# Top 5 Things To Look at When Doing a Content Audit

If you’ve ever worked in a marketing department, you know that content audits are always faced with an array of emotions. 

While some content marketers view audits solely as a necessarily evil, others view them as the long-awaited kick-off to the annual content strategy. Once you’ve figured out the game of efficiency and prioritization, the latter is most likely to be true. 

In 2023, content audits are more important than ever as marketing teams are forced to stay away from populist trends and focus time on maximizing results with minimal efforts. It all starts with the audit. 

The stats agree. According to <a href="https://www.semrush.com/blog/content-marketing-statistics/?utm_source=thankyoupage&utm_medium=blog&utm_campaign=stateofCM22" target="blank">The State of Content Marketing 2022</a> published by Semrush, “46% of companies whose content marketing was unsuccessful never run content audits”. At the same time, “65% of companies that succeed in content marketing run content audits more than twice a year.” 

One can say that the content audit is the secret ingredient to an impactful content recipe. This article will jog your memory as to why that is, and highlight the top 5 things to consider when performing one. 

### Why are content audits crucial to overall strategy?

Performing a content audit is often perceived as ‘too time-consuming’ and is therefore done too hastily, or not at all, by busy marketers. When the reality is, content audits are an extremely incredibly valuable process for any business. Not only does it allow you to identify areas for improvement and make informed decisions about your <a href="https://asmarketingagency.com/en/blog/content-marketing-strategy/" target="blank">content strategy</a>, but it can also help you to get the most out of your existing assets.

All in all, a content audit allows you to take a bird's eye view of your content while also examining each piece individually. This helps you identify what's working well, what's not performing as well as it could, and what gaps exist within your content. 

For example, it's possible that you have focused too heavily on thought leadership lately and neglected bottom-of-the-funnel (BoFu) content, or vice versa. A too focused approach leads to a monotone, unbalanced content strategy that risks losing the attention of your ideal customer profile (ICP) or signaling to search engines that you are not relevant for certain search queries. These are the kind of red flags to be on the lookout for in your audits. 

Let’s dive deeper into the most essential steps of how to identify these red flags. 

## 5 Important Steps You Cannot Miss in Your Content Audit

To ensure the success of your content audit, it's crucial to set clear goals, gather and organize your content, analyze it, make a plan, and take action based on your findings. 

By focusing on these top 5 things, you'll be able to tweak and ensure that all content on your site serves a higher purpose.

### 1: Gather Blogs in URLs and Categorize Them by Clusters
Start by extracting your blogs as URLs and categorize them into topic clusters. 

One of the easiest ways to do this is to use a tool like Screaming Frog to crawl and export your site. This will provide you with a list of URLs, as well as other helpful information like titles and descriptions. You can also connect other data sources like Ahrefs, Google Analytics, and Google Search Console to get a more complete picture of your content.

Once you have a list of all your URLs and other relevant information, it's time to start categorizing your content into clusters. According to this cluster (or pillar) framework, each page on your website should target a specific set of keywords.  

By answering all the important keywords related to a given set of keywords, you build topical authority, known as one of the most powerful ways to improve rankings across multiple verticals. Once you have your URLs organized in a sheet, make sure each page follow these two simple rules: 

1) Every page targets a set of keywords
2️) A cluster and its keywords are associated with one page and one page only

It should look something like this: 
![keyword cluster](//images.ctfassets.net/z8uwv83tofbw/23tv8KUz2hwatH332KgxrE/0289f7643dc242a034fe42998519e0fa/keyword_cluster.png)
## 2: Compare Target Metrics and Become a Content Detective

Once you have categorized your URLs into clusters, add the following data: 
![Compare Target Metrics](//images.ctfassets.net/z8uwv83tofbw/6XvjDt0gu8Hh2prBIvtVSo/bec20b20367623b2846822d08760d9ec/Compare_Target_Metrics.png)
At this point, mark those metrics below average. Can you see a particular pattern? Are there any trends among those performing well and those below average? This is the time to become a content detective. 

Some additional questions to ask:

Is the content adding value to my target audience?
Is the content optimized properly?
Is the content relevant to the SERP?
Is the content moving my ICP further down the funnel?
Is the content showcasing experience, expertise, authority and trustworthiness?

## 3: Identify the ‘Oldies but Goldies’, the ‘Hidden Gems’ and the ‘Very Bad’’

Based on the answers identified, three different types of content optimizations will appear: 
![Content Audit](//images.ctfassets.net/z8uwv83tofbw/1fNebnudIAuriY1Lf288dX/4132a07a69989f9725cd4f81be72e2f9/Content_Audit.png)
→ The oldies but goldies - meaning older pieces that are still highly relevant but starting to lose traction. 
→ The hidden gems - the high-quality content pieces that never took off. 
→ The very bad - the content that adds no value whatsoever. Don’t waste your time on these. Delete and move on. 

The better the categorization, the easier the next step will be.
## 4: Create a Clear Plan of Action and Set Yourself Up for Smooth Sailing Ahead

Once you have categorized each blog post, it’s time to create your action plan. Some actions may include:

- __Keep as is__: If a blog post is already maximized (performing well and providing value to your audience), you can keep it as is.
- __Combine__: If you have two or more blog posts that are cannibalizing each other or are extremely similar, consider combining them into a single, more comprehensive piece of content.
- __Delete__: If a blog post no longer offers value to Google or your audience, it's best to delete it.
- __Update__: If a blog post has potential but just needs a few small changes to improve its performance, consider updating it.
- __Rewrite__: If a blog post requires significant changes to improve its performance, consider rewriting it.

As you conduct your content audit, be sure to look at more than just search rankings and traffic. Consider other metrics that are relevant to your business goals, such as conversion rates, engagement rates, purchases or signups. This will help you to make informed decisions about which content is worth keeping, updating, or deleting.

## 5: Rinse and Repeat but Don’t Drown

Be smart. Be ruthless. But don’t drown yourself trying to fix every detail identified in your content audit. While content audits affect 100% of your strategy, your action plan should not take up more than 25% of your time. 

Last but not least, don’t stress about making it perfect. Content will never be perfect. In fact, content should not be perfect. It is a living breathing work of art, and should be treated as such. Try something new and test it out. Didn’t work out? Then try something else. 

The beauty of digital marketing is that it’s not print.


auditing content

The top 5 things to consider when performing a content audit.

One can say that the content audit is the secret ingredient to an impactful content recipe. This article will jog your memory as to why that is, and highlight the top 5 things to consider when performing one.

Top 5 Things To Look at When Doing a Content Audit

Adding captions and transcripts to your videos improves SEO with <a href="https://www.newtontech.net/en/blog/23083-captions-increase-viewership-accessibility-and-reach/" target="blank">up to 80%</a> of viewers watching videos to the end if they have captions. This blog post will discuss the benefits of captioning and transcribing your videos and some of the best techniques for doing so. Captions and transcripts help your videos rank higher in search engine results pages, and they make your content accessible to hearing impaired viewers.
## What is captioning?
![what is captioning?](//images.ctfassets.net/z8uwv83tofbw/3RPK1mlMXrfjxFOMeiBwpy/bd6c44132c4af08f5a32168192b8c0ae/what_is_captioning.png)
<a href="https://accessibility.mit.edu/sites/default/files/2020-06/caption-image.jpg" target="blank">Image Source</a>

Captioning is converting spoken words into text displayed on a screen. Captioners use court reporting skills to transcribe what is being said, using abbreviations and symbols to speed up the process. Here is how the captioning process works:

- The text is edited to match the audio track and timing of the video, and signs or symbols are added to indicate non-verbal sounds such as laughter or applause 
- The finished captions are then synchronized with the video and displayed on a screen or television

### The benefits of captioning your videos

Captioning your videos can seem daunting and time-consuming, but it's quite easy and has numerous benefits. Here are just a few reasons why you should start captioning your videos:

●  __Videos become more accessible to a wider audience.__ Captioning your videos allows people with hearing impairments to enjoy them as well
●   __People can watch your videos without sound if they need to.__ This is great for places where watching videos with sound isn't possible or practical, like in an office or on public transportation.
●   __People can follow along more easily.__ if they're not native English speakers or if they have difficulty understanding spoken English.

__Captioning can be used for:__

- Live speeches or sporting events.
- For pre-recorded videos such as movies or television shows.
- Those who prefer to read rather than listen.
- Noisy environments where it’s difficult to hear the audio. 

By providing captions, broadcasters and content creators can ensure that their audiences don’t miss any important information.

