If you want to rank higher in search engines, you need a stronger domain authority. And to get a stronger domain authority, you need stronger links pointing back to your website. But of course nothing in SEO is straightforward; if you just start building links indiscriminately, you could end up <a href="https://nozzle.io/blog/mistakes-in-seo-that-can-lead-to-google-ranking-drop" target="blank">getting your site penalized</a> or delisted entirely.

Accordingly, it's vital to maintain a natural backlink profile. But newcomers and experienced professionals alike often find it difficult to figure out exactly what a “natural” backlink profile looks like. That's why we put together this list of simple rules which, if followed, should allow you to build a near perfect backlink profile for SEO.

*Why Is a Natural Backlink Profile So Important?*

*Why is it so important that your backlink profile appears natural?*

![backlink profile](//images.ctfassets.net/z8uwv83tofbw/5wScRwo88c86245OaeHkzX/a87886c5adab1b8a19c378db81ce3945/backlink_profile.png)

The most obvious answer is that you'll protect your site from possible penalties. Maintaining natural links is a way of keeping Google happy with your website, incentivizing them to rank your site higher and discouraging negative actions. 

But it's also important to remember that natural links are valuable for users as well. Visitors who stumble upon your site for the first time after encountering an interesting, valuable link will be much happier with your brand than people who see you spamming links on irrelevant sources.

## Simple Rules to Follow

So what are the simple rules you can follow to keep your backlink profile as natural as possible?

### 1. Start slow. 
![start slow](//images.ctfassets.net/z8uwv83tofbw/3C3nQPo8GHmsa0EklGMWwa/5460773dbf5d5abf9280aaec907c15f9/start_slow.png)
Too many newcomers to the field are eager to build links as quickly and as aggressively as possible. While it's somewhat true that more links are better, <a href="https://seo.co/link-building/plan/" target="blank">if you build links too quickly or too aggressively</a>, you're going to invite a penalty. 

It's much better to start slow and gradually scale up your efforts; build links one at a time and don't build too many links in a given time period. While the exact formula for the number of links allowed will depend on factors like the age of your domain and the industry in which you're operating, for the most part, a common sense approach will work.

### 2. Make content your top priority. 
![quality content](//images.ctfassets.net/z8uwv83tofbw/6DlRyrREDi53Z6w6ZA9Ysm/74d4ac578e666e3458c6322f2acb1c96/quality_content.png)
Natural links are entirely dependent on high-quality content. Your links should be pointing to high-quality content and should be housed in high-quality content. In fact, guest author posts on external websites are the top strategy for building natural links in SEO. As long as the quality of your content is the top priority, you'll have a much easier time making your links look natural.

### 3. Build a maximum of three links on a given source (to start). 
![link building](//images.ctfassets.net/z8uwv83tofbw/4MZwhjbz5BmaPCQiy3mYdx/e0d1981085501109b7eec6c3fe6d7d1c/linkbuilding.png)
Try not to build too many links on the same source. Repetitive or additional links on the same source are going to have diminishing returns for your domain authority; each link after the first will still send referral traffic your way, but will be significantly less valuable for ranking purposes. It's much better if you try to build links on a wide variety of different publishers.

### 4. Make sure every link points to quality content. 
![write quality content](//images.ctfassets.net/z8uwv83tofbw/6ReOrbW7paPOiuL1iJjSqC/fcd7e2c3038a672218df214045ec5126/write_quality_content.png)
In line with our points on quality, make sure every link you build points to some valuable piece of content on your main site. Visitors should be welcomed with relevant, well written, and detailed content. Otherwise, your entire strategy could fall apart.

### 5. Write for the publisher and the audience. 
![write for audience](//images.ctfassets.net/z8uwv83tofbw/cJ2yOaZz5s61VG5PZmxR2/98d171a1a4b09d0726f064d33c7aa6c0/write_for_audience.png)
When writing and publishing guest posts, make your top priority the publisher and/or the audience. Your link and the content that houses it should provide something of value to these people; if it doesn't, it may be better to seek a different source.

### 6. House every link in relevant anchor text. 

Anchor text is <a href="https://moz.com/learn/seo/anchor-text" target="blank">something of a debatable issue</a> in the SEO community, but one thing is for sure: your anchor text needs to be relevant. If you stuff it with keywords trying to aggressively get clicks, the link is not going to work.

### 7. Continue pushing for more (gradually). 
![collaborate](//images.ctfassets.net/z8uwv83tofbw/2Qm5SY0CaKw7VknRuXsyOe/b6abdda7752fef380b4adedc1af95f38/collaborate.png)
If you want to keep climbing ranks, you'll need to keep pushing your backlink building strategy, reaching out to new publishers and building a larger volume of links. Keep pushing for more if you want to continue your growth – just don't get too aggressive.

### 8. Practice natural link earning.
![natural links](//images.ctfassets.net/z8uwv83tofbw/5ekMKlxJA19rXemL8QqQgJ/b5c2eb110e6bafc14dd4ebbe752cd9cc/natural_links.png)
Building links manually is a reliable way to keep your link momentum, but it's also a good idea to practice natural link earning. Write amazing on-site content and make an effort to distribute it to as many people as possible; if you have citable facts and statistics, people will link to you naturally.

### In Conclusion

Whether you're just starting out or are trying to push for a top spot after years of effort, it's important to take your backlink profile seriously. With these rules and strategies, you should have no trouble keeping your backlink profile clean and maximizing your search engine rankings.


Nate Nead

quality backlinks

Build a near perfect backlink profile for SEO.

8 Rules to Follow to Guarantee a Natural Backlink Profile

Ranking higher in the search results is the goal of every content marketer and blogger. That’s because over <a href="https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/" target="blank">62% of the available clicks</a> on Page #1 go to the top three positions in the search results.

But how do you rank higher in the search results?

That’s what you’ll discover in this article: seven tips for ranking higher in the SERPs.

# #1 - Optimize your meta tags

Every time you publish a new blog post or article, you should optimize the meta tags. Meta tags tell the search engines what your article is about.
There are only two meta tags you need to focus on: the title tag and the meta description
![optimize your meta tags](//images.ctfassets.net/z8uwv83tofbw/2UlKjdbq2zwruWczqZjdKK/b555e8a2e29811a1d469612102df3d5e/optimize_your_meta_tags.png)

## Title tag

Often called the SEO title, the title tag is the title of your article as it appears in the search results. It’s the first thing a searcher looks at when they see your SERP snippet in the search results.

Your title tag should contain your keyword and a benefit. What will the reader get from reading your article?

If you can, try to also include in your title tag:

- A number
- A power word
- A positive or negative sentiment

Numbers are easier to relate to than words. They tell the reader this is a listicle that can be skimmed and easily digested.

Power words are words that trigger an emotional response. Examples are:

- Discover
- Extraordinary
- Latest
- Unforgettable
- Irresistible
- Awe-Inspiring
- Shocking
- Step-by-Step
- Surprising

Here is a list of <a href="https://sumo.com/stories/power-words" target="blank">over 400 power words</a>.

Try to avoid title tags that are neutral in sentiment. People are either trying to get something or avoid something, so titles that have a positive or negative sentiment get more clicks.

Here are some examples:

- 5 Things You Should __Never Do__ When Selling a House (negative sentiment)
- 7 Tips For __Getting More__ Followers on Twitter (positive sentiment)

## Meta description

The other tag you need to optimize is the meta description. This is the 3 to 4 lines of text that appear in your SERP snippet, beneath the title tag. Your meta description should include:

- Your keyword
- A benefit from reading the article
- A Call To Action (CTA) (e.g. “Discover how to…”)

# #2 - Understand the search intent of the keyword phrase

To rank on Page #1 of the search results, you need to understand the search intent behind the keyword.  Search intent, also known as user intent and keyword intent, is a person’s purpose when they type a search query into a search engine. What is it they were looking for when they typed in that query?

I once did some keyword research and found a keyword with good monthly search volume and low competition. The keyword was ‘best free serp checker’. I decided I would write a blog post about ‘best free serp checkers’.

But then I typed that keyword into Google and what I found made me change my mind. Every single result on Page #1 of Google for that search query was an application or a piece of software for checking SERP results.

That was the search intent behind that keyword. People who typed that keyword into Google were not looking for an article comparing SERP checkers. They were looking for the software itself.

There are three main kinds of search intent:

__*Informational search*__

These are queries where the searcher is looking for information. An example would be ‘How many grams in an ounce’ or ‘what is a dslr camera’ or ‘lcd tv vs led tv’.

__*Commercial search*__

These are queries where the searcher is looking to buy a product or a service. Examples of commercial searches would be ‘best dslr cameras’, or ‘best lcd tvs’, or ‘flights to Rome’.

__*Transactional search*__

Transactional queries are ones where the searcher has gathered all the information they need and is ready to buy. Examples of transactional queries would be ‘dslr cameras under $1000’ or ‘lcd tvs under $2000’ or ‘cheapest flights to Rome’.

When you look at the search results for your chosen keyword, take note of what kind of results are showing up in the SERPs. Are they informational, commercial, or transactional? Your web page will need to match the type of search result that Google is showing for that keyword.

# #3 - Study the top 5 search results

A lot of people don’t realize that the secret to ranking on Page #1 of Google is staring you in the face. The top 5 results on Google for any given keyword contain all the clues you need.

That’s why you should closely examine the top-ranking pages for your chosen keyword.

Look at the type of articles that are ranking in the top results. Are they listicles, definitive guides, ‘how-to’ articles, or definitional articles?
If the top five articles for your keyword are listicles, then your article should be a listicle as well. Because that’s the kind of content that Google wants to show for that keyword.

Also, look at the word count of the top five articles. If they all have 2000 to 3000 words, then your article will have to be in that range as well. But if they are all 500 to 1000 words, then that’s the range you should aim for. I’ve sometimes gone up two or three positions in the search results simply by deleting 1000 words.

But the most important thing to do when you study the top five search results is to take note of the topics and subtopics that those articles cover. Your article will need to cover the same topics and subtopics. Ideally, your article should cover more topics and subtopics associated with that keyword than any other article on Page #1 of the search results.

To get an overall picture of the topics covered, copy and paste the headings and subheadings from the top 5 search results into a Google docs file. Sort them into categories and eliminate duplicates. Then make sure that your article covers all of those topics and subtopics.

You can add topics and subtopics to your article by looking at the ‘People Also Ask’ section and the ‘Related Searches’ section.

![people also ask](//images.ctfassets.net/z8uwv83tofbw/5535blCD03ebiBaLfcd5iS/7df75224853e73026d3371a1cf868bf8/people_also_ask.png)
![search results](//images.ctfassets.net/z8uwv83tofbw/69auwEeMwz0uorUF9jHQ0b/f2f9efb7b5563e2cad17d595d8c5d07d/search_results.png)

# #4 - Write powerful introductions

The Google algorithm records how long people stay on your page. The longer they stay, the more likely it is that your page answered their query. But if they click away within a few seconds, that tells Google that your page wasn’t a good match for the search query.

And that’s why a strong introduction is one of the keys to ranking well on Google. One of the most effective formulas for writing introductions is PAS:

- Pain
- Agitate
- Solve

Show the reader you understand their problem. Then paint a vivid picture of why it’s a problem. And finally, tell the reader there’s a solution and that’s what your article is about.

Here’s an example from <a href="https://backlinko.com/how-to-get-backlinks" target="blank">an article by Brian Dean</a>:

![write powerful introductions](//images.ctfassets.net/z8uwv83tofbw/1hxhuaJqNXw7cPcqHj2VOB/d7dbda5ca31cf1ec8d003cfd24b39e9a/write_powerful_introductions.png)

# #5 - Use transitional phrases

Transitional phrases are the lubricant that keeps your readers moving down the page. Transitions are a way of moving from one topic to the next. They are like signposts guiding the reader through your article.

But transitional phrases do much more than that.

They can also make your article conversational. They can give the reader a sense that you are having a one-to-one chat with them. And that’s the secret to reader engagement. 

Here are some examples:

- I think you’ll agree with me when I say…
- Here’s why that’s important…
- You won’t believe what we discovered…
- But there’s a catch…
- Fortunately, there’s a simple solution…

These phrases build a relationship with the reader. They make the reader feel that you understand them.

When the reader feels that you understand them, they’ll stay with you right to the end of the article. And that’s going to increase your ‘time on page’ (aka ‘dwell time’) which will improve your rankings.

