Content Marketing
One PAA Report To Rule Them All
There are PAA tools that spit out some useful info…and then there is the PAA report worthy of Mordor.
October 16, 20241 min read
Category
SERP Features
SERP features are becoming more common as Google tries to match users with information as immediately as possible. Explore Nozzle posts on People Also Ask, featured snippets, local packs, product packs, and the broader feature landscape.
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SEO
Monitoring AI Overviews in Nozzle
Love ’em or hate ’em, AI Overviews appear to be here to stay and are changing the SERP landscape considerably.
October 16, 20242 min read
SEO
How to Optimize for Google Perspectives for SEO
Introduced in June 2023, Google Perspectives is a go-to source for insightful perspectives online, revolutionizing both branded and non-branded searches. By highlighting...
July 9, 20244 min read
SERP Features
New SERP Feature: Shop deals Analysis
The Shop deals button leads you to a page filled with discounts on “apparel, electronics, and more”. I found three different types of Shop deals banners showing up in the SERPs....
April 19, 20243 min read
Nozzle Feature
How to Track YouTube Videos in the SERPs and Why You Should
It’s unfortunately all too easy for marketers to think of their traditional SERP rankings and video rankings as two completely different things – and approach their tracking and...
June 16, 20235 min read
SERP Features
People Also Ask Appearances on Desktop Decline Dramatically
Google appears to have all but eliminated any instances of the People Also Ask boxes on desktop SERPs when the search settings have been changed to show more than 10 results per...
October 28, 20222 min read
Keyword Rank Tracking Tool
Helpful Features 6 Nozzle Clients Love
If you had to choose one thing that you love most about Nozzle, what would it be?
July 28, 20225 min read
Keyword Research
Will Your Keywords Trigger Important SERP Features?
You can get more out of your data when you change your focus from “rank tracking” to “SERP tracking.”
July 25, 20229 min read
Featured
Google SERP Features: Insights From 2.4 Million Searches
The Google SERP today is packed with more features and diversified information than ever before. SEOs have to keep a close eye on evolving SERP features because they affect how...
June 29, 20228 min read
People Also Ask
What Are People Also Ask Boxes and How Do You Rank in Them?
The People Also Ask (PAA) feature is one of the most visible elements of a modern SERP. They are displayed so often and in such a great location that earning a spot in a PAA...
June 8, 202210 min read
SEO
SERP Features Every SEO Should Work on Obtaining
By adding emojis alongside your site links it will help grab the searcher’s attention when scrolling through pages on google. Adding the right emojis with the right features...
January 27, 20213 min read