Enterprise SEO strategy to Optimize website for voice-search](//images.ctfassets.net/z8uwv83tofbw/WwM9GWsyXB4XQYNoNi8zT/1e5d1f78c3a4d06dffea9e7f5c37cc8f/nozzle_image_12.png)

Source: <a href="https://moz.com/blog/how-voice-search-will-change-digital-marketing-for-the-better" target="blank">https://moz.com/blog/how-voice-search-will-change-digital-marketing-for-the-better</a>

If you have a smart device in your home, you have likely asked Alexa a long-winded question instead of two concise keywords pieced together. 

An example may include: 

When we search on our mobile phone or desktop, we might type, “make homemade facemask.” 

When we use a voice assistant we might ask, “Hey Google, what do I need to make a homemade facemask?”

These queries are focused on obtaining the same information, yet their structure is different in nature. Incorporating more conversational keywords into your website copy will greatly benefit your business as voice search is constantly increasing. 

__Key Benefits:__
- Increased brand visibility through voice assisted search.
- Rank for voice assisted search queries.
- Increased brand exposure.

## __Internal Link Building__

SEO strategists should continue to focus on yielding the power of internal linking. 

As you continue to build and improve content, linking pages that relate to one another will improve the SEO health of each page by passing link equity to multiple pages on your site. 

Websites that take advantage of internal linking make it significantly easier for Google search bots to crawl, understand and properly rank your site for relevant search queries. Links can direct bots to crawl through multiple pages on your website giving you a better chance to rank for additional keywords. 

Companies should also take advantage of internal link building because they have the ability to dictate where the link is directed to and what anchor text they will use for the link. 

__Key Benefits:__
- Improves user-experience through descriptive anchor-texts.
- Distributes link authority.
- Internal linking can increase the number of pages a user visits.
- Internal linking helps with search bot crawling and indexing.
- Internal linking can help increase page rank.

### __Conclusion__  

Search engine algorithms are constantly evolving and keeping SEO strategists on their toes. This means ranking on page one requires an in-depth and well thought out enterprise SEO strategy that will help them remain competitive in the changing landscape. 

While there are several elements that go into an effective SEO strategy, these are recommended strategies that will help boost enterprise brands. 

<a href="https://www.stryde.com/" target="blank">Stryde</a> is an Enterprise SEO Agency helping businesses perfect their eCommerce SEO and content marketing strategy. See how you stack up with a free analysis of your business.

Number of Phrases within Striking Distance filtered to one keyword group

While there are several elements that go into an effective SEO strategy, these are recommended strategies that will help boost enterprise brands. 

Enterprise SEO Strategies for eCommerce Sites

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

Every SEO and content team knows that your website needs more content. But not just any content; content your targeted audience wants to know.

As a content marketer or SEO, you have probably asked yourself the something like the following:

How do I generate ideas for content creation?
Where can I find content ideas?
How do I get ideas for blog posts and articles?

The answer is: __WRITE ANSWERS TO THE QUESTIONS "THE PEOPLE" WANT TO KNOW!__

What are those questions, you ask?

Introducing... 

## The PAA Expansion Method

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

Everyone has seen a "People also ask" box. Google shows them on almost half of all SERPs.

Here is one that appeared for the term "track the whole SERP":

![People also ask - track the whole SERP](//images.ctfassets.net/z8uwv83tofbw/1pRvKmjybb11FVQ8R1XFVQ/cb96aca6ea16ac15fbbeb5d979aa9752/People_also_ask_-_track_the_whole_SERP.png)

Google deems these questions to be very related to the searcher's intent which is why your website should be answering these questions for all of your keyword topics.

And yes, that could potentially be hundreds or thousands of questions depending on how many topics/categories/products/services you have on your website.

More importantly, you need to know which of these questions appeared the most across each of your keyword groups.

Using Nozzle's PAA Expansion Method, you can generate this very powerful list.

### First example:

In the first example below, an initial list of 250 phrases turned into 417 unique questions.

![PAA Expansion Method - 250 camping phrases](//images.ctfassets.net/z8uwv83tofbw/5VdZZyxy2bawDiS403IdGV/c8a94e55671f24c2b3e19e6690da4121/PAA_Expansion_Method_-_250_camping_phrases.JPG)

Then I took those 417 questions and put them in Nozzle and ran a one time pull to generate an even bigger list of related questions. The result being 1,131 unique questions.

![PAA Expansion Method - 2nd iteration for camping phrases](//images.ctfassets.net/z8uwv83tofbw/4QAT1iJuBjbbsP53YBsalw/23ce1cd9fd6979d24d0bf2cf57271eb2/PAA_Expansion_Method_-_2nd_iteration_for_camping_phrases.JPG)

You can play around with this specific <a href="https://datastudio.google.com/u/0/reporting/a7e49d0a-5478-45fb-ac8b-1f4ceff391f7" target="blank">REI Demo PAA Report here.</a> 

Use the filters to see questions specifically related to each keyword group or to pull up a list that only includes specific terms like "cooler", "chair", or "butane".

### 2nd Example:

In this example, I started with only 3 phrases and used the PAA Expansion Method 4 times to end up with a list of 1,033 unique questions related to Christmas.

![PAA Expansion Method - starting with 3 christmas phrases](//images.ctfassets.net/z8uwv83tofbw/6xJqpA8uUtLmrbNy6HjXsY/3b89df64bac8d08a6ebd6b5f76f5f22e/PAA_Expansion_Method_-_starting_with_3_christmas_phrases.JPG)

Play around with the <a href="https://datastudio.google.com/u/0/reporting/570ca191-1b12-4b4c-aac8-b630b99b02cf" target="blank">Christmas PAA Expansion here.</a>

Lets end with a quote from a happy PAA Deliverable recipient:

> You just gave me a year's worth of content ideas for this project!

To generate your very own PAA deliverable to give you the warm fuzzies, <a href="https://nozzle.io/paa">click here.</a>


PAA Expansion Method - 250 camping phrases

PAA Expansion Method

The PAA Expansion Method - Build A People Also Ask Question List

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

All great marketers and content strategists know that your website needs to contain answers to every question your target audience is asking themselves. The first step is to collect all these questions. How do you do this?

By asking:
- Your sales people what questions they are constantly answering
- Your existing clients
- Your client fulfillment or customer service teams
- Your product managers

Or you could just ask Google. Well, you should still do all of the above but using Nozzle to extract questions from thousands of SERPs is the fastest way to generate a solid list.

A high percentage of SERPs contain a search feature called People Also Ask. When a PAA box is present, there will be four questions by default.

![People Also Ask Box - Questions to Answer In Your Website's Content](//images.ctfassets.net/z8uwv83tofbw/7HQvx9ik2F6okDSUCPZgk7/0d0ed5f1e54d8ddbfaf1b5eacb1d9fb9/People_also_ask_-_Michael_Jordan_is_the_greatest__1_.png)

Google increasingly does a great job at understanding the searcher's intent for every keyword.

<img src='//images.ctfassets.net/z8uwv83tofbw/3GskWGs821pNzVGxaRzpmI/40dfaf7db1002673cb6f011ff7662bbd/1.21_Gigawatts' style='float: left; margin: 1rem;' /><br><br>Google has a ton, and I mean A TON of data and 2 decades of a lot of very smart people working on algorithms to understand the searcher's intent for every query.

<br>

When Google serves up a People Also Ask box, it means those four questions are extremely relevant.

Imagine if you could extract all the questions for hundreds, or even thousands, of SERPs and sort them by most appearances across your huge keyword set.

<img src='//images.ctfassets.net/z8uwv83tofbw/QYtfZjdobB4nGZekkqLhd/a693ea1bcdcf9e6424f6421583219d02/Ignite_those_questions_on_your_website.gif' style='float: right; margin: 1rem;' /><br><br><br><br><br><br>Well then you'd have, what Alexander Hamilton would call, an extremely useful list of questions to answer within the content of your website.

<br><br><br><br><br><br><br>

Below is an image of a list of PAA questions that I extracted from a list of a hundred camping stove phrases. I then sent the data to Google Data Studio to organize in a nice, clean report.

<a href="https://datastudio.google.com/u/0/reporting/6a3202fc-6ec9-4a6c-a5a5-cef9ec3a7617/page/ytUbB" target="blank">Click here to peruse this Data Studio Template.</a>

![Unique Questions from PAA Search Features in Google Data Studio Template](//images.ctfassets.net/z8uwv83tofbw/6Ody1YWpLlq3kEHWMe2IC7/13c4949a144737ccc2c911b406d0a405/Unique_Questions_from_PAA_Search_Features_GDS_Template.png)

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

Unique Questions from PAA Search Features in Google Data Studio Template

Collect questions from People Also Ask boxes from as many SERPs as your content marketing heart desires.

How To Find All The Questions Your Target Audience Is Asking

![New SEO Jokes 2020 Edition](//images.ctfassets.net/z8uwv83tofbw/62uv1Xc0UKLKK5jXnmFvdp/57750ebffdfed998ad13895c49484c4b/SEO_Jokes_2020_Edition.JPG)

SEO can be stressful at times and <a href="http://workplacementalhealth.org/Mental-Health-Topics/Workplace-Stress" target="blank">stress is bad for your health</a> so lets all sit back and relax and live longer by reading the following SEO jokes.

All of these jokes are brand new and original as of this year, 2020 and created by the author unless otherwise noted. 

So without further ado...

> 1. What did Jesus say to the SEOs? "Come (do)follow me."
> What did Satan say in response? "Nofollow Him!"

![Funny SEO Jokes about links](//images.ctfassets.net/z8uwv83tofbw/oqz7cLAG1A8hm7D50xhIP/616f49f2758a80612cc686e80d39422b/Why_did_the_search_engine_receive_a_lawsuit__Because_it_was_a_creepy_crawler.__2_.png)

> 2. The surgeon general told some SEOs to stop smoking because there is a link between smoking and cancer. The SEOs replied, "Well...is the link between smoking and cancer followed or nofollowed?"

> 3. What did Googlebot tell all the hyper links? "Calm down!"

![Googlebot and Hyper link SEO Joke](//images.ctfassets.net/z8uwv83tofbw/2TGTwVqbtcxZuCSg8A5wfc/7a3d7b9bc25a8e317d6a058320d15a9c/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema.__1_.png)

<center><h5>Is your current rank tracker a joke?</h5></center>
<span class="hs-cta-wrapper" id="hs-cta-wrapper-87cce768-4031-4dff-bbfa-43ad5c96d50b"><span class="hs-cta-node hs-cta-87cce768-4031-4dff-bbfa-43ad5c96d50b" id="hs-cta-87cce768-4031-4dff-bbfa-43ad5c96d50b"><a href="https://cta-redirect.hubspot.com/cta/redirect/2030303/87cce768-4031-4dff-bbfa-43ad5c96d50b"  target="_blank" ><img class="hs-cta-img" id="hs-cta-img-87cce768-4031-4dff-bbfa-43ad5c96d50b" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2030303/87cce768-4031-4dff-bbfa-43ad5c96d50b.png"  alt="Check Out Nozzle&#39;s Free Trial!"/></a></span><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(2030303, '87cce768-4031-4dff-bbfa-43ad5c96d50b', {}); </script></span>

> 4. Why did the search engine receive a lawsuit? Because it was a creepy crawler. 

![ Search Engine and Creepy Crawler SEO Joke](//images.ctfassets.net/z8uwv83tofbw/1QcMdzMlaF3TdOv0gQSnD9/a1e870b795944a51dcf3fad684a3c765/Why_did_the_search_engine_receive_a_lawsuit__Because_it_was_a_creepy_crawler..png)

> 5. SEOs prefer canonical tag over freeze tag or laser tag.

> 6. What do you call an SEO sitting up in a tree branch overlooking a field full of sheep? Above the fold.

> 7. What is an SEOs most important question before he bungee jumps for the first time? "Can you please tell me what my bounce rate is?"

![Bungee jumping SEO Joke](//images.ctfassets.net/z8uwv83tofbw/3UAdOxZQe93gLhLMtBqJaX/e2a9bf03584ee9093f963941583e8755/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema.__6_.png)

> 8. Why are black hat SEOs horrible at hockey? Because they spend a lot of time in the penalty box.

![Black Hat and Hockey SEO Joke](//images.ctfassets.net/z8uwv83tofbw/2clcgTdiIvhEPr9yMHcywa/6e93d9147ae71dfe979e7d4cc1695667/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema.__3_.png)

> 9. The general state of everything and everyone makes me think that "discontent" is king not "content".

![Funny SEO Joke about Content Making ](//images.ctfassets.net/z8uwv83tofbw/2g24AWn7N1T1OTYgl6nFY/a21e3c71ed2069c2f43f4b28e0f4279e/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema.__4_.png)

> 10. What did the 1 YEAR OLD SEO teach the 8 month old? "Don't waste your crawl budget going for that toy. Just scream until your mom 301 redirects you to it."

> 11. What did the mom do to the naughty SEO child who kept picking his nose? She de-indexed him.

![Funny SEO Child Joke About Being De-Indexed ](//images.ctfassets.net/z8uwv83tofbw/3hJF1O2hB4NnF7qtSs7Go5/38c6131eaf42cef73d539604d9d2b152/Why_did_the_search_engine_receive_a_lawsuit__Because_it_was_a_creepy_crawler.__1_.png)

> 12. What do you call getting a haircut to look good for your online profile pictures? A featured snippet.

![ Featured Snippet and Profile Picture Funny SEO Joke](//images.ctfassets.net/z8uwv83tofbw/3ed2ruiHFQ1Zsj8CWe5ejY/67b1d6479ace5d695366d11697bb52f5/Why_did_the_search_engine_receive_a_lawsuit__Because_it_was_a_creepy_crawler.__3_.png)

> 13. What is it called when Larry Page or Sergey Brin get a haircut? A rich snippet.

> 14. SEO: Yes! My time on page is increasing.
Parent: Why are you happy that you are now reading slower?

> 15. When Google launched its Universal Search many people were excited that we will finally discover alien life.

![Google's Alien life Universal Search SEO Joke](//images.ctfassets.net/z8uwv83tofbw/31Ji6HCbURDqQh2NJlMiZT/d42bde956e32982f610820f850d34d70/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema.__5_.png)

> 16. My new GA-bot is awesome! Unfortunately, batteries and keywords are "not provided."

> 17. An SEO invited me to a business meeting at his house. It turned out to be a Pyramid Schema.

![Business Meeting Turned Pyramid Schema SEO Joke](//images.ctfassets.net/z8uwv83tofbw/60qSpl03t7HkdkZIjSv9xA/9d41066b181e0c50da5bcecca07f72ae/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema..png)

> 18. Why did Google cut it's finger nails? Because a lot of websites were complaining about being scraped.

Also, here is some more <a href="https://nozzle.io/blog/seo-humor-from-the-twitterverse">SEO humor</a> from the twitterverse that you might enjoy.

New SEO Jokes 2020 Edition

I guarantee you'll either chuckle or eye-roll. :)

SEO Jokes (Brand New and Original in 2020)

SEO Jokes FTW! - 18 New SEO Jokes from 2020

PR opportunities abound. You just need to know where to look. Every business should take a few moments to setup the two following processes to be alerted to new PR opportunities which will help in <a href="https://nozzle.io/blog/building-backlinks-should-be-building-your-brand" target="blank">building your brand</a>.