You can read more about how to use transitional phrases in my SmartBlogger article: 

<a href="https://smartblogger.com/transitional-phrases/" target="blank">How to Use Transitional Words & Phrases to Make Your Writing Flow (with Examples)</a>

# #6 - Get your website to score high for core web vitals (CWV)

In 2020 Google announced three new page experience signals which affect how well a page will rank in the search results:

- LCP (Largest Contentful Paint)
- FID (First Input Delay)
- CLS (Cumulative Layout Shift)

These core web vitals are mainly about speed but they also deal with other aspects of user experience. For example, cumulative layout shift is the unexpected shifting of webpage elements while the page is still loading. This happens when content changes dimensions while the page is loading. A common cause of CLS is unspecified image dimensions. When the dimensions of an image have not been set, the space allocated to an image will change as the text in the page loads. 

You can check your website’s core web vitals in Google Search Console:

![google search console](//images.ctfassets.net/z8uwv83tofbw/4J7RYRyOZmxbRRZ7BsZQaO/1d43d02c17297248bfd80ca1dbddaf98/google_search_console.png)

You can also get a CWV report on individual pages using <a href="https://pagespeed.web.dev/" target="blank">Google’s Page Speed Insights</a> tool:

![page speed insights](//images.ctfassets.net/z8uwv83tofbw/92z3aEbhu9TmcBvBFUPBN/482f48c900913b59c94f833da1c05584/page_speed_insights.png)

Core Web Vitals are mostly about speed - how fast your web page loads.
The best ways to improve your core web vitals are:

1. Change to a web host that has a faster server response time
2. Install a caching and speed optimization plugin such as <a href="https://wp-rocket.me/" target="blank">WP Rocket</a> or <a href="https://wordpress.org/plugins/w3-total-cache/" target="blank">W3 Total Cache</a>
3. Optimize your images by making sure that they are not larger than they need to be (e.g. displaying an image 3000 pixels wide in a space that is only 850 pixels wide)
4. Use an image optimizer such as <a href="https://shortpixel.com/" target="blank">Short Pixel</a> or <a href="https://wpmudev.com/project/wp-smush-pro/" target="blank">Smush</a> to compress the images on your website.
5. Use a content delivery network (CDN) to deliver static web page resources such as image videos, images, Javascript, and CSS.

# #7 - Build Backlinks

Backlinks from relevant sites in your niche are <a href="https://ahrefs.com/blog/google-ranking-factors/" target="blank">arguably the most most important ranking factor</a>.

Here are three ways to build backlinks safely.

__*Contribute to HARO*__

HARO or Help A Reporter Out is a service that links journalists with sources. Journalists are frequently racing to meet deadlines and they often need quotes to use in their articles at very short notice.

When you register at HARO as a source, you can respond to journalists’ queries and get linked to from their major websites with high DA or domain authority.
What sets HARO apart from other link-building strategies is that the queries come to you. Instead of cold pitching people who are probably not interested in hearing from you, these link-building opportunities come knocking on your door. Three times a day you’ll receive an email from HARO with queries that you can answer. 

For more information on this, see my article <a href="https://robpowellbizblog.com/how-to-use-haro/" target="blank">How To Use HARO for Link Building</a>.

__*Publish Roundup Posts*__

People love seeing their name in a list of experts and they love sharing it with other people. And that’s why expert roundups are a good way of building backlinks. 

Reach out to 25 - 50 experts in your niche and ask them for a tip on a particular topic. When your article is live, send them a link and you’ll find that 20% to 30% will either share it on social media or link to it from their ‘About’ page.

__*Publish Top List Posts*__

Top list posts are articles that list the top experts or websites in a particular field. Here are some examples:

- 30 Top Marketers on Twitter
- 25 Top WordPress Blogs
- 35 Top Copywriters on Instagram

Once your article is live, send each featured expert or website a link to your article. You’ll find that a good proportion will link to it on their website as ‘social proof’.

### Conclusion
The search engine results or SERPs are hotly contested territory: the competition is intense. But these seven techniques will give you an edge over your competitors and help push your pages higher up the search results.
Even if you only implement two or three of these techniques, you will eventually see your rankings improve.


rank higher

Seven tips for ranking higher in the SERPs

7 Tips for Ranking Higher in the Search Results

# Our Experience with HARO as a Source

<a href="https://www.helpareporter.com/" target="blank">Help A Reporter Out</a>, or HARO, as it is affectionately called by its users, is a go-to link-building tool for SEOs all over the US. With a wealth of opportunities to acquire links from both respectable domains and smaller sites, HARO seems like the perfect channel for growing and maintaining a balanced link portfolio.

![HARO](//images.ctfassets.net/z8uwv83tofbw/3gRPep5EgVMVoKfUDuIyPw/77f4efa42d90788c50c225efa7a092e4/HARO.png)

But in practice, it’s not so easy. HARO requests ask for quotes or contributions to articles in exchange for credit and often a link. What about those times when there’s nothing you can answer, either because there are no requests in your industry or all relevant requests require qualifications you don’t have? And when you can answer requests, will you even get a link? And what kind of link? Considering all the variables makes you wonder: is the time you spend scrolling through your HARO email and writing responses even worth it?

We decided to test out how profitable HARO was for us. Making HARO a moderate to high priority, we gathered data on our experience, which you can read about below. We hope this article will give you an idea of where HARO should rank in your list of priorities.

### In case you're short on time, here’s our conclusion up front:

HARO isn’t perfect, but what is? It is still a valuable tool for link building, and links from HARO comprise a noticeable percentage of our total acquired links (almost 20%).

### Want the details? Here’s our experience:

Over the course of __3 months__, we regularly replied to HARO requests in our industry. During those 3 months we found __111 applicable requests__: requests that our team had the qualifications, background, and ability to answer.

With a team composed of marketing, data, and development experts, most (78) of the applicable HARO requests happened to be in the Business and Finance category. We noted 14 in General, 14 in High Tech, and 5 in various other categories.

Giving HARO moderate- to high-priority status among our daily tasks, we ended up __responding to 68 requests__. That’s __61%__ of the total answerable requests.

We acquired __12 links__ from our efforts. That’s an __18% success rate__.

__More about our acquired links:__
- 11 of those links were followed, 1 was no-followed. 
- All of our links included our brand name in the Anchor Text. 
- Most (8) of the links we got were in Business and Finance, 3 were in General, 1 in High Tech.
- The time between submitting and acquiring a link was variable and depended on the outlet. The shortest time that passed was 1 day, and the longest was 82 days.

Links acquired through HARO make up almost __20%__ of our total acquired links.

# Our Experience with HARO as a Journalist

We’ve used HARO as a journalist a handful of times. It’s great when you need quotes or even just ideas for an article or blog post. It’s a win-win situation—you get content, and your contributors get links and credit. All you have to do is submit a query requesting contributions, specify your requirements, filter through the responses you receive, and give your final contributors credit and links.

__What kinds of posts is HARO best for?__
- __Expert Roundups:__ Ask the HARO community about a topic in your field. Compile insightful quotes from qualified responders into a relevant blog post.
- __Polls:__ HARO is useful to get a feel for a wide variety of opinions about a topic from people in your industry, although social media may be a better option for polls.
- __Any post where you need an expert opinion or want to add credibility:__ HARO can be used when you aren’t qualified to answer a question that needs answering. You can draw from the expertise of others in your industry. Their qualifications will add credibility to your article.

__We prefer pitches that:__
- __Actually answer the question:__ We asked what we asked for a reason.
- __Aren’t self-promotional:__ Our goal is to create useful content for our target audience, not to advertise for our contributors.
- __Provide relevant examples:__ If we already have an idea of what we want to say in our article, we love examples because they connect with our audience and help flesh out our content.
- __Use clear, grammatically correct language:__ Editing pitches takes time, and time is valuable; we'd rather spend it elsewhere. Vague language does no one any good in the business world.
- __Are catchy and quotable:__ Unless we're looking to feature a few lengthy pitches, we favor concise pitches that say a lot in few words. Think bite-sized advice that carries its own authority and personality.
- __Provide real value:__ We want to provide real value to our audience and to get them to come back for more, and we follow the same standard with our HARO pitches. Cut the fluff and everyone's happier.

We always give our contributors do-follow links.

### The Process

We submitted queries 4-5 days before the deadline we needed the pitches by. Our queries were __approved 1-2 days after submission__.

We were surprised at the number of replies we received for each query. The number of replies we received ranged roughly from __30 to 90__, depending on how broad our query topic was.

Some people on our team favored earlier response submissions because by the time we got around to the later submissions, we were exhausted.

At first, we tried sifting through all the responses by email, copying them onto a spreadsheet, then further narrowing down our selections from there. This was very inefficient, so we ended up asking our responders to fill out a Google Form, which sent the pitches straight to a spreadsheet. Still, filtering through HARO replies is a long and sometimes tedious task.

__Additional stats on the responses we received:__
- Average Percentage of Usable Responses: 87%
- Average Percentage of Usable Responses Used: 71% 

Not only do you get content when you use HARO as a journalist. You can also get links from it if you put in the effort to compile useful content. For example, we got a link from Forbes to a post we wrote using HARO as a journalist. This was an unsolicited surprise and a good example of how a little can go a long way. Check it out <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/09/22/how-to-drive-traffic-with-low-hanging-keywords/?sh=321cbbc51ec7" target="blank">here</a> (our link's anchor text = "survey").

HARO is a very useful tool to use as a journalist, even if the process can be tedious. We highly recommend it.

Hopefully our experience with HARO as a source and as a journalist was helpful to you. Still not sure whether HARO is right for you? Try it out and decide for yourself!

HARO

Is HARO worth your time? Are the rewards worth the effort? We say... yes, within reason. Read on to learn more about our experience with HARO.

Is HARO worth the effort? Here's our experience with HARO as a Source and as a Journalist.

HARO: Worth It or Waste of Time?

HARO (Help A Reporter Out): Our Experience

# Content Marketing For Small Businesses And Coaches [2022 Edition]
The online coaching space is mutating faster than the coronavirus.

If your small online coaching business wants to make money in 2022 you need to market yourself differently.

Differently means standing out among the other <a href="https://www.cnbc.com/2021/03/26/what-is-a-life-coach.html#:~:text=ICF%20estimates%20there%20are%2071%2C000,Global%20Coaching%20Study%20Final%20Report." target="blank">71,000 coaches</a> out there. To do so, you can't take any shortcuts.

The preferred shortcuts of so many other coaches involve paid ads and DMing on Instagram and LinkedIn.

But these marketing channels just don’t work for small businesses. 
How do I know? 

Because I've tried them and I've gotten burned.

You don't need to invest heavily and fail to realize that paid ads and cold calling don't work. 

Just think back to the last time that you responded to an email from a stranger or clicked on an ad on your Facebook feed. If you're struggling to recall a time in which you gave into disruptive advertising, then I've made my point.

Back in 2012 I started <a href="https://emlovz.com/" target="blank">emlovz.com</a> (a dating coaching site) and applied every shortcut I could.

We tried:

- Google AdWords
- YouTube Ads
- FB Ads
- Cold outreach

Nothing worked.

We were about to call it quits before I decided to try one last maneuver: <a href="https://thomasanthony.co/whats-the-difference-between-inbound-vs-outbound-marketing/" target="blank">inbound marketing</a>.

__Inbound marketing__ is all about attracting attention through high-value content. 

Think <a href="https://thomasanthony.co/articles/" target="blank">articles</a> that answer a searcher's burning questions, <a href="https://www.youtube.com/watch?v=zHO8hSNDfi8" target="blank">YouTube videos</a> that potential clients can binge for hours, and a podcast that they're dying to listen to every morning on the way to work.
![Outbound vs inbound marketing](//images.ctfassets.net/z8uwv83tofbw/1o0DLeygQw7B8v1RRH1Q21/36b664bdaf79d72a2b7a42b73b3c2535/Outbound_vs_inbound_marketing.png)

We decided to invest heavily in creating unique content that addressed our ideal client's pain points.

Five years later and emlovz has experienced a sea change we could only dream of.

Nowadays emlovz.com is one of the largest coaching sites in the dating space.

In fact, emlovz.com sees enough traffic for me to claim we're a 1% website with regards to traffic.
![Inbound marketing](//images.ctfassets.net/z8uwv83tofbw/5Y5rdfHWwNrqvQVvkKaES4/3502a2a2a39663727386d7005ef40c30/Image_2.png)

As you can see from the screenshot above, we've racked up just under 3 million clicks from May to September of 2021.

