Why do we track search engine rankings so closely and in such detail?

Every company and agency will have a different spin on this answer, of course, but in general it is because effective keyword monitoring will help you see exactly where your SEO efforts have delivered results and where you might need to refocus your strategies.

More than that, though, it will let you be more proactive about your rankings. You can find and go after opportunities related to keywords that are about to hit – or could deliver more traffic if they had a little more attention – rather than just reacting to sudden traffic losses. You can even see what your competition is doing and find out if there is something you can imitate/improve on.

Effective tracking is all about getting the most recent and most reliable data on your SERP performance, and the right tracking tools should give you the ability to monitor potentially thousands of keywords across multiple devices and locations.

So, the question is: just because you can track that many keywords, does that mean you should track that many keywords?

Every online marketer is going to have a different opinion on this. I can prove it. We asked a bunch of SEO people about it, and they gave us [a lot of great answers](https://nozzle.io/blog/30-seos-share-how-many-keywords-they-track-ranking-positions-for-per-website). But we can get started by looking at some of the reasons tracking a larger number of keywords may be beneficial.

### Get the Big Picture

Do you need to know how each and every keyword is performing at any given time? 

No. 

*But* each and every keyword does contribute to the bigger picture of your and online presence.

*And* modern SEO requires a broader outlook on keyword rankings.

While many clients have their trophy keywords and only want to know that they are ranking well for those words or phrases, the simple fact is that the changing SERPs and the [sheer number of SERP features](https://nozzle.io/blog/nozzle-analyzed-1.2-million-google-serp-features) that push those organic rankings down, it’s time to expand your horizons to understand the full impact of your online marketing efforts.

Tunnel vision on a single keyword (or a few keywords) can only cause you to miss out on potentially huge opportunities. 

When you look at the big picture, you can discover plenty of ways to get more traffic, reach new markets, and claim a bigger part of the search engine results pages.

### Understand Your Online *Visibility*

A #1 ranking might not deliver the kind of visibility it once did. While it is still a huge part of an online marketing campaign, if there is so much information above it – between ads, snippets, People Also Ask, maps, and many other items, your potential customers have to get past a lot of SERP space before they see your listing.

When you increase the number of keywords that you track, you can start to see how visible you really are. 

Because even if you have been pushed down the SERP for one keyword, you might be doing very well for a relevant and similar keyword. And that keyword might not have as many features or ads shoving you further down the page.

### Own the Whole Topic

Instead of thinking about your online strategies in terms of individual keywords, it can be more effective to approach your goals as well-defined topics. And the best way to define your topics is with an *extensive range* of keywords.

Chances are, if you have a few keywords that rank in the top five, and they’re all somewhat related, then you are actually ranking for quite a few more. In other words, you’re gaining authority on a complete topic – and you may not even realize it.

Well, you may not be documenting it, anyway. But we’ll get into the importance of documenting all your successes in a minute.

For now, just assume that when you can show how you are ranking for an entire topic rather than just a couple keywords, you’ll be able to make some well-supported inferences about your *authority* on that topic.

### Understand Traffic Spikes and Droughts

Tracking more keywords helps you spot – and maybe even predict – some sharp spikes or drops in your traffic. 

If you’re only tracking a few keywords, you may not be able to explain why a website has suddenly lost a huge percentage of its traffic.

At the same time, if you don’t have a broader view of your rankings, you won’t be able to show how your efforts are directly related to a sudden spike in traffic. Was this a random occurrence? Or was it a direct result of your marketing efforts?

### Do More with More Data

As you begin to track more keywords, you can use the data to support some of your other marketing strategies. For example, if you’re tracking more keywords, you can get a bigger list of People Also Ask questions, and you can use these industry-related queries to create some highly effective content.

Or, you could put the data to use in a powerful competitor analysis. When you start looking at more and more keywords, you can discover more and more companies who are ranking in the top ten instead of you. Are they getting a lot of keywords from these keywords? Are they owning more of the topic than you? Is there a small, up-and-coming company you need to keep an eye on? You discover all of this with a better competitive analysis.

### Get the Credit You Deserve

There is going to be a lot of traffic coming to your website as your SEO efforts pay off. Are you able to show how much of that traffic is directly related to your work? Sure, your main keyword delivered 57% of your new traffic, but where is the other 43% coming from?

There’s a great chance that they’re coming from some very similar and closely related phrases, but if you want to prove that to your client or boss, you can do it by tracking a larger number of keywords. 

Even if you aren’t specifically targeting all those keywords in your blogs and on your web pages, there’s a good chance that your work on the main keyword is going to bring some of those longer-tail words right along with it.

The only way to know for sure is if you are actually tracking those terms.

For example, let’s say you’re tracking some keywords related to essential oils: *essential oils lavender*, *essential oils peppermint*, etc. 

Maybe you’re ranking pretty well for these terms. Maybe you’re at the bottom of page 1 for some of them, the top of page 2 for others, like *lavender essential oils spray* or *lavender essential oil benefits*. 

You would never know that you were just on the cusp of getting traffic from these queries unless you were, in fact, tracking these terms.

### Is This All Just a Shameless Plug?

Obviously, Nozzle is a rank tracker (well, it’s more of a *SERP tracker*, but we’ll talk about that another time), and the pricing structure is based on the number of keywords being tracked.

But let me be clear: this is NOT about encouraging users to up their pricing plan (I’ll leave that to the sales team). This IS about helping our users really get the most out of their plan.

Whether it’s a trial plan or a Pro plan, we’ve seen many users create a Project and only include 5 to 10 keywords that only pull data once a week.

There is a lot of potential data you’re missing out on if that’s the case.

On the other hand, maybe a user is tracking 500 keywords daily, when it might be more effective to track 10,000 keywords every other week.

You can easily increase the number of keywords you track – and stay at the exact same pricing level – just by changing the scheduling.

Here's an example of how you could do that:

![1000 Daily Keywords Pricing Calculator](//images.ctfassets.net/z8uwv83tofbw/7HEFKAkuFy3KdxKGcUdJam/1abd8e35a6e24bc579309290fcde55a1/1000_Daily_Keywords_Pricing_Calculator.png)

You could pull 1000 keywords a day and get a lot of great information and have a record of every shift that those rankings went through.

![10200 Mixed Keywords Pricing Calculator](//images.ctfassets.net/z8uwv83tofbw/5KiqacWvsk8e0QXcCVUiKs/db8b8e3b1c7b399c18820a02e636e3ea/10200_Mixed_Keywords_Pricing_Calculator.png)

For the same price, you could mix up your schedule and track a lot more keywords. 

You could even do a one time pull to grab the data for thousands of keywords to do the competitive analysis or discover the industry PAAs we mentioned above, and then go back to your regular monthly pulls.

Every website is different, of course, and every company has different needs when it comes to [rank tracking](https://nozzle.io/features). You might manage smaller websites, or you might have a streamlined approach to content marketing – in other words, you might need to track anywhere from a dozen keywords to thousands of them.

The key is to make sure you are getting a clear and correct understanding of your visibility in the search engines.

