Nozzle is __*the*__ enterprise-level rank tracker. That means we can accommodate any number of keywords and keyword groups for agencies big and small, and we excel at providing sizeable businesses with large-scale keyword monitoring. 

A keyword in Nozzle consists of a phrase, a device, and a locale. Unlimited keywords mean you can track as many phrases as you need on any device, in any locale and language, and on any schedule. 

### Device

Nozzle offers tracking on 5 devices:
- Desktop
- Mobile (iOS)
- Mobile (Android)
- Tablet (iOS)
- Tablet (Android)

![Unlimited SERP tracking on 5 devices](//images.ctfassets.net/z8uwv83tofbw/63nRygos98mhdR6dMm2NZD/dcc35954f07bfb7bc621ea97d7fed72b/Devices.png)

Mobile and desktop searches for the same keywords very often pull up SERPs with different rankings. And with the increased prevalence of searching Google using smartphones, tracking on multiple devices is important. The graph from <a href="https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/united-states-of-america/#monthly-201301-202103" target="blank">StatCounter</a> below shows just how drastic the change has been over the last decade. 

![Mobile searches have drastically increased over the years - StatCounter](//images.ctfassets.net/z8uwv83tofbw/5KaK4tFgQhK9U4IlbXUAKl/d9aacf78fb7caf9d4a53c7a15710d384/StatCounter-comparison-US-monthly-201301-202103.png)

### Locale

Nozzle allows for tracking in any location and in any language. You can track as broad as country, as narrow as neighborhood, or something in between.

![Unlimited SERP tracking for any locale and language](//images.ctfassets.net/z8uwv83tofbw/3gP0wVChnk5VAJCXayiTGa/dbfbd5e95b3a53d3667361f5280c0584/Locales.png)

This can be incredibly useful for multi-location businesses or local companies that need to dominate their local SERP landscapes.

### Scheduling

Nozzle offers multiple <a href="https://nozzle.io/features#scheduling" target="blank">scheduling</a> options, from <a href="https://nozzle.io/blog/hourly-rank-tracking-the-when-the-why-and-the-how" target="blank">hourly</a> to quarterly. And you can track different keywords on different schedules, depending on what you want. We can even set you up with an unique tracking schedule to fit your company’s needs when you contact us.

![Unlimited keyword tracking on any schedule](//images.ctfassets.net/z8uwv83tofbw/MrzFUm50L2QjEAo8ziPFe/419d1f1b85a16454028746e2d5a361f1/Schedules.png)

### Pricing

We’re committed to getting you the best deal possible for the amount of keywords you need, so be sure to take advantage of our intuitive <a href="https://nozzle.io/pricing" target="blank">pricing calculator</a>.

![Use our pricing calculator to get the best deal on unlimited SERP tracking](//images.ctfassets.net/z8uwv83tofbw/rAM9J0OwuKeGBHFGnpW08/4f0aa29c13ac0c196ba701121aafb78f/Pricing_Calculator.png)

No limit on keywords means endless possibility and personalized functionality. Who wouldn’t want that?

<a href="https://nozzle.io/trial" target="blank">Try it out</a> today!


Unlimited Keyword Tracking - Devices, Locales, Keywords

Being *the* enterprise-level rank tracker, Nozzle lets you track as many keywords as you need--there's no limit! Plus track on any device, in any location, and on any schedule. When you customize to fit your needs with Nozzle, the possibilities are endless!

Nozzle was made to handle all the keywords you can throw at it

Unlimited Keyword Rank Tracking with Nozzle

Unlimited Keyword Rank Tracking | Track Unlimited Keywords with Nozzle

Nozzle lets you track more than just webpage links, <a href="https://nozzle.io/blog/featured-snippet-competitor-analysis" target="blank">featured snippets</a>, and <a href="https://nozzle.io/paa" target="blank">People Also Ask questions</a> in the SERPs--you can also monitor which videos are doing the best among the other organic listings.

After discovering the highest ranking videos, you can analyze them and use similar tactics in your videos to overtake your competitors in Google’s video results. And the importance of video in digital marketing just <a href="https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/" target="blank">keeps</a> <a href="https://biteable.com/blog/video-marketing-statistics/" target="blank">growing</a>, so it’s important to get ahead now.