But has this translated into earnings?

Yep.

emlovz is also in the top <a href="https://www.ziprecruiter.com/Salaries/Online-Coaching-Salary#:~:text=While%20ZipRecruiter%20is%20seeing%20annual,annually%20across%20the%20United%20States." target="blank">5% percentile as far as online coaching revenues go</a>.
![top 5 percent](//images.ctfassets.net/z8uwv83tofbw/Oqtcp4pciQQmZ1WW6Og2Y/e8aca0bfc60ac8dc9b0885090c1737b3/top_5-.jpg)

*So how did we go from 0 traffic and 0 revenue to a top 5% coaching company?*

It was because I decided to stop skipping the line and we decided to start adding value to peoples' lives with evergreen lead funnels like high-quality articles and YouTube videos.

In this article, we'll break down everything you need to do to launch an effective content marketing strategy even if you’re a coach or small business. 

## Content Marketing For Small Businesses

It doesn't matter if you're the personal finance messiah, if you don't have a quality marketing strategy to connect with people and spread the green word, no one will know you exist.

In the first portion of this article let's take a look at the vehicles you'll use to attract potential customers.

### Blogging Up The Traffic 

Blogging isn't an activity reserved for teenagers and soccer moms.

Creating high-quality written content is the best way B2B, B2C, and coaches like yourself can attract users to your website.

Google Search is where people go when they want to learn something and/or want to spend money.

With a market share of over 90%, it's no surprise that <a href="https://www.cnbc.com/2021/05/18/how-does-google-make-money-advertising-business-breakdown-.html#:~:text=More%20than%2080%25%20of%20Alphabet's,ad%20spending%20globally%20in%202021." target="blank">Alphabet makes 80% of its earnings through ads</a>. 

With all eyes on Google, ranking on the first page (but specifically within the first three results) can bring serious traffic to your business.
![organic keyword research](//images.ctfassets.net/z8uwv83tofbw/39GAnFHdCUM2hpcxlfMO8u/da9bd93a30b4fdccb8495f3e4fd7fe1c/organic_keyword_research.png)

Getting to the top of Google means your website and brand is an authority.
Being an authority is exactly how to make money through content marketing in 2022.

By landing at the top of a <a href="https://www.wordstream.com/serp" target="blank">SERP</a> and providing a future client with helpful information, you're building trust, respect, interest, and ideally a following.

__This is something that paid ads just can't do.__

I should also mention that creating targeted content is also more pocket-friendly than throwing money at paid ads.

To generate the same traffic with paid ads (which we don't use at all) that we do through our blogs we'd have to spend $36,800 every month.
![organic research](//images.ctfassets.net/z8uwv83tofbw/4SpaZGpUDJ7j0fgHQYY4C5/bb58b66c9d00688306e64dad3908b04e/organic_research.jpg)

Instead, we spend just a fraction of creating viral pieces of content that thousands of people read every day.

### YouTube Videos That Are Binge-Worthy

Blogs aren't the only content strategy for small businesses. 

YouTube is the #2 best evergreen lead source you can find on the internet today. 

However, many experts think that <a href="https://quoracreative.com/article/video-vs-written-content" target="blank">video is the future of content marketing</a>. 

They say this because:

- Videos have higher engagement than written content
- The average consumer spends 100 minutes a day watching video
- <a href="https://blog.hootsuite.com/youtube-stats-marketers/" target="blank">YouTube is the world's second most visited website</a>
- Views increase as more people work from home

When you're blogging - you're catching an evergreen traffic funnel of "__readers__." 

When you're pumping out youtube videos - you're catching an evergreen funnel of "__viewers__."

Generally speaking, there are lots of people who consume content either/or.

For example, about <a href="https://www.pewresearch.org/fact-tank/2021/09/21/who-doesnt-read-books-in-america/" target="blank">25% of Americans haven't touched a book in the last year</a>.

You can bet the first $10k you make from online coaching that those same people prefer watching your content to reading it.

By only creating written content you're refusing to speak to a large portion of potential clients.

But hey, even if your ideal clients love reading, who doesn't like watching a video every once in a while.

Speaking of which…

At emlovz, before we meet with a new inbound client. we automatically email them a form to complete - and we ask them where they found us.

Many say <a href="https://www.youtube.com/watch?v=zHO8hSNDfi8" target="blank">YouTube</a>.
![keyword strategy session](//images.ctfassets.net/z8uwv83tofbw/FsjLun9ZC05SZaRjZUeJf/6e810c355d30e65d47ad81ea176027e4/keyword_strategy_session.png)

Only choosing a certain type of content means only speaking to certain customers.

Create evergreen written and video content to cast a wide net and speak to as many potential clients as possible.

### YouTube/TikTok Educational Shorts 

Nobody has time or patience to watch a 20-minute YouTube video anymore.

As we've seen with the rise of TikTok, YouTube Shorts, IG reels, and yes even Quibi, consumers are beginning to favor short-form video.

Refining your content marketing strategy means creating targeted short-form videos.

After you write a 2k-word blog post and then repurpose it for a long-form YouTube video, you now want to make bite-sized videos clips.

Here's an example of what a <a href="https://www.youtube.com/watch?v=rpStGznWoLM&feature=emb_title" target="blank">YouTube short looks like</a>.

So how did this YouTube Short perform?

Take a look at the analytics provided by YouTube below.
![YouTube analytics](//images.ctfassets.net/z8uwv83tofbw/74tyX3QLJC2gwWu6RVicyi/670650efb26d1d7f09eb88592062011f/YouTube_analytics.png)

3 YouTube subscribers in just 287 views.

Think about that for a second - you take 1 minute to create a short, upload it to youtube, and 3 new subscribers in a matter of a day or two.

Remember, __one subscriber today could turn into a $5k client of yours in the coming months__ (after they follow you for a bit). 

### Guest Posting Boosts Perceived Value Of Your Website

Guest blogging, also called “guest posting” is the act of writing content for another company's website.

Generally, guest bloggers write for similar websites within their industry in order to attract traffic back to their website.

Guest posting needs to be a marketing tool you use -- not only will you be introduced to another company's audience, but any do-follow links that you embed in the guest post will <a href="https://moz.com/learn/seo/backlinks#:~:text=Backlinks%20are%20especially%20valuable%20for,from%20one%20site%20to%20another.&text=If%20many%20sites%20link%20to,worth%20surfacing%20on%20a%20SERP." target="blank">BOOST your domain authority</a> -- just make sure you're guest posting on sites with a higher domain authority or Alexa ranking.

You can use tools like SEMRUSH and AHREFS to confirm a website's domain authority.

## Think LONG TERM From The Start

Creating a quality content marketing strategy involves understanding who your target audience is and which areas of content creation are worth investing in.

All your content creation efforts won't be worth a thing if you don't first establish your ideal audience.

### Select A Niche!

There are over <a href="https://ilifecoachtraining.com/life-coaching-is-currently-a-2-billion-industry/#:~:text=There%20are%20currently%2020%2C000%20coaches,second%20only%20to%20Information%20Technology." target="blank">20,000 coaches in the USA</a>20,000 coaches in the USA.

Most are defined as __"life coaches."__

A life coach is pretty explanatory, it's a coach that helps someone get their life together.

The issue with this is that our lives are layered, nuanced, and all our problems can't be fixed by some life guru that magically has all the answers.

To stand out you must define your niche.

What kind of coach or small business are you?

You could label yourself as a generic "life coach" but what sets you apart from all the other coaches out there?

Either way, you'll need to define your niche.

Emyli for example isn't a life coach, she's a __dating coach. More specifically she's a dating coach for men that targets men in urban areas that are upper-middle class and between the ages of 30-50__.

You may think that by creating a super-defined niche you're turning your back on a large swath of people.

That's true, but it's only one way to think about refining who you are and your target audience.

I like to think that by creating a specific niche you're able to create more meaningful services and content for the audience that your coaching skills can best serve.

### Side Hustle Until You’re In The Green

Be sensible when starting off.

I understand your desire to ditch your corporate job and dive headfirst into the water - but not everyone knows how to swim and even fewer of us know how to swim using the correct technique.

Don't be afraid to build your small business and make money through online coaching as a side hustle to start.

Hell, Emyli didn't leave her corporate job until our revenue was close to $70k.
Take your time to learn the ropes and build a sustainable business before <a href="https://www.linkedin.com/pulse/leadership-lessons-from-alexander-great-hern%C3%A1n-cort%C3%A9s-jay-harrison/" target="blank">burning the ships</a>. 

### Delegate And Build A Small Army Of Creators

Being an entrepreneur is a lot like running a country - albeit an incredibly small one.

As the president of your newfound country, you can't possibly imagine doing everything yourself.

How are you supposed to run each branch of your country, build the infrastructure, and make diplomatic visits to other countries all by yourself?

The best entrepreneurs know how to delegate.

Your first appointments as an entrepreneur should be to hire a:

- Ghostwriter
- Social media intern

This is certainly the case if you're building your business as a side hustle and don't have 5-10 hours a week to create new content and execute an SM strategy.

## Research and Build Your Small Business Program BEFORE You Launch

Whether you’re a coach or small business owner you first need to understand your target audience before launching.

Jumping into the fire that is being a small business owner will only work if you first know what you’re getting yourself into.

Don’t get burned by refusing to do your due diligence in learning both about your competitors and target audience. 

Use SEO tools like SEM Rush and Ahrefs to figure out what type of content your ideal client is interested in learning about. 

During the nascent stage of your company, it’s important to identify your ideal client and understand their pain points. You can do this by interviewing those you think would be interested in your business. 

Understanding their psyche and pairing that with keywords they’re looking for is a recipe for creating amazing content. 

If you have more questions about content marketing for small businesses and coaches feel free to check out my website and <a href="https://thomasanthony.co/" target="blank">contact me for a brief strategy call</a>. 

content marketing for small business

A break down of everything you need to do to launch an effective content marketing strategy even if you’re a coach or small business.

Content Marketing For Small Businesses And Coaches [2022 Edition]

![4 Ways To Find Zero Search Volume Keywords That Bring Traffic](//images.contentful.com/z8uwv83tofbw/1ZZOM0gOy4cHFIcJsTOKsH/44c6b67dd1100e81270f9ce16e87a851/4_Ways_To_Find_Zero_Search_Volume_Keywords_That_Bring_Traffic.jpg)
Everyone wants to be number one for high-volume keywords. They contribute to a large number of organic visitors, conversions, and sales.

However, ranking for high-volume keywords isn’t always easy or possible. It requires going above and beyond the competition for the restricted number of first-page spots.

What if you’re a small company struggling to appear higher on search? There is a simple solution: focus your SEO campaign on long-tail, low-frequency keywords. 

Do you wish to attract targeted traffic, aiming at those who are looking for specific information? Locate low-competition keywords and target them, giving yourself a far better chance of ranking well. Let’s look at what zero search volume keywords are, how you can find them, and why it’s worth the effort.

## What Are the Benefits of Targeting Low-Volume Keywords?

Zero search volume keywords can bring organic traffic from Google even if tools like Ahrefs, Moz, SEMrush, and Keywords Everywhere suggest that no one is searching for them.

What else can targeting low-volume keywords offer? Including these terms in your SEO strategy provides a lot more advantages, such as: 

- __Relevance__ to your buyers. Long-tail keywords are usually low-volume terms that are extremely fitting for your target market. And the better content hits the mark, the more likely users will convert.

- Creating interest around __a new or small niche__. Low-volume keywords are better suited for one-time search queries Google may never see again.

- __Diversity__. You can <a href="https://nozzle.io/blog/where-to-add-keywords-in-your-content-to-improve-your-ranking" target="blank">add multiple low-volume keywords</a> to one page to increase traffic potential.

- __Commercial intent__, meaning you can add buying keywords to attract customers that will convert. At the same time, they have a great return on investment (ROI) to cover the expense of the content.

When you choose keywords for your piece, you select the primary phrase. As you compose your article, product page, or other sections on the website, you will unconsciously add extra secondary and LSI keywords to drive traffic to your site.

These are phrases people will look for and get relevant results. It applies to search engines and on-site search as well, so they’re crucial by all means.

For example, visitors don’t want to scroll through an array of cardigans on the website. They may type the phrase “emerald green cardigan” to specify the request and choose from the store’s assortment offered in the <a href="https://onilab.com/blog/how-to-improve-magento-search/" target="blank">Magento on-site search results</a> or any other results, depending on your CMS.