So, take a look at your pricing plan and [use our calculator](https://nozzle.io/pricing) to determine how many data pulls you can get for your keywords and make sure you’re pushing Nozzle to the limit. 


keyword tracking image

How many keywords should you track? Is it enough to hyper-focus on just a few, or should you monitor every keyword you can? You might not be tracking as many as you could or should.

Discover the benefits of tracking a larger range of keywords.

Optimizing Nozzle: Why You Should Track ALL the Keywords

How Many Keywords Should You Track? 

![nozzle dashboard](//images.ctfassets.net/z8uwv83tofbw/qZRNfmNxxkSPfZagTEA2K/ed3c091911ca40c32d3bf5e5cf9751b5/nozzle_dashboard.png)
<a href="https://nozzle.io/" target="blank">Nozzle.io</a> is an SEO rank tracker tool that pulls SERP data from Google for your website and those of your competitors.

It has valuable features for website owners, agencies, and website flippers.

This article will focus on the main benefits of using the tool for buying and selling websites.

You’ll discover how website flippers can use Nozzle to acquire, build, and sell websites — making it an easier and safer experience.

Let’s get to it.

### What Does A Website Flipper Do?

A website flipper <a href="https://thewebsiteflip.com/guide/buy-website/" target="blank">buys a website</a> and later sells it for a higher price. Typically, they’ll use their experience to find good investment opportunities, and once purchased, they’ll have a plan to grow the site with the intention of selling later on.

They spend a lot of time finding an asset to acquire and looking for opportunities that pass their criteria for a good buy.

Once they purchase, they’ll increase their revenue and ranking through various SEO and monetization methods.

For example, a website flipper notices a site on the <a href="https://flippa.com/websites" target="blank">Flippa marketplace</a> making $100 per month and selling for $3,500 (35x multiple). After doing his due diligence and vetting, he decides this is a solid investment, so he buys the site. 

Over the next 12 months, he adds content created around specific keywords, builds backlinks, adds various monetization methods, and gives the site a design boost. As a result, the website is now earning $1,000 per month.

Using the same 35x multiple (the number multiplied by monthly revenue), the site's value is now $35,000, so he decides to sell it and make a net profit of $31,500!

### Why SERP Tracking Is Important For Website Investors

SERP tracking is essential because it offers crucial information about a website's rankings, including keywords and estimated traffic.

You can use SERP tracking to perform your due diligence and vetting before parting with your money on a marketplace or broker site.

For example, if a website owner says they’re ranking for a particular keyword, you can check it on a SERP tracker to see if it’s true. 

You can also see how hard it is to rank for specific keywords in the future.

Another advantage of using SERP trackers comes when you plan on selling the website. As you have been tracking keywords for a set amount of time, you can see the site's improvement and use this when valuing the site.

SERP trackers are crucial tools for website flippers. They save you time and help you to make sound investment decisions.

# 7 Reasons Why Website Flippers Should Use Nozzle

Now that you know what website flippers do and why using SERP tracking software is essential, let’s look at why I recommend Nozzle for website flippers.

### __1. Track Your Website Rankings__
![track website ranking](//images.ctfassets.net/z8uwv83tofbw/WWSYe0PaHvRHG3rz8ruQc/c9e6c11206cf5bf0f86c4e0df8d11377/track_website_ranking.png)
With Nozzle, you can check your website rankings for specific keywords. These keywords can be single or a group of keywords in a group.

If you look at the image below, taken from the keyword manager section of the tool, you can see a selection of keywords in a group called ‘test 1’.
![keyword phrases](//images.ctfassets.net/z8uwv83tofbw/6JbyvqY5whLt4PpdgQPgdn/ce15fe33da4c872942abe663f03b1134/keyword_phrases.png)
These keywords are related to a website that provides an SEO tracking service, so you can use this group when checking other related websites.

When you check the rankings for your website, you select which keyword (or group of keywords) you want to use, and the tool will pull data from the SERPs for the keywords.

You can get results for desktop, mobile, and tablet, and find data for the following:

__- Keywords —__ discover how many times the URL ranks for the keywords in the group
__- Rank —__ the average ranking in the SERPs for the keywords
__- CTR —__ estimated click-through rate
__- Estimated Traffic —__ estimated traffic for each keyword, or selection of keywords
__- Pixels From Top —__ a visual display of the actual pixels to the top of the SERPs
__- Above The Fold —__ how much of the SERP does the URL own above the fold
__- SERPs —__ the percentage of pixel coverage
__- Results —__ the number of results that appear for each domain name
__- Unique URL —__ number of unique URLs ranking in the SERPs
__- PPC Value —__ shows the amount of money you need to spend on paid ads to get the same estimated value as organic search
__- Search Volume —__ estimated number of monthly searches you get from the keywords
__- Base Rank —__ a percentage number that counts organic results and featured snippets for keywords

This information helps you track how your site is performing and improving over time. 

You can click on the specific keywords within the group and get a detailed breakdown in text, charts, and visuals of what’s ranking in the top 100 for your site and any other site you want to keep tabs on.

### __2. Help With Due Diligence & Vetting__

Almost all website flippers know the importance of due diligence and vetting before purchasing a website. While some brokers state that they do this for you, it’s always best to do your own research for peace of mind.

It’s also beneficial when using marketplaces with no vetting included.

Using Nozzle, you can add the URL for the domain name you’re targeting and find a host of information about how the website ranks for specific keywords.

For example, the image below shows you that Moz is ranking number 8 in Google for the keyword ‘rank tracker’, and if you look again, you can see that the estimated traffic they’re receiving for that keyword is 106 visitors per month.
![due diligence](//images.ctfassets.net/z8uwv83tofbw/2KVpfxAHWmckudhIQYVNiK/f66c2b28a696df31df865afb607d1dc7/due_diligence.png)
Furthermore, this display of data in the image above is for the past month, which can be inaccurate, so you can change the timescale for the past 12 months or longer to get a more accurate picture.

Having this information at hand is a godsend when clarifying what the website seller is saying about the rankings and traffic the site is getting.

You can search for a group of keywords or by single keywords. In addition, you can segment the results by using the filter options, such as ranking 1-3, featured snippets, people also ask boxes, or the many more options available.

### __3. Track Other Websites__
![track other websites](//images.ctfassets.net/z8uwv83tofbw/4Akn6IFoYc9SFbnfGVWscP/30f700ba6751542ceea0280a1ee7806a/track_other_websites.png)
I’ve touched on this slightly when talking about vetting and due diligence. Still, it’s worth knowing that in addition to checking a website out for keyword rankings, you can also set them up in your account as direct or indirect competitors.

When you first open an account on Nozzle, you enter brands. These are websites (including sub-domains), social media accounts, and Youtube accounts.

You enter your website as an owned brand and all your competitors as either direct or indirect competitors.

Doing this allows the tool to track the keywords you set for your domain name and your competitors, which helps you gain an advantage over them in the search results. 