## What is transcription?
![What is transcription?](//images.ctfassets.net/z8uwv83tofbw/4B14Xm1oVHf9Pfvbw9gVgj/53255428f70dba5ca7f2ac20c48f4dc4/What_is_transcription.png)
<a href="https://laptopworld.review/best-transcription-software-to-convert-audio-to-text/" target="blank">Image Source</a>

Transcription is translating spoken language into written form. This can be done either manually using a keyboard, or automatically using speech recognition software.

Transcription is commonly used in legal settings, such as court proceedings, depositions, and interviews, to record what was said. It can also be used for other purposes, such as creating subtitles for videos or transcribing lectures and speeches.

While manual transcription is more accurate, it’s much slower than automatically transcribing audio. For this reason, many transcription services use both methods to provide accurate transcripts promptly.
# Captioning and Transcribing Techniques to Boost Video SEO
![Captioning and transcribing techniques to boost video SEO](//images.ctfassets.net/z8uwv83tofbw/2LRSYCH54tKzvYPacNYbdN/9c56c8627e568f546200d67c2016d58e/Captioning_and_transcribing_techniques_to_boost_video_SEO.png)
<a href="https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/traditional-to-enterprise-seo-6229f8159834d-sej.png" target="blank">Image Source</a>

Captioning and transcribing your videos are essential for <a href="https://nozzle.io/blog/44-underutilized-seo-strategies-and-tactics" target="blank">SEO Optimization</a>. Here are key techniques you can use to make sure your videos are properly captioned and transcribed:
## 1. Use keywords in your titles
When creating titles for your videos,  to find the keywords that rank best and then include those keywords that describe the content of your video. This will help search engines index your videos more effectively and can lead to higher click-through rates and more traffic overall.

Your descriptions might also appear in other places where your content is shared, such as social media, so you want to make sure they contain keywords that will entice readers to click. Keep your descriptions short and to the point, and don’t forget to include your blog or website URL. 

You can use tools such as Ahrefs, Google Keyword Planner or the SEO Book keyword search tools to discover which keywords to include in your description. Then use Nozzle.io's <a href="https://nozzle.io/" target="blank">keyword rank tracker</a> to track those keywords and see where they rank. It’s important to do <a href="https://nozzle.io/blog/1-underutilized-keyword-research-strategies" target="blank">proper keyword research</a> to identify potential keywords you can rank for and include them in your videos.
## 2. Optimize your video tags
In addition to including keywords in your titles, you should also optimize your video tags. Include relevant keywords in the tags for each of your videos. Avoid using more than two or three tags per video; otherwise, they look spammy.

Make sure to use keywords that are specific yet broad enough to apply to your content. This helps search engines find your videos when people search for topics related to those keywords.
## 3. Create transcripts of your videos
Once you’ve published your video, you can generate a transcript of the audio. This way, you’ll have the content of your video available for readers who can’t hear the audio. If you publish your transcript on the same page as your video, Google will be able to index it and associate it with the video.

Creating transcripts is a great way to ensure that they are properly captioned and indexed by search engines. 
## 4. Use closed captions
If you cannot create transcripts of your videos, you can use closed captions instead. Closed captions are text overlays that display the spoken dialogue in a video. They can be turned on or off by viewers, so they're ideal for viewers who want to watch your videos without sound.

Adding closed captions to your videos allows search engines to index your videos. With closed captions, Google can read your video and associate it with relevant keywords.
## 5. Add subtitles
Subtitles are similar to closed captions but are always visible. They're often used in videos that are not in the same language as the viewer. Adding subtitles to your videos can help make them more accessible to a wider audience.
## 6. Use keywords in your descriptions
When you're writing the descriptions for your videos, be sure to include relevant keywords. People are always searching for relevant information. It’s your duty to ensure that you know which words they are using when searching.

Using exact or similar keywords used by people makes it easier for them to find your content fast.This will help search engines index your videos more effectively and using keywords in your video description makes it easier for viewers to find your video when searching for information.
## 7. Optimize your thumbnail images
The images you use in your video’s thumbnail and description can have an impact on its SEO. Choose images that represent the content of your video and include relevant keywords. Images can help bring clicks from people who don’t necessarily click on video links; instead, they click on images of interest and discover related content. 

Your thumbnail image is one of the first things people will see when they find your video in a search engine. Make sure your thumbnail image is high-quality and is relatable so that people can identify what your video is about at a glance.
## 8. Create catchy titles
The title of your video is one of the most important elements when it comes to SEO. This is because, in many cases, it’s the first thing people see when they click on your video. If a potential viewer is skimming through search engine results and sees an interesting title, they may click on your video, even if it ranks lower than other content on the page. 

The title of your video should be clickworthy and enticing. It should be short enough to remain attention-grabbing but long enough to include relevant keywords. Keep in mind that the title of your video will be displayed in search engine results, so you should be conscious of using appropriate language. 

You also want to avoid clickbait titles that trick people into clicking on your video but don’t deliver on their promises. If you’re unsure about the quality of your titles, you can post test titles to Facebook and see which ones get the most reactions.
## 9. Use annotations and cards
YouTube allows you to add annotations and cards to your videos. Annotations are text overlays that you can use to provide additional information about your video. Cards are clickable links that you can use to promote other videos or websites. 

Both of these features are <a href="https://nozzle.io/blog/youtube-best-practices-for-beginners" target="blank">YouTube practices</a> that can be used to improve the SEO of your videos.
## 10. Promote your videos on social media
Social media can be a great place to promote your videos and drive traffic to your website. Make sure to post your videos on all of your profiles, and don’t forget to use relevant hashtags. You can also create a special video-focused account to drive even more traffic. 

Posting links to your videos on social media is another easy way to have them indexed by Google. You can also share your videos on social media while they’re still in production. This will help to build buzz around your content, which can lead to more traffic when your video is published.
## 11. Make it accurate
When you’re creating videos, make sure that the information you share is accurate. If a viewer finds that you’ve shared false information, they might click the “dislike” button on your video or mark it as spam. 

This can hurt your SEO by negatively impacting your video’s view count and decreasing its click-through rates. If you’re referencing another source or website in your video, make sure to provide a link to that website. This will help Google recognize your content as legitimate, and it will also allow viewers to verify the information you’ve provided.
## 12. Be consistent
The best way to ensure you’re keeping your videos SEO-friendly is to create a consistent schedule and publish content regularly. You can use a video publishing calendar to track your video ideas and make sure you don’t miss uploading your videos on time.

If you publish new content regularly, search engines will be more likely to associate your videos with your brand name. This leads to more traffic and higher click-through rates.

By using these techniques, you can improve the SEO of your videos and ensure they are properly captioned and transcribed. This will help you reach a wider audience and get more views for your videos.

### Best captioning and transcription software
There are various captioning and transcription software available. Below are some of them.

__Amberscript__
Amberscript is powerful, easy-to-use transcription software that offers various features to simplify transcribing audio and video files quickly and simply. This <a href="https://www.amberscript.com/en/convert-audio-to-text/" target="blank">online audio to text converter</a> supports many file formats, including popular ones like MP3, WAV, and MPEG and less common ones like FLAC and OGG.

Amberscript also offers a variety of customization options to fit your specific needs. You can choose from various output formats, including PDF, Word, and plain text. And you can set the software to automatically transcribe files as they're added to a specified folder.

Whether you're a student transcribing lecture recordings or a journalist transcribing interviews, Amberscript is the perfect tool for the job.

__Happy Scribe__
![Happy Scribe](//images.ctfassets.net/z8uwv83tofbw/61kukiZjerOeOpJ2LBmML9/0c8d0bdc8d15f0fe46505140dfcb41ab/Happy_Scribe.png)
<a href="https://www.happyscribe.com/" target="blank">Image Source</a>

Happy Scribe is a powerful transcription and subtitle generator that creates subtitles for your videos in just a few clicks. With <a href="https://www.happyscribe.com/subtitle-generator" target="blank">Happy Scribe's subtitle generator</a>, you can create subtitles in multiple languages and customize the appearance of your subtitles to match your video's style.

Happy Scribe also offers a wide range of features, including the ability to add keywords and descriptions to your subtitles, to help you optimize your video for search engines. With Happy Scribe, you can create professional-looking subtitles that will help engage your audience and improve your video's reach.

__oTranscribe__
<a href="https://otranscribe.com/" target="blank">oTranscribe</a> is a free and open-source transcription tool that makes it easy to transcribe audio or video files. It has a simple interface that allows you to play and pause the audio or video and type out the transcript. You can also adjust the playback speed, making it easy to transcribe even long recordings.

oTranscribe also includes a built-in word processor, so you can easily edit and format your transcript. And if you need to transcribe multiple files, you can create a project and add new files as you go.

oTranscribe is available for Windows, macOS, and Linux and is free to use. So, if you're looking for an easy-to-use transcription tool, oTranscribe is worth checking out.