These two PR tactics are simple and free. They just require that you set aside a little time and effort.

1. HARO
2. #JournoRequest and #PRrequest

__HARO__

HARO stands for Help A Reporter Out and is a free service you can sign up for at <a href="https://www.helpareporter.com/" target="blank">helpareporter.com</a>. You will receive 3 emails a day that include requests from journalists looking for quotes or answers to specific questions around topics the following broad topics: 

- Biotech and Healthcare
- Business and Finance
- Entertainment and Media
- General
- High Tech
- Lifestyle and Fitness
- Public Policy and Government
- Sports
- Travel

You just need to find the inquiries that apply to your brand and email your response before the deadline. Deadlines are typically 1-4 days from the receipt of the email so you need to set aside some time every other day or so to answer relevent inquiries.

If your submission is used in the journalist's article, typically they will mention your name and brand and link to your website in the response.

__#JournoRequest and #PRrequest__

These are hashtags used on Twitter by journalists looking for info on a specific topic.

There are 3 ways you can find these types of tweets related to your industry.

1. Manually do a search on Twitter for one of those hashtags followed by a keyword in your industry. For example, I found the following tweet when searching on twitter for "#journorequest seo".

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Hi <a href="https://twitter.com/hashtag/DigitalMarketing?src=hash&amp;ref_src=twsrc%5Etfw">#DigitalMarketing</a> friends, I&#39;m looking to write an article on regulating the <a href="https://twitter.com/hashtag/SEO?src=hash&amp;ref_src=twsrc%5Etfw">#SEO</a> industry. Anyone willing to provide an expert comment? Are you for or against the idea? <a href="https://twitter.com/hashtag/journorequest?src=hash&amp;ref_src=twsrc%5Etfw">#journorequest</a></p>&mdash; Helen Pollitt (@HelenPollitt1) <a href="https://twitter.com/HelenPollitt1/status/1108976044122521606?ref_src=twsrc%5Etfw">March 22, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

2. Use <a href="https://ifttt.com/" target="blank">IFTTT</a> to setup an auto response to email you everytime someone tweets using #journorequest or #prrequest and one of your keywords. This way you don't have to schedule time each day or week to remember to search Twitter for PR opportunities. You just need to take action when you receive an email.

Below is a quick tutorial from <a href="https://rofe.co.uk/" target="blank">Mark Rofe</a> with <a href="https://riseatseven.com/" target="blank">Rise at Seven</a> on how to setup IFTTT properly for this purpose. 

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">PR tip: How to use Twitter to land coverage. <a href="https://t.co/HOsLJmvE6U">pic.twitter.com/HOsLJmvE6U</a></p>&mdash; Mark Rofe (@iamrofe) <a href="https://twitter.com/iamrofe/status/1220095133410037761?ref_src=twsrc%5Etfw">January 22, 2020</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

3. Use a nifty Google Sheets Add-on called <a href="https://gsuite.google.com/marketplace/app/tweet_archiver/976886281542" target="blank">Tweet Archiver</a>. This tool will monitor your Twitter search query once every hour and pull in any new tweets to your spreadsheet. You can then open any tweets that you want to respond to and engage with the journalist.

![Tweet Archiver Google Sheets Add on Tool: Find PR opportunities](//images.ctfassets.net/z8uwv83tofbw/LUqwFfHXSJ81vbVHejLxv/0de845b7ad184261952216978c3b4aee/Tweet_Archiver_Data.png)

Below is a video that shows how to install Tweet Archiver on a Google Sheet. Start watching at 2:08 for installation instructions.

<iframe width="560" height="315" src="https://www.youtube.com/embed/MGU7azCYFpw?start=128" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

<br>__Take away:__ Spend 10 minutes right now to set up the alerts for these two PR strategies and set aside 30 minutes each week to follow up on any new PR opportunities that come your way.

Happy brand building!


Tweet Archiver Google Sheets Add on Tool: Find PR opportunities

PR opportunities abound. You just need to know where to look. Every business should take a few moments to setup the two following processes to be alerted to new PR opportunities which will help in building your brand.

PR Strategies for Businesses: Build Your Brand and Acquire Links Simultaneously

PR Tactics and Strategies for Businesses: Build Your Brand and Acquire Links Simultaneously

Backlinks, love them, or hate them, are a critical component to doing search engine optimization.

While there are a variety of methods that have changed over the years as Google rolls out more algorithm updates based on feathered and furry animals or Sesame Street characters, one thing is for certain—backlinks still remain an integral part of how a website ranks.

## Creating High-Quality Backlinks
One of the most common questions for most people in digital marketing is "how to create quality backlinks."

Unfortunately, for a lot of marketers, this is where things start to get confusing. 

After all, how do you create “quality links?”

Here are a few things I’ll be discussing in this article:
- [Common link building pitfalls](#pitfalls)
- [Why entities matter when building links](#buildYourBrand)
- [Actionable link building](#actionableLinkBuilding)
- [Content juicing](#contentJuicing)
- [Leveraging automation](#leveragingAutomation)
- [Link continuity and UX](#walkingAMile)

<a name="pitfalls"></a>
## Backlink Pitfalls
Typically, there are a couple of common pitfalls when people build backlinks.

### Pitfall 1: Content Only Strategy
It’s true, content is king. However, content without links is a lot like having a car without any fuel. Sure, it looks nice and may get the attention of a few people—but how far can that really get you? 

Even with the most experienced wordsmith at the helm, content without links may be overtaken by sites that are seen as more authoritative and trusted. 

So how the heck does a site become more trusted? 
In spite of all the advancements Google has made in its algorithm, links still provide one of the clearest signals that a website can be trusted. The more links from quality sources can equate into traffic increases and additional authority within a particular market.

### Pitfall 2: Link Only Strategy
If you’re relying on links alone to rank your site it’s probably not going to happen. 

That’s not to say you can’t brute force a website up in search results, there are plenty of case studies showing how this can be done. However, using this method, will most likely not stick without a lot of additional effort. Additionally, you’re probably going to be penalized depending on how aggressively you’re seeking those links. This approach is commonly classified as a black hat tactic.

The problem is that many people in this camp tend to have horrible content (looking at you lazy spinner). It's blasé and uninspired. In order to get a link from someone, you must have content worth linking to.

The sad reality is that, without quality content, links alone won't get you very far. You must have something worth linking to if you want a link from a quality site. 

To be truly effective, you need *both* content and links.

## Build Your Brand

Before building links, I cannot underscore the importance of getting your on-page SEO dialed in.

Making sure your on-page SEO is correctly implemented will help ease the process of backlink building. In fact, you’ll need far fewer backlinks to rank well.This means you’ll need to spend some time on your titles, descriptions and headings, adjusting site architecture, improving internal linking, and structured data. 

As Google moves from the web of strings (search queries) to the web of things (relationships) working on your entity becomes increasingly more important. Similarly, an understanding of natural language processing (NLP) and semantic search can provide a competitive edge.

Brand building, or building links around a brand is a fundamental part of marketing. If done properly, it can weather the storm in spite of algorithm updates. Wouldn’t that be nice—"worryless SEO?"

<a name ="buildYourBrand"></a>
## Building Your Brand Using Entity-Based SEO

In case you’re not familiar with what entities are and how they relate to SEO, I’d recommend checking out this article on <a href="https://www.searchenginejournal.com/entity-seo/277231/" target="blank">Search Engine Journal.</a> Entities are defined as, “A thing or concept that is singular, unique, well-defined and distinguishable.”

To illustrate this in something less abstract, entities often trigger knowledge panel results or additional SERP features. Unfortunately, Google doesn’t always get this correct. In most cases, this is due to multiple results that may be unclear.

As a simple example, the word “cars” could mean a lot of things. By itself (without any kind of clarification) you could be talking about any of the following:
●	An automobile
●	The Disney-Pixar movie
●	The 1970’s new wave band (You’re just what I needed…🎶)

![cars-image-carousel](//images.ctfassets.net/z8uwv83tofbw/6qaYVk8xREa34y9gsGB9Zh/c1207d10db4bbfae91b9c7551236c665/cars-image-carousel.jpg)

However, when we provide additional context and add keywords to the page like, “1964 Shelby Cobra,” “muffler,” or “transmission system” it becomes quite clear that the keyword “cars” is clearly talking about an automobile.

![cars-disambiguation-image](//images.ctfassets.net/z8uwv83tofbw/14Z67XgL9HrKudpGCVa0mW/a4d901a4791c0561aece4eb190125580/cars-disambiguation-image.jpg)

Disambiguation can be a powerful thing when paired with the implementation of structured data markup.

## Brand-Based Link Building

<a href="https://www.link-assistant.com/news/entity-case-study.html" target="blank">Using entity-based SEO</a> can have a significant impact on brand visibility. When you get your entity right, it only takes a few links to provide a decent amount of “push.”

So how is this done? Connecting relationships between your brand and other keywords that are so strong, you’re seen as the definitive result.

Think about brands like Kleenex or Google. You’d never say, “I’m going to get a facial tissue”—you’d say please get me a Kleenex. This is because Kleenex has become synonymous with the brand. Some could even argue that they are THE brand and others are the generic version.

The same could be said about Google. We rarely say “I’m going to run a search query” on a particular topic. We say, “I’m going to Google that.”

While this is an overly simplified way to look at brand building, the concept should be quite clear. You want to be the definitive brand that represents the entity.

To start brand building, obviously consider all of the profiles that any business should have. These can provide additional signals that validate your entity:
- Google My Business (if a local business)
- Facebook
- Instagram
- Twitter
- Linkedin
- YouTube
- Yelp
- Pinterest
- Vimeo
- Foursquare
- Crunchbase

Branded properties help provide signals that can serve as a foundation for your link building efforts. Like our example of Kleenex and Google, we want to be ubiquitous. You don’t need to be active on each of the platforms, but claiming these profiles increases your brand’s footprint as well as prevents your competitors from hijacking your brand.

Next consider places in which you can start building brand signals. These could be places in which you share photos, whitepapers, resources, or news. You could also consider building citations as long as the site isn’t too spammy. 

To get you started, consider the following:
- Press release news rooms
- Whatsapp
- Tumblr
- Flickr
- Blogger
- Slideshare
- Issuu
- Medium
- Alignable
- Upcity
- Paper.li

When building these additional profiles, remember that you’re creating signals about your business. At this point, I’m not too concerned with follow vs nofollow links—it’s simply getting your name out there.

<a name="actionableLinkBuilding"></a>
## Actionable Link Building

Before embarking on a link building campaign, take a moment to develop your plan. Having a blueprint in place can help you identify potential pitfalls.

A blueprint can also serve as an anchor point that you can refer back to. I’ve found this to be invaluable, especially when you’re in the middle of a campaign and things get crazy.

Sometimes, you need that reference to keep the campaign focused and on-track.

The key questions to ask when creating your plan are:
1.	__What do you hope to accomplish with the campaign?__ This should follow SMART goal setting (specific, measurable, actionable, realistic, and time-based)
2.	__Who do you want a link from?__ Before starting a link building campaign, ask yourself who/where you want a link from‒this could be another website, social shares, public relations or brand recognition.
3.	__Is this time-sensitive or evergreen?__ I almost always opt for links to evergreen content, since they’re easier to obtain when content juicing.

<a name="contentJuicing"></a>
## Content Juicing

One of my favorite link building techniques is a repurposing technique I refer to as “content juicing.” 

This method leverages off-page branded assets that can pass link equity back to your primary property.

When you have a piece of content, think of the various ways that you could repurpose and leverage it on as many mediums as possible.

![content juicing diagram - link building technique](//images.ctfassets.net/z8uwv83tofbw/5xdwzVnEAZhG97TRTHkBzY/585678e78e81b0da6559e43b63950193/content-juicing-diagram.png)

As an example, you might consider the following:
1.	Create a vlog or video interview
2.	Cut the vlog into short clips for snippets or social posts
3.	Separate the audio from the video and create a podcast
4.	Convert the audio to text using a service like Rev
5.	Add additional content to the text as necessary and use as a blog
6.	Create an infographic, incorporate visuals, and create a video thumbnail
7.	Create additional resources for your blog (Google slides can work very well for this purpose)
8.	Before publishing the blog, use the previous assets you’ve created to allow users to read, listen, or watch your blog—whichever happens to be their preferred medium

The key component of content juicing is to provide multiple platforms in which a user can engage with your content. Additionally, a call to action should assist in driving traffic back to your website. Ideally, this would be in the form of a link or call to action.

When considering this method, it’s important to run your properties through a link tracer, such as wheregoes.com or Link Redirect Trace Extension, to make sure that you’re getting value from the links you’re building.

<div style="position: relative; padding-bottom: 56.25%; height: 0;"><iframe src="https://www.loom.com/embed/c3ff8981a4174699a621ccd18096089b" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div>

![link redirect trace Chrome Extension Example](//images.ctfassets.net/z8uwv83tofbw/3c8V1Ks0Jaqvf4GALNPePW/f888499256605459b980628bb04233b0/link-redirect-trace.png)

<a name="leveragingAutomation"></a>

## Leveraging Automation

This is more of a content syndication method, not necessarily a link-building strategy. Still, it can enhance your brand signals, which can have an effect on people linking to you.

It goes without saying, but consider the platform you’re publishing content to. Facebook users consume content in a different way than Instagram users. 

Also, it’s important to note there’s no substitute for personalized engagement. Using automation to schedule or promote your content can buy you a ton of time!

Whether you do this manually or through automated processes is irrelevant. The point is that you want to promote your content on several channels and create signals that point back to your primary entity. 

Another benefit of automation is that you can schedule many top-of-funnel activities, such as posting your content and focus on engagement. Imagine, spending 2-3 hours on developing the content for the entire month, then interacting with users—this allows you to spend more time cultivating meaningful relationships.

<a name="walkingAMile"></a>
## Walking A Mile In Your Customer’s Shoes

Be honest, when was the last time you did a top-to-bottom screenshot of your website or social media page and analyzed it. 

For that matter, when was the last time you’d evaluated the engagement of a page?

It doesn’t have to be a laborious process. I’m talking super-simple, knee-jerk analysis:
- Is there cohesiveness in the links and messaging?
- Does your content elicit a reaction from people? If so, what does that look like?
- Is your content and backlink strategy in-line with what other big players in your industry are doing?

Doing something this simple can uncover some opportunities.

Consider interlinking content together using traditional silos throughout your branded properties. This is one way to funnel authority to your primary pieces of content. It’s also a powerful link building method that you can control.

Also, just because you’ve promoted a piece of content once or twice, doesn’t mean you have to stop. Keep building links to your evergreen content on a monthly basis. This will help increase the relevancy and authority of not only the link, but also your entity.

### Conclusion

Link building doesn’t have to be difficult. By focusing on your entity, creating quality brand signals, repurposing content into multiple mediums, you can create quality links. 

Quit thinking of yourself as an SEO or link builder. Instead, think of yourself as a marketer and focus on places you can promote the brand. This can help uncover opportunities you may have previously overlooked.

Remember: create for humans, optimize for bots.


content juicing diagram - link building technique

Backlinks still remain an integral part of how a website ranks. Build your brand and your backlinks at the same time using the 'content juicing' method and more.