In addition, you can find keywords to target that you never knew existed and discover other URLs ranking for that specific keyword; for example, they might have a Facebook page ranking for the keyword phrase.

Keeping an eye on your competitors is crucial for improving your website’s traffic and value.

### __4. Help You To See If A Website Has True Value__

By using this SERP tracking tool, you will be able to determine if a website has a true value. So, for example, if the seller says the site earns $500 per month from organic search, you can roughly check this out on Nozzle for the main keywords the site is targeting.

Nozzle.io will display estimated earnings for each keyword, so you’ll be able to see if it matches what they say and discover if the asking price is worth it.

### __5. Discover Site Potential__

When you perform your research for a website, you’ll probably have a list of keywords in mind to see how the site is ranking for those search terms.

Using Nozzle, you can discover that the site is performing well for some keywords but not targeting others, which means the site has the potential to increase the overall traffic by <a href="https://ahrefs.com/blog/seo-and-content-marketing/" target="blank">creating content around these non targeted keywords</a>.

Often, you would only need to write a quick blog post, and it will rank well, especially if the site already has a decent DA score.

### __6. Nozzle Gives Historical Data__ 
![nozzle has historical data](//images.ctfassets.net/z8uwv83tofbw/ZsZ2hpYwLSNZPInniHfuP/607bf9a3cae50d8eb034eac2f568baf0/nozzle_has_historical_data.png)
You can use Nozzle to find out if a website has a good history of ranking in the search engines. 

For example, you can set the date to display data for a website for a timescale you choose. 

Doing so will help you understand if the website in question has a good past record with Google and how long they have been ranking for specific keywords.

### __7. Use The Data To Help Sell Your Website__
![use data to sell website](//images.ctfassets.net/z8uwv83tofbw/RNXhCzqXOM8itEq7etmkx/3d37e2c96da4d956e3e61dc0488dbbfa/use_data_to_sell_website.png)
You can take screenshots of data, including charts and graphs displaying the results for your keywords — you can also export them to your computer.

The charts and spreadsheets will come in handy when selling your sites because you can  display them to potential buyers in your sales pitch.

It will give the potential buyer confidence that they’re dealing with a professional seller.

### Actionable Takeaways

Nozzle.io is an excellent SERP tracking tool with many features suitable for website flippers. 

The benefits of using the tool will help you for both selling and buying and will make it easier to make decisions related to website flipping.

You have multiple filtering options for historical data and country targeting, and the amount of stats pulled from the SERPs is impressive.

The guys at Nozzle offer good support and have a great onboarding video once you sign up for a free trial.

__Here are the actionable takeaways from the article__:

- Nozzle.io is a tracking tool with features that makes it easier and safer to buy and sell websites
- A website flipper buys a website and later sells it to make a profit
- SERP tracking is crucial for website flippers 
- You can track your website and as many competitors as you want for free using Nozzle
- Nozzle offers a free 14-day trial (no credit card needed)

buy-fix-sell

In this article you’ll discover how website flippers can use Nozzle to acquire, build, and sell websites — making it an easier and safer experience.

7 Ways Website Flippers Can Use Nozzle SERP Rank Tracker

According to a study conducted by Crayon, <a href="https://smallbiztrends.com/2020/01/competitive-intelligence-statistics.html" target="blank">94% of businesses</a> invest in competitive intelligence. __Competitor analysis__ is the first step towards understanding the market and the gap your organization can capitalize on. This includes keeping track of your competitors’ websites and learning the strategies they use to improve their digital presence. 

The insight gained from this analysis can help improve on existing strategies and create new ones. This article will talk about the tools needed to monitor and track the performance of competitor websites.

# 5 Tools To Help You Track Your Competitors 
Many tools can analyze the state of your competitors’ websites and give you meaningful insight on aspects such as keyword mentions, backlinks, website changes, and even social media. The following are some examples of tools used to analyze your competitors and how they work towards helping you with insights for improving existing strategies.

## Fluxguard
Fluxguard is a tool that allows you to crawl a competitor's website, find certain web pages and monitor these pages for activity. The software can constantly crawl your competitors' websites and return meaningful insights. The data obtained from <a href="https://fluxguard.com/how-to-guides/monitor-website-changes-with-fluxguard" target="blank">monitoring website changes</a> can include cookies, headers, network activity, and the frequency of visits to the competitor's website.

This data can help you understand the types of keywords the competitor is using, the types of tracking software they have, and how they are being used to target customers. This insight can help you make specific changes to your website that will drive more traffic and result in better performance.
![Fluxguard](//images.ctfassets.net/z8uwv83tofbw/523eJpQgVyzl1kzNNeiLAo/6006256172509c5a43a680e432de5d62/Fluxguard.png)<div><center><a href="https://fluxguard.com/" target="blank">Source</a>
## Owletter
Owletter offers data about your __competitor's email marketing strategies__. It allows organizations to automatically capture emails sent to their mailing list from a website. The software then takes screenshots of this data, stores it, and analyzes it. 

The tool also alerts you about the email based on preset parameters. This process will help you learn about your competitors' email behavior and offer insight that can be used to improve your existing __email marketing strategy__.

Owletter can help you figure out the types of emails to be sent, the frequency of emails, and content ideas for future newsletters. All this data is constantly tracked to empower your email marketing campaign.
![Qwletter](//images.ctfassets.net/z8uwv83tofbw/2YP0sXs5MTinBxxpXj9gSr/81f671a09a3abfde8b84ea4574f5a999/Qwletter.png)<div><center><a href="https://www.owletter.com/" target="blank">Source</a>

## Social Blade
Social blade is free to use and mainly tracks your __competition's content__. If they have a YouTube channel, this tool will fetch data about subscribers, views, earnings, and growth. 

Moreover, it also allows you to search analytics on your competitor's Instagram, Twitch, and DailyMotion accounts. This data can serve as meaningful insight and set a benchmark to surpass your competition.
![Social Blade](//images.ctfassets.net/z8uwv83tofbw/55jXbcp2QdDeD2labbIgCk/cc92327ddd1020e4ae0c2e2890898e5f/Social_Blade.png)<div><center><a href="https://socialblade.com/" target="blank">Source</a> 

## Nozzle
Nozzle is a competitive analysis tool that lets you track the __top websites in the industry__, see any <a href="https://nozzle.io/blog/featured-snippet-competitor-analysis" target="blank">featured snippets</a> your competitors may have, find who owns <a href="https://nozzle.io/blog/google-local-rank-tracking" target="blank">local listings</a>, and even find <a href="https://nozzle.io/blog/video-rank-tracker" target="blank">video content</a> that is performing well.

This is an effective tool to monitor competitor __keyword lists__ on a monthly and quarterly basis, <a href="https://nozzle.io/blog/finding-your-top-serp-competitors-across-all-your-keyword-groups" target="blank">keeping track of organizations within your industry</a> and the global SERP landscape. It can also show you the highest-ranking URLs in your niche, so you can analyze them using SEO tools for on-site optimization and backlinks. This should allow you to focus on specific keywords and work accordingly to improve your ranking. 