__Express Scribe__
For anyone who works with transcribing audio files, Express Scribe is an essential tool. It’s highly accurate <a href="https://laptopworld.review/best-transcription-software-to-convert-audio-to-text/" target="blank">transcription software</a> that saves time and increases productivity.

With its easy-to-use interface, Express Scribe makes it simple to transcribe files quickly and accurately. It also has features that make it even more efficient, such as inserting time codes and automatically controlling the playback speed.

In addition, Express Scribe integrates seamlessly with various foot pedal controllers, making it even easier to use. Express Scribe is an invaluable tool for anyone who needs to transcribe audio files regularly.
### Closing thoughts
Captioning and transcribing your videos can help with SEO in a few ways. Not only do they make your videos more accessible, but they also provide valuable text content for search engines to index. By using transcription and captioning services, you can ensure that all of your video content is fully optimized for better visibility online.

Captioning and transcribing techniques to boost video SEO

The following are twelve captioning and transcribing techniques you can use in your videos.

The benefits of captioning and transcribing your videos and some of the best techniques for doing so. 

 12 Captioning and Transcribing Techniques to Boost Video SEO

12 captioning and transcribing techniques you can use in your videos.

![Google Reviews](//images.ctfassets.net/z8uwv83tofbw/UTAF77UefMHtAHrmBNKxe/c3abcf961ce7ffb4909b80b69d4be8c6/Google_Reviews.jpg)
<a href="https://nozzle.io/features" target="blank">SERP monitoring</a> is not the only essential part of your SEO efforts if you own a small business. Google reviews play a big part in showing up in the local pack. Have you noticed that some of your Google reviews are either missing or have been removed? You are not alone. Business owners have been complaining about this for the last year or so.  If you have experienced this issue, you may be wondering why aren’t my Google reviews showing up?

As you know, Google reviews have a huge impact on your business. Your reviews not only affect your reputation but also <a href="https://nozzle.io/blog/how-to-rank-better-in-google-maps-in-2022" target="blank">how you rank in Google Maps</a>. Business owners work hard to get clients to leave reviews, so when one goes missing, it’s a big deal. This year, some business owners have seen numerous reviews go missing, not just a few.

If you’re in this situation, it’s helpful to know that in most cases there is a reason why. These are the biggest reasons why your Google reviews aren’t showing up.

## So, Why Aren’t My Google Reviews Showing UP?
The main reason why Google reviews don’t get published is that they don’t meet Google’s guidelines for reviews. You should <a href="https://support.google.com/local-guides/answer/7400114?hl=en" target="blank">review the guidelines</a> to see if you notice any patterns in the reviews that you see published and the ones you don’t.  
It might seem like they are randomly choosing some reviews over others, but in most cases, unpublished reviews are rejected because Google’s automated filters flagged them for some reason.  Here are a few of the most common reasons why.

### 1. The review was posted using the same IP address as your business.  
![using the same IP address as your business](//images.ctfassets.net/z8uwv83tofbw/2IENdjgSQIzqI206RnYYPh/39be9767477b68edce49692a534aa415/using_the_same_IP_address_as_your_business.jpg)
One of the ways Google flags fake reviews is by filtering out reviews that are posted using the same IP address the business owner uses. Google considers reviewing your own business a conflict of interest. Thus, if the person leaving a review posts a review while they are at your business location, it may be flagged. 

This may happen more often if your business provides free wi-fi. This could result in more of your reviews being rejected because they look like they could be coming from you (or one of your employees).  

### 2. The reviewer posts from your computer, phone, or an electric device.
![The reviewer posts from your computer, phone, or an electric device](//images.ctfassets.net/z8uwv83tofbw/5I5tfiqhQ2m80fhbzR4O2o/38cebbfbb11af2877bf8dfea1e86f252/The_reviewer_posts_from_your_computer__phone__or_an_electric_device.jpg)
It’s best not to ask a customer to leave a review using a device that you personally use or use to manage your business. Even if you are not connecting over the same IP address, posting a review from your own device may look suspicious to Google. If you ask a client to leave you a review, make sure they do it from their own device and from a different location than your business.

### 3. The review was posted from a new Google account.
![The review was posted from a new Google account](//images.ctfassets.net/z8uwv83tofbw/HlbCsAUAcQlpvC0mCUZFa/271020baaa6654602e56c074710a4019/The_review_was_posted_from_a_new_Google_account.jpg)
Google is on the lookout for businesses that create fake reviews or that buy Google reviews. Google wants customers to trust the reviews they read in Google Maps. Google may reject reviews if a customer leaves a review from a brand new account, or if they leave a lot of reviews in a short amount of time. 

They may remove reviews from Google profiles that were recently created or look for other indicators that the account is fake.  For example, profiles with no name, no profile picture or history, or that have never posted a review before could be filtered.

### 4. The person leaving the review is nowhere near your location.
![The person leaving the review is nowhere near your location](//images.ctfassets.net/z8uwv83tofbw/eU3Dp4BnB7iwk9MfAAMkG/795b27d0fb7632dd1a9a229ee540e93e/The_person_leaving_the_review_is_nowhere_near_your_location.jpg)
Sometimes a review will be removed because the reviewer is leaving a review from a completely different area than where your business is located. Although as far as we know, Google isn’t tracking a user’s location to see if they have ever been to your business, some users may look sketchy if they are posting reviews from a location that is too far away from your business.

### 5. The reviewer left a link, email address, or promoted their business in your review.
![The reviewer left a link, email address, or promoted their business in your review](//images.ctfassets.net/z8uwv83tofbw/5uBH6e97CVLxPYu6amDc79/379e68f90227a4ce0a916cf72d013f3f/The_reviewer_left_a_link__email_address__or_promoted_their_business_in_your_review.jpg)
Google will remove reviews from your profile if they contain promotional content. Google does not allow links, email addresses, or coupons in reviews. Reviews are for honest customer feedback about businesses and should not be used to promote other businesses or websites.

### 6. The reviewer left a political or off-topic comment.
![The reviewer left a political or off-topic comment](//images.ctfassets.net/z8uwv83tofbw/4xMUh0d1GDiXoE9OrFHdJ6/4307a9935893b075203fc63210a8e718/The_reviewer_left_a_political_or_off-topic_comment.jpg)
Google does not want its review system to turn into a discussion board. Reviews must remain on topic or they will be removed. Occasionally, you’ll see a client stray off-topic in a review and this could cause it to be removed.

### 7. You manage the reviewer’s Google Analytics or Google Business Profile.
![You manage the reviewer’s Google Analytics or Google Business Profile](//images.ctfassets.net/z8uwv83tofbw/6OzuN9bWe8nAoCpHWi7DxN/5bcb31fa6aace5a6392e340ba23e6f10/You_manage_the_reviewer___s_Google_Analytics_or_Google_Business_Profile.jpg)
This is a big issue for web designers and digital marketers. If you manage a client’s Google Analytics, Search Console, Google Ads campaigns, or Google Business Profile, it may be difficult for your client to leave a review for you without it being flagged. 

If your business email address and IP address are used when you log into their Google products, it may look like they are part of your business to Google’s automated system. To avoid this problem, create a separate Gmail account to use when logging into the client’s Google products.

### 8. The review was removed because of bad spelling and grammar.
![The review was removed because of bad spelling and grammar](//images.ctfassets.net/z8uwv83tofbw/2UsLuT2jNiK7vr1e7KVXXC/9444a9bd8305db654c03c9dac519a6ea/The_review_was_removed_because_of_bad_spelling_and_grammar.jpg)
Google has been known to filter out customer reviews with bad spelling or grammar. While you might think this is ridiculous, the reason is actually quite logical. Google uses artificial intelligence to moderate Google reviews. If there are spelling and grammar errors it could look like an illegitimate review. 

Google is looking for quality reviews that meet their standards.  Because some businesses pay for fake reviews, often from people who don’t speak English as their native language, poor grammar and spelling can be a red flag.

### 9. You receive a lot of Google reviews at one time.
![You receive a lot of Google reviews at one time](//images.ctfassets.net/z8uwv83tofbw/6KI2XY9zsP9zbPd77WxREx/ae68680948c9a626b7bba1c31477d245/You_receive_a_lot_of_Google_reviews_at_one_time.jpg)
Google is always on the lookout for things that look unusual. If your business has only had a handful of reviews and suddenly gets a slew of reviews all at once, it may cause the reviews to be removed or moderated. While every business owner wants to <a href="https://www.badasswebgoddess.com/how-to-get-more-google-reviews/" target="blank">get more Google reviews</a>, it’s best to be consistent when asking clients to leave reviews. 