Backlinks, love them, or hate them, are a critical component to doing search engine optimization.

Building Backlinks Should Be Building Your Brand

Are you wondering how to use keywords for search engine optimization (SEO)? Do you find yourself at a loss when figuring out where to put keywords in your content? Then you’re at the right place because we’ve dedicated this guide to telling you exactly where you need to use keywords for SEO so Google can rank your pages higher for those keywords.

Before we dive in any further though, let’s get this right off the bat – you need to use keywords in your content. Organic search is responsible for over half of website traffic, <a href="https://www.searchenginejournal.com/seo-101/seo-statistics/" target="blank">51% to be specific.</a> So it makes sense to conclude that your business is losing out on potential traffic, leads, and sales when you aren’t paying attention to adding keywords in your content. I suggest using a <a href="https://nozzle.io/" target="blank">rank tracker</a> to organize your keywords and monitor their performance. 

Now that we’re on the same page regarding the importance of keywords for better ranking, let’s talk key placement.

By the end of this guide, we’re hopeful you’ll learn exactly how to use keywords in your content naturally and strategically.

Let’s get started:

## Where to use keywords in your content: 7 different places to pop your KWs in

Here’s a handy infographic showing you the exact places you need to add keywords for SEO, followed by a detailed look at why you need include keywords in the places identified:

![Where to add keywords in your content for on page optimization](//images.ctfassets.net/z8uwv83tofbw/6hXVqixeCkvxI8474uQyvq/977e623a117e00bf01e25c161e74b52e/Where_to_add_keywords_in_your_content_for_on_page_optimization.jpg)

### 1. Use keywords in your title tag

Your title tag is the first thing Google looks at when determining what your page covers. It’s also an invite for your readers, which helps them decide whether they’ll find what they’re looking for on your page.

As is common practice, invites are better off when they’re direct, which is why you need to add your keyword to your title tag.

Here are two proven tips for you to correctly use keywords in the title tag:

Use the keyword in the beginning of your title

- Although a title is worth a 100 characters, Google truncates the last 35 characters when displaying it.

![Use keywords in title tag for Keyword optimization - SERP screenshot](//images.ctfassets.net/z8uwv83tofbw/716KNvNEzzHOTgzkB2g1Vw/6caf9ea4d396a934475327da6e59954b/Use_Keywords_in_Title_Tag_-_SERP_screenshot_with_truncated_title_tag.png)

This means you need to add your keywords within the first 65 characters of your title so it shows up in search.

One good way of doing so is using the keyword right away. This is why you’ll find the following headline style common:

__Example keyword:__ Content repurposing

__Example title tag:__ Content Repurposing 101: Your Guide to Reusing Your Content for Maximum Reach

- Use the Yoast SEO plugin to differentiate your title tag and headline
You also need to know that there's a difference between the title tag and headline. The title tag is the title that displays on a search engine results page (SERPs). A headline, on the flip side, is your content’s title, displayed on your web page, and you can make both different using Yoast.

### 2. Add the SEO keyword in your meta description

The meta description is the small snippet that shows up below your title tag on a search results page.

![SERP Screenshot - Add the keyword in your meta description for on-page optimization](//images.ctfassets.net/z8uwv83tofbw/7diSOZSr2ZeUFBOOkQpchu/df73551d2aecaf9944ddc1046b1d1130/On_page_optimization_-_Add_the_keyword_in_your_meta_description_-_SERP_Screenshot.png)

I like to think of it as a couple of enticing words that support the invite (your title tag), encouraging people to read your content. That’s what it technically does too.

Come to think of it – how many times have you found yourself reading the meta description to get a sense of what the content includes? In the example above, the meta descriptions give a quick idea of what’s included, like calendar, noting taking, and to-do lists apps in the piece by CNET.

You’ll find yourself clicking on the result with the meta description that speaks to you the most. This is also the exact reason why you need to add your keyword in the meta description – for the reader – encouraging him to click.

Of course, the more the clicks, the better your chances of ranking.

On a side note, Google does not pay attention to keywords in meta descriptions for ranking purposes. You’ll be adding your keyword here for the humans, not the bots that crawl the content for ranking.

Always keep the following trick in mind when adding keyword in meta description:

- Use keyword in the beginning of your meta description
You have between 55-160 characters in a meta description before it’s chopped off by Google like a title tag. Therefore, a keyword toward the start of your meta description is a better idea.

### 3. Include your keyword in the URL

The URL is another important place Google looks at when figuring out what your page talks about. From a reader’s lens, the URL needs to be simple so it’s easy to recall.

Think of it like this – a visitor enjoys your content, even remembers your site, but not the exact title of your content. He has two options. Either he heads back to your site and does a site search or he remembers your URL and types it in.

Even typing the basics like “Visme how to make an infographic,” for example, can instantly spit out your piece (because how to make an infographic is what’s in the URL)

![SERP screenshot showing keyword in the url for keyword optimization](//images.ctfassets.net/z8uwv83tofbw/7Gfn6xjEXZAr6T2tFZHaX6/7fc1ac42ae2bc83f357d2d07da61162f/SERP_screenshot_showing_keyword_in_the_url_for_keyword_optimization.png)

Makes sense, doesn’t it?

Plus, here are your tips for adding keywords for SEO in your URL:

- Add nothing but the keywords in your URL
- Remove any extra hyphens or punctuation marks so it’s clean and crisp – ideal to remember

Note the difference between an SEO-optimized URL and one that’s not tended to:

❌  __Bad URL example:__

https://xyz.com/content-marketing-tips-that-will-blow-your-mind-away-in-2020

✔  __Good example:__ 

https://contently.com/2020/01/08/content-marketing-2020-tips/

### 4. Don’t forget to include keywords to your content headings

Heading tags like the H1, H2, H3, and other tags guide Google regarding what’s on your page.

As for the reader, headings and subheading improve reading experience. How, you ask? One, by dividing the piece into readable blocks of text so readers don’t run into an ugly, I’d-rather-not-read wall of text (remember, you’re writing for the web – not an essay for your English teacher). And, two, by showing readers what’s covered on the page. This way, your reader can scan and tell if your piece is worth reading or not.

Here’s how to play with keyword placement when it comes to headings:

- Add your keywords in the H1 heading
You have two options here. Either include your keyword-packed H1 heading straightaway. Note how Fingerprint for Success does that:

![How to use keywords for SEO - Keywords in heading tags](//images.ctfassets.net/z8uwv83tofbw/542nWo3NCkSVrIhsq7mYB6/36033752eb806192bc4f29c0d7374e05/How_to_use_keywords_for_SEO_-_Keywords_in_heading_tags.png)
<center><a href="https://www.fingerprintforsuccess.com/blog/defeatist-attitude" target="blank">Source</a></center>

Or, include your H1 after the intro just as G2 Learning Hub here:

![On page optimization in SEO - keywords in H1 tag](//images.ctfassets.net/z8uwv83tofbw/1dIfENgGMpQ5YZmIgoPACN/2868cd99913068912d04ba71674ac03f/On_page_optimization_in_SEO_-_keywords_in_H1_tag.png)
<center><a href="https://learn.g2.com/graphic-design-mistakes" target='blank'>Source</a></center>

- Keywords in your subheadings H2, H3, and so on
This one’s important because keywords in your subheadings can show up in Google’s answer boxes or featured snippets like here:

![How to use long tail keywords - keywords in subheading H2, H3, H4](//images.ctfassets.net/z8uwv83tofbw/54xCFziep3qttrClmgI652/786173230a96e45440645f5c0ea6f1b8/How_to_use_long_tail_keywords_-_keywords_in_subheading_H2__H3__H4.png)

__Tip:__ Make sure you add keywords in your subheadings at least 2-3 times.

### 5. Sprinkle in keywords throughout the content

But don’t be a douchebag about it. Meaning: use them naturally + subtly. Here’s where your keywords will go:

- First paragraph
This requires you to be creative to get the keyword in the first line. If not, keep it to the first paragraph. 

- Throughout your content
It’s best to use keyword variations and long-tail keywords here. One quick way to find these is to conduct a quick Google search and see what results show in the search box:

![Using long tail keywords for seo within content - Find them in Google search dropdown](//images.ctfassets.net/z8uwv83tofbw/76xWtVDuMa33aU3I8xq4IB/95858f0dbd8d45ddb62ec57673241590/Using_long_tail_keywords_for_seo_within_content_-_Find_them_on_Google_search_dropdown.png)

Also look at the related searches and use them as your keywords variations. Find these at the bottom of the SERP:

![Search engine optimization keywords - Screenshot of bottom of SERP](//images.ctfassets.net/z8uwv83tofbw/7u8tVTju20cjHkJYaEef5u/952420773b05de518be6e89f4deb05e0/Search_engine_optimization_keywords_-_Screenshot_of_bottom_of_SERP.png)

- Last paragraph
Bonus points for slipping your keywords in your last subheading too.

__Tip:__ Don’t be spammy and overstuff keywords. Remember you’re writing mostly for humans while ensuring the bots see your page too.

### 6. Include keywords with images too

Google indexes images. So when a reader clicks on the ‘images’ search option, he finds all the images with the keywords. Naturally, this makes your content more findable.

Here’s an example: My featured image for ‘email writing tips’ is ranking among Google’s images, but not in the SERPs. 😀 See the difference using keywords in your images can make?

![SEO keyword optimization - Use keywords in alt text and image file names](//images.ctfassets.net/z8uwv83tofbw/3OQFcDwMMhIwnUTtTAvGgg/5c71d86bd417f57361ad027188156482/SEO_keyword_optimization_-_Use_keywords_in_alt_text_and_image_file_names.png)

You have two places to work your keywords with images:

- Image file name
This helps you get your images indexed on Google. A handy way to go about doing this is naming your image files and screenshots with the keyword or its variations as you save them.

- Alt text
Keywords in alt text play another important role – they make your content accessible. Wait, what? Yep. Alt text are small tags that pop up when you hover your mouse over an image. This is, particularly, helpful for those with visual impairments. Alt text is also great for making content readable for those who block images.

__Tip:__ Don’t use the main keyword only. Use variations and synonyms so people and search engines can better understand what your image talks about.

### 7. Last on how to use keywords: add them to links

Links? Yes, you heard that right. This applies to both incoming and outgoing links.

Let’s elaborate. Incoming links are links that come to your site. Of course, you have little control over these. But, when you’re consciously building links, say using any of the <a href="https://nozzle.io/blog/5-proven-off-page-seo-tactics-to-help-you-build-powerful-links-in-no-time/" target='blank'>off-page SEO tactics</a> like guest posting, you can have a say.

In that case, request the site linking to you to use your keyword phrase to link to your page. The keyword-packed text used here is the anchor text and it’s <a href="https://www.wordstream.com/anchor-text" target='blank'>an important signal Google uses to determine</a> what a web page covers. Don’t forget to make sure the linked page talks about the keyword. Otherwise, you’d be linking to the wrong page – misleading readers. That’s a big no-no.

On the other hand, outgoing links are links that go from your page to another one of your pages. Hence, when you’re internally linking content (just as I did above with off-page SEO tactics), make sure you use the right keyword too.

But here’s an important __tip__: always vary the keyword text linking to you. Using the same text for every internal link sends the wrong signal to Google, which can get you penalized.

### How to use keywords for SEO: Best practices

The truth is – an important difference between good content and poor content is that the former uses keywords as naturally as possible. Poor content, on the flip side, adds a chock-full of keywords in the content and throws it to their reader. How well do you think a reader will receive it? Pretty bad, if you ask me.

So here’s what you need to do:

- Always use keywords natural and subtly. This way your readers learn your content is answering their questions and isn’t written to please the search engine solely.

- Write for humans. Ultimately, Google appreciates and rewards in ranking the content that its users click, spend most time on, and link to. So if your post doesn’t satisfy them, it won’t be long before your ranking tanks. Or, like Wendy Piersall says, “Google only loves you when everyone else loves you first.”

- Stick with using keyword variations, synonyms, and long-tail keywords. These are different versions of your primary keyword. Using them comes with a serious advantage – you don’t sound repetitive and unnatural with your keyword usage.

### Go on and use keywords in your content

So what are you waiting for? Now that you know where it’s best to use keywords in your content, you’re in a better place to create content that ranks. Remember, keywords go into your title tag, meta description, URL, headings, and images. Slip them into the rest of the content and add keywords to anchor texts too.

Where to add keywords in your content for on page optimization

Are you wondering how to use keywords for SEO? Nozzle presents a comprehnsive on page optimization guide plus infographic. Optimize your pages today to get more traffic tomorrow.

Keyword placement guide for on page optimization. Get optimizing!

Where to add keywords in your content to improve your ranking? [Infographic Included]

Keyword Optimization: Where and how to use keywords in your content to improve your ranking

![Top SEO Tweets of 2019](//images.ctfassets.net/z8uwv83tofbw/5szGbN7kR7YvyJtVC2jwjA/af19af52a9de473566ee6687c9985258/___2_.gif)

I personally scoured over 700 twitter accounts to find the most popular SEO related tweets during 2019.

To be including in the list, tweets had to meet the following criteria:

- Included more than 600 likes, retweets, and comments combined 
- Related to SEO in some way, shape or form
- Was tweeted from a personal twitter account
- Was not negative towards another human being
- Was found by me 😊😉 

(If you know of any tweets that meet the criteria above that I failed to include, please message me on twitter: @boydnorwood.)

This post was supposed to be published in late January but it took longer to do the research than anticipated (and then a pandemic threw things off), but I'm glad I stuck with it because there are some great gems in this list. Also, doing all this research is how I found almost all of the tweets I included in my <a href="https://nozzle.io/blog/seo-humor-from-the-twitterverse" target="blank">SEO humor article</a>.

> [[[<a href="https://nozzle.io/paa" target="blank">We interrupt this blog post to announce that you can get a list of all the questions listed in PAA boxes across 200 SERPs for free and for funsies.</a>]]]

And now, without further ado, lets look back at what the SEO world was like last year so we can reminisce what occupied our brilliant SEO minds before the pandemic.

By default, the tweets below are sorted in ascending order according to total engagements.

<center>__Click on any of the filter buttons below to see only tweets related to specific topics.__</center>

Top SEO Tweets of 2019

Come on in to find a list of the 57 most popular SEO tweets of 2019.

Tweet List

Top SEO Tweets From 2019

If your company offers a scholarship to prospective and current college students, then good on you. Now you need to advertise your scholarship opportunity in as many places as possible to reach as many of your targeted students as possible.

![Scholarship Link Building](//images.ctfassets.net/z8uwv83tofbw/tgxej5RwuY9xVBeEKH8vV/d04d0cf4d014cf1abc85f32796bb95a2/Scholarship_Link_Building_smaller_size.png)

Below is a list I compiled that will get your scholarship seen. Some of them will turn into links back to your website which is also a side benefit.

- https://www.fastweb.com/

You can submit scholarships for free as long as you follow the following criteria: https://www.fastweb.com/content/scholarship-provider-guidelines

It doesn't appear that it will become a link but it will be a brand mention and potentially get some exposure.