Let’s dive deeper into the peculiarities of terms with zero search, how to find and use them.

## Four Ways to Conduct Zero Search Volume Keyword Research

### 1. Leveraging Tools to Define Search Volume

The first way to find zero search volume keywords is to use the <a href="https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca/" target="blank">Keyword Surfer</a> or <a href="https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp" target="blank">Keywords Everywhere</a> tools. These are free browser extensions forecasting a monthly search volume and giving other insights. You’ll have a short report while searching on Google.

The figures below are the estimated search volume and cost per click for Google Adwords campaigns. The results are received from Keyword Surfer.
![Leveraging Tools to Define Search Volume](//images.contentful.com/z8uwv83tofbw/4jVrC3JAmIDt2NTvl9lPzd/0c6ccb2f1e3b101457ef138fccc03006/Leveraging_Tools_to_Define_Search_Volume.png)

As you can see, there are some phrases with zero value. It means people don’t look for “*customer retention strategies saas*” or *“customer retention strategies definition*”. However, they search for similar questions, so adding these keywords will help you increase the traffic volume to the website.

If you proceed with the search, you’ll see several boxes to the right. The tools provide you with keyword ideas based on the similarity with the initial phrase.
![Leveraging Tools to Define Search Volume-2](//images.contentful.com/z8uwv83tofbw/3wa1CB2ShAUxH5pWVpm2op/75dd159fc2b7f2a2abac9c7c4bbef751/Leveraging_Tools_to_Define_Search_Volume-2.png)
Have you noticed the figures below the titles? These are also valuable details. For example:

- the estimated monthly traffic for a selected region;
- the article total word count;
- how many times the author used the “*customer retention strategies*” keyword.
![Leveraging Tools to Define Search Volume-3](//images.contentful.com/z8uwv83tofbw/44Ie2loKyuDLgiu83k4hoo/05396691d7b8a49c1a303ced814750d6/Leveraging_Tools_to_Define_Search_Volume-3.png)
You can also copy or export the list of long-tail keywords, trend data, and what other people search for, thanks to Keywords Everywhere.

### 2. Analyzing Related Searches

Compare the drop-down box and __related searches__ at the bottom of the Google results page below. They almost always return the same phrases.
![Analyzing Related Searches](//images.contentful.com/z8uwv83tofbw/3KQ4PkkW2p7I9fmWIKzI40/a2c3ac038b41529f6fce9efffa0812e4/Analyzing_Related_Searches.png)
The problem with checking them is that you have to scroll down to the bottom of the page. And they don’t have the additional information from the keyword research Chrome extensions. As a result, this method doesn’t consider whether or not the keyword has any search volume.

What if you need to know the exact figure or process a lot of keywords? In this case, you’ll need the above-mentioned plugins. They will allow you to see the statistics when you type the query and streamline the selection process.

Don’t stop your search after finding several suggestions from Google. You can __uncover more precise keywords__ by entering your initial keyword ideas and then searching for them on Google again.

Let’s get back to my previous example. I used the “*customer retention strategies ecommerce*” query to get more variants. Broader initial phrases, such as the one shown below, give you some good ideas if you repeat the procedure with the original suggestions.
![Analyzing Related Searches-2](//images.contentful.com/z8uwv83tofbw/5z1kvVzSNTAFp3IQHBNeAE/4e76e1195a0667b2d4c88368a5d47a55/Analyzing_Related_Searches-2.png)
We see that the first keyword phrase doesn’t have any monthly searches. But as Google suggests, using this strategy, we can gain more organic visitors, provided we appear in the top three results for it.

### 3. Looking for Zero Search Volume Keywords with the Alphabet Soup Method

The third method under discussion is the alphabet soup strategy for keyword research. It involves the recently evolved Google autocomplete feature.

Unlike the related searches strategy, this one will take some time and effort on your part. But it’s worth it for generating <a href="https://nozzle.io/blog/unlimited-keyword-rank-tracking" target="blank">keywords that rank</a> and drive traffic.
<br>
How does it allow you to utilize Google for keyword research? Type your primary keyword into the Google search bar. Let it be “brown mascara”. The image below shows that all you have to do is __add a letter of the alphabet__ after it. The autocomplete will provide you with various new options.
![Looking for Zero Search Volume Keywords with the Alphabet Soup Method](//images.contentful.com/z8uwv83tofbw/2R50ahOr1Knd91lDO2w5r1/5f61651513f80302d3a74552200f28c1/Looking_for_Zero_Search_Volume_Keywords_with_the_Alphabet_Soup_Method.png)
The keywords with the lowest expected monthly search volume on this first pass usually have the most organic traffic potential. You can take this phrase for a second run using the alphabet soup method.
![Looking for Zero Search Volume Keywords with the Alphabet Soup Method-2](//images.contentful.com/z8uwv83tofbw/4mbjupMNv8BIepQIDyMHoo/338131e512afabd5c47ba34317374220/Looking_for_Zero_Search_Volume_Keywords_with_the_Alphabet_Soup_Method-2.png)
These keywords typically have significantly lower traffic levels. But having less traffic doesn’t always mean something bad.

They have less competition from other websites, making them much simpler to rank. If your niche is large enough, you may perform a third run on these keywords, but they bring almost no visitors.

### 4. Getting Insights from the People Also Ask Method

When searching for something, you’ll probably see this section.
![Getting Insights from the People Also Ask Method](//images.contentful.com/z8uwv83tofbw/5cI4T5WL0AcCbb0GsxTWnU/2936c9ff66446b1b1e0af5c6739d6f4e/Getting_Insights_from_the_People_Also_Ask_Method.png)
That’s __what people usually ask__, mentioning your keyword in their questions. And these options may hint you at what suitable keywords you may use.

The widget usually displays four questions. But if you open and close the bottom drop-down, you can extend it and receive more requests. Keep expanding the bottom question to see more ideas.

Note that the lower the suggestion list goes, the less relevant the questions to the initial keyword. However, they are generally niche relevant and may still be valuable to you.

These questions aren’t low-volume keywords, even though they may have no expected monthly searches. Why do they appear zero volume when you check them? The reason is that they’re complete questions rather than the actual search. 

Consider the question, “*What are customer retention strategies?*”. The exact query has no monthly search volume anticipated. But if we remove the beginning of the query and check “customer retention strategies”, we’ll notice that this term has an 880 search volume.
![Getting Insights from the People Also Ask Method-2](//images.contentful.com/z8uwv83tofbw/1HqFr7Fduh4DeYDD4l49Qa/5808fd6cf23250480a997eed3da58fbc/Getting_Insights_from_the_People_Also_Ask_Method-2.png)
If you use the <a href="https://nozzle.io/blog/evolution-google-serp" target="blank">People Also Ask</a> section to locate a zero or low competition keyword, take away parts of the questions to find the actual search phrase. Then examine its estimated search volume to get an idea of prospective future traffic.

### To Sum Up

I described the following possible ways to find zero search queries:

- Keyword Surfer or Keywords Everywhere extensions
- the related search approach
- the alphabet soup method
- the “people also ask” option

Ideally, you should combine all four because doing so may help you compile your keyword list faster. This may help you diversify your existing keyword research methods to enhance your page content. In turn, this will attract more organic visitors to your website.

Do you still think going after low-volume keywords is a waste of time or money? Before you dismiss them, review the suggestions above to determine whether you’re missing out on any gold mine opportunities. Some unusual keywords may pay off in terms of traffic and conversions.


4 Ways To Find Zero Search Volume Keywords That Bring Traffic

Discussing why and how to locate low-competition keywords and target them.

<br>
__Other Categories in this Series:__
<a href="https://nozzle.io/blog/1-underutilized-keyword-research-strategies" target="blank">#1- Underutilized Keyword Research Strategies</a>
<a href="https://nozzle.io/blog/2-underutilized-onsite-optimization-strategies" target="blank">#2- Underutilized Onsite Optimization Strategies</a>
<a href="https://nozzle.io/blog/4-underutilized-link-building-strategies" target="blank">#4- Underutilized Link Building Strategies</a>
<a href="https://nozzle.io/blog/5-underutilized-technical-seo-strategies" target="blank">#5- Underutilized Technical SEO Strategies</a>
<a href="https://nozzle.io/blog/6-underutilized-local-seo-strategies" target="blank">#6- Underutilized Local SEO strategies</a>
<a href="https://nozzle.io/blog/7-underutilized-video-seo-strategies" target="blank">#7- Underutilized Video SEO Strategies</a>
<a href="https://nozzle.io/blog/8-miscellaneous-underutilized-seo-strategies" target="blank">#8- Miscellaneous Underutilized SEO Strategies</a>


content

This is what the experts say are the most underutilized SEO strategies regarding content.

#3- Underutilized Content Strategies

Underutilized Content Strategies


![44 Underutilized SEO Strategies and Tactics](//images.contentful.com/z8uwv83tofbw/3Fl6DS4NzmZwOc5OJECq2X/fb00d3f59ce36fc2efb316c467b304e2/44_Underutilized_SEO_Strategies_and_Tactics.jpg)
Recently I asked marketing and SEO professionals what they felt the most underutilized SEO strategy or tactic was. With over 100 responses I was able to compile them into these calegories:

<a href="https://nozzle.io/blog/1-underutilized-keyword-research-strategies" target="blank">#1- Underutilized Keyword Research Strategies</a>
<br>
<a href="https://nozzle.io/blog/2-underutilized-onsite-optimization-strategies" target="blank">#2- Underutilized Onsite Optimization Strategies</a>
<br>
<a href="https://nozzle.io/blog/3-underutilized-content-strategies" target="blank">#3- Underutilized Content Strategies</a>
<br>
<a href="https://nozzle.io/blog/4-underutilized-link-building-strategies" target="blank">#4- Underutilized Link Building Strategies</a>
<br>
<a href="https://nozzle.io/blog/5-underutilized-technical-seo-strategies" target="blank">#5- Underutilized Technical SEO Strategies</a>
<br>
<a href="https://nozzle.io/blog/6-underutilized-local-seo-strategies" target="blank">#6- Underutilized Local SEO strategies</a>
<br>
<a href="https://nozzle.io/blog/7-underutilized-video-seo-strategies" target="blank">#7- Underutilized Video SEO Strategies</a>
<br>
<a href="https://nozzle.io/blog/8-miscellaneous-underutilized-seo-strategies" target="blank">#8- Miscellaneous Underutilized SEO Strategies</a>

My intent is to shed some light on a strategy or two that you haven't focused on yet, or perhaps remind you of some SEO basics that you haven't thought about in a while. Who knows? Implementing one of these underutilized strategies may be all that you need to push your rankings to the next level.


44 Underutilized SEO Strategies and Tactics

In response to the query, "What is the most underutilized SEO strategy?" I received over 100 responses, and here they are organized into 8 categories.

![The best plagiarism tool](//images.contentful.com/z8uwv83tofbw/7ITwPaDzHePK0CkhQbeXfC/2d2e0fe87256874aad0a69b28ac3b530/image.png)

Plagiarism isn’t always intentional. People usually write out their ideas thinking that they are original, but sometimes someone has already published those same concepts, making their content suspicious. Even 1% of plagiarism in their writing can make it unreliable, causing trouble for writers. We all want to adhere to [Google’s policies](https://support.google.com/adsense/thread/62311527/how-much-plagiarism-is-allowed-for-news-website?hl=en) when we add and share our writing content.
Numerous plagiarism checking tools are available to help you avoid any unintentional plagiarism by easily identifying and removing it from your articles.
Hundreds of online plagiarism checkers have been introduced, and it can be difficult to judge the best one.
The following parameters are found in a good plagiarism checking tool:

⦁	These tools enable you to enter the content in a variety of ways like pasting the material into the text field, or uploading text and document files.
⦁	It provides results quickly.
⦁	It also tells you where your content was copied from.
Here we will talk about the three best plagiarism checkers and discuss their features. 

These tools are the best for users as they meet all of the necessary elements you’d need to check for plagiarism.
⦁	Prepostseo.com
⦁	Grammarly.com
⦁	Smallseotool.com

Let's compare the features of each tool and decide which one is the best of them.