### 10. Sometimes Google Reviews aren’t removed but delayed.
![Sometimes Google Reviews aren’t removed but delayed](//images.ctfassets.net/z8uwv83tofbw/asfECYEiwFijezla162pA/8e4212b928b4d72604b7de336648a029/Sometimes_Google_Reviews_aren___t_removed_but_delayed.jpg)
Usually, when someone leaves a Google review, you get an email notification and it shows up right away. But, sometimes a review doesn’t show up immediately.  In this situation, the review may not be removed; it’s just delayed. A review can sit in moderation for up to a week before it shows up on your Google Business Profile.  

## What can you do if you’re missing legitimate Google reviews?
In many cases, there isn’t a lot that can be done. Google has a community where you can bring up your issue with administrators.  You can post in the <a href="https://support.google.com/business/community?hl=en" target="blank">Google Business Profile community</a> for help.  You can also check out the <a href="https://localsearchforum.com/forums/local-reviews.99/" target="blank">Local Reviews forum</a> at Sterling Sky Local Search forum for advice. 

A lot of business owners have reported that they’ve even seen Google remove their legitimate reviews.  Google admits this occasionally does happen. Unfortunately, when it does, Google is unable to reinstate missing reviews.  You will have to ask your client to leave a review again. However, be mindful of this as well, because a client who leaves multiple reviews for the same business can also be flagged.

This problem is not just a problem for your business, but for every business owner. Consistently promoting your business and asking your clients to leave honest reviews is the best thing you can do if you have had issues with your reviews not showing up.


Google Reviews Not Showing Up

The biggest reasons why your Google reviews aren’t showing up.

These are the biggest reasons why your Google reviews aren’t showing up.

Why Aren’t My Google Reviews Showing Up? 10 Possible Reasons Why

Most business owners understand the importance of ranking well in Google Maps. If you are in the SEO business, <a href="https://nozzle.io/features" target="blank">search enginge position analysis</a> isn't the only concern. Helping your clients to rank well in Google Maps is also what you do. Even if you understand the fundamentals of local SEO, Google is constantly updating its algorithm. Keeping up with these updates is the key to outranking your competition.

Google made several changes to local search this year, and some of them affect how a business ranks in Google Maps. If you want to know how to rank better in Google Maps in 2022, you need to know about these changes.

In 2016, Google introduced what SEOs call the “map pack”, “3-pack”, or “local pack”. The new design featured a map of just three business listings. This small change dramatically affected local SEO. There were no longer 7 spots, but only an elusive three. Getting your business to rank in the map pack became the main focus of local SEO.

## Why rank better in Google Maps?
It is not necessary for every business to be in Google Maps. However, for local businesses, ranking better in Google Maps is the best way to bring in more local customers and ultimately make more money. 

If someone is searching for your business on Google Maps, they will most likely search “local business near me”. So, if you own a pizza restaurant, for example, if someone is looking for pizza, they will most likely search for “pizza near me”.

This is what makes ranking well in Google Maps so important. If your business isn’t in the top 3 spots, your customers may never find you. The map pack shows up at the top of the page <a href="https://www.seoclarity.net/how-googles-local-pack-update-has-reshaped-the-organic-landscape-12952/" target="blank">in 93 percent of Google searches</a>, according to SEO Clarity, which makes ranking in the map pack the best way for small businesses to be found in Google.

Every business is trying to get into this coveted spot in Google Maps. With every business vying for it, how do you get there? And what’s changed in 2022?

If you want a competitive edge, keep reading. Here is how to rank better in Google Maps in 2022.
![google-maps](//images.ctfassets.net/z8uwv83tofbw/5Fno8XdXYYukJrtvKs5gci/960062999b80fdb274573c95a4deee05/google-maps.png)
## How does Google decide which businesses rank in Google Maps?

Understanding how Google picks which businesses they display in Google Maps will help you to understand how to rank better. Google Maps was created for local businesses - not so much for online businesses. 

It was mainly designed for brick-and-mortar businesses to help customers and clients locate them on the map. This is why proximity is such an important ranking factor. Google tries to show you the businesses that are closest to you in proximity.

However, just adding your business to Google Maps doesn’t automatically make your business show up first, even if you are the closest in proximity. Google uses numerous ranking factors to determine which business shows up on top. And, Google tells you exactly what they are looking for.

### These are the ranking <a href="https://support.google.com/business/answer/7091?hl=en#zippy=%2Center-complete-data%2Cadd-photos%2Crelevance%2Cdistance%2Cprominence" target="blank">factors Google looks for</a>: 

__Relevance__: This means how closely your business matches what someone is searching for when they do a Google search. They determine this based on your business name, description, and what people say in your Google Reviews.

__Distance__: How close your business is to the person searching. 

__Prominence__: According to Google, prominence is determined by information Google has about a business from links, articles, and directories. Google also looks at your Google reviews. Having a higher percentage of positive ratings will improve your prominence in Google.

Wonder why your reviews aren't showing up? Check out <a href="https://nozzle.io/blog/why-arent-my-google-reviews-showing-up-10-possible-reasons-why" target="blank">this article</a>.

## Google Maps Ranking Factors

Ranking in Google Maps is similar to ranking in organic search. Google looks at on-page and off-page factors. However, unlike organic search, where on-page SEO is done on your website, in Google Maps the on-page SEO is done on your Google Business Profile. This is why a business can rank well in Google Maps even if they don’t have a website. Here are some of the on-page and off-page SEO factors Google uses to rank businesses in Google Maps.

__Google Business Profile SEO__

- GBP (Google Business Profile) Optimization
- Google Reviews
- GBP Updates
- Behavioral Signals

__Google Maps Off-Page SEO__

- Citations
- Website SEO
- Backlinks
- Social Signals

## How to Optimize Your GBP (Google Business Profile)
The first step to ranking on Google Maps is to claim your Google Business Profile. To create a Google Business Profile go to https://www.google.com/business/. Claim your listing and verify it. Once your listing is verified, optimize your profile. 

__Use your keywords in your GBP name__

Use your keywords in your profile name if possible. Make sure your profile name reflects what your business actually does. For example, if you own a fitness center, use a name like ABC Fitness Center instead of just ABC Company. Although including keywords in your profile name can help with SEO, Google is cracking down on business owners using keyword spam to rank well in Google Maps. Therefore, having keywords in your profile name may not be as beneficial in 2022 as it was before.

__Fill out your GBP completely__

Fill out every section of your GBP including your physical address, phone number, category, and attributes. Make sure to provide a description of your business using your keywords, location, and the products or services you offer. Also, add your hours of operation.

Select the best category for your business. If you are not sure which category to choose, do a search for your keyword and see what category your competitors are using. Add as many secondary categories to your profile as you can (but be sure they are relevant).

Select appropriate <a href="https://support.google.com/business/answer/9049526?hl=en&co=GENIE.Platform%3DDesktop" target="blank">attributes</a>, for example, identified as woman-owned or veteran-owned. Select a short name for your profile. And, make sure to create a free Google website, even if you have your own website. Your Google.business.site will display information about your business, your contact info, and all your GBP updates. 

__Add photos__

Adding photos to your profile helps more than you might think. “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos”, according to a <a href="https://www.brightlocal.com/research/google-my-business-insights-study/" target="blank">Google insight study</a>.

__Post updates__

Post updates on your GBP regularly. Although this does not help directly with SEO, it may help with the click-through rate. It also adds content to your Google business website if you have added one.

__Ask clients and customers for Google Reviews__

Google Reviews are one of the ways Google decides how popular your business is and what people in your location have to say about your business. Having positive Google reviews will improve your prominence and ranking in Google Maps. 

Asking your clients and customers to leave a review for your business is one of the best ways to get more Google reviews. However, many business owners have noticed that Google is filtering more reviews, even from legitimate happy customers. Since Google knows reviews are an important ranking factor, they have tightened the ropes on fake Google reviews. If you are <a href="https://localu.org/unfilter-missing-google-reviews/" target="blank">missing Google reviews</a>, Google’s filtering system may be why.

Don’t just ask for reviews, reply to your customer's reviews. According to Google, this is one way to make your <a href="https://support.google.com/business/answer/6335804?hl=en" target="blank">Google Business Profile awesome</a>.

__GBP Behavioral Signals__ 

If you want to rank better in Google Maps in 2022, focus on improving interaction on your Google Business Profile. Google doesn’t just look at the information on your GBP. They also look at what your customers do when they find you. For example, do they call you? Do they visit your website? Do they search for directions? These actions show Google how customers feel about your business. 

## __Google Maps Off-Page SEO__

The truth is it’s possible to rank well in Google Maps just by having an optimized GBP and positive Google reviews. However, there are other important factors that can improve your position in Google Maps. These are off-page SEO signals such as information from your website, directories, social media, articles, and backlinks.