- https://studentscholarships.org

An example with a followed link: https://studentscholarships.org/2020_college_scholarships.php

Adding a scholarship appears to be free: https://studentscholarships.org/scholarship_upload.php

- https://www.honorsociety.org/scholarship-directory

Followed links and category pages like, https://www.honorsociety.org/scholarship-directory?tid=38905 and company/scholarship pages like, https://www.honorsociety.org/scholarships/king-charles-lucille-family-foundation-undergraduate-scholarships

I can't find an easy way to submit a scholarship. The best option I found so far, besides calling them, is https://support.honorsociety.org/hc/en-us/requests/new

- https://brokescholar.com/scholarship

The scholarship page includes a nofollowed button link to your scholarship page on your website. Click on any of the scholarship by study area pages, then a scholarship listed to see an example.

Fill out their contact form here: https://www.brokescholar.com/contact

- https://scholarshipowl.com

Submit scholarship here: https://scholarshipowl.com/list-your-scholarship

There directory appears to hide behind a login so it won't count for links but it can still get you some exposure to students.

- https://www.careeronestop.org/Toolkit/Training/find-scholarships.aspx

Followed link from scholarship listing page: https://www.careeronestop.org/toolkit/training/find-scholarships.aspx?keyword=textile&sortcolumns=BestMatch&sortdirections=&lang=en&scholarshipid=9998315

How to submit scholarship: https://www.careeronestop.org/Toolkit/Training/scholarship-finder-help.aspx. "How can I add, remove, or change scholarship information provided by Scholarship Finder? Requests for additions, removals, or any other changes can be sent to info@careeronestop.org."

- https://www.tuitionfundingsources.com/

Directory is hidden behind membership account but still worth submitting.

- https://www.chegg.com/scholarships

There is a followed link from the scholarship listing page. Example: https://www.chegg.com/scholarships/james-j-burns-ca-haynes-textile-scholarship-2380

I could not find a contact form. So call or fill out form to find out how to submit scholarship opportunity. https://www.chegg.com/press/contact-us/


- https://www.scholarships.com/

Several individual scholarship listing pages did not link to their website. Here is one example: https://www.scholarships.com/financial-aid/college-scholarships/scholarship-directory/artistic-ability/art-furnishing-and-design/agl-over-the-rainbow-foundation. 

But I found this, https://www.scholarships.com/scholarship-providers-resources/scholarship-provider-guidelines/, which says, "Scholarship URL must link directly to provider’s scholarship page. Scholarship information landing pages must be hosted on a web page specific to the scholarship, at a domain/URL registered to the scholarship provider." So it seems like you can get a link.

The submission form is here: https://www.scholarships.com/scholarship-providers-resources/list-your-scholarship/create-account

- https://www.listsofscholarships.com

This site lists your scholarship with a followed link. Example: - https://www.listsofscholarships.com/avalaunch-media-scholarship/

To post your scholarship, go here: https://www.listsofscholarships.com/post/

Scholarship Link Building

If you have a scholarship opportunity, you need to advertise it properly to get as many links as possible and to be found by as many college students as possible.

Learn how to advertise your scholarship opportunity as many potential students as possible can apply.

Scholarship Link Building and Getting the Word Out

How to Properly Advertise Your Brand's Scholarship Opportunity - Scholarship Link Building

In order to try and obtain some more links for Nozzle, I found a list of startups from a blog posted by Twoodo.

![list of startups tweedo blog post screenshot](//images.ctfassets.net/z8uwv83tofbw/1uGXRKvPViIAtYwBpRXMfB/96a68f95115aa71afbf29cdd92e91c05/twoodo.jpg)

As a SaaS startup, we have been looking for places to promote Nozzle and get more brand exposure, traffic, and links.
We came across Twoodo’s list of 33 startup directories that are mostly geared towards SaaS and web apps.

Out of 33 websites, I was able to submit Nozzle to 10 of them with mixed results. Some of the submissions are still pending review. I'll come back and update the following information as we hear back from those sites.

## The 10 sites I submitted to:

1.       Alternative To- This was a really easy submission process. I entered information about Nozzle, as well as added competitors of our product.
![AlternativeTo nozzle submission screenshot ](//images.ctfassets.net/z8uwv83tofbw/33MXafrHgMNyG0jriBTqzW/ea7809fc991ab65444fbda53f1013c74/alternative_to.png)
 
2.       CrunchBase- Another easy submission asking for company name, description and location. I also recommend connecting founders and employee profiles to the company profile and adding your company’s LinkedIn and Twitter profiles.
![Crunch base nozzle submission screenshot](//images.ctfassets.net/z8uwv83tofbw/11qmZAN8P39uyAzv42licX/12a7fac7e527628b8adc396d6b2fb998/crunchbase.png)
                                                                                
 
3.       Listly- Listly is unlike the previous two. It’s a website where people can create lists about products, services, and so on. I made a list of 5 rank trackers, and included Nozzle. Listly was more difficult to navigate compared to the others. The list I made as well didn’t come out in the order I wanted it to. I’ll try and see if that can be fixed.

![Listly top 5 rank trackers including nozzle](//images.ctfassets.net/z8uwv83tofbw/6DLJVdSMlBEqDt1mHdTYlg/d82883829ad58923d8741080e1dc3b31/listly.jpg)


4.       BetaList- BetaList was an easy website to navigate, and I was able to submit Nozzle to be reviewed. I have not heard anything back yet, and BetaList said it could take a month or more for my application to be reviewed.

![Betalist home page screenshot](//images.ctfassets.net/z8uwv83tofbw/6DlMK341Hg40Fb1E3s568e/45608a1cf33ac772e65b95ca346e5164/betalist.jpg)



5.       Top Alternative- Top Alternative easily allowed me to submit Nozzle for a review. I haven’t heard anything back since my submission.
 
 
6.       Launching Next- Launching Next had an easy submission form in order to submit a startup. Once submitting Nozzle, I had a message pop up on my screen telling me it could be 2-4 months before our application is reviewed. 7.       Killer Startups- Killer Startups was another easy submission to fill out with our information. Once submitted, I was told that it could take up to 90 days to review. 

![Launching next home page](//images.ctfassets.net/z8uwv83tofbw/4F9Fj5ODYzhbxUe0RYeXPd/2e8b0419281ed1d8a39439c3693507e6/launching_next.png)


Capterra- Capterra’s submission process was easy. After going back on the site, I couldn’t find the exact place where I had submitted our application. I received a  message back that they needed more information about Nozzle in order to process our application. I’m waiting to hear back about what the next steps are.
  
Hacker News- Hacker News is like Reddit, where you submit different ideas or questions as threads. I submitted a question asking if people are looking for a rank tracking tool. 
I don’t recommend submitting to this site unless you are going to invest some time to learn how to properly engage with its audience.

Addictive Tips- On Addictive Tips, I sent in a  message talking about our work here at Nozzle, being an enterprise level rank tracking tool and how we stand out against our competitors. At this time, I haven’t received a link or a message back.

![Addictive tips tip us page](//images.ctfassets.net/z8uwv83tofbw/7fuJeWArOaTss1pcnWRzFP/f76baf59ff3951f8c1ae99fd5bfea161/addictive_tips.jpg)

 Mashable- On Mashable, I submitted a  “Hot Tip” about Nozzle. I haven’t heard back yet at this time regarding if Nozzle would be featured or not.

## Some of the sites I didn’t submit to:
The following sites require payment and I haven’t tested any of them as of yet: GetApp, Erlibird, Top Alternative, and App Appeal. This next group of sites don’t exist anymore: Maqtoob, Start Up Vid, The Next Web Marketplace, About Your Startup, Launch Sky and Startups FM.
![Money](//images.ctfassets.net/z8uwv83tofbw/4A5Fw5LRl8c6vCK077D0th/ecdb720180a20dcce5b9e7f763861d73/giphy.gif)

I tried submitting Nozzle to New Big What but after filling out the application I was denied because my browser was a “spambot”. I found that funny.

# And finally, the following sites weren’t a good fit for the industry that Nozzle is in:
Product Hunt, AngelList, All Web 2, TechCrunch, Startup Tank, AppStorm, Upload.com, Fuel Up, Reddit, Gust, and Clpud base 3.

![Not a good fit](//images.ctfassets.net/z8uwv83tofbw/1Wt49vKl2OeGWA3w4YZOhh/ae8acaecc86ab0de95b2dd24f782c297/giphy.gif)

Overall, submitting to these start-up, SaaS directories was okay. Hopefully my successes and findings above will help you save time so you can focus only on the handful that worked. 


Tanner Linsley

tanner

Finding SAAS Directories from a Blog Post

Our results from submitting to various SAAS directories off the Twoodo Blog

Our Results Submitting to SaaS Directories

Have you ever pondered the time disparity between how long it takes to build something versus destroy it?

For example:

- I spent dozens of hours over the course of five months putting together a 5,000 piece puzzle; it took only 2 minutes to destroy it and put it back into the box.
- A building takes months to construct and days to demolish.
- A great marriage takes years to nurture and develop but can be ruined in a matter of weeks, days, or even minutes.
- A wooden marble track I build with my kids takes minutes to construct but one accidental movement knocks it down in seconds.

The same fast-acting destruction can happen to all of your hard work and efforts in SEO. It takes weeks, months, and years to build up a well optimized site with tons of authority and backlinks and buttoned up technical SEO. In a matter of minutes, it can all be destroyed because of a simple mistake, oversight, or decision made by the upper brass.

Let's take a look at five destructive SEO tactics--er--mishaps that can ruin all your SEO progress before you finish reading this post.

## 1. Noindexing your whole site

![car crashing into garage door is like noindexing your website](//images.ctfassets.net/z8uwv83tofbw/3CEjn5gIFrO1Lna0DYpMao/0a90efcf44da1694285bd4e8ee904bd2/car_crashing_into_garage_door_is_like_noindexing_your_website.gif)

I've seen this happen several times over the years, mostly by accident.

One website I worked on a few years back launched some site updates with their robots.txt file disallowing their whole site. This company lost weeks of organic traffic before anyone realized this huge oversight. Unfortunately, this happened twice.

It makes sense to have your staging site disallow search engine indexing but you need to have a process in place to change that when you launch. Since this time, they have added an automated process that corrects the robots.txt file when moving from staging to launched.

## 2. Deleting all of your informational pages

![shooting a pole at a window pane is like deleting all of your informational and authoritative web pages](//images.ctfassets.net/z8uwv83tofbw/2qxfOayNOxVc4Ytv6LkM8X/e5c8a1ad426d0d07106a4adac23f9bfb/shooting_a_pole_at_a_window_pane_is_like_deleting_all_of_your_informational_and_authoritative_web_pages.gif)

Rankings and organic traffic can suffer as a result of business decisions. Eoghan Henn, co founder of <a href="https://www.searchviu.com/en/" target="blank">searchVIU</a>, shared a case study that showed the <a href="https://searchengineland.com/case-study-the-true-value-of-informational-content-for-e-commerce-seo-327692" target="blank">negative impact of deleting informational pages with link authority</a> from a website.

The homepage and category pages lost most of their top rankings for search queries responsible for generating revenue for the company resulting in a loss of about one-third of its overall visibility in the SERPs. Ouch! 

## 3. Failing to redirect an old domain to a new domain

![knocking down shelfs with a forklift is like not implementing 301 redirects properly](//images.ctfassets.net/z8uwv83tofbw/PWv0RVJUaC8A4qJJdb5oe/3d5942acf73dd3e91d514c2c411e01c0/knocking_down_shelfs_with_a_forklift_is_like_not_implementing_301_redirects_properly.gif)

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">A disappointing few months on this one...client moving domains wouldn&#39;t redirect the previous domain. Even worse, they then let the old domain expire &amp; it&#39;s been grabbed by someone else. We gave them *plenty* of warnings...it had 1 million links pointing to it 😱 <a href="https://t.co/Zbd0hC44W2">pic.twitter.com/Zbd0hC44W2</a></p>&mdash; Will O&#39;Hara 👨🏽‍💻 (@willohara) <a href="https://twitter.com/willohara/status/1132750204661305351?ref_src=twsrc%5Etfw">May 26, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

This has to be one of the saddest SEO stories out there. Unfortunately, it happens way more than it should.

Here's another example from the same twitter thread. As you can see, we SEOs like to commiserate with each other.

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Been there. Site&#39;s blog had 800k links, 10k pages of content, and back when we measured those things? A PR10. <br><br>They moved it to Tumblr, carried over none of content, and redirected none of the pages. <br><br>I nearly cried lol<br><br>So hard to save clients from themselves at times :)</p>&mdash; Kristine Schachinger (@schachin) <a href="https://twitter.com/schachin/status/1132952136730308608?ref_src=twsrc%5Etfw">May 27, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>


## 4. Removing a large quantity of valuable backlinks

![exploding a watermelon with rubberbands is like deleting your backlinks one by one](//images.ctfassets.net/z8uwv83tofbw/5FUWKi8EPbH76qBlTVXARV/ec96b5e5d586b0226393d63b70b191fc/exploding_a_watermelon_with_rubberbands_is_like_deleting_your_backlinks_one_by_one.gif)

One healthcare company, after an FDA inspection, decided to immediately ask hundreds of websites to remove the link pointing to their website until approved content could be verified.  As a result, a large quantity of their links disappeared over night.

Eventually, most of those links were reacquired once they could verify that all verbiage on each individual site was compliant with the FDA's approved messaging.

## 5. Not adding optimized content to every important page

![house falling into a river is like ignoring adding optimized content to your web pages](//images.ctfassets.net/z8uwv83tofbw/7LfeTRdr7tSLSLCMQPCwL2/f0dffbbf4ac70eecc3d23b798371cba9/house_falling_into_a_river_is_like_ignoring_adding_optimized_content_to_your_web_pages.gif)

Every important page on a website will fare better with optimized content. Choosing to not add more content to important pages can hurt your ability to rank for more keywords.

I recently wrote about the <a href="https://nozzle.io/blog/success-story-adding-content-to-ecommerce-category-pages" target="blank">results of one ecommerce site</a> that added a few paragraphs of content to all their ecommerce category landing pages. After it was all done, they ranked in the top ten for 800 more phrases than before they added the content.

__In Conclusion:__

Sometimes frustrating decisions are made that affect your job as an SEO. Do your best to communicate to the decision makers the ranking and organic traffic consequences and what that will mean to the bottom line. You can't win them all but you can come out looking like you know what you're talking about.

In the end, if you can avoid any of the above SEO disasters, then give yourself a pat on the back.


car crashing into garage door is like noindexing your website

In business, decisions sometimes are made that will impede or destroy all of your SEO progress. Look out for these and good luck.

5 Destructive SEO Decisions

What are the benefits of tracking your competitors rankings alongside your own with a <a href="https://nozzle.io/features">SERP tracking tool</a>?

- To identify, in realtime, any big fluctuations in the SERPs for your keywords so you can analyze those URLs to see what has changed
- To know which competitors show up the most in the top ten across the board for all your keywords
- To easily see which domains own spots in featured snippets, video packs, image packs, local packs, etc.

![Monitoring all of your SERP competitors](//images.ctfassets.net/z8uwv83tofbw/ZkYdP0KaUYmx56LmxUuKt/e6993f2bf39196673c0f7507e8db324b/Monitoring_all_of_your_SERP_competitors.gif)

Why does Nozzle allow you to track an unlimited amount of competitors?

