Emojis in Sitelinks
By adding emojis alongside your site links it will help grab the searcher’s attention when scrolling through pages on google. Adding the right emojis with the right features could lead to more traffic to your website. In the photo below Ventureharbour.com shows the use of emojis next to their site links. This helps their ad copy stand out and is visually appealing enough to command the users attention.
You can also rank for the videos within Google’s search results. When doing this you want the content of the video to be related to the question the searches are looking to answer. For example, if someone typed sewing clothing within google. You can see that people have titled their videos according to the searchers phrase. When trying to rank in the video section of the search results you should set a strategy to create a video answering the users question and title your video accordingly.
Being in the featured snippet is by far the best way to boost brand awareness organically. The featured snippet usually takes up a lot of real estate on the page. This means people are more likely to see it and click on your website to gather more information about a specific question from their google search. Here’s an article you can read about this topic to better understand the importance of featured snippets. And here’s how to analyze who owns the featured snippets for your keywords.
The process in which questions are being pulled from your website into the SERP and showing up within Google search results under your meta description. You can see Link- Assistant is using FAQ schema from this Google search result.
If you go to their website and inspect the question (What is rank tracking?) that shows up on the SERP you’ll see within the code surrounding the question they are using schema markup software within the backend of the website.
Images can be shown in both the featured snippet and stand-alone image packs. When the user clicks on the image it will lead to a Google image search instead of to a particular website.
When searching for the phrase video games for kids. You can see within the featured snippet an image pack above the answers to the searcher’s request.
People Also Ask Boxes
Showing within the people also ask section is another way to help boost your site’s visibility. First, you need to know what keywords are being ranked for in the people also ask section. Then a strategic strategy needs to be created in order to overtake one of the questions.
Since Nozzle extracts data from the whole SERP, you can easily see which of your keywords contain any of these unique SERP features. Then you can set a strategy to obtain any of these SERP features along with which keywords should be used when optimizing your images and videos. It will also help you figure out which pages to answer specific questions for in order to obtain featured Snippets and people also ask listings. You can also generate a list of all of your SERP results that contain sitelinks to help you know which pages to focus your emoji efforts on.
Want to learn more about SERP features? You can find a goldmine of SERP stats here.