__Website Optimization__

Optimizing your website will improve both your organic search results and your ranking in Google Maps. This is because Google looks for information about your business across the web to determine how they rank you. This includes the information on your website.

__How to optimize your website for Google Maps__

Optimize your website for local keywords. For example, if you own a real estate business, you might optimize your website for “Atlanta realtor” or “best realtor in Atlanta” or “Atlanta real estate”. 

Also, add location pages or city pages for specific cities you service. This will tell Google you provide services in that city and provide more information about what services you provide for that location.

Include your name, address, and phone number on your website. Embed a Google map to your business as well. You can add this in the footer of your website or your contact page.

Add schema markup to your website. <a href="https://www.badasswebgoddess.com/schema-markup-for-seo-google-maps/" target="blank">Schema markup</a> is code that can be added to your website to tell Google more about your business. It provides information like where you are located, your phone number, your business hours, and what social media profiles are associated with your business.

__Citations listing your NAP (Name, Address, and Phone Number) __

One of the ways Google determines your prominence in Google Maps is based on the information it collects from links, articles, and directories. Mentions of your business’ name, address, and phone number are known as citations. Citations are generally considered listings in directories like Yellow Pages, Manta, Yelp, or Angie’s List. Local business directories or industry-specific directories are also a good way to build citations.

__Backlinks__

A lot of SEOs think <a href="https://www.badasswebgoddess.com/what-helps-more-with-local-seo-citations-or-backlinks/" target="blank">citations and backlinks</a> are the same things. While directories often include a link back to your website, which technically makes it a backlink, they are different. A citation is any mention of your business name, address, and phone number on another website. A backlink is a link from another website back to your website. 

A backlink doesn’t always include your name, address, or phone number. It can link to your website’s home page or internal pages or blog posts. Having more backlinks will help you to rank better in local searches. 

__Social Signals__

Having an active social media presence may improve your ranking in Google, although it may help more indirectly than directly. There is a lot of debate in the SEO community about how much social media helps with SEO or if it helps at all. However, having an active social media presence can help because it drives traffic to your website, can generate natural backlinks (from people who might not have otherwise seen your content), and encourages customers to visit your website. 

## What’s Changed with Google Maps and what to expect in 2022

In 2021, Google made quite a few changes to Google Maps, including making it easier for business owners to get listed in Google Maps, changing the name of Google My Business to Google Business Profile, changing the look of the map pack, and adding new features for business owners.

__Google changed the name of Google My Business to Google Business Profile__

On November 4, 2021, Google changed the name of its business profiles from <a href="https://support.google.com/business/thread/133876833/introducing-new-updates-to-business-profile?hl=en" target="blank">Google My Business to Google Business Profile</a> and made it easier for business owners to claim and verify their business information on Google Maps.

There are now two ways to get your business listed in Google Maps. You can go to https://www.google.com/business/ to create your Google Business Profile or you can simply search for your business name in Google Maps. If you don’t see it listed, search for your business address. Then click on Add your business. This will take you to the Google Business Profile page where you can set up your profile.

__Google added new features for business owners__

In addition, Google added <a href="https://blog.google/products/ads-commerce/connect-local-holiday-shoppers/" target="blank">several new features for business owners</a>. You can now message your visitors directly from search, without having to log in to your business profile. You can also see your call history to see which visitors found you in Google Maps and called you from your profile.

Shop owners can now display their inventory directly from Google. Shoppers can now search for which stores have the item they are looking for in stock. This is a win for customers and shop owners as many customers check to see which stores have a product on hand before they shop there.

__Google added several new attributes__

There are now a wide range of attributes businesses can add to their profile, <a href="https://www.seroundtable.com/google-my-business-crowd-lgbtq-friendly-transgender-safespace-32287.html" target="blank">including LBTQ+ friendly</a>, and health and safety features like “staff wears masks”. In 2022, there may be more attributes added to GBP. Be sure to check for new attributes in the upcoming year.

__Google changed the way the map pack is displayed__
![map-pack-chicago](//images.ctfassets.net/z8uwv83tofbw/4VEnH5GSCZYra2CmvO286p/0eb015658fbe1f8f303cb23a17da15f8/map-pack-chicago.jpg)

In 2021, Google redesigned the map pack. Now when you search for a business on Google, the map is larger and more prominent than before. The businesses also appear on the left side of the map instead of underneath it.

__Google rolled out the “Vicinity Update”__

In 2021, Google started cracking down on spam. In the <a href="https://www.sterlingsky.ca/vicinity-algorithm-update/" target="blank">most recent Vicinity update</a>, businesses that were dominating local search simply because they had keywords in their business name noticed significant drops in their ranking in Google Maps. A keyword in your business name is no longer as important as your prominence and proximity.

Google confirmed the algorithm update in December. Although they did not specifically say that the latest algorithm places a heavier emphasis on proximity, they did say that the update “involved a rebalancing of various factors we consider in generating local search results.” 

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for businesses remains the same as covered here: <a href="https://t.co/uyXFfmUEIR">https://t.co/uyXFfmUEIR</a></p>&mdash; Google Search Central (@googlesearchc) <a href="https://twitter.com/googlesearchc/status/1471546117125029889?ref_src=twsrc%5Etfw">December 16, 2021</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

What the Vicinity update did, essentially, was bring proximity back as one of Google’s main ranking factors. Google has stated before that the three factors they look at are relevance, distance, and prominence. 

As 2022 moves forward there may be more changes in store for Google. Overall, Google’s aim is to improve user experience. This includes making Google Maps more useful to customers using their services.


map-pack-chicago

This is how to rank better in Google Maps in 2022.

How to rank better in Google Maps in 2022

With Nozzle, it’s easy to discover <a href="https://nozzle.io/features" target="blank">which of your competitors own featured snippets</a>  and how many each competitor owns.

This is important if you are trying to optimize your content for featured snippet status. Analyzing the featured snippets of different competitors can give you an idea of what a webpage or article needs in order to be made a featured snippet by Google. By taking a close look at the content of the competitors that are dominating featured snippets, you can learn about and imitate the dominating competitors’ strategies.

Why would you want to rank in a featured snippet? Click <a href="https://nozzle.io/blog/what-are-featured-snippets" target="blank">here</a> to learn more about featured snippets and why they are important.

<a href="https://app.nozzle.io/sign-up" target="blank">Click here to try Nozzle and analyze your industry's featured snippets for free.</a>

## Find Out Who Owns Featured Snippets

To view who owns the featured snippets for your keywords, go to the Competitive Share of Voice dashboard and select Domains or Brands in the Rollup dropdown menu. In the Segment dropdown, type in “featured snippet” and you’ll see five options for viewing featured snippets. 

![1 featured snippet](//images.ctfassets.net/z8uwv83tofbw/5F6aKJev2zdno2REHmFjng/bc868961be3fcf0917956e3b979a61cb/1_featured_snippet.png)
The first one, “Featured Snippets (unpaid),” will show you who is ranking in all the featured snippets for your keywords. The others will show you those ranking for featured snippets containing tables, bulleted lists, numbered lists, and images.

For now, select the first one, then sort by Keywords. Filter by keyword group as desired.
![2 sort by keywords](//images.ctfassets.net/z8uwv83tofbw/17SK8ElE34Pm7nGFojV8UT/68c07a0ef8f28c78832d611b435db087/2_sort_by_keywords.png)
Once you apply the filters, you’ll see charts and a table below showing the domains or brands that have featured snippets. Under the Keywords column, you’ll find the number of keywords for which these domains have a featured snippet. Ferrellgas.com owns 78 featured snippets, rei.com owns 69, and so on.

![3 snippets charts](//images.ctfassets.net/z8uwv83tofbw/5ZfJjI2BZ2nCFoS7wpikta/f0f6e7d899f63b6d13c45642d0c6c47a/3_snippets_charts.png)
![4 snippets table](//images.ctfassets.net/z8uwv83tofbw/5xsHNK73WgQjLPF7iX0GCU/6025f2e05c15d30316e03d9856757555/4_snippets_table.png)

## Diving Deeper

This bird’s eye view of the featured snippet landscape is helpful, but to get even more information about specific domains and their featured snippets, click on one of the domains or brands in the table. I prefer to right click and open it in a new tab in case I need to refer back to this table.

Doing so will take you to a performance overview page for that domain or brand. Make sure your previous segment is applied, then scroll down to the Keywords table at the bottom to see the exact keywords for which this specific competing domain has featured snippets.