- When a new competitor pops up in the top ten that you haven't noticed before, you can add them to your list of competitors and we'll rewrite history for you so you can see the history of their movements as if you'd been tracking them from the start.
- With reputation management, it's sometimes tricky to know which of the sites in the top 30 have the ability to move up to page 1 to push down the negative results. This is why you'll want to keep an eye on 30-40 "SERP competitors"--to be able to have the data on which of these you should continue to put more resources into higher rankings.
- You are not just competing against known brand name competitors but any URL that shows up in the same SERP that you are working to climb. And when you multiply this across thousands of keywords, you're going to want to use a <a href="https://nozzle.io/" target="blank">keyword rank tracker tool</a> to monitor more than just a few competitors. 

So <a href="https://nozzle.io/trial">start tracking unimited competitors today</a> with Nozzle and don't listen to anyone who claims <a href="https://nozzle.io/blog/is-seo-dead/">SEO is dead</a>, otherwise your competitors will win.

Monitoring all of your SERP competitors

Why does Nozzle allow you to track an unlimited amount of competitors? Because we can. :)

Track SERP Rankings for an Unlimited Amount of Competitors with Nozzle

Track SERP Rankings for an Unlimited Amount of Competitors with Nozzle | SEO Competitor Rank Tracker Tool

As with almost all things SEO, there are varying opinions about adding content to e-commerce category pages.

Some argue that a few paragraphs of content on a product category page isn't going to make much of a difference in terms of rankings and could distract people from clicking through to the product pages.

My counter-argument is that you can always place the content below the product listings to not distract from the products or write better content that visitors are happy to read.

Another argument is that successful e-commerce sites like REI.com and Zappos.com don't include content on their category pages so, why should I?

In response, I would ask: do you have as many inbound links and as much authority as they have? Furthermore, just because other sites are doing something a certain way doesn't mean that you shouldn't try something different.

Anywho, you should always be testing different tweaks to see what works best for your site, in your industry to get the best ranking results that you can.

Let's take a look at the results for one e-commerce website in terms of number of keywords ranking in the top 10 before and after adding a few paragraphs of content to their category pages.

Back in August of 2018, I began overseeing this campaign. At this time, none of their category pages contained any content other than their product listings.

We began adding 3-5 paragraphs of content to 20-30 pages a month starting in September, and finished the content additions to all category pages in January 2019. 

First, let's look at sitewide gains.

This first image shows the growth in number of phrases ranking in the top ten from August 2018 to February 2019.

![growth of total number of keywords in top 10 positions](//images.ctfassets.net/z8uwv83tofbw/Dv67HrMHbVqB1ecmoMseb/8e2f23084b32b528f60d73e3a44e9d84/growth_of_total_number_of_keywords_in_top_10_positions.jpg)

Here is the increase in just top 3 positions:

![growth of total number of keywords in top 3 positions](//images.ctfassets.net/z8uwv83tofbw/6YyHIfqGTLCd3MvyrmiPX8/348f85e6c1d7a594f494e8b60ddc884f/growth_of_total_number_of_keywords_in_top_3_positions.jpg)

Here is the increase in positions 4-10:

![growth of total number of keywords in positions 4-10](//images.ctfassets.net/z8uwv83tofbw/5wxnpwdzKhBHzf33mg53pj/a6b187117f5a4d9db0c4c44c7d636908/growth_of_total_number_of_keywords_in_positions_4-10.jpg)

To be fair, there were more SEO things happening on the site during this time period too but I can assure you that only a handful of new links were acquired during that time frame and all of them pointed to the homepage. We also added canonical tags to the site in September. And we also used the opportunity to add a couple internal links to other pages from within the new content that we added.

But to get more granular, let's take a look at 5 specific category pages that we added content to and their keyword ranking improvements during this time period.

![1st Category Page ranking improvements](//images.ctfassets.net/z8uwv83tofbw/5WWNaTcoKxM6OIqbHJrWse/78d99622fd8ebd902abcb395ff52d661/1st_Category_Page.jpg)

![2nd Category Page ranking improvements](//images.ctfassets.net/z8uwv83tofbw/4uvX73eI2f5e6tjtG7cCjL/8797c2496ef1cb3f7a9377dedd910453/2nd_Category_Page.jpg)

![3rd category page ranking improvements](//images.ctfassets.net/z8uwv83tofbw/E8VNNrgi9eeq3jhacKzE6/936636396e8e7285b3b286631486ec7a/3rd_category_page.jpg)

![4th Category Page ranking improvements](//images.ctfassets.net/z8uwv83tofbw/5Hi9u3kmRSQ8pqUT8xQV8H/a68cb22cdc613fdcd869b5f226f1d075/4th_Category_Page.jpg)

![5th Category Page ranking improvements](//images.ctfassets.net/z8uwv83tofbw/4aE3aIarUmQFfIgaRzChPm/337498f1c8ca41bd8f0cb0b3c7e5d1ba/5th_Category_Page.jpg)

There are dozens of more examples of category pages with similar increases. Some of the increases started in November, December or January based on the timeline of when we got to those pages.

These increased rankings obviously resulted in more organic traffic to the site and has proven to be one example of why you should test adding content to e-commerce category pages.

Now go learn <a href="https://www.searchbloom.com/blog/6-ways-smaller-companies-can-keep-up-with-ecommerce-giants/" target="blank">6 additional ways to compete with ecommerce giants</a> in your same industry.

growth of total number of keywords in top 3 positions

Success story from adding content to an ecommerce site's category pages.

Success Story: Adding Content to eCommerce Category Pages

Funny SEO Jokes and Humor from the Twitterverse

SEO Humor from the Twitterverse

SEO Humor from the Twitterverse - Funny SEO Jokes, Moments & Memes 

Getting your site to rank is tricky business. Just when you think you’ve multiplied your chances of ranking by using the right keyword in your content, you realize you haven’t been paying attention to off-page SEO.
 
Wasn’t on-site SEO enough? You sprinkled in keywords throughout your headings and content, added them to the Yoast SEO plugin, and wrote a tight meta description too. Now you’re hearing you’ve got to pay attention to off-page SEO too. What?
 
It’s simple, really. Off-page SEO means attempting to get backlinks from other, already-established sites so those links can signal Google your site is authoritative and get better ranking.
 
Now how do you get the links?
 
Let’s answer this in this post. We’ll talk about 5 off-page SEO techniques, which can help you get backlinks to your site. Before diving into these, however, let’s touch base with what off-page SEO is and some basics of link building.
 
Let’s start, shall we?
 
### What is off-page SEO?

Off-page SEO involves actions you take to improve your rankings in the search engine. The only thing is, you take these steps outside your website’s realm, much like dining out. On-page SEO is the exact opposite – steps you take on your website to improve your rankings. It’s the eat-at-home version.
 
Notice both off-page SEO, also known as off-site SEO, and on-page SEO share their goal – to get you to rank better on the search engine. A lower ranking reduces your odds of getting better traffic as your page is not very discoverable.
 
Webpages showing up in the first five organic results of Google search <a href="https://www.impactbnd.com/blog/seo-statistics" target="blank">take home 67.60% of the clicks</a>. Besides, people <a href="https://www.conversionguru.co.za/2017/05/29/90-people-dont-go-past-page-1-google-search-results-searching/" target="blank">rarely scroll past the first search results page</a>. So who wants to rank better?

### The basics of link building
It’s settled then – off-site SEO is your bat signal that tells Google you’re trustworthy, therefore, deserve a better positioning in the search results. But are all links created equal?
 
Certain links are trustworthy while others are spam (created through spammy off-page SEO practices). Since we’ll be covering only authentic off-site SEO tactics, you don’t need to worry about those.
 
For now, keep the following in mind:

- The links you’re attempting to get should come from a relevant site. 

If you’re a career coach, it doesn’t make sense to get a link from a food blogger. The link becomes irrelevant. 

- The linking domain and page should have good authority. 

Google’s page authority metric is called PageRank. Unfortunately there is no way to see that metric anymore, but some SEO tools have their own authority metrics, which can give us a good idea. For instance, keep tabs on Moz’s DA (domain authority) and PA (page authority) metrics. Alternatively, Ahrefs’ metrics of DR (Domain Rating) and UR (URL Rating) are also good indicators. A site with low DA or DR doesn’t have the I’ve-stood-the-test-of-time authority to tell Google you deserve better ranking. In short, it doesn’t bring much value to the table.

In a nutshell, you need links from high authority, trustworthy sites that are relevant to your niche. 

What’s next? Getting your hands dirty with off-page SEO. Here we go:


## 1. Build links by guest blogging

Guest blogging involves you writing content for another site in your niche as a “guest” on their page. You either add a link to your page in the content or get one in the author bio that credits you for writing the piece.

![Links in Guest Post Author Bio on GetResponse](//images.ctfassets.net/z8uwv83tofbw/6pJrw2nhIjEhPsGyWGNNt/66f10015cf9fba5e9a693be13dedcc10/Links_in_Guest_Post_Author_Bio_on_GetResponse.png)

<center><a href="https://www.getresponse.com/blog/emojis-email-subject-line-best-practices" target="blank">Guest post for GetResponse</a></center>

<p>Some say guest blogging has lost its charm. Others, like <a href="https://twitter.com/search?q=guest%20blogging%20(from%3AAaronOrendorff)&src=typed_query" target="blank">Aaron Orendorff</a>, promise it works, having guest posted for over <a href="https://copyhackers.com/2019/11/guest-posting/" target="blank">40 leading publications and gotten a job</a> as the editor in chief at Shopify Plus. The correct answer?
 
Done correctly, guest blogging can be a good source of solid backlinks and referral traffic to your site. Just as in the case of any other off-site SEO strategy, there are two ways to build links with guest posting:

❌ __The wrong way__: Writing meh content on every site that can link back to you, never caring if the site is relevant to yours or if its readers are interested in what you have to say.
 
✔ __The right way__: Contributing valuable content to a guest site in your niche on a topic that genuinely interests readers.
 
So how do you go about doing things the right way?

❌ The wrong way: Writing meh content on every site that can link back to you, never caring if the site is relevant to yours or if its readers are interested in what you have to say.
 
✔ The right way: Contributing valuable content to a guest site in your niche on a topic that genuinely interests readers.
 
So how do you go about doing things the right way?

### How to guest post the right way?

The best (and most effective) way to guest post starts with building relationships in your industry. Discover potential target sites by googling:
 
[Your niche] + [write for us] or [guest post] or [contribute to] or [guest writer]
 
For instance:

![SERPs Query - marketing write for us](//images.ctfassets.net/z8uwv83tofbw/dSMkXT5nvWiSrzO1bXob6/d4df25466c4b3f0c9b73f88fa8a91a2b/SERPs_Query_-_marketing_write_for_us.png)

(On a side note, find several dozen more search operators to use <a href="https://www.iqseo.org/search-operators-for-seo/" target="blank">here</a>.)
 
Next, start networking with editors of publications that are on your to-guest-post list. Eventually, <a href="https://bloggingwizard.com/the-best-guest-post-pitch/" target="blank">pitch</a> your topics.
 
I like to think you need to interact with someone at least 6-7 times before you pitch, it’s something I’ve picked from the <a href="https://www.krusecontrolinc.com/rule-of-7-how-social-media-crushes-old-school-marketing/" target="blank">marketing rule of 7</a>.
 
Pitching this way increases your chances of getting a reply from busy editors. But what confirms your chances of getting your pitch approved? Studying the target site to pitch topics that their audience will enjoy.
 
<a href="https://twitter.com/jennals" target="blank">Jenna Scaglione</a>, the Managing Editor for Foundr magazine <a href="https://foundr.com/how-to-pitch-a-blog" target="blank">shares</a>, “The goal is to show the editor that you did your homework and you understand the blog’s style and audience. You don’t have to even tell editors that you did this research. They will know right away from your pitch email.”

Alternatively, cold pitch editors of your target site. Use a tool like <a href="https://respona.com/" target="blank">Respona</a> to schedule an outreach campaign. However, warm your pitches by personalizing your emails to editors. How? Read about the person who you’ll be emailing to develop a personal connection or share what you liked in one of the pieces you read on the target site.
 
### Where should you guest post?

Go for sites with:

- High DA and PA
- Active presence on social
- Engaged audience (hint: look at the comments or, at least, the social shares)

### Best practices:

- Never pitch a site before first studying it.
- Pitch 3-5 topics to give the editor a choice.
- Don’t just pitch a topic. Pitch a short outline to show the angle the piece will take.
- Establish your credibility in your pitch, for instance, by sharing links to what you’ve written.


## 2. Tap into off-page SEO with HARO

<a href="https://www.helpareporter.com/" target="blank">HARO or Help A Reporter Out</a> is a platform where journalists get sources (aka quotes) from experts for their content. You can benefit by signing up as a source that offers valuable insights to pitches shared. For instance, Nozzle <a href="https://nozzle.io/blog/haro-link-building-success-story" target="blank">acquired a link from a DA 53 (DR 75) site via HARO</a>.
 
Two ways to go about using HARO:
 
❌ __The wrong way__: Replying to every pitch with poor quality answers that lack depth and clarity.
 
✔ __The right way__: Replying to selected but highly relevant pitches where your expertise matters. Moreover, giving an in-depth answer that is clear, focused, and meets all requirements listed in a pitch.


### How to build backlinks with HARO?

Every pitch that accepts you as a source links back to your site. That’s a backlink. Bingo! So you need to kick things off by signing up for HARO and keeping an eye on the pitches pouring into your inbox. Once you spot a relevant pitch, hit reply.
 
### Where and how should you respond on HARO?

Respond to relevant pitches where you understand you can add value. For instance, I can best offer my opinion on writing, blogging, and content marketing. I can never offer advice on pet matters.

### Best practices:

- Take your time to craft your response. Journalists reject thin responses right away.
- Provide unique insights, an answer that you think others wouldn’t have covered.
- Read through the pitch to see if you meet the journalist’s requirements and answer everything they ask for.
- Wait. Don’t expect backlinks to roll in with your first reply to a HARO request itself.


## 3. Use Quora to build links

<a href="https://www.quora.com/" target="blank">Quora</a> is a Q&A platform where people connect to ask and answer questions in areas where they’re experts in.
 
But here’s the catch – Quora doesn’t offer do-follow links. Instead, it offers no-follow links which don’t pass on link juice..
 
So why should you chase Quora in the first place? Because you need no-follow links too. A link portfolio that includes no follow links looks more natural. Moreover, your answers on Quora increase your content’s exposure to niche-specific audiences, who can link back to you. That’s mission accomplished, except, indirectly.
 
So, what’s wrong, what’s right here?
 
❌ __The wrong way__: Responding to whatever questions you see in your stream with half-baked answers immediately linking to your content.
 
✔ __The right way__: Engaging with community members by adding to others’ answers and pairing this with answering relevant questions that link to your page.

![Imran Esmail on Quora](//images.ctfassets.net/z8uwv83tofbw/6dnbvqp1XVxxqUF8mC18XE/75b68dce292799ea969bf46010922571/Imran_Esmail_on_Quora.png)
<center><a href="https://www.quora.com/profile/Imran-Esmail" target="blank">Imran Esmail on Quora</a></center>

### How to build backlinks with Quora?

You need to start with engaging on the platform just like you do on social media. Read responses and add your take to them. Eventually, start answering questions yourself. But the trick is in making your answer valuable enough for the viewer to click your link.
 