![Number of Domains with Featured Snippets within a specific Keyword Group (2)](//images.ctfassets.net/z8uwv83tofbw/1EUKu30N1IqRd05WTCfgWK/befb0c9053d7c5323718315eefa446cd/Number_of_Domains_with_Featured_Snippets_within_a_specific_Keyword_Group__1_.jpeg)

## Semrush
SEMRush helps conduct a competitor analysis based on __search engine marketing strategies__. It allows you to track keywords used by your competitors and see how these keywords are ranked on global SERPs. 

Each keyword is accompanied by data such as domain authority, ranking difficulty, and the countries where it ranks the highest. If you are confused with your keyword research and want to look at some strategies that have produced results, SEMRush is your go-to tool.
![Semrush](//images.ctfassets.net/z8uwv83tofbw/1H6S1lZTpFZIfPIJrYMUGx/39067d85a53429afe7f69726e875d86d/Semrush.png)<div><center><a href="https://www.semrush.com/" target="blank">Source</a>  

# Importance Of Tracking Your Competitors' Websites
A competitor's website can give you a clear picture of how they are performing and the strategies and keywords they are using to improve their ranking on SERPs. Getting a strong ranking on search engine result pages is primary if you want to improve your traffic and customer base. Doing this can require several strategies that need to work in unison for the results to be successful and give you a favorable outcome. Creating a strategy from scratch might not always work, and even if you do put in extensive research, it is always good to analyze any data you can extract.

A competitor doing well in the market is a clear indication that whatever they are doing is working for them. Tracking the movement and changes of successful competitors can help you gain enough data to devise your own strategy or improve on your existing one.

Competitors can give you a clear picture of how the industry is functioning, and analyzing their data can offer the following benefits:

- Get competitive insights that can be incorporated into your strategies
- Find pricing and inventory gaps to capitalize on and capture the market
- Understand what types of strategies work in your niche
- Stay aware of industry trends
- Identify and plan for new competitive threats

## Wrapping up
Businesses worldwide are looking for ways to improve their marketing practices and get the word out to more people. According to a study, <a href="https://www.emerald.com/insight/content/doi/10.1108/17515631111106821/full/html" target="blank">90% of Fortune 500 companies</a> conduct competitor analysis to find out what others are doing to achieve these goals. The resulting data is then used to devise branding and marketing strategies that deliver results faster than shooting in the dark.

Experts believe that the best way to see if a strategy works is by seeing if someone else is doing it and how it is performing. Learning from the performance of your competitors can help you tweak your own strategies and eventually produce similar - if not better - results. Several tools in the market can track the competitor's website and precisely track each aspect of the competitor and how they are going about their daily operations.

When done right, competitor analysis can be a shortcut to explosive growth and lightning-fast sales for new businesses


Competitors

The following are tools used to analyze your competitors and how they work towards helping you with insights for improving existing strategies.

The tools needed to monitor and track the performance of competitor websites.

Get One Step Ahead Of Your Competitors - 5 Tools To Help You Track Their Movements

If your business has a physical location, local packs are a great place to rank. Top local listings usually fall within the top 3 positions on the SERP, making those who own them magnets for both online and offline traffic in their area.

But how do you track whether you’re ranking in the local listings for your keywords? That’s where Nozzle comes in.

Nozzle is ideal for local SEO. Using our tool, you can track keywords in any location from as broad as a country to as narrow as a neighborhood. Plus, you’ll be able to keep track of all the local packs and local listings that your keywords serve up.

Here’s how to do it. First let’s look at your competition in the local listings.

## Discover Who Owns the Local Listings

To find out who’s successfully vying for the top local listings, navigate to your Competitive Share of Voice dashboard. Select Domain in the Rollup dropdown, then begin typing “local” into the segment search bar; you’ll see several options. If you want to see who’s paying for local or map ads, pick the Local/Map Ads segment. For now, we’re going to use the Local segment.

![Local search rank checker - Local segment](//images.ctfassets.net/z8uwv83tofbw/ZLS0JmmDNQhNBc6J8cL7B/391c7359672c2e3a85ba41b57a4332bc/Local_Segment.png)

Next, sort by keywords and make sure you’re viewing the Keywords tab. You’ll find useful charts and a table below showing the domains that hold local listings in order of who has the most.

![Local SERP tracker - local pack charts and table](//images.ctfassets.net/z8uwv83tofbw/3WjGoJ7XL2cpMnt121eQjq/3367ce22e5197a8751ab8d5500cefdc4/Local_Tracking_Charts_and_Table.png)

## Learn More

Click on one of the domains in the table (I prefer to right click and open in a new tab) to visit the performance overview page for that domain. Scroll down to find a new table that lists what keywords that domain has local listings for, along with the URL of each listing.

I clicked on enterprise.com, and you can see the keywords they hold local listings for. Because this domain has so many, I sorted them by search volume and limited the table to 10. You can also see the ranks of their local listings (all within the top 3 positions), along with other useful data like <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a> and <a href="https://nozzle.io/blog/nozzles-crackerjack-calculation-of-clickthrough-rate" target="blank">CTR</a>.

![Local rank tracker - domain performance overview local pack keyword table](//images.ctfassets.net/z8uwv83tofbw/18QyWPj0riOQVigQ7r9iv1/8c4d16a3d50d755439a3bba74db286ed/Domain_Performance_Overview_Keyword_Table_Local_Listing.png)

Clicking on a top URL will open that URL in a new tab. Clicking on a keyword will take you to its performance overview page, where you can analyze its SERP results and SERP HTML with <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>. I clicked on the first keyword, “car rental sarasota.”

![Local SERP tracker - single keyword local pack SERP HTML](//images.ctfassets.net/z8uwv83tofbw/1V5daCbQN2PddkrNX13SoG/a27f0f2368c6cd83986a8cc857da6c26/Local_Pack_Keyword_SERP_HTML.png)

## Analyze by URL

With Nozzle, you can also directly pull up a list of URLs that rank in local packs. These URLs would be the ones linked to in the “Website” button of each listing. 

To pull up such a list, visit the Competitive Share of Voice dashboard and apply the Local segment once again. Select URL in the Rollup dropdown. If you scroll down, you’ll see a table of URLs that rank in local packs, along with the number of keywords they have local rankings for.

![Local SEO ranking - local listing analysis by URL table](//images.ctfassets.net/z8uwv83tofbw/2hxKlY263ZeWRKqFtM2mFV/3c2ae92e056916f750d12cbcf28c5110/Analyze_Local_Listings_by_URL.png)

Notice that enterprise.com has separate URLs for separate locations, but many of the other domains don’t. Pay attention to details like this when you analyze your local SERP landscape. If the higher-ranking domains seem to be doing something different from other domains, their strategy may be worth a try. This table doesn’t give you any information about the effectiveness of enterprise.com’s practice, but it’s still important to keep an eye on the details.

Clicking on one of the URLs in the table will send you to its performance overview page, where you can look at all the keywords it holds top local listings for.