### [Prepostseo.com](https://www.prepostseo.com/plagiarism-checker)

The Plagiarism Checker tool by Prepostseo is a web tool for detecting duplicate material. 
It checks for plagiarism and displays the results with a percentage. Users can then check out the duplications that were made in their content.
An advanced algorithm used in this tool makes it easy to take out the copied or paraphrased content

![Example image](//images.contentful.com/z8uwv83tofbw/2yqYmfbdPkViq4XXjoiWXk/ee29098a374a5d75b5efde79451e905e/image.png)

Let's discuss this tool's advanced features that make it unique and top among all the plagiarism checkers.
⦁	Secure to use
Privacy is the issue of every person in modern times. Everyone wants to keep their data safe and secure.
This tool provides comfort to the users as it doesn't keep their data. Instead, it deletes the data of the user instantly after each use.
⦁	Generates reports
After using this tool, a user can generate a report which will highlight the content that is plagiarized.
The user can remove those plagiarized lines and download their content after making them unique.
⦁	Results with sources
While generating the results, the plagiarized content gets highlighted. In addition, the source of these lines is provided from where it was copied.
A user can visit those websites and make their content different after changing the plagiarized content.
⦁	Mobile application
This tool brings ease for the users as one can download the application on a mobile device and use it there.

![Tool bar image](//images.contentful.com/z8uwv83tofbw/3a6RtCKOriv6SwrCC7JJkm/d80fa15c2c29b57b0439e45847c9ff00/image.png)

⦁	The free and paid version
A user can get both free and paid versions of this tool. If you are willing to use this tool for free, you can upload 1000 words.
For more words, get the premium version and enjoy all the features with increasing the word count.
Here is the list of the word limit for this plagiarism checker.

![Word Count](//images.ctfassets.net/z8uwv83tofbw/6UBAMpjz62NLSVuMxlU8zr/5e5644bfc2384f8e19cb735cb01a328d/image.png)

These are some basic paid versions. The prices vary with the number of words you need to use. 

![Pricing image](//images.contentful.com/z8uwv83tofbw/3teL7ApMbedWkqKxXYcNYU/bfc18daaf18551a8bfba9bac446eec32/image.png)

### Grammarly.com

This is also one of the best online tools that help users to make their content unique and error-free.
The primary work of this tool is to remove the grammatical errors from the content, but it is also quite good in detecting plagiarism.
Let's talk about the features of this tool that are immensely helpful in making your content plagiarism-free.

⦁	Writing enrichment
As told earlier, the basic purpose of this tool is to make the content grammatically perfect.
So, this tool helps the user improve their writing career by making the content error-free.

⦁	Comparison with billions of pages
When the content is placed in this tool, it compares it with billions of other web page databases.
Here it matches the content, takes out the text copied from other websites, and highlights it.

![Grammarly image](//images.contentful.com/z8uwv83tofbw/1CYuaCDP8QsmajnMMjn0JT/96cf72907549051c69f4f85060aa311e/image.png)

⦁	Upload files directly
This tool has an option where the user can directly upload the files instead of pasting the data.
Users can click on the import button, insert the file there, and check for plagiarism quite easily.

⦁	Efficient
The working of this tool is swift. It provides the results quickly which makes it efficient to use in your work.

⦁	Freemium
This tool has both free and paid versions. For basic features, you can avail them for free. For advanced features, you have to go for premium plans.

For premium plans you have to pay $12 per month in which you can improve the clarity and make the text error-free.
If you are running a business, you can get an offer to pay $12.50 per member each month and enjoy all of their features.

### Smallseotools.com

Many people trust this plagiarism checker all around the world due to its proficiency.
This tool is free to use and provides plagiarism features without any cost.
This tool is one of the best plagiarism checkers due to the features that help to make the content SEO optimized.

⦁	Compatible for the Cloud
This tool is compatible with the Cloud enabling someone who keeps their files in the Cloud to have direct access in uploading them there.
The user has to choose the content then the plagiarism checker will directly access those files and check for plagiarism.

![Smallseotools image](//images.contentful.com/z8uwv83tofbw/55oMHlBhhkmE4RYyXppaM9/57da5336a7a4e1c6d5ef22d735e26b16/image.png)

⦁	Gives percentage
When the user checks the plagiarism, they can get the result in a percentage, which shows the amount of content that is copied.
A user can remove the copied content from there and make it 100% unique. 

![smallseotools](//images.contentful.com/z8uwv83tofbw/1uZ0hbTU2hELn9HbeBc0yk/da44349381d47ab03e4cd666c5199da1/smallseotools.png)

⦁	Download reports
After getting the plagiarism report, one can download it directly from there. This factor brings ease for the user.
It also helps by keeping the user's record in a database to access at any time for future use.

⦁	Multiple languages
A user can get the results in different languages as it is supported. Other than English, you can convert your content to русский, 日本語, italiano, français, Português, Español, Deutsche, 中文.

### Who can use these tools?
The plagiarism tools are straightforward to use, and anyone can use them to get the copied text from their content.Whether you are a teacher, student, blogger, writer, or journalist, you can use these tools to make your content plagiarism-free.

### Which tool is best to use?
All of the tools mentioned above are full of features but the Plagiarism Checker tool of Prepostseo is the best of all.
This plagiarism checker has both paid and free versions, but the most important thing is its accessibility on mobile.
I ran my own test using the same content in all three tools and Prepostseo caught the maximum amount of plagiarism from the content I used..
It checks every online database and gives the best results. Also, it provides links to the copied content.
The features provided by Prepostseo make this tool stand out from the rest. The other two tools are also helpful for the users, but they are subpar to Prepostseo.

### Final words
To check for plagiarism and help you write unique content, these tools can be pretty helpful.
You can directly download your files, increasing your work efficiency.
If you purchase the paid version of this tool, you will get extra features like increasing word count and more search queries, which seems like a great investment to the quality of your writing.


online-plagiarism-checker

Numerous plagiarism checking tools are available to help you avoid any unintentional plagiarism by easily identifying and removing it from your articles. Let's compare the features of these tools and decide which one is the best of them.
⦁	Prepostseo.com
⦁	Grammarly.com
⦁	Smallseotool.com

Analyzing which is the best plagiarism tool among Prepostseo, Grammarly and Smallseotools

Which is the best plagiarism tool among Prepostseo, Grammarly and Smallseotools

Below you'll find an __interactive report__ that contains the biggest list of SEO related questions ever compiled; 41,056 questions to be exact. This list covers questions about anything SEO related, all of which were extracted from People Also Ask boxes from the SERPs.

If you write content about SEO topics, then this list can help you brainstorm.

__Type in any phrase in the "keyword contains" filter__ to find all the questions related to a specific SEO term. __Click on page two__ to find which phrases served up which questions in the SERPs.

To learn about the methodology for compiling the list, scroll down below the report.

<iframe width="600" height="650" src="https://datastudio.google.com/embed/reporting/f0550eee-aeb7-4aa0-bf1c-aa34849bd060/page/rqTxB" frameborder="0" style="border:0" allowfullscreen></iframe>

<hr>
<center>__Would you like to generate your own PAA deliverable related to your website's keywords?__</center>
  <span class="hs-cta-wrapper" id="hs-cta-wrapper-71331ac3-4ce4-4b10-ae9a-3745c940ce07"><span class="hs-cta-node hs-cta-71331ac3-4ce4-4b10-ae9a-3745c940ce07" id="hs-cta-71331ac3-4ce4-4b10-ae9a-3745c940ce07"><a href="https://cta-redirect.hubspot.com/cta/redirect/2030303/71331ac3-4ce4-4b10-ae9a-3745c940ce07"  target="_blank" ><img class="hs-cta-img" id="hs-cta-img-71331ac3-4ce4-4b10-ae9a-3745c940ce07" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2030303/71331ac3-4ce4-4b10-ae9a-3745c940ce07.png"  alt="Give Nozzle a Test Run Today!"/></a></span><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(2030303, '71331ac3-4ce4-4b10-ae9a-3745c940ce07', {"region":"na1"}); </script></span>
<hr>
<p>

__Collection Methodology__
I first jotted down a list of terms related to SEO. I tried to cover all aspects of SEO and ended up with a list of 203 SEO-related phrases (scroll down to see this list).

I then put each of those terms into Google's Keyword Planner and exported the whole list of terms that Google served up for each of the 203 original phrases.

This turned into a list of 22,059 SEO-related phrases (although we all know that by exporting everything that Keyword Planner served up, some unrelated phrases were bound to creep in).

I then took those 22,059 phrases and input them into a workspace in Nozzle to pull the SERP data for all of them.

Next, I then extracted all of the unique People Also Ask questions (16,363), the unique Related Searches (36,436), and the uniqe People Also Search For terms (13,902) that showed up across all 22,059 SERPs. 

Then I eliminated any of these terms or questions that appeared only 3 times or less which left me with a list of 50,037 phrases/keywords to run through Nozzle which generated the 41,056 unique People Also Ask questions in the report above.

<p>
__Original List of 203 SEO Terms:__

- 301 redirect
- 302 redirect
- 404 link building
- advanced seo
- algorithm update
- alt attribute
- alt tag
- alt text
- anchor text
- backlink
- backlinks
- baidu seo
- BERT update
- bing optimization
- bing sandbox
- bing seo
- bing webmaster tools
- bingbot
- black hat seo
- blog seo
- bounce rate
- bounce rates
- branded keywords
- broken link building
- broken links
- cached page
- canonical tag
- canonical url
- comment spam
- competitor keywords
- crawl budget
- crawler
- custom robots meta tag
- de-indexed
- directory submissions
- disavow tool
- dmoz
- dofollow
- domain authority
- doorway pages
- duplicate content
- dwell time
- editorial link
- exact match domain update
- external link
- featured snippets
- footer link
- google algorithm update
- google analytics
- google analytics bounce rate
- google answer box
- google entities
- google hummingbird
- google position
- google rank
- google rich snippets
- google sandbox
- google search console
- google search query
- google webmaster tools
- googlebot
- gray hat seo
- guest blogging, guest posting
- h1 tags
- head terms
- heading tag
- homepage seo
- htaccess redirect
- html sitemap
- image link building
- inbound links
- indexability
- indexed page
- internal links
- keyword
- keyword cannibalization
- keyword density
- keyword optimizing
- keyword planner
- keyword research
- keyword stuffing
- keyword tags
- keywords
- knowledge graph google
- latent semantic indexing
- link acquisition
- link attraction
- link bait
- link building services
- link building strategies
- link building tactics
- link building tips
- link building tools
- link buildingideas
- link equity
- link farm
- link graph
- links building
- local pack seo
- local seo
- log file analysis
- long tail keywords
- low quality links
- magento seo
- manual action penalty
- map pack seo
- meta description
- meta keywords
- meta robots
- meta tags seo
- mobile first indexing
- mobile friendly seo
- mobilegeddon
- natural backlinks
- natural links
- navigation seo
- negative seo
- nofollow
- noindex
- noodp
- noreferrer
- not provided
- off page seo
- on page seo
- optimizing blogs
- organic ctr
- organic search
- organic traffic
- outbound link
- page loading time
- page speed
- pagerank
- panda update
- penguin update
- permanent redirect
- position zero
- private blog network
- rank brain
- ranking factors
- ranking signals
- reciprocal linking
- responsive design seo
- robots.txt
- sandbox effect
- schema markup seo
- search engine optimization
- search engine optimization tool
- search engine optimization tools
- search engines index
- search visibility
- seo
- seo blogs
- seo cloaking
- seo competitors
- seo content
- seo content optimization
- seo entities
- seo for bloggers
- seo index
- seo link juice
- seo link profile
- seo reputation management
- seo service
- seo share of voice
- seo structured data
- seo tool
- seo tools
- serp
- serp competitors
- serp ctr
- serp features
- SERP listings
- serps
- shopify seo
- site breadcrumbs
- site crawlers
- sitelinks
- sitemap
- sitewide links
- sitewide navigation
- subdomain seo
- subdomain vs subfolder
- technical search engine optimization
- technical seo
- temporary redirect
- time on site
- time to first paint
- title tags
- trustrank
- ugc seo
- universal search
- unnatural link
- vince update
- voice search seo
- website navigation
- webspam
- white hat seo
- wix seo
- wordcount seo
- wordpress seo
- xml sitemap
- ymyl update
- yoast seo

SEO Related PAA Questions

Use this list to find the most popular SEO related questions that you should be answering on your website if your target audience are SEO practitioners.

The Ultimate List of SEO Questions

The Ultimate List of SEO Questions - Extracted From People Also Ask Boxes on the SERPs

## What is a featured snippet?

Featured snippets are brief snippets of text that aim to answer the user's question more quickly when doing a google search. The content that is used in the featured snippet section is usually pulled from the website itself within google's index to quickly be accessible to the searchers.