You have two options for this:
 
One, write a solid introduction that hooks the reader and gets him to click on your link.
Two, share pointers answering the question, but tell readers to get more details on your page.
 
### Which questions should you answer on Quora?

Answer questions with good followers. This shows several people are interested in the answer. You’ll also need to pick a question with as few answers as possible, so your response has a better chance of getting the exposure it deserves. Lastly, answer recently asked questions. Check the last asked date to learn how fresh or stale a question is.

### Best practices:

- Use a friendly, professional tone.
- Add visuals that supplement your answer. Not many people include visuals so it’s a good way to standout in the crowd.
- Don’t just write an answer, humanize it – share your experience, what you’ve learned, and so on.


## 4. Build backlinks on social media

Sure social media is a good place to promote your content, but it’s an equally good place for building backlinks. You only need to be good at making useful connections and become part of active communities.
 
Check out the wrong and right ways in this case:
 
❌ __The wrong way__: Spamming social media, for instance, joining Facebook groups and sharing your links there without context.
 
✔ __The right way__: Engaging with people, offering value, making meaningful connections, and building links when the opportunity arises.


### How to build backlinks on social?

Ready to get backlinks from social media? Let’s dig into networks individually. But remember, it all starts with engagement.
 
<a href="https://twitter.com/boydnorwood/status/1222956358535761920?s=20" target="blank">https://twitter.com/boydnorwood/status/1222956358535761920?s=20</a>
 
<h4>Facebook</h4>
Join niche-relevant groups. Certain groups offer PR opportunities. Others, put up collaboration threads where you can connect with people to guest post or exchange links. Still others, ask for contributions like in the example below:

![Contribution links Via Quuu Promote Facebook Group](//images.ctfassets.net/z8uwv83tofbw/3LVVzf6HdKYZcj78mfb7tM/898231a8c412e3048cfd0ad8274f198d/Contribution_links_Via_Quuu_Promote_Facebook_Group.png)
<center><a href="https://www.facebook.com/quuuco/" target="blank">Via Quuu Promote Facebook Group</a></center>

<p><h4>Twitter</h4>
Connect with journalists and writers who are always on the lookout for contributors. Looking for a shortcut? Track the #journorequest #PRrequest #bloggerrequest hashtags. These are dedicated to connecting experts and writers.
 
<a href="https://twitter.com/inkandcopy/status/1207406658344882176" target="blank">https://twitter.com/inkandcopy/status/1207406658344882176</a>
 
<h4>Pinterest</h4>
<a href="https://venngage.com/blog/visual-content-marketing-statistics/" target="blank">42% of marketers</a> confirm infographics and original graphics are the most engaging. Naturally, putting them on a visual platform like Pinterest opens doors for backlinks for these infographics and images.
 
What’s more, you can also get links if your visual content ends up in a “best from Pinterest” article such as “<a href="https://www.translationroyale.com/top-content-marketing-pinterest-accounts/" target="blank">8 pinterest accounts every content marketer should follow</a>”.

### Best practices:

- Offer free value to establish yourself as a subject matter authority.
- Solve people’s problems by answering questions they have on social.
- Use hashtag tracking tools to keep tabs on important hashtags.


## 5. Get links by blog commenting

Although blog commenting became notorious some time back, Google’s former head of search spam, <a href="https://twitter.com/mattcutts" target="blank">Matt Cutts</a>, disclosed that even he built links with blog commenting in a video explaining the right way to do it:
 
<a href="https://www.youtube.com/watch?v=hNDRlVSWTRY&feature=youtu.be" target="blank">https://www.youtube.com/watch?v=hNDRlVSWTRY&feature=youtu.be</a>
 
Here’s a summary of the wrong and right way of blog commenting:
 
❌ __The wrong way__: Leaving a large number of meaningless comments with your link.
 
✔ __The right way__: Making comments that add value on relevant sites with high engagement.



### How to build backlinks by blog commenting?
 
The first rule is to always comment on niche-relevant sites. And the second is to read the post before commenting. Take a point and expand on it by adding your experience to it.
 
Make sure your <a href="https://smartblogger.com/blog-comments/" target="blank">comment is offering value</a> and isn’t a mere “great post” or “excellent article.” See that you comment on an engaged, high-DA site where comments are common. For instance, this site:

![Example of blog with regular commenters](//images.ctfassets.net/z8uwv83tofbw/zlzWoBXwf2VMGWPXSBoqZ/301bfb4bde37d26c3ad0ed6ff71753b3/Example_of_blog_with_regular_commenters.png)

<center><a href="https://dispatch.m.io/" target="blank">source</a></center>

<p>
Don’t overdo comments though. If all the links to your site come from comments without any natural links, Google will sniff that as a link scheme.
 
Anna Crowe, Content Strategy Lead at Leadfeeder <a href="https://www.searchenginejournal.com/link-building-guide/blog-comments/" target="blank">shares a solution</a> to this end, “If you take the time to comment on two blog posts per day, with a backlink back to your website (even if the links are nofollowed), the end result will be roughly 60 backlinks per month, or 720 per year.”

### Best practices:
 
Make highly relevant comments on posts that are relevant to your niche.
Comment with your profile and image rather than a keyword or anchor text.
Avoid sending spam signals to Google by limiting the number of blog comments.

## Ready to make some backlinks?
  
Off-page SEO takes time, but reaps sweet fruit. Get to building links with these five proven strategies. But remember – in all instances, building relationships and basing those relationships on offering free value takes home the trophy. Now, go crush those off-site SEO goals. 🙌




5 Proven Off-page SEO Tactics to Help You Build Powerful Links in No Time

# A New Player Enters the Game: 

<a href=https://explodingtopics.com/topic/rankmath/?period=24 target=”_blank”>
![Rank Math SEO Plugin](//images.ctfassets.net/z8uwv83tofbw/7qgaCHTnuIY4uiXlVadRIo/dd01975a210ed8b37955da0110e75274/rank_math.jpg)
      </a>

## 9 Features to Love About the Rank Math SEO Plugin

Released in November 2018, the Rank Math wordpress SEO plugin is fast becoming the favorite among SEOs. It was created by Suraj Vibhute and Bhanu Ahluwalia, who developed the plugin for their personal websites because they weren’t getting everything they needed from any of the SEO plugins for wordpess that were already available. 

The best part about this new plugin is that it does everything that Yoast Pro, Yoast Local, and WooCommerce does but for free. There is no pro version of the plugin and though one may be available in the future, the developers have promised that the current free version will continue to include all of the features it does now. Vibhute and Ahluwalia have offered this powerful free SEO tool as a way to compete with the heavyweight titleholder, Yoast SEO, which boasts more than five million active installations -- and it’s working. As of January 2020, Rank Math SEO has 100,000+ installs and counting. 

SEOs like <a href="https://www.youtube.com/watch?v=gzN1qMagTEw" target="blank">Matthew Woodward</a> and <a href="https://twitter.com/rankmathseo/status/1138288141947695104" target="blank">Cyrus Shepard</a> are singing its praises for being faster, easier, and more intuitive than Yoast. It’s also 66% lighter than Yoast, which means it’s more efficient with fewer PHP requests. When you’re ready to convert, Rank Math SEO will walk you through an easy to follow setup wizard and will import existing data from your site’s current SEO plugin before deactivating it. 

![Rank math vs yaost overview](//images.ctfassets.net/z8uwv83tofbw/1eKQlKi1k3EUdmHkvikHOK/1f32cfd67486a05c90391092d3b15a4e/Yoast-SEO-Rank-Math-Comparison.jpg)

#### Key features that set it apart from other plugins:

__Better Rich Snippets & Schema Markup Support__
Rank Math SEO plugin allows users to easily add the right metadata for Schema markup so that search engine bots can get an accurate read of the content. It allows you to choose the Rich Snippet Type, such as article, recipe, product, service, etc., and then add relevant information such as title, description, and post robots meta. Users can also select a default category and taxonomies. The layout is very straightforward and examples are provided to help with clarity.

![Rank Math Rich Snippet Image](//images.ctfassets.net/z8uwv83tofbw/4vffOaZg1Tb9D7IB3RLkK6/8e28d652c4433e923a9e127f3aa0d4b8/09-Rank-Math-Rich-Snippet-Support.jpg)


__404 Error Monitor & Broken Link Checker__
Rank Math SEO has a 404 checker with two modes, simple and advanced. The simple mode captures wordpress 404 error while the advanced mode tracks the error page, the referring page, the time of the error, and the user agent. Yoast doesn’t offer 404 support with the current free version of their plugin. Rank Math allows you to sort and redirect or fix the errors.

![404 Error Monitor and Broken Link Checker Image](//images.ctfassets.net/z8uwv83tofbw/2OHfWy9fPmVowJ2g0h6gG3/a250b0374d5c7f64e6da1136295a49f4/404_Detection_Rank_Math_SEO.PNG)

![Rank Math SEO 404 Monitor](//images.ctfassets.net/z8uwv83tofbw/5Ctsxc6eS4P3bKCIk6I71u/6a1a8b940a207b4a2c1eeac5a954aa46/all-options-in-the-404-monitor.jpg)
__Redirections__
Users can set up custom 302 , 301 , 307, 410, or 451 redirections and create automatic behaviors like a default 404 redirect to the Homepage. The plugin also allows for choice of redirection type, like a 301 redirect (permanent) or 302 redirect (temporary). 

![Rank Math SEO Plugin Redirections](//images.ctfassets.net/z8uwv83tofbw/4tyOpfUc2NEvBFldZCJnvE/701a768f119b6cccf27928542c4d393f/Rank_Math_SEO_Plugin_Redirections_Screen.PNG)

__1-Click SEO Audit__
Accessed from the the SEO Analysis menu, it provides a fast and comprehensive analysis and tells you how to fix the issues. 

![Rank Math SEO Site-Wide Analysis](//images.ctfassets.net/z8uwv83tofbw/4TNz4bVD31VKgVQ2uTiPjX/816ed61a8c379fb9616a69bf173d2e2a/Rank_Math_SEO_Plugin_Site-Wide_Analysis.PNG)

__Robots.txt Editing__

Rank Math SEO allows you to edit the virtual wordpress robots.txt file. It's automatically added to help a site index better.

![Rank Math SEO Robots Edit](//images.ctfassets.net/z8uwv83tofbw/4RoeFlurE95n1sCH9rwZg9/e8fb2a1f95d40908c0bb28d0d7d0c7c2/Robots_Editing.png)

__Automatic SEO image optimizer__
Rank Math SEO allows users to choose whether to automatically add missing image alt text and missing TITLE attributes. If a screen reader is used, the site visitors may experience accessibility issues, but it’s ideal for when a post has only one image. Though WordPress does add an image name by default, this feature gives people the option to add title attributes for all images without a title.   

![Rank Math SEO Images](//images.ctfassets.net/z8uwv83tofbw/66ZCqhtBOgddNlncR8bQcQ/56bb63f1a9674b5cb568f2c7e19f120f/general-settings-images-corrected.png)

__Google Keyword Suggestions, Keyword Integration, and Click-Through Rank Tracking__
With Rank Math, you can choose up to five focus keywords for each post and rank multiple keywords. It tracks how they are ranking in SERPs. The plugin also integrates Google keyword suggestions and provides rank tracking info within the Google Search Console in the WordPress admin dashboard. 

![Rank Math SEO Rank and CTR Tracking](//images.ctfassets.net/z8uwv83tofbw/1bFlDqgwF781dLc7tU1yNi/81bd23133604da9a0a987d38271136d4/Rank_Math_SEO_CTR_Tracking.PNG)

Though the keyword tracker is still in beta, when its launched, it will integrate with the Google Trends Tool to help users check keyword search trends. Currently, Rank Math provides an overview and detailed information about keyword search analytics including clicks, impressions, and click-through-rates for your site’s top-performing keywords. The Search Analytics tab in the Search Console provides an overview of data sets, search analytics for keywords, sitemaps, crawl errors, and the keyword tracker. 

![Rank Math SEO Keyword Search Analytics](//images.ctfassets.net/z8uwv83tofbw/GOUz68ZWsevKICAqKHkJM/ee08b912008f49ff0d0743c46448c946/Rank-Math-Search-Console-Full.jpg)

Shameless plug: While Rank Math SEO lets you track hundreds of keywords, if you want to track tens of thousands of phrases, you should start a [free trial with Nozzle](https://nozzle.io/trial). 

__WordPress Breadcrumbs__
If your WordPress theme doesn’t already include Breadcrumbs, this tool is very helpful not only for making your site easily navigable, but also for helping search engine bots read your content classifications. Once you’ve enabled the Breadcrumbs function, you can dial in the settings, like separator characters and homepage links. 

![Rank Math SEO Breadcrumbs](//images.ctfassets.net/z8uwv83tofbw/6kh7jWtQRNCAyXQqL5FF9S/2d8daf8df7ed8981971e8fcee8be44ae/Rank_Math_SEO_Breadcrumbs.PNG)

So far, Rank Math is a free seo plugin for wordpress that not only passes muster but crushes Yoast SEO plugin in offerings and performance and it does so at the very good price of free. Rank Math SEO provides features that even Yoast SEO premium plan does not. This wordpress seo plugin also makes website data easily digestible and more accessible to amateurs and pros alike.  



Rank Math SEO Featured Image

The Rank Math SEO plugin for WordPress offers the same functionality of Yoast Pro, Yoast Local, and WooCommerce for FREE.

9 Features to Love About the Rank Math SEO Plugin

2020 has finally arrived and since hindsight is 20/20 lets take a look back with perfect vision (still totally subjective, I know) over the last decade and discover what the most impactful change was to the SEO industry.

First of all let me list several big changes that made an impact on me in my career:

- EMD update
- Panda updates
- Penguin updates
- Disavow tools created
- People Also Ask feature in SERPs
- Knowledge Graph - https://www.youtube.com/watch?v=mmQl6VGvX-c
- Mobilegeddon
- RankBrain
- Mobile-First indexing
- SSL became a ranking factor
- Pigeon update
- Pandas and penguins become animals that I have a love/hate relationship with now

Then I started wondering what were some of the big milestones hit or changes made by well known companies and communities in the SEO space. I discovered the following:
- <a href="https://www.bing.com/" target="blank">Bing</a> turned 10
- <a href="https://ahrefs.com/about" target="blank">ahrefs</a> was founded and became a powerhouse
- <a href="https://www.screamingfrog.co.uk/our-story/" target="blank">Screaming Frog</a> was founded and is the go-to crawler for SEOs
- <a href="https://www.reddit.com/r/SEO/" target="blank">The SEO subreddit</a> passed the 100k member mark
- <a href="https://moz.com/blog/new-domain-authority" target="blank">Moz</a> launched Domain Authority 2.0
- <a href="https://www.semrush.com/blog/1-year-100-updates-1-000-000-users-what-was-2016-like-for-semrush/" target="blank">SEMRush</a> reached 1,000,000 users in 2016 
- <a href="https://blog.majestic.com/index-updates/majestic-historic-index-update/" target="blank">Majestic</a> crawls over 7 billion URL's

Now to answer the main question, which change to the SEO industry had the biggest impact in the last decade?