I clicked on freshoffthegrid.com. You can see the 62 phrases for which freshoffthegrid.com holds featured snippets, along with their corresponding URLs, and other helpful metrics like Search Volume, <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a>, and <a href="https://nozzle.io/blog/nozzles-crackerjack-calculation-of-clickthrough-rate" target="blank">Click Through Rate</a>.

![5 competition snippets](//images.ctfassets.net/z8uwv83tofbw/30mawxf4nxSl931EqkB47x/e9f08d79d63847bbdd01416c3dcd7622/5_competition_snippets.png)
Since featured snippets appear at the top of the SERP, you can see that they are all ranked #1. Every once in a while, featured snippets are pushed down to position 2 or 3 by other featured snippets and suggestions.

Clicking on one of these URLs will open it in a new tab, so you can analyze a competitor’s webpage and strategize accordingly. If you click on one of the keywords, you will be taken to that single keyword’s performance page.

On a keyword’s performance page, scroll down to view the SERP Results displayed in a functional table format. Below that you’ll find the SERP HTML--exactly how the SERPs look in Google. Play around with the <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>, <a href="https://nozzle.io/blog/the-functionality-of-side-by-side-serp-html-comparison" target="blank">SERP history comparison</a>, search, and zoom tools to make the most out of the SERP Results and HTML.

Let’s look at the SERP Results and HTML for the phrase “snow hiking gear” above.

![6 serp result table](//images.ctfassets.net/z8uwv83tofbw/5hjXJvvqjirWoOTAzquMrp/e17ec6b56e9f83cb3594c60979d4a08f/6_serp_result_table.png)
![7 serp result nozzle vision](//images.ctfassets.net/z8uwv83tofbw/6pQaiHXo8MstZjQP2GRfCu/ffb75acdec63e77ec4953528ed682110/7_serp_result_nozzle_vision.png)
## Analyzing Featured Snippet URLs Directly

Earlier, we looked at the domains that owned the featured snippets, then we dove deeper and found the keywords for which they held featured snippets, along with their corresponding URLs.

Alternatively, you can directly examine what URLs are ranking as featured snippets by changing from Domain to URL in the dropdown menu.

This will pull up a new table with data about the URLs that are ranking as featured snippets. Under “Keywords” you’ll see how many featured snippets each URL is ranking as.
![8 by url table](//images.ctfassets.net/z8uwv83tofbw/1APB66zZWUe6t1F9TtcCcq/a36ebb50a9f3a0cf331555ad34e92f21/8_by_url_table.png)
Click on the number in the keywords column to see the keywords for which it has featured snippet status. I clicked on the fifth URL, the one for REI, to see its keywords, which matches the data we saw for it above.

![9 keywords for featured snippet](//images.ctfassets.net/z8uwv83tofbw/oLEG4GntIMwb72kr8q5C7/371daf8243426d7ec94719541429ee3b/9_keywords_for_featured_snippet.png)
Checking out the URLs directly is an easier way to see if your competitors have one URL that is dominating several featured snippets or if there are multiple. This helps you know real quick which specific URLs you need to analyze and beat out of the featured snippet spot.

## Analyzing Featured Snippet Keywords Directly

Like directly filtering for featured snippet URLs, it can be very useful to pull up a list of the keywords that serve up a featured snippet--because not all keywords do. Such a list will point you to where you have the opportunity to take a competitor’s featured snippet spot.

To see a featured snippet keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update, so stay tuned.

And there you have it! Featured snippet competitor analysis with Nozzle. As you can see, Nozzle is a very useful tool for analyzing featured snippets in terms of your competitors. 

New to Nozzle? <a href="https://nozzle.io/trial" target="blank">Try out our tool</a> today!

Featured snippet individual keyword SERP HTML

Learn how to analyze the domains, URLs, webpages, and keywords of your competitors' featured snippets with Nozzle. 

Analyzing the domains, URLs, webpages, and keywords of your competitors' featured snippets

Featured Snippet Competitor Analysis with Nozzle

Featured Snippet Competitor Analysis -- Analyze Featured Snippet Domains, URLs, and Keywords

It's important to know who your top SERP competitors are if you intend to beat them for the best SERP positions.

Since Nozzle monitors the whole SERP for all of your keywords, we can easily show you who has the most top 10 rankings across a keyword set. And since it’s all customizable, you can easily see the same for top 3, top 5, top 20 rankings, and more—whatever fits your needs.

<a href="https://app.nozzle.io/sign-up" target='blank'>Click here to try Nozzle and find your top SERP competitors for free.</a>

To see your competitors filtered by certain rankings, use any of the “Rank =” or “Rank between” built-in segments in the Competitive Share of Voice dashboard.
![rank between](//images.ctfassets.net/z8uwv83tofbw/74uE5exTBJKlgbTQpOIuJG/80c5daa9df3350b573b6a5ce691a82ac/rank_between.png)

To view which of your competitors have rankings in the top 10 or so, create a custom segment for each range. For step-by-step instructions for creating segments, visit our <a href="https://help.nozzle.io/how-do-i-add-segments" target='blank'>help center</a>.

For a “Top 10 Rankings” segment, use the condition “Result Rank <= 10”. You can add additional conditions to filter by device and more. Name your segment descriptively so you’ll remember what it’s for.

![Top 10 rankings on desktop Nozzle segment](//images.ctfassets.net/z8uwv83tofbw/3e5tiNop8WXX9CLUHYR9OQ/a5d313bd1671009ad2a307e3667deb2d/New_-_top_10_rankings_on_desktop.png)

For other top ranking ranges, use similar conditions: “Result Rank <= 3”, “Result Rank <= 15”, etc. 

You can also make segments for other ranges that you want to keep track of: “Result Rank >= 11” AND “Result Rank <= 20” for rankings from 11 to 20, for example.

![Nozzle segments to narrow rankings to a custom range](//images.ctfassets.net/z8uwv83tofbw/2rTbD03Rv8MiDny85BHcfr/33d0a415a9addeb9b5df4d805b295f55/image.png)

After creating your custom segments, navigate to the Competitive Share of Voice dashboard to discover your top SERP competitors.

Just select your "Top 10 Rankings" (or equivalent) segment in the Segment dropdown. Click on the Keywords tab and sort by keywords to show which of your competitors rank in the top 10 in descending order.

![Top 10 rankings in Nozzle](//images.ctfassets.net/z8uwv83tofbw/7D0V6Cy4NMXfw3vASQOMsY/cb1e103831390420d78ef73f40856ba8/New_-_select_segment_on_dashboard.png)

You'll see helpful charts and tables below showing your top competitors by top 10 positions. You can choose to show 10, 25, 50, 100, or 200 results and paginate through to see even more. That's a lot of data, if you ask me.

![top 10 rankings](//images.ctfassets.net/z8uwv83tofbw/38tES1kvP76D6VI8NkgNym/b07e2285acfaf483d48f4ddaddfcc479/top_10_rankings.png)
![charts](//images.ctfassets.net/z8uwv83tofbw/41cEEM5ad4WYlvcf6JNhSq/783f61c12d6e99e5a43e0165ebcdfade/charts.png)
![keyword table](//images.ctfassets.net/z8uwv83tofbw/44XINpMBRLanSeItjFgDIK/880a89b0326911e037205189a9862bb4/keyword_table.png)
![show domains](//images.ctfassets.net/z8uwv83tofbw/23fU4BwdhW9lE9Oa43nvvm/d50d1d83ad0ea3f24bba0f8415870873/show_domains.png)

Switch between brands, domains, and URLs at your leisure in the Rollup dropdown. Try filtering by keyword group using the Keyword Group dropdown for a more targeted approach to viewing your top competitors.

Can your <a href="https://nozzle.io" target='blank'>keyword rank tracker tool</a> do that?

<a href="https://app.nozzle.io/sign-up" target='blank'>Give Nozzle a test drive today to find your top SERP competitors.</a>


Find your top SERP competitors across all your keyword groups

How to use Nozzle to easily find your top competitors in the SERPs.

Find Your Top SERP Competitors Across All Your Keyword Groups

Find Your Top SERP Competitors Across All Your Keyword Groups - SEO Competition - SERP Competition Ranking Tool

Google Search Console performance overview

Like most free tools, Google Search Console is limited. A paid rank tracking tool is often what you need to take your SEO to the next level.

Do you really need a rank tracker? Read on to find out

Do I Need a Rank Tracker?

Do I Need a Rank Tracker? | Rank Tracker vs. Google Search Console

Nozzle Vision is an awesome new feature that allows you to analyze the SERPs in a more visual manner.

We rerender the SERP HTML for every keyword that you are tracking and then overlay Nozzle Vision on top of that to better help you report on, and understand more fully, Nozzle's metrics like Pixels from Top, SERP %, Above the Fold %, CTR, Rank, etc.