![track video rankings in the SERPs](//images.ctfassets.net/z8uwv83tofbw/1iuVGD92YesbQlpv8jm5pR/051abe08aa085c7a1bdd88a94d45201e/1-_Video_pack_mixed_with_organic_listings.png)

## Finding Domains with Ranking Videos

To examine videos result owners, all you need to do is visit the Competitive Share of Voice dashboard in Nozzle, select Domains in the drop down, and apply the “Result > Video > Is Video | is | True” filter. Select the Keywords tab and sort by Keywords. You can also sort by device, keyword group, and more. This will pull up a list of all the domains that have video results for your keywords. The images below show the domains with video results on desktop for my How to Cook keyword group.

![YouTube video rank tracker -- Nozzle filters](//images.ctfassets.net/z8uwv83tofbw/e8Uy8DXj70GDV8IYLE9TD/8a06b6f5240d62f13b204b0481d5796e/2-_Filters_Including_YouTube.png)
![YouTube video rank checker -- bar chart of rankings](//images.ctfassets.net/z8uwv83tofbw/1UqnI53XXDApayO1TIIxJ7/e06a5c878a3604e2bcffbc71cf4a334e/3-_Bar_Chart_Including_YouTube.png)
![YouTube video rank checker -- table of rankings](//images.ctfassets.net/z8uwv83tofbw/3el0ZVdDAukYdL29cRUsjM/ba9289f8e80d91d0f71a436d918c8623/4-_Table_Including_YouTube.png)

As you can see in the table above under Keywords, YouTube has 2.2k video results for my keywords. Since it’s such an outlier, it can be helpful to filter out YouTube, and sometimes Facebook, results using the “Result > Url > Domain | != | (example.com)” filter.

![video keyword tracker -- Nozzle filters](//images.ctfassets.net/z8uwv83tofbw/3MBq7G6HAyuRvuNfZxr9cx/96c059c2d6fe2b48d5182c83db74cb9a/5-_Filters_Excluding_YouTube.png)
![video keyword tracker -- bar chart of rankings](//images.ctfassets.net/z8uwv83tofbw/4uv2oSMz6gcV0Zt3eSXCLg/3cb2a0af3501daa3e4d824096b815ad1/6-_Bar_Chart_Excluding_YouTube.png)
![video keyword tracker -- table of rankings](//images.ctfassets.net/z8uwv83tofbw/2E3bjYeDovf9IBLgxc2uCg/cbc9b5695e650cf06014e43e854f40b6/7-_Table_Excluding_YouTube.png)

Now you can see much more detail in the bar chart. Notice how grokker.com has 6 video results for my keywords: 1 in the 7-10 rank range, 4 in 11-15, and 1 in 21-50. As you can see from the light blue in the bar chart, foodnetwork.com is the only one with a video ranking in the top 3. Allrecipes.com has the most videos that rank for my keywords.

## Discovering Video Rank and More

If you click on one of the domains in the table (I prefer to right click and open in a new tab), you will be taken to a performance overview for that domain. Make sure your original filters (video result, device, keyword group, etc.) are applied, then scroll down to the table to see what keywords that domain has video results for, along with the video’s URL. I clicked on grokker.com, and you can see the 6 keywords for which they have ranking videos. Plus, you can see their exact rank, along with other useful data.

![check video rankings](//images.ctfassets.net/z8uwv83tofbw/2ygb2qEGwx9pewoWkdR6Ac/a6dd60d8f634cee8f759e4cb1bb96a04/8-_Keywords_Video_Rank.png)

Using the drop down on the original dashboard, you can also choose to directly view the URLs or brands, rather than the domains, that have video results in the same way.

![track video rankings by brand or URL](//images.ctfassets.net/z8uwv83tofbw/LK142I5pknnQgzJKM3FzF/a7adc69681f5baf0b0412f09d6a42cc8/9-_URL_or_Brand.png)

## Generating a Keyword List

You can also get a list of all your keywords that serve up video results in the SERPs. To do this, visit the Explore by Keyword dashboard and apply your desired filters (video result, device, keyword group, YouTube filter, etc.). Scroll down to the data table to see the keywords and their ranking video URLs, plus other useful ranking information.