![Featured Snippet example picture](//images.ctfassets.net/z8uwv83tofbw/SAxylakXiQpcmDIoZPP0f/8df97bc0bb4fa7c30b4a37233a410fd5/Screen_Shot_2021-01-17_at_11.02.25_AM.jpg)

## How does a featured snippet work?

Featured snippets can help to boost your brand's visibility. Usually, you will see an increase in your site's activity by organically showing up at the top of Google within the featured snippet section. Being in the featured snippet section can greatly put you ahead of your competitors.

## What does a featured snippet do?

The featured snippet is there to help assist the users in what they are searching for. For example, if someone is looking for information on how to build a greenhouse. You will see that Lowe's is at the top of the featured snippet section answering the user's question in a video with a step-by-step process on how to build a greenhouse. By Lowe's doing this it helps them get more eyeballs on their video and inevitably more clicks.

![Featured Snippet Google Search on How to Build a Greenhouse](//images.ctfassets.net/z8uwv83tofbw/6tFKhvgLNYfrOKucbM0qFF/e73c3b3d0bc51367ed5c5d13eb06f63b/Screen_Shot_2021-01-17_at_10.42.55_AM.jpg)

## Why is a featured snippet important?

Featured snippets are important because they're always in the number one position on google. The number one position will typically get more clicks to their site and conversions. Also, it takes up a lot of real estate on the page. This compels people to click on it because it's the first thing they see when searching for an answer to a question on google.

## What are the different types of featured snippets?

Generally, there are three commonly used feature snippet types.

  - __Paragraph__ (answers the question in a text format)

  - __Table__ (data is pulled for a structured answer in table format)

  - __List__ (Ex: answers are given in a step by step process)

## Use Nozzle to monitor all the featured snippets in your industry

Since Nozzle is a full SERP monitoring tool, our data can show you who owns every single featured snippet in your space.

![Domains that own featured snippets](//images.ctfassets.net/z8uwv83tofbw/3Qhf9zJ2ApgPzSnNOT3etk/ac026636c76755526cdba2a8086dbce1/Domains_that_own_featured_snippets.jpg)

![Featured Snippet filter for dog toys keywords on desktop](//images.ctfassets.net/z8uwv83tofbw/601thZKtTzKm1OkW9lRCza/6c5afbe35d44407b021bec306276ed1d/Featured_Snippet_filter_for_dog_toys_keywords_on_desktop.jpg)

Check out our <a href="https://nozzle.io/blog/featured-snippet-competitor-analysis" target="blank">deep dive article</a> on this subject to learn how to do it.

Armed with this info, you can set an SEO strategy to overtake the featured snippets that you deem most important. Every month or quarter, you can showcase the efforts of your campaign from within Nozzle’s UI or by sending the data to Google Data Studio.


Google Search on Featured Snippets

Understanding the Power of Featured Snippets

Google Featured Snippets- The Importance of Ranking for Them 

People Also Ask boxes are becoming increasingly important in the world of SEO. In fact, PAA boxes now appear in the results for nearly half of all Google searches, according to studies by <a href="https://www.semrush.com/blog/how-to-maximize-people-also-ask-seo-opportunities-study/" target="blank">SEMrush</a> and <a href="https://ahrefs.com/blog/people-also-ask/" target="blank">Ahrefs</a>. This is interesting information, but how much does it really help you? The studies were conducted with a broad range of keywords, many of which are completely unrelated to your line of work.

When it comes to setting SEO strategy for your specific industry, you need to take a more personalized approach and look at how often PAA boxes appear in your keyword sets to determine where to focus your efforts. If they appear in 80% of the SERPs for your keywords, for example, you’ll want to spend a lot more time optimizing for PAA boxes than if they show up in, say, 30%.

That’s what we’re here to help you with. Let’s take a look at PAA frequency in several industries.

We analyzed 15 keyword sets from multiple different industries. Using Google’s Keyword Planner, we found hundreds of keywords for each of the following topics:

- Accounting software
- Auto repair
- Basketball training
- Couch
- Dog toys
- Drones
- Earbuds
- Health insurance
- How to Cook
- Mortgage
- Office leasing
- Potted plants
- Saving tips
- Sewing
- Ski equipment

And here’s the drill down:

![industry-specific people also ask data](//images.ctfassets.net/z8uwv83tofbw/1jhu22Viffu7gAU80BIcip/37800bef3a753e769856117bb6442424/Industry_Comparison.PNG)

As you can see, the number of PAA appearances ranged from about 32% to nearly 93%. That’s a whopping difference!

The percentages also varied by device, as shown in the graph below:

![industry-specific paa data device comparison](//images.ctfassets.net/z8uwv83tofbw/6a3ns4TqsQzzMdNxt7bJRB/65050f070651bbecb8d8e703b2337eb9/Device_Comparison.PNG)

When you do the deep dive analysis for your specific industry it becomes clear if you should spend more or less time optimizing for PAA questions. In this case, if you sell health insurance, make cooking tutorials, or offer accounting software, make optimizing for Google’s People Also Ask boxes a high priority. With office leasing, on the other hand, you should probably focus your efforts elsewhere.

What's more, Nozzle can analyze industry-specific PAA data over months to give you a magnified view of how important People Also Ask boxes are for your industry over time.

We tried this with keywords related to camping equipment over about 6 months. Check out the results:

![paa frequency over time for a specific industry](//images.ctfassets.net/z8uwv83tofbw/3JVKgjs8fK4roYSc9x0tV2/8e9515728d8f80e0fb902825e9535b24/PAA_over_time.PNG)

The PAA frequency varied by over 15%! But what exactly does this mean for the industry? If there's an increase in PAA box appearances, companies in that industry should <a href="https://nozzle.io/paa" target="blank">use Nozzle to extract the PAAs</a> again and get the new questions to send to their content team. If there's a drop, your SEO strategy might shift away from PAA optimization. Furthermore, you can look for seasonal trends and strategize accordingly.

Find more information about our keywords and data on our <a href="https://datastudio.google.com/reporting/de9a4331-ca52-4669-bd33-a8a8e058ce74" target="blank">interactive report</a>. 

If you’re interested in other industries for a future blog post, let us know in the comments.

Like what you saw above? Nozzle can generate <a href="https://nozzle.io/paa" target="blank">PAA data for your own keyword set</a>, including an extracted list of all the questions that Google serves up! It’s a highly targeted list of content ideas that your content team will appreciate.


Ian Campbell

Ian Campbell Pic

PAA by Industry: Featured Image

It is important to analyze PAAs by industry and take a personalized approach when setting SEO strategy.

We analyzed 15 keyword sets to break down why analyzing People Also Asked frequency by industry matters.

The Importance of Analyzing PAAs by Industry

Use Industry-Specific People Also Ask Frequency to Help Set SEO Strategy

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

Every SEO and content team knows that your website needs more content. But not just any content; content your targeted audience wants to know.

As a content marketer or SEO, you have probably asked yourself the something like the following:

How do I generate ideas for content creation?
Where can I find content ideas?
How do I get ideas for blog posts and articles?

The answer is: __WRITE ANSWERS TO THE QUESTIONS "THE PEOPLE" WANT TO KNOW!__

What are those questions, you ask?

Introducing... 

## The PAA Expansion Method

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

Everyone has seen a "People also ask" box. Google shows them on almost half of all SERPs.

Here is one that appeared for the term "track the whole SERP":

![People also ask - track the whole SERP](//images.ctfassets.net/z8uwv83tofbw/1pRvKmjybb11FVQ8R1XFVQ/cb96aca6ea16ac15fbbeb5d979aa9752/People_also_ask_-_track_the_whole_SERP.png)

Google deems these questions to be very related to the searcher's intent which is why your website should be answering these questions for all of your keyword topics.

And yes, that could potentially be hundreds or thousands of questions depending on how many topics/categories/products/services you have on your website.

More importantly, you need to know which of these questions appeared the most across each of your keyword groups.

Using Nozzle's PAA Expansion Method, you can generate this very powerful list.

### First example:

In the first example below, an initial list of 250 phrases turned into 417 unique questions.

![PAA Expansion Method - 250 camping phrases](//images.ctfassets.net/z8uwv83tofbw/5VdZZyxy2bawDiS403IdGV/c8a94e55671f24c2b3e19e6690da4121/PAA_Expansion_Method_-_250_camping_phrases.JPG)

Then I took those 417 questions and put them in Nozzle and ran a one time pull to generate an even bigger list of related questions. The result being 1,131 unique questions.

![PAA Expansion Method - 2nd iteration for camping phrases](//images.ctfassets.net/z8uwv83tofbw/4QAT1iJuBjbbsP53YBsalw/23ce1cd9fd6979d24d0bf2cf57271eb2/PAA_Expansion_Method_-_2nd_iteration_for_camping_phrases.JPG)

You can play around with this specific <a href="https://datastudio.google.com/u/0/reporting/a7e49d0a-5478-45fb-ac8b-1f4ceff391f7" target="blank">REI Demo PAA Report here.</a> 

Use the filters to see questions specifically related to each keyword group or to pull up a list that only includes specific terms like "cooler", "chair", or "butane".

### 2nd Example:

In this example, I started with only 3 phrases and used the PAA Expansion Method 4 times to end up with a list of 1,033 unique questions related to Christmas.

![PAA Expansion Method - starting with 3 christmas phrases](//images.ctfassets.net/z8uwv83tofbw/6xJqpA8uUtLmrbNy6HjXsY/3b89df64bac8d08a6ebd6b5f76f5f22e/PAA_Expansion_Method_-_starting_with_3_christmas_phrases.JPG)

Play around with the <a href="https://datastudio.google.com/u/0/reporting/570ca191-1b12-4b4c-aac8-b630b99b02cf" target="blank">Christmas PAA Expansion here.</a>

Lets end with a quote from a happy PAA Deliverable recipient:

> You just gave me a year's worth of content ideas for this project!

To generate your very own PAA deliverable to give you the warm fuzzies, <a href="https://nozzle.io/paa">click here.</a>


PAA Expansion Method - 250 camping phrases

PAA Expansion Method

The PAA Expansion Method - Build A People Also Ask Question List

Once upon a time, the search engine was like a fishing rod that would pull content up based on how keyword-dense it was.

Website owners were more focused on writing content that included lots of keywords that they inserted everywhere they could. This meant that a reader was greeted with the same key phrase in the title of the article as well as in the first line, the first heading, and repeatedly throughout the content.

However, in the past few years, Google has made it increasingly clear that it has grown smarter with age. It no longer rewards a higher position based on how many keywords you’re sprinkling throughout your content.

Starting with Panda, Google takes into account content quality ranking factors to position your content in the search engine results pages (SERPs). For instance, content gets ranked based on how reader-friendly and useful it is.

The days of inserting a keyword that doesn’t make much grammatical sense are over. Writers have to make sure they write content that pleases humans to attract Google’s attention. And they also have to play smarter – insert relevant keywords more strategically than just follow a laid-out formula.

## What most websites get wrong

Consider John. He has recently created a new business website and has a blog page for it. John sets out to find writers who can write him SEO-friendly posts for his site with the hopes to attract more traffic to his business. But, because he’s so desperate for success and he’s not up to date with the latest Google guidelines, his focus is on creating keyword-rich posts.

Question is, even if John’s writer adds the correct keywords and uses them wisely throughout the content, do John’s blog posts have a chance of ranking immediately?

Not really. Even if John’s content contains a good load of keywords placed in a 2500-word guide, Google still wouldn’t tug it up to the first or even seventh page. 

This is because the algorithm also looks at other factors than just how detailed and keyword enriched a content piece is. You see, there are more than <a href="https://backlinko.com/google-ranking-factors" target="blank">200 ranking factors</a> that Google looks at to determine where it should place your page in the results.

Majorly, it looks at the authority and credibility of a site. Therefore, if a website has <a href="https://nozzle.io/blog/building-backlinks-should-be-building-your-brand" target="blank">more links from authoritative sites</a> pointing toward it, the higher its spot will be in the SERPs. Furthermore, you want as many links as possible to each piece of content on your site to build up your website’s authority.

Now, building authority and credibility takes time. And this process requires you to write unique, evidence-based, and worthy content that speaks to humans. After all, other high-quality sites will only give you backlinks when they find your content to be a helpful, educational resource.

Put simply, don’t merely focus on keywords when you start out. Write conversationally and provide value in your posts. Most importantly, have a proper, well-thought-out content plan to crawl your way up in the SERPs.