Watch the video to see pure awesomeness!

<iframe width="560" height="315" src="https://www.youtube.com/embed/ZGQpPhfS_4c" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Nozzle Vision will help to enhance your SEO reports giving you the ability to visually show the results that have occurred because of your SEO efforts.

But don't take our word for it: <a href="https://app.nozzle.io/sign-up" target="blank">try Nozzle and use Nozzle Vision for free today!</a>


Nozzle Vision - SEO Reporting Feature

Introducing Nozzle Vision

Introducing Nozzle Vision - A Great Visual Addition To SEO Reporting

Here’s one feature you don’t want to miss—*and* it's perfect for a search engine position report!

<iframe width="560" height="415" src="https://www.youtube.com/embed/bFEP-NChJ28" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

---

With Nozzle, you can view the full Google SERP HTML for any single keyword. 

![SERP HTML for single keyword ranking report](//images.ctfassets.net/z8uwv83tofbw/4ccIci9uumSdB3mZvNZDp8/6a1d3fa1e2ed59f9aae44d4e98769f44/SERP_HTML_bamboo_drawers_Nozzle_Vision.PNG)

But that’s not all. You can compare the HTML from several dates to get a visual idea the SERPs across. This can be an extremely useful tool for identifying changes in the SERPs over time, such as the placement of PAA boxes, the content of featured material, the text in the descriptions, the quantity of results, or just regular rank.

Using this visual comparison in conjunction with the keyword ranking data Nozzle provides, you'll have the resources to spice up your search engine ranking report that you share with your clients or boss.

To use this feature, visit the Single Keyword dashboard under Performance, then select your keyword. Scroll down to the SERP HTML section.

![Nozzle navigation to Single Keyword dashboard](//images.ctfassets.net/z8uwv83tofbw/4tujiQ13UEpp2LnB28Rezs/0682d8c6e761ad819f9102958360ee9c/Navigation_to_Single_Keyword_Dashboard.jpg)

You can compare SERP HTML from as many dates as you like using the Compare History button, although 4 or fewer is the best to avoid clutter. Using the Zoom bar and Fit to Screen button in the menu above the SERP HTML, as well as the horizontal scroll bars at the bottom of the page, you can adjust your view of the SERP HTML to fit your needs. Use the date drop down lists to select the dates you want to compare. You can also play around with Nozzle Vision and its Columns controls to display the data you need.

![Visual SERP HTML comparison for SEO ranking report](//images.ctfassets.net/z8uwv83tofbw/52Xk1nZDRQz6yLUkZdu15C/5669c42c0fa5ab8ad3ec32ee1e46f451/SERP_HTML_compare_two_item_rank.jpg)

Being able to view the SERPs for multiple dates side by side is super helpful for SEO ranking reports and presentations, especially for reputation management campaigns. Just pull up your SERPs from the applicable dates in our tool to show your clients how effective your campaign has been in lowering the negative results. This visual representation will be more powerful than just a list of ranking changes for each result.

Maybe you want to convey to your boss just how beneficial your SEO efforts have been and how much of a difference a small ranking change has made. Nozzle Vision is crucial here. In the example below, a ranking boost of 3 (from 10 to 7) resulted in a boost of over 1,000 pixels closer to the top of the page! The visual presentation is mind-blowing and definitely beats regular rank reporting.

![SERP HTML comparison for persuasive visual Google ranking report](//images.ctfassets.net/z8uwv83tofbw/5LqJ6xFK1TgHZWTsIJDnit/ba9c6dec1700cfb3e5041c8fbe604bfe/Show_change_comparing_SERP_HTML.jpg)

<a href="https://app.nozzle.io/sign-up" target="blank">Click here to start using Nozzle Vision and side-by-side SERP HTML comparison in your SEO ranking reports.</a>


Boyd Norwood

Boyd's headshot

Show change comparing SERP HTML

SERP comparison is now so much easier with Nozzle's SERP HTML comparison feature.

Find out the amazing things you can do with this SERP comparison feature. Here's how to use it

The Functionality of Side-by-Side SERP HTML Comparison

SEO Keyword Ranking Report - The Functionality of Side-by-Side Google SERP HTML Comparison

Ian Campbell

Ian Campbell Profile Pic

Favorite Competitive Analysis Tools

What are the best SEO competitive analysis tools? Find out what 80+ SEOs are saying!

80+ SEOs weigh in on competitive analysis tools that can be used in conjunction with Nozzle.

The Best Tools for Unstoppable Competitive Analysis

SEO Competitor Analysis Tool - The Best Tools for Unstoppable Website Competitive Analysis

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Content Idea Report!</a>

Every SEO and content team knows that your website needs more content. But not just any content; content your targeted audience wants to know.

As a content marketer or SEO, you have probably asked yourself the something like the following:

How do I generate ideas for content creation?
Where can I find content ideas?
How do I get ideas for blog posts and articles?

The answer is: __WRITE ANSWERS TO THE QUESTIONS "THE PEOPLE" WANT TO KNOW!__

What are those questions, you ask?

Introducing... 

## The PAA Content Idea Report

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Content Idea Report!</a>

Everyone has seen a "People also ask" box. Google shows them on almost half of all SERPs.

Here is one that appeared for the term "track the whole SERP":

![People also ask - track the whole SERP](//images.ctfassets.net/z8uwv83tofbw/1pRvKmjybb11FVQ8R1XFVQ/cb96aca6ea16ac15fbbeb5d979aa9752/People_also_ask_-_track_the_whole_SERP.png)

Google deems these questions to be very related to the searcher's intent which is why your website should be answering these questions for all of your keyword topics.

And yes, that could potentially be hundreds or thousands of questions depending on how many topics/categories/products/services you have on your website.

More importantly, you need to know which of these questions appeared the most across each of your keyword groups.

Using Nozzle's PAA Expansion Method, you can generate this very powerful list.

### First example:

In the first example below, an initial list of 250 phrases turned into 417 unique questions.

![PAA Expansion Method - 250 camping phrases](//images.ctfassets.net/z8uwv83tofbw/5VdZZyxy2bawDiS403IdGV/c8a94e55671f24c2b3e19e6690da4121/PAA_Expansion_Method_-_250_camping_phrases.JPG)

Then I took those 417 questions and put them in Nozzle and ran a one time pull to generate an even bigger list of related questions. The result being 1,131 unique questions.

![PAA Expansion Method - 2nd iteration for camping phrases](//images.ctfassets.net/z8uwv83tofbw/4QAT1iJuBjbbsP53YBsalw/23ce1cd9fd6979d24d0bf2cf57271eb2/PAA_Expansion_Method_-_2nd_iteration_for_camping_phrases.JPG)

You can play around with this specific <a href="https://datastudio.google.com/u/0/reporting/a7e49d0a-5478-45fb-ac8b-1f4ceff391f7" target="blank">REI Demo PAA Report here.</a> 

Use the filters to see questions specifically related to each keyword group or to pull up a list that only includes specific terms like "cooler", "chair", or "butane".

### Second Example:

In this example, I started with only 3 phrases and used the PAA Expansion Method 4 times to end up with a list of 1,033 unique questions related to Christmas.

![PAA Expansion Method - starting with 3 christmas phrases](//images.ctfassets.net/z8uwv83tofbw/6xJqpA8uUtLmrbNy6HjXsY/3b89df64bac8d08a6ebd6b5f76f5f22e/PAA_Expansion_Method_-_starting_with_3_christmas_phrases.JPG)

Play around with the <a href="https://datastudio.google.com/u/0/reporting/570ca191-1b12-4b4c-aac8-b630b99b02cf" target="blank">Christmas PAA Expansion here.</a>

Lets end with a quote from a happy PAA Deliverable recipient:

> You just gave me a year's worth of content ideas for this project!

To generate your very own PAA deliverable to give you the warm fuzzies, <a href="https://nozzle.io/paa">click here.</a>


PAA Expansion Method - 250 camping phrases

PAA Content Idea Report

The PAA Content Idea Report - Build A People Also Ask Question List

![New SEO Jokes and Marketing Jokes 2020 Edition](//images.ctfassets.net/z8uwv83tofbw/62uv1Xc0UKLKK5jXnmFvdp/57750ebffdfed998ad13895c49484c4b/SEO_Jokes_2020_Edition.JPG)

SEO can be stressful at times and <a href="http://workplacementalhealth.org/Mental-Health-Topics/Workplace-Stress" target="blank">stress is bad for your health</a> so let's all sit back and relax and live longer by reading the following SEO jokes.

All of these SEO jokes are brand new and original as of this year, 2020, and created by the author unless otherwise noted. 