Drumroll please...

Hands down, the winner is...__<a href="https://search.googleblog.com/2012/04/another-step-to-reward-high-quality.html" target="blank">The Penguin update of April 24th, 2012.</a>__

![Emperor Penguin with Crown](//images.ctfassets.net/z8uwv83tofbw/56hIArgwGTiF0VFVnle8J6/b70e4cbac6099ae74e087ac2427555ba/Emperor_Penguin_with_Crown.jpg)

## Why was the Penguin update the most impactful change of the 2010's?

It forever changed how all SEOs thought about and worked on link building. SEOs to this day have differing opinions on which types of links are acceptable but Penguin moved the bar along the acceptable spectrum for all of us.

It changed how we thought about anchor text and if, and how often, keywords should be used as the anchor text.

It brought about the disavow tools from Bing and Google. (Sidenote: <a href="https://www.seroundtable.com/bing-disavow-links-tool-15370.html" target="blank">Bing launched their disavow tool before Google.</a>)

Many blogging link networks were killed. I know some people still use them to this day but it's not even close to how it was before Penguin.

This was a time of massive SEO cleanup efforts and it scared some SEOs from doing any link building for years to come.

Penguin truly caused a huge paradigm shift about link building that you can only fully grasp if you built links before and after April 24th, 2012.

![Penguin Rocket Attack](//images.ctfassets.net/z8uwv83tofbw/3xiYcG9BfjPlWCFLxo69Xq/ddc53fa0c5465bd14069f84e5fda3770/Penguin_Rocket_Attack.gif)

## What are your thoughts?

Let me know if you agree or disagree in the comments below.

Also, let me know which impactful changes you think I should add to the lists above in the comments section.

### Enjoy these articles as well:

- [How Google Engineers Decide What Changes to Make to the Algorithm](https://nozzle.io/blog/how-google-engineers-decide-what-changes-to-make-to-the-algorithm/)
- [Is SEO Dead?](https://nozzle.io/blog/is-seo-dead/)
- [Nozzle's Keyword Tracking Tool Features](https://nozzle.io/features)


Emperor Penguin with Crown

There have been many changes to the SEO industry in the last 10 years but there can only be one change that created the biggest impact.

The Most Impactful Change to the SEO Industry in the Last Decade

In 2018, Google launched 3,234 improvements to Search. That is an average of 8.86 changes a day. Yowza! Google engineers are busy.

For the curious, I've compiled some videos and quotes from Google engineers that explain very well how an update goes from new idea, to approved, to launched.

If you're short on time and just want a quick summary, watch Video 1 below. It's just under 4 minutes.

But for those of you who are SEO geeks like me and have more time, I present to you a few more videos. Below the videos, I have pulled out snippets from the videos and an article from Google, where I attempt to come up with a more in depth flow of the process behind how SERP and algorithm changes get approved at Google.
<br />

__Video 1: *How Google makes improvements to its search algorithm*__
<iframe width="560" height="315" src="https://www.youtube.com/embed/J5RZOU6vK4Q" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<br />

__Video 2: *SMX West 2016 - How Google Works: A Google Ranking Engineer's Story*__
<iframe width="560" height="315" src="https://www.youtube.com/embed/iJPu4vHETXw" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<br />

__Video 3: *The Evolution of Search*__
<iframe width="560" height="315" src="https://www.youtube.com/embed/mTBShTwCnD4" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<br />

__Video 4: *Search Quality Meeting: Spelling for Long Queries*__
<iframe width="560" height="315" src="https://www.youtube.com/embed/JtRJXnXgE-A" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

## Goal
Video 3 at 00:08-00:26 —
> "Our goal is actually to make improvements to Search that just answer the user's information need. Get them to their answer faster and faster. So that there's almost a seamless connection between their thoughts and their information needs and the search results that they find."

## Ideas

Video 1 at 00:34-00:37 —
> "The first step in improving Google Search is coming up with an idea."

Video 1 at 00:43-00:50 —
> "Ranking engineers then come up with a hypothesis about what signal, what data, could we integrate into our algorithm."

Video 2 at 25:30-25:42 —
> "[Google has] a team of a few hundred software engineers. They are focused on [the] metrics and signals. They run lots and lots of experiments and they make a lot of changes." And they come up with a lot of ideas.

## Search Quality Tests

Video 1 at 00:50-00:58 —
> "We test all these reasonable ideas through rigorous scientific testing. The first is with raters."

Rigorous Testing Article —
> "We work with external Search Quality Raters to measure the quality of search results on an ongoing basis. Raters assess how well a website gives people who click on it what they are looking for, and evaluate the quality of results based on the expertise, authoritativeness and trustworthiness of the content."

Video 2 at 16:34-16:56 —
> "We published our human rater guidelines last year (in 2015). There are about 160 pages (168 pages in 2019) of great detail about how we think about what's good for users. If you're wondering why Google is doing something, often the answer is to make it look more like what the rater guidelines say.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;[You can find the rater guidelines <a href="https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf" target=blank>here</a>.]

Rigorous Testing Article —
> 595,429 Search quality tests with raters (2018)

## Side-by-Side Experiments

![Panda Comparison Side by Side](//images.ctfassets.net/z8uwv83tofbw/4G0YAbhna2iBZBTMACSLjG/02518f0e695bf8b85cf4420e0e6b21cb/Panda_Comparison_Side_by_Side.jpg)

Video 1 at 01:01-01:07 —
> "We [show] these raters side-by-side [experiments] for queries that the engineer's experiment might be affecting.

Rigorous Testing Article —
> In a side-by-side experiment, we show Raters two different sets of search results: one with the proposed change already implemented and one without.

Rigorous Testing Article —
> 44,155 Side-by-side experiments (2018)

## Live Traffic Experiments

Video 1 at 01:11-1:25 —
> "We also confirm these changes with live experiments on real users. And we do this in something that's called a Sandbox. We send a very small fraction of actual Google traffic to the Sandbox. We compute lots of different metrics."

Rigorous Testing Article —
> "We enable the feature in question to just a small percentage of people, usually starting at 0.1%."

Video 2 at 12:48-13:26 —
> "We do A/B experiments on real traffic. And then we look for changes in click patterns. And I should just mention that we run a lot of experiments. It is very rare, if you do a search on Google and you're not in at least one experiment. Now not all of these are ranking experiments. [Famously](https://www.nytimes.com/2009/03/01/business/01marissa.html) Google tested the color blue that we use for links and other blue highlighting with 41 different blues and came to the conclusion what was the perfect blue."

Video 2 at 28:36-28:48 —
> "By and large, [Google engineers] try to move results with good human ratings and live experiment ratings up. And move results with bad ratings down."

Rigorous Testing Article —
> 15,096 Live traffic experiments (2018)

## Launch Reports by Quantitative Analysts
Video 2 at 26:31-26:42 —
> "A launch report is written by a quantitative analyst who is basically a statistician and someone who's an expert at analyzing our experiments."

Video 1 at 01:34-01:41 —
> "For each project, it's usually one analyst assigned from the moment that we're talking to the engineers trying to learn about their change.

Video 1 at 01:51-01:58 —
> "Ultimately, the goal of the search eval analyst team is just to provide an informed, data-driven decision and present an unbiased view."

## Launch Reviews

Video 2 at 27:54-28:00 —
> He mentions a video Google created of one of their weekly Search Quality meetings. I'm pretty sure Video 4 above is the one he is referencing.

Video 4 in video description —
> "We hold the meeting almost every Thursday to discuss possible algorithmic improvements and make decisions about what to launch."

Just look how many people are at that meeting. After looking at all the angles, I count at least 37 people crammed into that conference room but I think I'm missing a few more that are behind the cameras angle of vision. That is one expensive meeting!

Video 2 at 27:29-27:41 —
> "We try to debate ... is this good for the users, is this good for the system architecture, are we going to be able to keep improving the system after one of the these changes is made."

Rigorous Testing Article —
> "Of the proposed changes this past year (2018), many never went live, because unless we can show a change actually makes things better for people, we don’t launch it."

## Launch

Video 1 at 2:03-2:10 —
> "If our scientific testing says this is a good idea for Google users, we will launch it on Google."

Video 5 at 0:31-0:48 —
> "We might batch [algorithm changes] up and go to a meeting once a week where we talk about 8 or 10 or 12 or 6 different things that we would want to launch, but then after those get approved ... those will roll out as we can get them into production."

Video 2 at 28:07-28:36 —
> "[Once] approved, getting into production can be an easy thing. Some teams will ship it the same week. Sometimes you have to rewrite your code to actually make it suitable for our production architecture. Making things fast enough, making things clean enough. That can take awhile. I've known it to take months. In the worst case I know about, it took just shy of two years between approval and actually launching."

Rigorous Testing Article —
> 3,234 Launches (2018)

## Issues With The Process and How Google Engineers Fix It

Video 2 at 28:51-32:35 —
This is a great 4 minute segment showing two cases that illustrate where the raters and the metrics weren't cutting it and how the engineers fixed the problem.

Two kinds of problems at the core of everything engineers see:

- Systematically bad ratings
- Metrics don't capture things they care about

Video 2 at 32:28-32:35 —
> "[W]hen the metrics miss something, what ranking engineers need to do is fix the guidelines or develop new metrics."

## Summary

Video 3 at 04:24-04:40 —
> "Our goal is to make it so that the improvement we make is so much what you wanted and fits so cleanly into the flow of what you are looking for that you almost don't notice that it's happened. And looking back at it, it seems obvious that that's the way it should have always been in the first place."

Video 1 at 03:24-03:29 —
> "We've put a huge investment into understanding what works for users."

Video 1 at 03:36-03:41 —
> "I think we get excited when we feel like we've hit on an idea that really helps a lot of users."

As you can see, Google engineers are modern day superheroes. They work very hard to improve Search for all of us. And it's obviously working since Google has been the number one search engine for just under two decades now.

### Appendix A: Videos and Content Quoted
Video 1: https://www.youtube.com/watch?v=J5RZOU6vK4Q
Video 2: https://www.youtube.com/watch?v=iJPu4vHETXw
Video 3: https://www.youtube.com/watch?v=mTBShTwCnD4
Video 4: https://www.youtube.com/watch?v=JtRJXnXgE-A
Video 5: https://www.youtube.com/watch?v=1_jm_isupFY
Rigorous Testing Article: https://www.google.com/search/howsearchworks/mission/users/

Other interesting and related articles you'll enjoy:

- [How Often Does Google Update Its Algorithm?](https://moz.com/blog/how-often-does-google-update-its-algorithm)
- [Complex Search-Results Pages Change Search Behavior: The Pinball Pattern](https://www.nngroup.com/articles/pinball-pattern-search-behavior/)


Panda Comparison Side by Side

Google engineers have an important and difficult job. Learn how they work to improve the search algorithm.

How Google Engineers Decide What Changes to Make to the Algorithm

Is SEO dead trend on Google coinciding with major updates

Google Trends history for Is SEO Dead 2

A long and a short answer to the question, "Is SEO dead?"

Is SEO Dead?

We decided to join in on the fun of this time of year and make an SEO christmas song.

We came up with "The 12 Years of Google Updates" which is sung to the tune of the popular (and slightly annoying, I might add) 12 Days of Christmas.

Some Nozzlers were reluctant to participate but in the end everyone did great and we had a lot of fun putting it together. We did practice singing several times to work out some bugs but we decided to only do one video take to keep it a little bit more raw.

Enjoy!

<iframe width="560" height="315" src="https://www.youtube.com/embed/XeIUKSgiZQU" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

## Lyrics:
For the last 12 years of updates, Google gave to us,
{2008} - Google Suggest 
{2009} - Rel Canonical Tags and Vince
{2010} - May Day and Caffeine Rollout
{2011} - Hordes and hordes of Pandas
{2012} - Penguins with more Pandas
{2013} - Hummingbird, Penguins and Pandas
{2014} - SSL is a ranking factor--and another Penguin and some Pandas
{2015} - Mobilegeddon and Rank Brain (with a sign adding "And the last of the Pandas")
{2016} - Penguin 4.0
{2017} - Fred
{2018} - A Broad Core Algo update (with a sign stating "boring")
{2019} - And a BERT... for everyone

I'm realizing now that the lyrics for 2018 would have been better as "Core Updates Unnamed" since there were a handful of them.

## Quick Algo History Lesson:
As all SEO's know, Google updates their algorithm hundreds, even thousands of times a year. In 2018, for example, Google announced that they made [launched 3,234 changes.](https://www.google.com/search/howsearchworks/mission/users/)

In May, 2019, Dr. Pete from Moz, wrote in depth about [how often Google updates its algorithm](https://moz.com/blog/how-often-does-google-update-its-algorithm). It's interesting to see the increase in changes over the last decade.

## Monitoring the SERPs
With the constant changes happening in the SERPs everyday you need [keyword rank tracker](https://nozzle.io/) to monitor your website rankings. [Sign up for a Nozzle trial today.](https://nozzle.io/trial)



The last 12 years of updates Christmas SEO Song Performers

An SEO version of The 12 Days of Christmas Song.

The 12 Years of Google Updates Christmas Song

TechSEO Boost was the place to be on the 4th and 5th of December if you love SEO. Let me tell you about it. But if you'd rather just watch it, you can find videos of each session [over here](https://www.catalystdigital.com/techseoboost-2019-session-recordings/).

![Meghan, Paul and Derek](//images.ctfassets.net/z8uwv83tofbw/3nQiHc0loQie5nMx7BcVjQ/7d0f87389ea5b1f3f42c41a0cc0df088/Meghan__Paul_and_Derek.JPG)

## NHL Refs. Who us?

The fun began when we arrived late at night at our hotel located just across from the Boston Garden when a happy drunk man asked if we were NHL refs. The Boston Bruins had apparently just won their game 2-0 across the street and this stranger was convinced we looked just like NHL referees. It took us 10-15 minutes to convince him otherwise.

## Perfectly Organized Event
Anywho, we were happy to sponsor such a great conference. It's a super organized and well run conference. The two day event went very well and never felt rushed. There were great speakers and great food. We truly appreciate all the hard work by all the event coordinators. Meghan Lavin, Paul Shapiro and the rest of the [Catalyst Digital](https://www.catalystdigital.com/) team deserve all the credit.


## The Venue and Fun
The venue was perfect. It was held at the [City Winery](https://citywinery.com/boston/). 

![Welcom to City Winery Mat](//images.ctfassets.net/z8uwv83tofbw/5q0DxDjsg6oSF3X93P2NgL/2f7bc7a68f69e66140231484ac324509/Welcom_to_City_Winery_Mat.JPG)
![TechSEO city winery venue](//images.ctfassets.net/z8uwv83tofbw/2XpywlLX9umfWWhNCRgA1D/23fdbc7312177b4718f40bf62e39ab38/IMG_3476__1_.JPG) 

Here is a quick video showing the main areas where us SEO nerds hung out for two days.
<iframe width="560" height="315" src="https://www.youtube.com/embed/w-Mn5wOzE6E" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>


There were also some fun props to use for taking pictures with old and new friends alike.