![Local search rank tracker - URL performance overview local pack keyword table](//images.ctfassets.net/z8uwv83tofbw/2lkP6DLeTcn77GPK06JK2J/d1125ca16b7bfe85b6449cbdbc19ad8c/URL_Performance_Overview_Keyword_Table_Local_Listing.png)

Keep in mind that, if you see a URL that is ranked far lower than the top 3 after you’ve applied the Local segment, this is because side panels are treated as a continuation from the bottom of the first column of search results. This is why <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a> can be such a useful metric and give you a better idea of where your listings are actually sitting on the SERPs.

![Google local rank tracking - side panel local listing](//images.ctfassets.net/z8uwv83tofbw/5zocYloSHtrIrUrh9k0nm3/d9ee20a45230275959209c692433aefb/Side_Panel_Local_Listing.png)

## Local Pack Keyword List

You can also try pulling up a list of the keywords that serve up local packs, since not all keywords do. Such a list will illuminate the keywords where you have the opportunity to rank within an existing local pack and outshine your competitors. 

To supply yourself with a local pack keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update.

As you can see Nozzle allows you to see Google's local packs from several angles and is super helpful to keep track of where you and your competitors are ranking in the local packs.

<a href="https://nozzle.io/trial" target="blank">Try tracking local packs on Nozzle for free!</a>


Local SERP tracker - single keyword local pack SERP HTML

Use Nozzle to track your competitors in Google's local packs for any location.

Local Pack Competitor Analysis with Nozzle

Local SERP Tracker | Learn How to Use Nozzle's Local SEO Tool

With Nozzle, it’s easy to discover <a href="https://nozzle.io/features" target="blank">which of your competitors own featured snippets</a>  and how many each competitor owns.

This is important if you are trying to optimize your content for featured snippet status. Analyzing the featured snippets of different competitors can give you an idea of what a webpage or article needs in order to be made a featured snippet by Google. By taking a close look at the content of the competitors that are dominating featured snippets, you can learn about and imitate the dominating competitors’ strategies.

Why would you want to rank in a featured snippet? Click <a href="https://nozzle.io/blog/what-are-featured-snippets" target="blank">here</a> to learn more about featured snippets and why they are important.

<a href="https://app.nozzle.io/sign-up" target="blank">Click here to try Nozzle and analyze your industry's featured snippets for free.</a>

## Find Out Who Owns Featured Snippets

To view who owns the featured snippets for your keywords, go to the Competitive Share of Voice dashboard and select Domains or Brands in the Rollup dropdown menu. In the Segment dropdown, type in “featured snippet” and you’ll see five options for viewing featured snippets. 

![1 featured snippet](//images.ctfassets.net/z8uwv83tofbw/5F6aKJev2zdno2REHmFjng/bc868961be3fcf0917956e3b979a61cb/1_featured_snippet.png)
The first one, “Featured Snippets (unpaid),” will show you who is ranking in all the featured snippets for your keywords. The others will show you those ranking for featured snippets containing tables, bulleted lists, numbered lists, and images.

For now, select the first one, then sort by Keywords. Filter by keyword group as desired.
![2 sort by keywords](//images.ctfassets.net/z8uwv83tofbw/17SK8ElE34Pm7nGFojV8UT/68c07a0ef8f28c78832d611b435db087/2_sort_by_keywords.png)
Once you apply the filters, you’ll see charts and a table below showing the domains or brands that have featured snippets. Under the Keywords column, you’ll find the number of keywords for which these domains have a featured snippet. Ferrellgas.com owns 78 featured snippets, rei.com owns 69, and so on.

![3 snippets charts](//images.ctfassets.net/z8uwv83tofbw/5ZfJjI2BZ2nCFoS7wpikta/f0f6e7d899f63b6d13c45642d0c6c47a/3_snippets_charts.png)
![4 snippets table](//images.ctfassets.net/z8uwv83tofbw/5xsHNK73WgQjLPF7iX0GCU/6025f2e05c15d30316e03d9856757555/4_snippets_table.png)

## Diving Deeper

This bird’s eye view of the featured snippet landscape is helpful, but to get even more information about specific domains and their featured snippets, click on one of the domains or brands in the table. I prefer to right click and open it in a new tab in case I need to refer back to this table.

Doing so will take you to a performance overview page for that domain or brand. Make sure your previous segment is applied, then scroll down to the Keywords table at the bottom to see the exact keywords for which this specific competing domain has featured snippets.

I clicked on freshoffthegrid.com. You can see the 62 phrases for which freshoffthegrid.com holds featured snippets, along with their corresponding URLs, and other helpful metrics like Search Volume, <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a>, and <a href="https://nozzle.io/blog/nozzles-crackerjack-calculation-of-clickthrough-rate" target="blank">Click Through Rate</a>.

![5 competition snippets](//images.ctfassets.net/z8uwv83tofbw/30mawxf4nxSl931EqkB47x/e9f08d79d63847bbdd01416c3dcd7622/5_competition_snippets.png)
Since featured snippets appear at the top of the SERP, you can see that they are all ranked #1. Every once in a while, featured snippets are pushed down to position 2 or 3 by other featured snippets and suggestions.

Clicking on one of these URLs will open it in a new tab, so you can analyze a competitor’s webpage and strategize accordingly. If you click on one of the keywords, you will be taken to that single keyword’s performance page.

On a keyword’s performance page, scroll down to view the SERP Results displayed in a functional table format. Below that you’ll find the SERP HTML--exactly how the SERPs look in Google. Play around with the <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>, <a href="https://nozzle.io/blog/the-functionality-of-side-by-side-serp-html-comparison" target="blank">SERP history comparison</a>, search, and zoom tools to make the most out of the SERP Results and HTML.

Let’s look at the SERP Results and HTML for the phrase “snow hiking gear” above.

![6 serp result table](//images.ctfassets.net/z8uwv83tofbw/5hjXJvvqjirWoOTAzquMrp/e17ec6b56e9f83cb3594c60979d4a08f/6_serp_result_table.png)
![7 serp result nozzle vision](//images.ctfassets.net/z8uwv83tofbw/6pQaiHXo8MstZjQP2GRfCu/ffb75acdec63e77ec4953528ed682110/7_serp_result_nozzle_vision.png)
## Analyzing Featured Snippet URLs Directly

Earlier, we looked at the domains that owned the featured snippets, then we dove deeper and found the keywords for which they held featured snippets, along with their corresponding URLs.

Alternatively, you can directly examine what URLs are ranking as featured snippets by changing from Domain to URL in the dropdown menu.

This will pull up a new table with data about the URLs that are ranking as featured snippets. Under “Keywords” you’ll see how many featured snippets each URL is ranking as.
![8 by url table](//images.ctfassets.net/z8uwv83tofbw/1APB66zZWUe6t1F9TtcCcq/a36ebb50a9f3a0cf331555ad34e92f21/8_by_url_table.png)
Click on the number in the keywords column to see the keywords for which it has featured snippet status. I clicked on the fifth URL, the one for REI, to see its keywords, which matches the data we saw for it above.