__Skip to an SEO joke__

<a href="#Jesus">1. What did Jesus say to the SEOs?</a>
<a href="#Surgeon_General">2. The surgeon general told some SEOs...</a>
<a href="#Hyper_Links">3. What did Googlebot tell all the hyper links?</a>
<a href="#Lawsuit">4. Why did the search engine receive a lawsuit?</a>
<a href="#Canonical_Tag">5. SEOs prefer canonical tag...</a>
<a href="#Overlooking_Field">6. What do you call an SEO sitting up in a tree branch overlooking a field full of sheep?</a>
<a href="#Bungee_Jumping">7. What is an SEO's most important question before he bungee jumps for the first time?</a>
<a href="#Hockey">8. Why are black hat SEOs horrible at hockey?</a>
<a href="#General_State_of_Everything">9. The general state of everything and everyone...</a>
<a href="#1-Year-Old">10. What did the 1-year-old SEO teach the 8-month-old?</a>
<a href="#Child_Picking_Nose">11. What did the mom do to the naughty SEO child who kept picking his nose?</a>
<a href="#Profile_Picture_Haircut">12. What do you call getting a haircut to look good for your online profile pictures?</a>
<a href="#Larry_Page_Haircut">13. What is it called when Larry Page or Sergey Brin get a haircut?</a>
<a href="#Time_On_Page">14. SEO: Yes! My time on page is increasing.</a>
<a href="#Universal_Search">15. When Google launched its Universal Search...</a>
<a href="#Awesome_GA-Bot">16. My new GA-bot is awesome!</a>
<a href="#House_Business_Meeting">17. An SEO invited me to a business meeting at his house.</a>
<a href="#Finger_Nails">18. Why did Google cut its finger nails?</a>

<br>

So without further ado, let's hear some SEO jokes!
<a id="Jesus"></a>

##### 1. What did Jesus say to the SEOs?
"Come (do)follow me."
__What did Satan say in response?__ 
"Nofollow Him!"

![Funny SEO jokes and marketing jokes about links](//images.ctfassets.net/z8uwv83tofbw/oqz7cLAG1A8hm7D50xhIP/616f49f2758a80612cc686e80d39422b/Why_did_the_search_engine_receive_a_lawsuit__Because_it_was_a_creepy_crawler.__2_.png)
<a id="Surgeon_General"></a>

##### 2. The surgeon general told some SEOs...
to stop smoking because there is a link between smoking and cancer. The SEOs replied, "Well... is the link between smoking and cancer followed or nofollowed?"
<a id="Hyper_Links"></a>

##### 3. What did Googlebot tell all the hyper links? 
"Calm down!"

![Googlebot and Hyper link SEO Joke](//images.ctfassets.net/z8uwv83tofbw/2TGTwVqbtcxZuCSg8A5wfc/7a3d7b9bc25a8e317d6a058320d15a9c/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema.__1_.png)

<center><h5>Is your current <a href="https://nozzle.io" target="blank">keyword rank tracker</a> a joke?</h5></center>
<span class="hs-cta-wrapper" id="hs-cta-wrapper-87cce768-4031-4dff-bbfa-43ad5c96d50b"><span class="hs-cta-node hs-cta-87cce768-4031-4dff-bbfa-43ad5c96d50b" id="hs-cta-87cce768-4031-4dff-bbfa-43ad5c96d50b"><a href="https://cta-redirect.hubspot.com/cta/redirect/2030303/87cce768-4031-4dff-bbfa-43ad5c96d50b"  target="_blank" ><img class="hs-cta-img" id="hs-cta-img-87cce768-4031-4dff-bbfa-43ad5c96d50b" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2030303/87cce768-4031-4dff-bbfa-43ad5c96d50b.png"  alt="Check Out Nozzle&#39;s Free Trial!"/></a></span><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(2030303, '87cce768-4031-4dff-bbfa-43ad5c96d50b', {}); </script></span>
<a id="Lawsuit"></a>

##### 4. Why did the search engine receive a lawsuit? 
Because it was a creepy crawler. 

![ Search Engine and Creepy Crawler SEO Joke](//images.ctfassets.net/z8uwv83tofbw/1QcMdzMlaF3TdOv0gQSnD9/a1e870b795944a51dcf3fad684a3c765/Why_did_the_search_engine_receive_a_lawsuit__Because_it_was_a_creepy_crawler..png)
<a id="Canonical_Tag"></a>

##### 5. SEOs prefer canonical tag...
over freeze tag or laser tag.
<a id="Overlooking_Field"></a>

##### 6. What do you call an SEO sitting up in a tree branch overlooking a field full of sheep? 
Above the fold.
<a id="Bungee_Jumping"></a>

##### 7. What is an SEO's most important question before he bungee jumps for the first time? 
"Can you please tell me what my bounce rate is?"

![Bungee jumping SEO Joke](//images.ctfassets.net/z8uwv83tofbw/3UAdOxZQe93gLhLMtBqJaX/e2a9bf03584ee9093f963941583e8755/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema.__6_.png)
<a id="Hockey"></a>

##### 8. Why are black hat SEOs horrible at hockey? 
Because they spend a lot of time in the penalty box.

![Black Hat and Hockey SEO Joke](//images.ctfassets.net/z8uwv83tofbw/2clcgTdiIvhEPr9yMHcywa/6e93d9147ae71dfe979e7d4cc1695667/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema.__3_.png)
<a id="General_State_of_Everything"></a>

##### 9. The general state of everything and everyone...
makes me think that "discontent" is king, not "content".

![Funny SEO Joke about Content Making ](//images.ctfassets.net/z8uwv83tofbw/2g24AWn7N1T1OTYgl6nFY/a21e3c71ed2069c2f43f4b28e0f4279e/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema.__4_.png)
<a id="1-Year-Old"></a>

##### 10. What did the 1-year-old SEO teach the 8-month-old?
"Don't waste your crawl budget going for that toy. Just scream until your mom 301 redirects you to it."
<a id="Child_Picking_Nose"></a>

##### 11. What did the mom do to the naughty SEO child who kept picking his nose?
She de-indexed him.

![Funny SEO Child Joke About Being De-Indexed ](//images.ctfassets.net/z8uwv83tofbw/3hJF1O2hB4NnF7qtSs7Go5/38c6131eaf42cef73d539604d9d2b152/Why_did_the_search_engine_receive_a_lawsuit__Because_it_was_a_creepy_crawler.__1_.png)
<a id="Profile_Picture_Haircut"></a>

##### 12. What do you call getting a haircut to look good for your online profile pictures? 
A featured snippet.

![ Featured Snippet and Profile Picture Funny SEO Joke](//images.ctfassets.net/z8uwv83tofbw/3ed2ruiHFQ1Zsj8CWe5ejY/67b1d6479ace5d695366d11697bb52f5/Why_did_the_search_engine_receive_a_lawsuit__Because_it_was_a_creepy_crawler.__3_.png)
<a id="Larry_Page_Haircut"></a>

##### 13. What is it called when Larry Page or Sergey Brin get a haircut? 
A rich snippet.
<a id="Time_On_Page"></a>

##### 14. SEO: Yes! My time on page is increasing.
Parent: Why are you happy that you are now reading slower?
<a id="Universal_Search"></a>

##### 15. When Google launched its Universal Search... 
many people were excited that we will finally discover alien life.

![Google's Alien life Universal Search SEO Joke or Marketing Joke](//images.ctfassets.net/z8uwv83tofbw/31Ji6HCbURDqQh2NJlMiZT/d42bde956e32982f610820f850d34d70/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema.__5_.png)
<a id="Awesome_GA-Bot"></a>

##### 16. My new GA-bot is awesome! 
Unfortunately, batteries and keywords are "not included."
<a id="House_Business_Meeting"></a>

##### 17. An SEO invited me to a business meeting at his house. 
It turned out to be a Pyramid Schema.

![Business Meeting Turned Pyramid Schema SEO Joke or Marketing Joke](//images.ctfassets.net/z8uwv83tofbw/60qSpl03t7HkdkZIjSv9xA/9d41066b181e0c50da5bcecca07f72ae/An_SEO_invited_me_to_a_business_meeting_at_his_house._It_turned_out_to_be_a_Pyramid_Schema..png)
<a id="Finger_Nails"></a>

##### 18. Why did Google cut its finger nails?
Because a lot of websites were complaining about being scraped.

<br>

Hopefully some of these cheesy SEO jokes put a smile on your face. Share your favorites with your friends and team members!

Also, here is some more <a href="https://nozzle.io/blog/seo-humor-from-the-twitterverse">SEO humor</a> from the Twitterverse that you might enjoy.

New SEO Jokes 2020 Edition

I guarantee you'll either chuckle or eye-roll. :)

Blog - SEO