![TechSEO Boost Props for photo shoots](//images.ctfassets.net/z8uwv83tofbw/6K6qlMJJujz8pGLcjpn4ZA/28e2d47cdf16da8570556eb28debfeb4/TechSEO_Boost_Props_for_photo_shoots.JPG)


## The Knowledge Disbursed
TechSEO Boost is such a great SEO conference because there is only one track and it's all about technical SEO. There were sessions about a whole bunch of cool topics including:

  - Technical Link Building
  - Crawl Budget
  - Google Apps Script
  - NLP for SEO
  - Googlebot & Javascript
  - Crawling & Rendering
  - Faceted Nav
  - Pagination for SEO

Below is a quick twitter recap of my favorite moments and takeaways from the event:

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Nice! <a href="https://twitter.com/SeekerDigital?ref_src=twsrc%5Etfw">@SeekerDigital</a> is running titles of contacts that <a href="https://twitter.com/PitchboxApp?ref_src=twsrc%5Etfw">@PitchboxApp</a> is pulling back through <a href="https://twitter.com/monkeylearn?ref_src=twsrc%5Etfw">@monkeylearn</a> and helping to automate the choosing of contacts to reach out to <a href="https://twitter.com/hashtag/techseoboost?src=hash&amp;ref_src=twsrc%5Etfw">#techseoboost</a></p>&mdash; MyCool King (@iPullRank) <a href="https://twitter.com/iPullRank/status/1202709546625568769?ref_src=twsrc%5Etfw">December 5, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

    
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">.<a href="https://twitter.com/SimpsonGareth?ref_src=twsrc%5Etfw">@simpsongareth</a> is automatically classifying email responses in <a href="https://twitter.com/monkeylearn?ref_src=twsrc%5Etfw">@monkeylearn</a> by intent, sentiment and urgency and custom tagging them in <a href="https://twitter.com/PitchboxApp?ref_src=twsrc%5Etfw">@PitchboxApp</a> to help them quickly filter their emails so the team can focus emails that are worth responding to <a href="https://twitter.com/hashtag/techseoboost?src=hash&amp;ref_src=twsrc%5Etfw">#techseoboost</a></p>&mdash; MyCool King (@iPullRank) <a href="https://twitter.com/iPullRank/status/1202710104690307076?ref_src=twsrc%5Etfw">December 5, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Am I the only one who looks at Googlers in the audience to see their reactions when a speaker says Google does X? In this case I am looking at <a href="https://twitter.com/g33konaut?ref_src=twsrc%5Etfw">@g33konaut</a> during <a href="https://twitter.com/hashtag/TechSEOBoost?src=hash&amp;ref_src=twsrc%5Etfw">#TechSEOBoost</a></p>&mdash; Barry Schwartz (@rustybrick) <a href="https://twitter.com/rustybrick/status/1202633907981758466?ref_src=twsrc%5Etfw">December 5, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">&quot;It&#39;s not that we have short attention spans, we are good at filter things that aren&#39;t important. It&#39;s about moderating cognitive load.&quot; -<a href="https://twitter.com/dawnieando?ref_src=twsrc%5Etfw">@dawnieando</a> <a href="https://twitter.com/hashtag/TechSEOBoost?src=hash&amp;ref_src=twsrc%5Etfw">#TechSEOBoost</a></p>&mdash; Jairus Mitchell (@AnInternetRobot) <a href="https://twitter.com/AnInternetRobot/status/1202632199759118337?ref_src=twsrc%5Etfw">December 5, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Humans are informavores. -<a href="https://twitter.com/dawnieando?ref_src=twsrc%5Etfw">@dawnieando</a> at <a href="https://twitter.com/hashtag/TechSEOBoost?src=hash&amp;ref_src=twsrc%5Etfw">#TechSEOBoost</a> (Totally putting that one in my pocket for later.) <a href="https://t.co/Ksuv35m5Sj">pic.twitter.com/Ksuv35m5Sj</a></p>&mdash; Jessica Levenson (@guerillagirl) <a href="https://twitter.com/guerillagirl/status/1202632041810079746?ref_src=twsrc%5Etfw">December 5, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">BERT needs stop words because if you take out the stop words you remove a lot of contextual information -<a href="https://twitter.com/jroakes?ref_src=twsrc%5Etfw">@jroakes</a> <a href="https://twitter.com/hashtag/TechSEOBoost?src=hash&amp;ref_src=twsrc%5Etfw">#TechSEOBoost</a></p>&mdash; Tyler Reardon (@TylerReardon) <a href="https://twitter.com/TylerReardon/status/1202602988969365504?ref_src=twsrc%5Etfw">December 5, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">If you think ‘Self, there is no way <a href="https://twitter.com/hashtag/TechSEOBoost?src=hash&amp;ref_src=twsrc%5Etfw">#TechSEOBoost</a> could be as good as the hype.’<br><br>Let me tell you, as a majorly curmudgeonly person, it’s better then that!<br><br>The presentations are top tier, but the networking is s-tier. Any question can get answered. Congrats &amp; thanks <a href="https://twitter.com/fighto?ref_src=twsrc%5Etfw">@fighto</a></p>&mdash; Dan Leibson (@DanLeibson) <a href="https://twitter.com/DanLeibson/status/1202383839949152257?ref_src=twsrc%5Etfw">December 5, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>


<blockquote class="twitter-tweet"><p lang="en" dir="ltr">&quot;25% of queries can be answered with less than 1% of URL&#39;s.&quot; <a href="https://twitter.com/hashtag/techseoboost?src=hash&amp;ref_src=twsrc%5Etfw">#techseoboost</a> <a href="https://twitter.com/PolarBearby?ref_src=twsrc%5Etfw">@PolarBearby</a><br><br>This stat is both interesting and depressing at the same time.</p>&mdash; Boyd Norwood  (@boydnorwood) <a href="https://twitter.com/boydnorwood/status/1202339394725789697?ref_src=twsrc%5Etfw">December 4, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr"><a href="https://twitter.com/hashtag/techSEOBoost?src=hash&amp;ref_src=twsrc%5Etfw">#techSEOBoost</a> <a href="https://twitter.com/ClaudiaFaceoff?ref_src=twsrc%5Etfw">@ClaudiaFaceoff</a> <a href="https://twitter.com/Derek_Perkins?ref_src=twsrc%5Etfw">@Derek_Perkins</a> <a href="https://twitter.com/jsilton?ref_src=twsrc%5Etfw">@jsilton</a> <a href="https://twitter.com/jroakes?ref_src=twsrc%5Etfw">@jroakes</a> /5<br><br>key takeaways /2: 🗝️<br> - build things, don&#39;t stress about your self image😅<br> - when you want to build something &gt;&gt; wait!🛑<br> - sometimes the best solution is simple 🔵<br> - understand the problem scope 🧮</p>&mdash; Alexis Sanders (@AlexisKSanders) <a href="https://twitter.com/AlexisKSanders/status/1202330714752126976?ref_src=twsrc%5Etfw">December 4, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet" tw-align-center><p lang="en" dir="ltr">SEO + Google Sheets + JavaScript + Free Code Examples<br><br>Endorsed 💯💯💯<br><br>Thank you <a href="https://twitter.com/dsottimano?ref_src=twsrc%5Etfw">@dsottimano</a> <a href="https://twitter.com/hashtag/techSEOboost?src=hash&amp;ref_src=twsrc%5Etfw">#techSEOboost</a> <a href="https://t.co/E12gtvzVjY">https://t.co/E12gtvzVjY</a></p>&mdash; Cyrus (@CyrusShepard) <a href="https://twitter.com/CyrusShepard/status/1202457804226740224?ref_src=twsrc%5Etfw">December 5, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

The slides by [David Sottimano](https://davidsottimano.com/) that are mentioned in the last tweet and that were a huge favorite [can be found here.](https://www.slideshare.net/dsottimano/techseo-boost-apps-script-for-seos) 

Can't wait for next year's event!


Meghan, Paul and Derek

TechSEO Boost 2019 was full of great speakers, people and food.

We Sponsored TechSEO Boost and Loved Every Minute

On March 28, 2019, [Kevin Indig](https://twitter.com/Kevin_Indig), VP of SEO & Content at [G2.com](https://www.g2.com/), tweeted a question that sparked some good discussion on how to find the best SEO tools to use.

![How do you choose which SEO tool to use and buy from Kevin Indig's tweet](//images.ctfassets.net/z8uwv83tofbw/7ocntSw64U4MFmrlZiRJ0g/b6813e89d8256486c9dbc856871ace98/How_do_you_choose_which_SEO_tool_to_use_and_buy_from_Kevin_Indig_s_tweet.JPG)

With 45 replies and dozens of sub replies, we were able to compile a great list from a host of digital marketers and SEOs. 

__These are the sources people said they use to find SEO tools:__
- Peers/Network/Co-workers/Mentors (17 mentions) 
- SEO articles, blog reviews and case studies mentioning SEO Tools (13 mentions)
- Twitter (9 mentions)
- Event/Conference speakers and sponsors (5 mentions)
- Google (4 mentions)
- Webinars, youtube videos (3 mentions)
- [@G2CrowdReviews](https://twitter.com/G2CrowdReviews) (2 mentions)
- [Product Hunt](https://www.producthunt.com/) (2 mentions)
- Linkedin
- [AppSumo](https://appsumo.com/)
- [Detailed.com](https://detailed.com/)
- [Ahrefs blog](https://ahrefs.com/blog/)
- [Backlinko blog](https://backlinko.com/blog)
- [Moz blog](https://moz.com/blog)
- Google trends
- Forums
- [Search Engine Journal](https://www.searchenginejournal.com/)
- Magazine articles
- Reddit
- Github

__And then this is how they determine whether or not to use/buy the tool they find:__

[David Iwanow (@davidiwanow)](https://twitter.com/davidiwanow) suggested the following:
- CS support and post sales service
- Willingness to improve the product and fix issues/bugs (not shrug them off)
- Aggressively adding to and improving the product
- Proactive support

[Alexandra Tachalova (@AlexTachalova)](https://twitter.com/AlexTachalova) looks to the source:
- Try to understand the {SEO Tools} data source. There are a HUGE number of tools simply reselling someone else's data.

[Arnoldo Cabrera (@spanskseo)](https://twitter.com/spanskseo) looks for the following:
- It is scalable multilingual, geographies, data set
- provides api connectivity not only to your data but to your toolbox
- time saving, e.g. reporting time
- it has good support and product managers listen to the user feedback
- enable cross collaboration outside seo team

[Matt Ramage (@ramagetime)](https://twitter.com/ramagetime)
- Cost and ease of use. And of Course the data.

[Hardik Oza (@Ozaemotion)](https://twitter.com/Ozaemotion) lists the following:
- Freshness of data
- Quality of data rather than quantity
- Number of users
- Support

[Kelly Stanze (@KellyStanze)](https://twitter.com/KellyStanze) offers:
- Similar clientele and their happiness
- The tool features itself, and how data for those tools is supplied/supported
- Support - do we get an account team? What’s included?
- Pricing structure (don’t nickel and dime me)
- Innovation

[Seb Adler (@seoseb)](https://twitter.com/seoseb) advises:
- Does it state to be the all-in-one solution → skip it
- Do a trial, test it on a real life project, check against existing workflows. Does it automate workflows oder provide additional insights? If so:
- Does it integrate well in our data warehousing.

[Damien Anderson (@echwa)](https://twitter.com/echwa) suggests you:
- Understand and document needs
- Ask select vendors to demonstrate to needs

[Willow Colios (@willowcolios)](https://twitter.com/willowcolios) puts forward these thoughts:
- Can you align the tool with team processes and workflow?
- Is it usable for those that use it every day/week?
- Is it a good fit for the organisation
- Right spec at the right price?

[Adam J. Humphreys (@Making8)](https://twitter.com/Making8) offers some great insight:
- Features, UX (time savings, compatibly with other platforms, easily exported reports, actionable data summaries), price compared to others (this really matters as some are 2500 a month per client)
- The best way to engage with us is letting influencers in search test it then blog about it on a main journal.
- One can’t really win over our industry without letting us test it out and given our time constraints we often don’t get to use it right away so capping amount of uses vs time is also best."

__Biggest Takeaway:__
Use your network to find tools that they love and would recommend. If at all possible, sign up for a trial run to find out if it can solve your needs and will be compatible with your processes and workflows. 

It may be cool but is it the right fit?
<div style="width:100%;height:0;padding-bottom:90%;position:relative;"><iframe src="https://giphy.com/embed/6klKY9ggNR744" width="100%" height="100%" style="position:absolute" frameBorder="0" class="giphy-embed" allowFullScreen></iframe></div>

Kevin Indig's tweet asking how do you choose which SEO tool to use/buy?

How do you choose which SEO tool to use and buy from Kevin Indig's tweet

Learn how dozens of marketers find SEO tools and decide which ones to use/buy.

Dozens of Marketers Share How They Choose Which SEO Tool to Use and Buy

A coworker stumbled upon a tweet yesterday from [@BrittanyZerr](https://twitter.com/BrittanyZerr) which showed a funny featured snippet mistake that the great Google machine made.

![Brittany Zerr Tweet Image of Featured Snippet Gone Wrong](//images.ctfassets.net/z8uwv83tofbw/6VEnaQ54z7a4keKYC8XfTJ/9631d42512feed28e4a06a6fe4fe1f97/Brittany_Zerr_Tweet_Image_of_Featured_Snippet_Gone_Wrong.JPG)

If you search for "How to make the best risotto", you'll see the featured snippet from the image above at the top of the SERPs. But if you head on over to the [bonappetit article](https://www.bonappetit.com/test-kitchen/common-mistakes/article/how-to-make-the-best-risotto-and-avoid-these-8-common-mistakes), you'll see that it's subtitle is, "Here are the 8 most common mistakes people make when cooking the beloved Italian rice dish, so you can avoid them".

As you scroll down you'll see that each numbered item is crossed out as it is something you should avoid if you want to make the best risotto.

![crossed out numbered items as things to avoid-1](//images.ctfassets.net/z8uwv83tofbw/2Mf4JaPOKI6I93bBFCCuBZ/d24eeb23210a4b51e1e254dceeb22843/crossed_out_numbered_items_as_things_to_avoid-1.JPG)

To be fair, it is a useful list of things that can help you make the best risotto if you avoid doing them but the featured snippet doesn't point out that fact which is where the failure lies. Obviously a human being wouldn't feautre a list of things to avoid doing and present them as things to do. Even the great Google machine can make mistakes and isn't quite human--yet. ;)

__What we can learn from this:__

Google likes to display numbered list snippets when the query implies the searcher is looking for a list of steps to accomplish a specific task.

So if you rank for queries that have this intent, make sure to list the tasks to be performed in an html numbered list.

Furthermore, add a bulleted list to any post or article where it makes sense. People love them because they are skimmable and Google loves them too. 

Your numbered or bulleted lists may not become the featured snippet for a query but they absolutely will not if they do not exist. As they say, you miss 100% of the shots you don't take--so take them!




Google featured snippet showing opposite results than what was intended.

Brittany Zerr Tweet Image of Featured Snippet Gone Wrong

Funny featured snippet mistake that Google made that implies the exact opposite of what was intended.

Blog - SEO