![9 keywords for featured snippet](//images.ctfassets.net/z8uwv83tofbw/oLEG4GntIMwb72kr8q5C7/371daf8243426d7ec94719541429ee3b/9_keywords_for_featured_snippet.png)
Checking out the URLs directly is an easier way to see if your competitors have one URL that is dominating several featured snippets or if there are multiple. This helps you know real quick which specific URLs you need to analyze and beat out of the featured snippet spot.

## Analyzing Featured Snippet Keywords Directly

Like directly filtering for featured snippet URLs, it can be very useful to pull up a list of the keywords that serve up a featured snippet--because not all keywords do. Such a list will point you to where you have the opportunity to take a competitor’s featured snippet spot.

To see a featured snippet keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update, so stay tuned.

And there you have it! Featured snippet competitor analysis with Nozzle. As you can see, Nozzle is a very useful tool for analyzing featured snippets in terms of your competitors. 

New to Nozzle? <a href="https://nozzle.io/trial" target="blank">Try out our tool</a> today!

Featured snippet individual keyword SERP HTML

Learn how to analyze the domains, URLs, webpages, and keywords of your competitors' featured snippets with Nozzle. 

Analyzing the domains, URLs, webpages, and keywords of your competitors' featured snippets

Featured Snippet Competitor Analysis with Nozzle

Featured Snippet Competitor Analysis -- Analyze Featured Snippet Domains, URLs, and Keywords

It's important to know who your top SERP competitors are if you intend to beat them for the best SERP positions.

Since Nozzle monitors the whole SERP for all of your keywords, we can easily show you who has the most top 10 rankings across a keyword set. And since it’s all customizable, you can easily see the same for top 3, top 5, top 20 rankings, and more—whatever fits your needs.

<a href="https://app.nozzle.io/sign-up" target='blank'>Click here to try Nozzle and find your top SERP competitors for free.</a>

To see your competitors filtered by certain rankings, use any of the “Rank =” or “Rank between” built-in segments in the Competitive Share of Voice dashboard.
![rank between](//images.ctfassets.net/z8uwv83tofbw/74uE5exTBJKlgbTQpOIuJG/80c5daa9df3350b573b6a5ce691a82ac/rank_between.png)

To view which of your competitors have rankings in the top 10 or so, create a custom segment for each range. For step-by-step instructions for creating segments, visit our <a href="https://help.nozzle.io/how-do-i-add-segments" target='blank'>help center</a>.

For a “Top 10 Rankings” segment, use the condition “Result Rank <= 10”. You can add additional conditions to filter by device and more. Name your segment descriptively so you’ll remember what it’s for.

![Top 10 rankings on desktop Nozzle segment](//images.ctfassets.net/z8uwv83tofbw/3e5tiNop8WXX9CLUHYR9OQ/a5d313bd1671009ad2a307e3667deb2d/New_-_top_10_rankings_on_desktop.png)

For other top ranking ranges, use similar conditions: “Result Rank <= 3”, “Result Rank <= 15”, etc. 

You can also make segments for other ranges that you want to keep track of: “Result Rank >= 11” AND “Result Rank <= 20” for rankings from 11 to 20, for example.

![Nozzle segments to narrow rankings to a custom range](//images.ctfassets.net/z8uwv83tofbw/2rTbD03Rv8MiDny85BHcfr/33d0a415a9addeb9b5df4d805b295f55/image.png)

After creating your custom segments, navigate to the Competitive Share of Voice dashboard to discover your top SERP competitors.

Just select your "Top 10 Rankings" (or equivalent) segment in the Segment dropdown. Click on the Keywords tab and sort by keywords to show which of your competitors rank in the top 10 in descending order.

![Top 10 rankings in Nozzle](//images.ctfassets.net/z8uwv83tofbw/7D0V6Cy4NMXfw3vASQOMsY/cb1e103831390420d78ef73f40856ba8/New_-_select_segment_on_dashboard.png)

You'll see helpful charts and tables below showing your top competitors by top 10 positions. You can choose to show 10, 25, 50, 100, or 200 results and paginate through to see even more. That's a lot of data, if you ask me.

![top 10 rankings](//images.ctfassets.net/z8uwv83tofbw/38tES1kvP76D6VI8NkgNym/b07e2285acfaf483d48f4ddaddfcc479/top_10_rankings.png)
![charts](//images.ctfassets.net/z8uwv83tofbw/41cEEM5ad4WYlvcf6JNhSq/783f61c12d6e99e5a43e0165ebcdfade/charts.png)
![keyword table](//images.ctfassets.net/z8uwv83tofbw/44XINpMBRLanSeItjFgDIK/880a89b0326911e037205189a9862bb4/keyword_table.png)
![show domains](//images.ctfassets.net/z8uwv83tofbw/23fU4BwdhW9lE9Oa43nvvm/d50d1d83ad0ea3f24bba0f8415870873/show_domains.png)

Switch between brands, domains, and URLs at your leisure in the Rollup dropdown. Try filtering by keyword group using the Keyword Group dropdown for a more targeted approach to viewing your top competitors.

Can your <a href="https://nozzle.io" target='blank'>keyword rank tracker tool</a> do that?

<a href="https://app.nozzle.io/sign-up" target='blank'>Give Nozzle a test drive today to find your top SERP competitors.</a>


Find your top SERP competitors across all your keyword groups

How to use Nozzle to easily find your top competitors in the SERPs.

Find Your Top SERP Competitors Across All Your Keyword Groups

Find Your Top SERP Competitors Across All Your Keyword Groups - SEO Competition - SERP Competition Ranking Tool

Google Search Console performance overview

Like most free tools, Google Search Console is limited. A paid rank tracking tool is often what you need to take your SEO to the next level.

Do you really need a rank tracker? Read on to find out

Do I Need a Rank Tracker?

Do I Need a Rank Tracker? | Rank Tracker vs. Google Search Console

Nozzle Vision is an awesome new feature that allows you to analyze the SERPs in a more visual manner.

We rerender the SERP HTML for every keyword that you are tracking and then overlay Nozzle Vision on top of that to better help you report on, and understand more fully, Nozzle's metrics like Pixels from Top, SERP %, Above the Fold %, CTR, Rank, etc.

Watch the video to see pure awesomeness!

<iframe width="560" height="315" src="https://www.youtube.com/embed/ZGQpPhfS_4c" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Nozzle Vision will help to enhance your SEO reports giving you the ability to visually show the results that have occurred because of your SEO efforts.

But don't take our word for it: <a href="https://app.nozzle.io/sign-up" target="blank">try Nozzle and use Nozzle Vision for free today!</a>


Nozzle Vision - SEO Reporting Feature

Introducing Nozzle Vision

Introducing Nozzle Vision - A Great Visual Addition To SEO Reporting

Here’s one feature you don’t want to miss—*and* it's perfect for a search engine position report!

<iframe width="560" height="415" src="https://www.youtube.com/embed/bFEP-NChJ28" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

---

With Nozzle, you can view the full Google SERP HTML for any single keyword. 