As for other ranking factors, here’s a look at the <a href="https://ahrefs.com/blog/google-ranking-factors/" target="blank">top 10 Google ranking factors</a> that you shouldn’t ignore.

## So, you should write for your readers. But how to go about that?

Think of it like this – how do you, as a reader, react to content that chokes your throat with its obvious keyword volume? You roll your eyes and leave the page to go to another that serves you with an in-depth solution to your query. Even better if the article packs in some additional tips.

If you understand what you, as a reader, expect from the content you come across on the web, then you’d be able to nail what Google (and your readers) want from it. But content that is filled with jargon, difficult words, and hasn’t been structured well repels you.

Google gets this which is why it positions content that is authoritative, valuable, and readable at the top. Put simply, your content should be:

-  __Well researched and full of value__ – readers should leave with actionable takeaways from what you’ve written.
-  __Easy to read__ – write in simple language and shorter paragraphs. Also, use bullet points + headings, and structure your content properly.
-   __Interesting__ – add relevant images such as graphics and screenshots to explain your point and make your content clearer and more interesting.
-   __Conversational__ – speak to your audience by addressing them and be natural in your writing.
-   __Properly edited__ – cut out fluff and make sure your piece <a href="https://alafiyamemon.com/2020/04/13/how-to-edit-your-writing/" target="blank">doesn’t include any grammatical or other errors.</a>

Look at how properly structured this Evernote blog post is. It has short paragraphs, uses heading tags, bullet points, and simple language:

![ Should you write for your readers or the search engine?](//images.ctfassets.net/z8uwv83tofbw/3pFD1BLQWYYOCW9tdqnjWX/82aa5009c151cbe0d1a5ff2198f7d0b8/PICTURE_1_Should_you_write_for_your_readers_or_the_search_engine)

<a href="https://evernote.com/blog/capture-ideas-accomplish-more/" target="blank">source</a>

## Don’t forget to optimize for the search engine too

Yes, you should write for humans and Google bots are adapting more to measuring your article based on how reader-friendly it is. But this doesn’t translate to completely forgetting about keywords and other algorithm-attracting guidelines.

Google wants you to write content that answers people’s queries in-depth, which is often better achieved with longer content. It also appreciates if you use relevant and applicable keywords at the right places. Moreover, you get brownie points for adding internal and high-quality external links.

So, along with writing for your readers, also make sure you pay heed to the following SEO factors:

- __Content length__ – as per HubSpot’s latest data, your blog post should ideally be 2,100 to 2,400 words long. The length of your article can vary depending on whether you are writing a how-to guide or a listicle. <a href="https://blog.hubspot.com/marketing/how-long-should-your-blog-posts-be-faq" target="blank">Here’s what HubSpot has to say</a> regarding the length of your blog post. 

- __Links__ – make your article more resourceful or evidence-based by adding outbound links to credible sources. Also, link internally to other relevant, informative blog posts you’ve written.

- __Focus keyword__ – use tools like <a href="https://www.semrush.com/" target="blank">SEMrush</a> or <a href="https://neilpatel.com/ubersuggest/" target="blank">Ubersuggest</a> to find your keywords and then <a href="https://nozzle.io/blog/where-to-add-keywords-in-your-content-to-improve-your-ranking" target="blank">place these keywords naturally</a> in your title, image tags, URL, and meta description. Keep in mind finding the right keywords isn’t easy. Consider using long-tail keywords too and ponder over a reader’s search intent before finalizing which keywords to include.

Take a look at how strategically the focus keyword has been used in this Visme blog post that also happens to be conversational and easy-to-read.

![Choosing the right infographic for your blog post](//images.ctfassets.net/z8uwv83tofbw/n1dAJeIRmKbFtTLRqxxWp/246035f2211ccc63008c4206952ad9f2/PICTURE_3_Should_you_write_for_your_readers_or_the_search_engine)

<a href="https://visme.co/blog/infographic-dimensions/" target="blank">source</a>

## Summing Up – user and Google friendly writing practices can go hand in hand

Once you get the hang of it, it won’t be challenging to create content that is pleasing to both your readers and search engines. If anything, Google wants you to write for your readers, which is why it insists you use keywords intelligently rather than forcefully.

The only reason Google favors long-form content is that people want more detailed solutions when they enter a query. You’re unlikely to be able to jam in all the value and information that cover a topic within just 250 words, isn’t it? It also wants you to add links for offering further value to readers – they should be able to dive deeper into a topic with just a click. In short, write for both your readers and the search engine. 


Choosing the right infographic for your blog post

Once you get the hang of it, it won’t be challenging to create content that is pleasing to both your readers and search engines. If anything, Google wants you to write for your readers, which is why it insists you use keywords intelligently rather than forcefully.

Important tips on how to write an SEO optimized blog post.

Should You Write For Your Readers Or The Search Engines?

How to write an SEO optimized blog post

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

All great marketers and content strategists know that your website needs to contain answers to every question your target audience is asking themselves. The first step is to collect all these questions. How do you do this?

By asking:
- Your sales people what questions they are constantly answering
- Your existing clients
- Your client fulfillment or customer service teams
- Your product managers

Or you could just ask Google. Well, you should still do all of the above but using Nozzle to extract questions from thousands of SERPs is the fastest way to generate a solid list.

A high percentage of SERPs contain a search feature called People Also Ask. When a PAA box is present, there will be four questions by default.

![People Also Ask Box - Questions to Answer In Your Website's Content](//images.ctfassets.net/z8uwv83tofbw/7HQvx9ik2F6okDSUCPZgk7/0d0ed5f1e54d8ddbfaf1b5eacb1d9fb9/People_also_ask_-_Michael_Jordan_is_the_greatest__1_.png)

Google increasingly does a great job at understanding the searcher's intent for every keyword.

<img src='//images.ctfassets.net/z8uwv83tofbw/3GskWGs821pNzVGxaRzpmI/40dfaf7db1002673cb6f011ff7662bbd/1.21_Gigawatts' style='float: left; margin: 1rem;' /><br><br>Google has a ton, and I mean A TON of data and 2 decades of a lot of very smart people working on algorithms to understand the searcher's intent for every query.

<br>

When Google serves up a People Also Ask box, it means those four questions are extremely relevant.

Imagine if you could extract all the questions for hundreds, or even thousands, of SERPs and sort them by most appearances across your huge keyword set.

<img src='//images.ctfassets.net/z8uwv83tofbw/QYtfZjdobB4nGZekkqLhd/a693ea1bcdcf9e6424f6421583219d02/Ignite_those_questions_on_your_website.gif' style='float: right; margin: 1rem;' /><br><br><br><br><br><br>Well then you'd have, what Alexander Hamilton would call, an extremely useful list of questions to answer within the content of your website.

<br><br><br><br><br><br><br>

Below is an image of a list of PAA questions that I extracted from a list of a hundred camping stove phrases. I then sent the data to Google Data Studio to organize in a nice, clean report.

<a href="https://datastudio.google.com/u/0/reporting/6a3202fc-6ec9-4a6c-a5a5-cef9ec3a7617/page/ytUbB" target="blank">Click here to peruse this Data Studio Template.</a>

![Unique Questions from PAA Search Features in Google Data Studio Template](//images.ctfassets.net/z8uwv83tofbw/6Ody1YWpLlq3kEHWMe2IC7/13c4949a144737ccc2c911b406d0a405/Unique_Questions_from_PAA_Search_Features_GDS_Template.png)

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

Unique Questions from PAA Search Features in Google Data Studio Template

Collect questions from People Also Ask boxes from as many SERPs as your content marketing heart desires.

How To Find All The Questions Your Target Audience Is Asking

Backlinks, love them, or hate them, are a critical component to doing search engine optimization.

While there are a variety of methods that have changed over the years as Google rolls out more algorithm updates based on feathered and furry animals or Sesame Street characters, one thing is for certain—backlinks still remain an integral part of how a website ranks.

## Creating High-Quality Backlinks
One of the most common questions for most people in digital marketing is "how to create quality backlinks."

Unfortunately, for a lot of marketers, this is where things start to get confusing. 

After all, how do you create “quality links?”

Here are a few things I’ll be discussing in this article:
- [Common link building pitfalls](#pitfalls)
- [Why entities matter when building links](#buildYourBrand)
- [Actionable link building](#actionableLinkBuilding)
- [Content juicing](#contentJuicing)
- [Leveraging automation](#leveragingAutomation)
- [Link continuity and UX](#walkingAMile)

<a name="pitfalls"></a>
## Backlink Pitfalls
Typically, there are a couple of common pitfalls when people build backlinks.

### Pitfall 1: Content Only Strategy
It’s true, content is king. However, content without links is a lot like having a car without any fuel. Sure, it looks nice and may get the attention of a few people—but how far can that really get you? 

Even with the most experienced wordsmith at the helm, content without links may be overtaken by sites that are seen as more authoritative and trusted. 

So how the heck does a site become more trusted? 
In spite of all the advancements Google has made in its algorithm, links still provide one of the clearest signals that a website can be trusted. The more links from quality sources can equate into traffic increases and additional authority within a particular market.

### Pitfall 2: Link Only Strategy
If you’re relying on links alone to rank your site it’s probably not going to happen. 

That’s not to say you can’t brute force a website up in search results, there are plenty of case studies showing how this can be done. However, using this method, will most likely not stick without a lot of additional effort. Additionally, you’re probably going to be penalized depending on how aggressively you’re seeking those links. This approach is commonly classified as a black hat tactic.

The problem is that many people in this camp tend to have horrible content (looking at you lazy spinner). It's blasé and uninspired. In order to get a link from someone, you must have content worth linking to.

The sad reality is that, without quality content, links alone won't get you very far. You must have something worth linking to if you want a link from a quality site. 

To be truly effective, you need *both* content and links.

## Build Your Brand

Before building links, I cannot underscore the importance of getting your on-page SEO dialed in.

Making sure your on-page SEO is correctly implemented will help ease the process of backlink building. In fact, you’ll need far fewer backlinks to rank well.This means you’ll need to spend some time on your titles, descriptions and headings, adjusting site architecture, improving internal linking, and structured data. 

As Google moves from the web of strings (search queries) to the web of things (relationships) working on your entity becomes increasingly more important. Similarly, an understanding of natural language processing (NLP) and semantic search can provide a competitive edge.

Brand building, or building links around a brand is a fundamental part of marketing. If done properly, it can weather the storm in spite of algorithm updates. Wouldn’t that be nice—"worryless SEO?"

<a name ="buildYourBrand"></a>
## Building Your Brand Using Entity-Based SEO

In case you’re not familiar with what entities are and how they relate to SEO, I’d recommend checking out this article on <a href="https://www.searchenginejournal.com/entity-seo/277231/" target="blank">Search Engine Journal.</a> Entities are defined as, “A thing or concept that is singular, unique, well-defined and distinguishable.”

To illustrate this in something less abstract, entities often trigger knowledge panel results or additional SERP features. Unfortunately, Google doesn’t always get this correct. In most cases, this is due to multiple results that may be unclear.

As a simple example, the word “cars” could mean a lot of things. By itself (without any kind of clarification) you could be talking about any of the following:
●	An automobile
●	The Disney-Pixar movie
●	The 1970’s new wave band (You’re just what I needed…🎶)

![cars-image-carousel](//images.ctfassets.net/z8uwv83tofbw/6qaYVk8xREa34y9gsGB9Zh/c1207d10db4bbfae91b9c7551236c665/cars-image-carousel.jpg)

However, when we provide additional context and add keywords to the page like, “1964 Shelby Cobra,” “muffler,” or “transmission system” it becomes quite clear that the keyword “cars” is clearly talking about an automobile.

![cars-disambiguation-image](//images.ctfassets.net/z8uwv83tofbw/14Z67XgL9HrKudpGCVa0mW/a4d901a4791c0561aece4eb190125580/cars-disambiguation-image.jpg)

Disambiguation can be a powerful thing when paired with the implementation of structured data markup.

## Brand-Based Link Building

<a href="https://www.link-assistant.com/news/entity-case-study.html" target="blank">Using entity-based SEO</a> can have a significant impact on brand visibility. When you get your entity right, it only takes a few links to provide a decent amount of “push.”

So how is this done? Connecting relationships between your brand and other keywords that are so strong, you’re seen as the definitive result.