![video keyword tracker -- list of keywords that serve up videos](//images.ctfassets.net/z8uwv83tofbw/7DlrBerluD4a4lvjqNDVyT/12b83b17ec596f6b66fc313b059be546/10-_Keyword_List.png)

If you click on a keyword, you’ll be taken to its Explore Single Keyword page, where you can view its SERP Results and HTML, using super helpful tools like <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a> and <a href="https://nozzle.io/blog/the-functionality-of-side-by-side-serp-html-comparison" target="blank">side-by-side comparison</a>.

![video rank checker Nozzle SERP results table](//images.ctfassets.net/z8uwv83tofbw/6BZi1zaQLaJ8M6Dq7mvQbL/ec88413de05f68df58fdc535cbc4353f/11-_SERP_Results.png)
![video rank checker Nozzle SERP HTML](//images.ctfassets.net/z8uwv83tofbw/2AtZMZzX0sqGVrKgMrllXh/9e0cf9decf06cdc76e2df373950d21aa/12-_SERP_HTML.png)

video pack mixed with organic listings

It's time to learn how to monitor videos in the SERPs--you'll thank us later

How to Use Nozzle to Track Video Rankings

Video Rank Tracker | Use Nozzle to Track Video Rankings

With Nozzle, it’s easy to discover which of your competitors own featured snippets and how many each competitor owns.

This is important if you are trying to optimize your content for featured snippet status. Analyzing the featured snippets of different competitors can give you an idea of what a webpage or article needs in order to be made a featured snippet by Google. By taking a close look at the content of the competitors that are dominating featured snippets, you can learn about and imitate the dominating competitors’ strategies.

Why would you want to rank in a featured snippet? Click <a href="https://nozzle.io/blog/what-are-featured-snippets" target="blank">here</a> to learn more about featured snippets and why they are important.

## Find Out Who Owns Featured Snippets

To view who owns the featured snippets for your keywords, go to the Competitive Share of Voice dashboard and select Domains in the dropdown menu. Filter by “result > featured snippet > is featured snippet | is | True”, then sort by Keywords. If you have a specific section of your keywords in mind, you can add more filters, like device or keyword group. As you can see below, I’ve narrowed in on the “Camping Utensils (All)” keyword group for desktop only.

![Featured snippet domains filters](//images.ctfassets.net/z8uwv83tofbw/6OsuaN5ibdV7Hawu7fSXkB/876458b795dcd8a365e389bf77d92d04/Filters_and_Sorting.png)

Once you apply the filters, you’ll see a table below showing the domains that have featured snippets. Under “Keywords” you’ll find the number of keywords for which these domains have a featured snippet. Mine shows that outsideonline.com owns 4 featured snippets, searanchlodge.com owns 3, and so on.

![Featured snippet domains ranking table](//images.ctfassets.net/z8uwv83tofbw/4dD4WWjrpcHK8KD9KVSwd8/8e23fd4d3994bd19a8333610579e5a60/Domains_Ranking_table.png)

## Diving Deeper

This bird’s eye view of the featured snippet landscape is helpful, but to get even more information about specific domains and their featured snippets, click on one of the domains in the table. I prefer to right click and open it in a new tab in case I need to refer back to this table.

This will take you to a performance overview page for that domain. Make sure all your previous filters are applied, then scroll down to the Keywords table at the bottom to see the exact keywords for which this specific competing domain has featured snippets.

I clicked on my top result, outsideonline.com, and applied my previous filters. You can see the 4 phrases for which outsideonline.com holds featured snippets, along with their corresponding URLs. Since all featured snippets appear at the top of the SERP, you can see that they are ranked #1.

![Featured snippet domain performance overview filters](//images.ctfassets.net/z8uwv83tofbw/3Toj1YGqKV2ilRsR2K0Hn9/a7bd0747be9546fbd82c7680ab6cf1d8/3-_Performance_Overview_Filters.png)
![Featured snippet domain performance overview keywords](//images.ctfassets.net/z8uwv83tofbw/3VKIvkJAaNFVxDb817leUw/595f9e678539a3d36d6d75aae699e18b/4-_Performance_Overview_Keywords.png)

Clicking on one of these URLs will open it in a new tab, so you can analyze a competitor’s webpage and strategize accordingly. If you click on one of the keywords, you will be taken to that single keyword’s performance page.