![SERP HTML for single keyword ranking report](//images.ctfassets.net/z8uwv83tofbw/4ccIci9uumSdB3mZvNZDp8/6a1d3fa1e2ed59f9aae44d4e98769f44/SERP_HTML_bamboo_drawers_Nozzle_Vision.PNG)

But that’s not all. You can compare the HTML from several dates to get a visual idea the SERPs across. This can be an extremely useful tool for identifying changes in the SERPs over time, such as the placement of PAA boxes, the content of featured material, the text in the descriptions, the quantity of results, or just regular rank.

Using this visual comparison in conjunction with the keyword ranking data Nozzle provides, you'll have the resources to spice up your search engine ranking report that you share with your clients or boss.

To use this feature, visit the Single Keyword dashboard under Performance, then select your keyword. Scroll down to the SERP HTML section.

![Nozzle navigation to Single Keyword dashboard](//images.ctfassets.net/z8uwv83tofbw/4tujiQ13UEpp2LnB28Rezs/0682d8c6e761ad819f9102958360ee9c/Navigation_to_Single_Keyword_Dashboard.jpg)

You can compare SERP HTML from as many dates as you like using the Compare History button, although 4 or fewer is the best to avoid clutter. Using the Zoom bar and Fit to Screen button in the menu above the SERP HTML, as well as the horizontal scroll bars at the bottom of the page, you can adjust your view of the SERP HTML to fit your needs. Use the date drop down lists to select the dates you want to compare. You can also play around with Nozzle Vision and its Columns controls to display the data you need.

![Visual SERP HTML comparison for SEO ranking report](//images.ctfassets.net/z8uwv83tofbw/52Xk1nZDRQz6yLUkZdu15C/5669c42c0fa5ab8ad3ec32ee1e46f451/SERP_HTML_compare_two_item_rank.jpg)

Being able to view the SERPs for multiple dates side by side is super helpful for SEO ranking reports and presentations, especially for reputation management campaigns. Just pull up your SERPs from the applicable dates in our tool to show your clients how effective your campaign has been in lowering the negative results. This visual representation will be more powerful than just a list of ranking changes for each result.

Maybe you want to convey to your boss just how beneficial your SEO efforts have been and how much of a difference a small ranking change has made. Nozzle Vision is crucial here. In the example below, a ranking boost of 3 (from 10 to 7) resulted in a boost of over 1,000 pixels closer to the top of the page! The visual presentation is mind-blowing and definitely beats regular rank reporting.

![SERP HTML comparison for persuasive visual Google ranking report](//images.ctfassets.net/z8uwv83tofbw/5LqJ6xFK1TgHZWTsIJDnit/ba9c6dec1700cfb3e5041c8fbe604bfe/Show_change_comparing_SERP_HTML.jpg)

<a href="https://app.nozzle.io/sign-up" target="blank">Click here to start using Nozzle Vision and side-by-side SERP HTML comparison in your SEO ranking reports.</a>


Boyd Norwood

Boyd's headshot

Show change comparing SERP HTML

SERP comparison is now so much easier with Nozzle's SERP HTML comparison feature.

Find out the amazing things you can do with this SERP comparison feature. Here's how to use it

The Functionality of Side-by-Side SERP HTML Comparison

SEO Keyword Ranking Report - The Functionality of Side-by-Side Google SERP HTML Comparison

<div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/0eeyfvt219?videoFoam=true" title="Nozzle CTR Calculation Video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div>
<script src="https://fast.wistia.net/assets/external/E-v1.js" async></script>

<br>
<hr>

Nozzle has a very robust way of calculating clickthrough rate. Our calculation is made up of over 2,000 lines of code spread across 7 different files. Let’s take a look at what goes into our CTR calculation.

First, we look at several up-to-date CTR studies to create a solid CTR curve that we can use as the foundation for both branded and non branded keywords and for both desktop and mobile.

From there, we look at the individual SERP for each keyword looking to see if there are one or two columns, an ads section, or zero click features like dictionary results or direct answers.

![Nozzle evaluates columns, ads, and zero click features as part of its click through rate formula](//images.ctfassets.net/z8uwv83tofbw/5yDqE8MbuXhxpH4Ze9Hkup/cb8fc40cc212e49de8a8f9f610eee3eb/2_Columns.PNG)

We then assign a certain portion of the overall page clicks to the ads section, column 2 and to no click or zero click type results.

Next, we look at the size of each individual result in terms of size. More weight is given to listings with larger pixel coverage like featured snippets, video packs, image packs, People Also Ask, Top Stories, etc.

![SERP features with high pixel coverage are given higher estimated click through rate](//images.ctfassets.net/z8uwv83tofbw/6AyULRvMmL2uNPoTWSZ0Xf/f8abea27b3aefa7f4112e2742b9cc291/Size.PNG)

We assign clickthrough percentage to every link on the page. Even sitelinks and extra buttons, like the View All button pictured below, are assigned some percentage of the total page clicks.

![sitelinks and buttons are assigned some percentage of total page clicks in Nozzle's CTR calculator formula](//images.ctfassets.net/z8uwv83tofbw/3snXuv5anXcUhDjV4YGyQ4/d4c6319524cfd649e848a4bed4393b4b/View_All_Button.PNG)

Furthermore, certain items are weighted more according to their position within the pack. For example, People Also Ask questions at the top of the box are given more weight than those at the bottom, and videos or images on the left side of a pack are given more weight than those at the right.

All of these calculations are summed up and normalized so that each clickable item is given a realistic CTR.

See the gif below for an example of CTR for a specific SERP. The no click or zero click CTR percentage we gave this page was 13%. The paid section was given 10%, column one 67.5%, and column two 9.5%.

Some CTR is assigned to the listings in column 2 and some to the ads. Scrolling down a ways, we assigned 0.1% to the highlighted sitelinks. Down further, the first local listing gets 0.9% clickthrough rate, and the next two get a 0.5%. The first top stories result gets a 0.9% clickthrough rate, the second gets 0.6%, and the third gets a 0.4%.

![Nozzle example of click through rate distribution for a specific SERP: seach click through rate](//images.ctfassets.net/z8uwv83tofbw/3X8sbwsGJ92EZKjLTgkhLS/3f9fd75ec8057f882edad2c35716aca7/Assigned_CTR.gif)

And that is how Nozzle comes up with highly customized CTR percentages for each individual result.

Ian Campbell

Ian Campbell Profile Pic

CTR Nozzle

Calculating CTR: Nozzle uses complicated coding to calculate accurate clickthrough rate for your SEO needs.

Take a look at the foolproof methods Nozzle uses to calculate clickthrough rate.

Nozzle’s Crackerjack Calculation of Clickthrough Rate

Nozzle CTR Calculation | How Nozzle Determines Clickthrough Rate Distribution | Check CTR with Nozzle

People Also Ask boxes are becoming increasingly important in the world of SEO. In fact, PAA boxes now appear in the results for nearly half of all Google searches, according to studies by <a href="https://www.semrush.com/blog/how-to-maximize-people-also-ask-seo-opportunities-study/" target="blank">SEMrush</a> and <a href="https://ahrefs.com/blog/people-also-ask/" target="blank">Ahrefs</a>. This is interesting information, but how much does it really help you? The studies were conducted with a broad range of keywords, many of which are completely unrelated to your line of work.