Think about brands like Kleenex or Google. You’d never say, “I’m going to get a facial tissue”—you’d say please get me a Kleenex. This is because Kleenex has become synonymous with the brand. Some could even argue that they are THE brand and others are the generic version.

The same could be said about Google. We rarely say “I’m going to run a search query” on a particular topic. We say, “I’m going to Google that.”

While this is an overly simplified way to look at brand building, the concept should be quite clear. You want to be the definitive brand that represents the entity.

To start brand building, obviously consider all of the profiles that any business should have. These can provide additional signals that validate your entity:
- Google My Business (if a local business)
- Facebook
- Instagram
- Twitter
- Linkedin
- YouTube
- Yelp
- Pinterest
- Vimeo
- Foursquare
- Crunchbase

Branded properties help provide signals that can serve as a foundation for your link building efforts. Like our example of Kleenex and Google, we want to be ubiquitous. You don’t need to be active on each of the platforms, but claiming these profiles increases your brand’s footprint as well as prevents your competitors from hijacking your brand.

Next consider places in which you can start building brand signals. These could be places in which you share photos, whitepapers, resources, or news. You could also consider building citations as long as the site isn’t too spammy. 

To get you started, consider the following:
- Press release news rooms
- Whatsapp
- Tumblr
- Flickr
- Blogger
- Slideshare
- Issuu
- Medium
- Alignable
- Upcity
- Paper.li

When building these additional profiles, remember that you’re creating signals about your business. At this point, I’m not too concerned with follow vs nofollow links—it’s simply getting your name out there.

<a name="actionableLinkBuilding"></a>
## Actionable Link Building

Before embarking on a link building campaign, take a moment to develop your plan. Having a blueprint in place can help you identify potential pitfalls.

A blueprint can also serve as an anchor point that you can refer back to. I’ve found this to be invaluable, especially when you’re in the middle of a campaign and things get crazy.

Sometimes, you need that reference to keep the campaign focused and on-track.

The key questions to ask when creating your plan are:
1.	__What do you hope to accomplish with the campaign?__ This should follow SMART goal setting (specific, measurable, actionable, realistic, and time-based)
2.	__Who do you want a link from?__ Before starting a link building campaign, ask yourself who/where you want a link from‒this could be another website, social shares, public relations or brand recognition.
3.	__Is this time-sensitive or evergreen?__ I almost always opt for links to evergreen content, since they’re easier to obtain when content juicing.

<a name="contentJuicing"></a>
## Content Juicing

One of my favorite link building techniques is a repurposing technique I refer to as “content juicing.” 

This method leverages off-page branded assets that can pass link equity back to your primary property.

When you have a piece of content, think of the various ways that you could repurpose and leverage it on as many mediums as possible.

![content juicing diagram - link building technique](//images.ctfassets.net/z8uwv83tofbw/5xdwzVnEAZhG97TRTHkBzY/585678e78e81b0da6559e43b63950193/content-juicing-diagram.png)

As an example, you might consider the following:
1.	Create a vlog or video interview
2.	Cut the vlog into short clips for snippets or social posts
3.	Separate the audio from the video and create a podcast
4.	Convert the audio to text using a service like Rev
5.	Add additional content to the text as necessary and use as a blog
6.	Create an infographic, incorporate visuals, and create a video thumbnail
7.	Create additional resources for your blog (Google slides can work very well for this purpose)
8.	Before publishing the blog, use the previous assets you’ve created to allow users to read, listen, or watch your blog—whichever happens to be their preferred medium

The key component of content juicing is to provide multiple platforms in which a user can engage with your content. Additionally, a call to action should assist in driving traffic back to your website. Ideally, this would be in the form of a link or call to action.

When considering this method, it’s important to run your properties through a link tracer, such as wheregoes.com or Link Redirect Trace Extension, to make sure that you’re getting value from the links you’re building.

<div style="position: relative; padding-bottom: 56.25%; height: 0;"><iframe src="https://www.loom.com/embed/c3ff8981a4174699a621ccd18096089b" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe></div>

![link redirect trace Chrome Extension Example](//images.ctfassets.net/z8uwv83tofbw/3c8V1Ks0Jaqvf4GALNPePW/f888499256605459b980628bb04233b0/link-redirect-trace.png)

<a name="leveragingAutomation"></a>

## Leveraging Automation

This is more of a content syndication method, not necessarily a link-building strategy. Still, it can enhance your brand signals, which can have an effect on people linking to you.

It goes without saying, but consider the platform you’re publishing content to. Facebook users consume content in a different way than Instagram users. 

Also, it’s important to note there’s no substitute for personalized engagement. Using automation to schedule or promote your content can buy you a ton of time!

Whether you do this manually or through automated processes is irrelevant. The point is that you want to promote your content on several channels and create signals that point back to your primary entity. 

Another benefit of automation is that you can schedule many top-of-funnel activities, such as posting your content and focus on engagement. Imagine, spending 2-3 hours on developing the content for the entire month, then interacting with users—this allows you to spend more time cultivating meaningful relationships.

<a name="walkingAMile"></a>
## Walking A Mile In Your Customer’s Shoes

Be honest, when was the last time you did a top-to-bottom screenshot of your website or social media page and analyzed it. 

For that matter, when was the last time you’d evaluated the engagement of a page?

It doesn’t have to be a laborious process. I’m talking super-simple, knee-jerk analysis:
- Is there cohesiveness in the links and messaging?
- Does your content elicit a reaction from people? If so, what does that look like?
- Is your content and backlink strategy in-line with what other big players in your industry are doing?

Doing something this simple can uncover some opportunities.

Consider interlinking content together using traditional silos throughout your branded properties. This is one way to funnel authority to your primary pieces of content. It’s also a powerful link building method that you can control.

Also, just because you’ve promoted a piece of content once or twice, doesn’t mean you have to stop. Keep building links to your evergreen content on a monthly basis. This will help increase the relevancy and authority of not only the link, but also your entity.

### Conclusion

Link building doesn’t have to be difficult. By focusing on your entity, creating quality brand signals, repurposing content into multiple mediums, you can create quality links. 

Quit thinking of yourself as an SEO or link builder. Instead, think of yourself as a marketer and focus on places you can promote the brand. This can help uncover opportunities you may have previously overlooked.

Remember: create for humans, optimize for bots.


content juicing diagram - link building technique

Backlinks still remain an integral part of how a website ranks. Build your brand and your backlinks at the same time using the 'content juicing' method and more.

Backlinks, love them, or hate them, are a critical component to doing search engine optimization.

Building Backlinks Should Be Building Your Brand

Have you ever pondered the time disparity between how long it takes to build something versus destroy it?

For example:

- I spent dozens of hours over the course of five months putting together a 5,000 piece puzzle; it took only 2 minutes to destroy it and put it back into the box.
- A building takes months to construct and days to demolish.
- A great marriage takes years to nurture and develop but can be ruined in a matter of weeks, days, or even minutes.
- A wooden marble track I build with my kids takes minutes to construct but one accidental movement knocks it down in seconds.

The same fast-acting destruction can happen to all of your hard work and efforts in SEO. It takes weeks, months, and years to build up a well optimized site with tons of authority and backlinks and buttoned up technical SEO. In a matter of minutes, it can all be destroyed because of a simple mistake, oversight, or decision made by the upper brass.

Let's take a look at five destructive SEO tactics--er--mishaps that can ruin all your SEO progress before you finish reading this post.

## 1. Noindexing your whole site

![car crashing into garage door is like noindexing your website](//images.ctfassets.net/z8uwv83tofbw/3CEjn5gIFrO1Lna0DYpMao/0a90efcf44da1694285bd4e8ee904bd2/car_crashing_into_garage_door_is_like_noindexing_your_website.gif)

I've seen this happen several times over the years, mostly by accident.

One website I worked on a few years back launched some site updates with their robots.txt file disallowing their whole site. This company lost weeks of organic traffic before anyone realized this huge oversight. Unfortunately, this happened twice.

It makes sense to have your staging site disallow search engine indexing but you need to have a process in place to change that when you launch. Since this time, they have added an automated process that corrects the robots.txt file when moving from staging to launched.

## 2. Deleting all of your informational pages

![shooting a pole at a window pane is like deleting all of your informational and authoritative web pages](//images.ctfassets.net/z8uwv83tofbw/2qxfOayNOxVc4Ytv6LkM8X/e5c8a1ad426d0d07106a4adac23f9bfb/shooting_a_pole_at_a_window_pane_is_like_deleting_all_of_your_informational_and_authoritative_web_pages.gif)

Rankings and organic traffic can suffer as a result of business decisions. Eoghan Henn, co founder of <a href="https://www.searchviu.com/en/" target="blank">searchVIU</a>, shared a case study that showed the <a href="https://searchengineland.com/case-study-the-true-value-of-informational-content-for-e-commerce-seo-327692" target="blank">negative impact of deleting informational pages with link authority</a> from a website.

The homepage and category pages lost most of their top rankings for search queries responsible for generating revenue for the company resulting in a loss of about one-third of its overall visibility in the SERPs. Ouch! 

## 3. Failing to redirect an old domain to a new domain

![knocking down shelfs with a forklift is like not implementing 301 redirects properly](//images.ctfassets.net/z8uwv83tofbw/PWv0RVJUaC8A4qJJdb5oe/3d5942acf73dd3e91d514c2c411e01c0/knocking_down_shelfs_with_a_forklift_is_like_not_implementing_301_redirects_properly.gif)

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">A disappointing few months on this one...client moving domains wouldn&#39;t redirect the previous domain. Even worse, they then let the old domain expire &amp; it&#39;s been grabbed by someone else. We gave them *plenty* of warnings...it had 1 million links pointing to it 😱 <a href="https://t.co/Zbd0hC44W2">pic.twitter.com/Zbd0hC44W2</a></p>&mdash; Will O&#39;Hara 👨🏽‍💻 (@willohara) <a href="https://twitter.com/willohara/status/1132750204661305351?ref_src=twsrc%5Etfw">May 26, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

This has to be one of the saddest SEO stories out there. Unfortunately, it happens way more than it should.

Here's another example from the same twitter thread. As you can see, we SEOs like to commiserate with each other.

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Been there. Site&#39;s blog had 800k links, 10k pages of content, and back when we measured those things? A PR10. <br><br>They moved it to Tumblr, carried over none of content, and redirected none of the pages. <br><br>I nearly cried lol<br><br>So hard to save clients from themselves at times :)</p>&mdash; Kristine Schachinger (@schachin) <a href="https://twitter.com/schachin/status/1132952136730308608?ref_src=twsrc%5Etfw">May 27, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>


## 4. Removing a large quantity of valuable backlinks

![exploding a watermelon with rubberbands is like deleting your backlinks one by one](//images.ctfassets.net/z8uwv83tofbw/5FUWKi8EPbH76qBlTVXARV/ec96b5e5d586b0226393d63b70b191fc/exploding_a_watermelon_with_rubberbands_is_like_deleting_your_backlinks_one_by_one.gif)

One healthcare company, after an FDA inspection, decided to immediately ask hundreds of websites to remove the link pointing to their website until approved content could be verified.  As a result, a large quantity of their links disappeared over night.

Eventually, most of those links were reacquired once they could verify that all verbiage on each individual site was compliant with the FDA's approved messaging.

## 5. Not adding optimized content to every important page

![house falling into a river is like ignoring adding optimized content to your web pages](//images.ctfassets.net/z8uwv83tofbw/7LfeTRdr7tSLSLCMQPCwL2/f0dffbbf4ac70eecc3d23b798371cba9/house_falling_into_a_river_is_like_ignoring_adding_optimized_content_to_your_web_pages.gif)

Every important page on a website will fare better with optimized content. Choosing to not add more content to important pages can hurt your ability to rank for more keywords.

I recently wrote about the <a href="https://nozzle.io/blog/success-story-adding-content-to-ecommerce-category-pages" target="blank">results of one ecommerce site</a> that added a few paragraphs of content to all their ecommerce category landing pages. After it was all done, they ranked in the top ten for 800 more phrases than before they added the content.

__In Conclusion:__

Sometimes frustrating decisions are made that affect your job as an SEO. Do your best to communicate to the decision makers the ranking and organic traffic consequences and what that will mean to the bottom line. You can't win them all but you can come out looking like you know what you're talking about.

In the end, if you can avoid any of the above SEO disasters, then give yourself a pat on the back.


car crashing into garage door is like noindexing your website

In business, decisions sometimes are made that will impede or destroy all of your SEO progress. Look out for these and good luck.

Blog - Content Marketing