Scroll down to view the SERP Results displayed in a functional table format. Below that you’ll find the SERP HTML--exactly how the SERPs look in Google. Play around with the <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>, <a href="https://nozzle.io/blog/the-functionality-of-side-by-side-serp-html-comparison" target="blank">SERP history comparison</a>, search, and zoom tools to make the most out of the SERP Results and HTML.

Let’s look at the SERP Results and HTML for the phrase “propane stove in tent” above.

![Featured snippet SERP table gif](//images.ctfassets.net/z8uwv83tofbw/7yXqJyL9DagdN1VhNJrSLx/edeecd27b37eda15cb34b60585dd6ceb/5-_SERP_table.gif)
![Featured snippet SERP HTML](//images.ctfassets.net/z8uwv83tofbw/2APMarEBcQfHpMCNfpYhBS/ea2661046e15013bd5f74bfcb21ca5c6/6-_SERP_HTML.png)

## Analyzing Featured Snippet URLs Directly

Earlier, we looked at the domains that owned the featured snippets, then we dove deeper and found the keywords for which they held featured snippets, along with their corresponding URLs. 

Alternatively, you can directly examine what URLs are ranking as featured snippets by changing from Domain to URL in the dropdown menu.

![URL vs Domain dropdown](//images.ctfassets.net/z8uwv83tofbw/1Gh7wCs2y6mKElfDTm5Sn4/f0f0dede8698f554a8d63a4dab5ace79/7-_URL_vs._Domain.png)

This will pull up a new table with data about the URLs that are ranking as featured snippets. Under “Keywords” you’ll see how many featured snippets each URL is ranking as.

![Featured snipppet URL ranking table](//images.ctfassets.net/z8uwv83tofbw/2XFVl7Cvo74Nt97xDvaUJm/a43c981b82110a8732105b0cc44ed954/8-_URL_Ranking_Table.png)

Click on a URL to see the keywords for which it has featured snippet status. I clicked on the second URL, outsideonline.com/2303696/best-camp-stoves-2018, to see its keywords, which matches the data we saw for outsideonline.com above.

![Featured snippet URL performance overview keywords](//images.ctfassets.net/z8uwv83tofbw/6H2QCXYiIcidmLRoZMkLau/b2e46a7caa928724b956ad10bccb4227/9-_URL_Performance_Overview_Keywords.png)

Checking out the URLs directly is an easier way to see if your competitors have one URL that is dominating several featured snippets or if there are multiple. This helps you know real quick which specific URLs you need to analyze and beat out of the featured snippet spot.

## Analyzing Featured Snippet Keywords Directly

Like directly filtering for featured snippet URLs, it can be very useful to pull up a list of the keywords that serve up a featured snippet--because not all keywords do. Such a list will point you to where you have the opportunity to take a competitor’s featured snippet spot.

To see a featured snippet keyword list, go to the Explore by Keyword dashboard and apply the featured snippet filter, plus any other desired filters.

![Featured snippet keyword list filters](//images.ctfassets.net/z8uwv83tofbw/1c9ZEm1BH7Pow3ICfpxM4p/36bd74258a1f760471e12a09e2112bbf/10-_Feat_Snip_Keyword_List_Filters.png)

Scrolling down, you’ll find a list of all the applicable keywords that serve up a featured snippet, the URLs that hold the featured snippet, and other useful data, including <a href="https://nozzle.io/blog/nozzles-crackerjack-calculation-of-clickthrough-rate" target="blank">CTR</a> and search volume.

![Featured snippet keyword list](//images.ctfassets.net/z8uwv83tofbw/78vDDknFmClGcr1UJ95YRM/13877d6ee2491cfc3be89ff9f27c4afb/11-_Feat_Snip_Keyword_List.png)

And there you have it! Featured snippet competitor analysis with Nozzle. As you can see, Nozzle is a very useful tool for analyzing featured snippets in terms of your competitors. 

New to Nozzle? <a href="https://nozzle.io/trial" target="blank">Try out our tool</a> today!