When it comes to setting SEO strategy for your specific industry, you need to take a more personalized approach and look at how often PAA boxes appear in your keyword sets to determine where to focus your efforts. If they appear in 80% of the SERPs for your keywords, for example, you’ll want to spend a lot more time optimizing for PAA boxes than if they show up in, say, 30%.

That’s what we’re here to help you with. Let’s take a look at PAA frequency in several industries.

We analyzed 15 keyword sets from multiple different industries. Using Google’s Keyword Planner, we found hundreds of keywords for each of the following topics:

- Accounting software
- Auto repair
- Basketball training
- Couch
- Dog toys
- Drones
- Earbuds
- Health insurance
- How to Cook
- Mortgage
- Office leasing
- Potted plants
- Saving tips
- Sewing
- Ski equipment

And here’s the drill down:

![industry-specific people also ask data](//images.ctfassets.net/z8uwv83tofbw/1jhu22Viffu7gAU80BIcip/37800bef3a753e769856117bb6442424/Industry_Comparison.PNG)

As you can see, the number of PAA appearances ranged from about 32% to nearly 93%. That’s a whopping difference!

The percentages also varied by device, as shown in the graph below:

![industry-specific paa data device comparison](//images.ctfassets.net/z8uwv83tofbw/6a3ns4TqsQzzMdNxt7bJRB/65050f070651bbecb8d8e703b2337eb9/Device_Comparison.PNG)

When you do the deep dive analysis for your specific industry it becomes clear if you should spend more or less time optimizing for PAA questions. In this case, if you sell health insurance, make cooking tutorials, or offer accounting software, make optimizing for Google’s People Also Ask boxes a high priority. With office leasing, on the other hand, you should probably focus your efforts elsewhere.

What's more, Nozzle can analyze industry-specific PAA data over months to give you a magnified view of how important People Also Ask boxes are for your industry over time.

We tried this with keywords related to camping equipment over about 6 months. Check out the results:

![paa frequency over time for a specific industry](//images.ctfassets.net/z8uwv83tofbw/3JVKgjs8fK4roYSc9x0tV2/8e9515728d8f80e0fb902825e9535b24/PAA_over_time.PNG)

The PAA frequency varied by over 15%! But what exactly does this mean for the industry? If there's an increase in PAA box appearances, companies in that industry should <a href="https://nozzle.io/paa" target="blank">use Nozzle to extract the PAAs</a> again and get the new questions to send to their content team. If there's a drop, your SEO strategy might shift away from PAA optimization. Furthermore, you can look for seasonal trends and strategize accordingly.

Find more information about our keywords and data on our <a href="https://datastudio.google.com/reporting/de9a4331-ca52-4669-bd33-a8a8e058ce74" target="blank">interactive report</a>. 

If you’re interested in other industries for a future blog post, let us know in the comments.

Like what you saw above? Nozzle can generate <a href="https://nozzle.io/paa" target="blank">PAA data for your own keyword set</a>, including an extracted list of all the questions that Google serves up! It’s a highly targeted list of content ideas that your content team will appreciate.


PAA by Industry: Featured Image

It is important to analyze PAAs by industry and take a personalized approach when setting SEO strategy.

We analyzed 15 keyword sets to break down why analyzing People Also Asked frequency by industry matters.

The Importance of Analyzing PAAs by Industry

Use Industry-Specific People Also Ask Frequency to Help Set SEO Strategy

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Content Idea Report!</a>

Every SEO and content team knows that your website needs more content. But not just any content; content your targeted audience wants to know.

As a content marketer or SEO, you have probably asked yourself the something like the following:

How do I generate ideas for content creation?
Where can I find content ideas?
How do I get ideas for blog posts and articles?

The answer is: __WRITE ANSWERS TO THE QUESTIONS "THE PEOPLE" WANT TO KNOW!__

What are those questions, you ask?

Introducing... 

## The PAA Content Idea Report

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Content Idea Report!</a>

Everyone has seen a "People also ask" box. Google shows them on almost half of all SERPs.

Here is one that appeared for the term "track the whole SERP":

![People also ask - track the whole SERP](//images.ctfassets.net/z8uwv83tofbw/1pRvKmjybb11FVQ8R1XFVQ/cb96aca6ea16ac15fbbeb5d979aa9752/People_also_ask_-_track_the_whole_SERP.png)

Google deems these questions to be very related to the searcher's intent which is why your website should be answering these questions for all of your keyword topics.

And yes, that could potentially be hundreds or thousands of questions depending on how many topics/categories/products/services you have on your website.

More importantly, you need to know which of these questions appeared the most across each of your keyword groups.

Using Nozzle's PAA Expansion Method, you can generate this very powerful list.

### First example:

In the first example below, an initial list of 250 phrases turned into 417 unique questions.

![PAA Expansion Method - 250 camping phrases](//images.ctfassets.net/z8uwv83tofbw/5VdZZyxy2bawDiS403IdGV/c8a94e55671f24c2b3e19e6690da4121/PAA_Expansion_Method_-_250_camping_phrases.JPG)

Then I took those 417 questions and put them in Nozzle and ran a one time pull to generate an even bigger list of related questions. The result being 1,131 unique questions.

![PAA Expansion Method - 2nd iteration for camping phrases](//images.ctfassets.net/z8uwv83tofbw/4QAT1iJuBjbbsP53YBsalw/23ce1cd9fd6979d24d0bf2cf57271eb2/PAA_Expansion_Method_-_2nd_iteration_for_camping_phrases.JPG)

You can play around with this specific <a href="https://datastudio.google.com/u/0/reporting/a7e49d0a-5478-45fb-ac8b-1f4ceff391f7" target="blank">REI Demo PAA Report here.</a> 

Use the filters to see questions specifically related to each keyword group or to pull up a list that only includes specific terms like "cooler", "chair", or "butane".

### Second Example:

In this example, I started with only 3 phrases and used the PAA Expansion Method 4 times to end up with a list of 1,033 unique questions related to Christmas.

![PAA Expansion Method - starting with 3 christmas phrases](//images.ctfassets.net/z8uwv83tofbw/6xJqpA8uUtLmrbNy6HjXsY/3b89df64bac8d08a6ebd6b5f76f5f22e/PAA_Expansion_Method_-_starting_with_3_christmas_phrases.JPG)

Play around with the <a href="https://datastudio.google.com/u/0/reporting/570ca191-1b12-4b4c-aac8-b630b99b02cf" target="blank">Christmas PAA Expansion here.</a>

Lets end with a quote from a happy PAA Deliverable recipient:

> You just gave me a year's worth of content ideas for this project!

To generate your very own PAA deliverable to give you the warm fuzzies, <a href="https://nozzle.io/paa">click here.</a>


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