SERP HTML

Learn how to analyze the domains, URLs, webpages, and keywords of your competitors' featured snippets with Nozzle. 

Learn how to analyze the domains, URLs, webpages, and keywords of your competitors' featured snippets

Featured Snippet Competitor Analysis with Nozzle

Featured Snippet Competitor Analysis -- Analyze Featured Snippet Domains, URLs, and Keywords

Nozzle Vision is an awesome new feature that allows you to analyze the SERPs in a more visual manner.

We rerender the SERP HTML for every keyword that you are tracking and then overlay Nozzle Vision on top of that to better help you report on, and understand more fully, Nozzle's metrics like Pixels from Top, SERP %, Above the Fold %, CTR, Rank, etc.

Watch the video to see pure awesomeness!

<iframe width="560" height="315" src="https://www.youtube.com/embed/ZGQpPhfS_4c" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Nozzle Vision will help to enhance your SEO reports giving you the ability to visually show the results that have occurred because of your SEO efforts.


Nozzle Vision - SEO Reporting Feature

Introducing Nozzle Vision

Introducing Nozzle Vision - A Great Visual Addition To SEO Reporting

When it comes to tracking keywords, you usually hear about doing it on a daily, weekly, or monthly schedule. But there are certain scenarios where you need to track your keywords more than just once a day in order to keep up with your competitors. Nozzle is the best hourly rank tracker, offering all the scheduling options you may need in these situations, like tracking every hour, every 6 hours, or even every 10 minutes! You can customize your schedule to fit your needs.

To learn how to set your hourly or so tracking schedule in Nozzle, click <a href="https://nozzle.io/faq#9" target="blank">here</a>.

But when would it make sense to track your keywords more often than daily?

# Reasons to Track Keywords More Often than Daily

We asked a bunch of SEO practitioners why they would track their keywords more often than daily, and here are their reasons.

### Time-Sensitive and Ever-Changing Content
One reason to track keywords on an hourly or custom schedule is when you’re dealing with content that is fast-paced or in need of regular updates. This includes content for news, forums, short sales, and so on. According to John Bedford, Founder of <a href="https://vivaflavor.com/" target="blank">Viva Flavor</a>, “very frequent rank tracking makes sense when you're handling fast-moving, high-impact industry events. If you've identified a critical, time-limited topic within your niche, it's worth keeping a closer eye on performance and updating content where necessary.”

Similarly, it's important to track keywords more often than daily “if the subject is ever-changing or in the presence of new information. This is crucial when writing an SEO-optimized blog post or article; you need to know what your audience is asking and talking about in order to produce high-ranking content,” says entrepreneur <a href="https://www.milesbeckler.com/" target="blank">Miles Beckler</a>. 

### For Quick Reactions to Rank Fluctuations
Just a few hours of lower ranking can take a toll on your business. Having a lower position in the SERPs means lower traffic, lower conversion rates, and therefore lower income. Your website rank is tied to so many other important factors in your business. If you’re running paid ads for a top keyword it would be good to know if you have a drop in rank, according to <a href="http://storespace.com/" target="blank">Store Space</a>’s Greg Birch. He says, “If you're ranking #1 for a keyword that consistently brings you high value leads/customers and you drop to #2, you'll start losing out on valuable clicks. You may want to immediately resume ads for that keyword or increase the amount you're already spending on paid ads for that keyword. This will help soften the blow of losing the #1 position while you work on regaining that top spot, because if it is a true ranking drop (and not just a temporary fluctuation), it'll take at least a few days for you to retake that position.”

Your reactions can be much faster when you track your keywords on an hourly basis. Another scenario requiring a quick reaction is if your site is hit with negative SEO. “Google is pretty good with ignoring a ton of bad links spammed to a given page, but if for some reason that sparks a sudden drop in rankings, you'd want to disavow asap,” remarks Drew Mann, CEO of <a href="https://drews-review.com/" target="blank">Drew’s Review</a>.

### To Monitor Updates and Get Immediate Feedback
__Major Announcements:__ As Elizabeth Weatherby, SEO Specialist at <a href="https://www.ah-inc.com/" target="blank">AH Management</a> puts it, “tracking keywords more often than daily could be a good idea if your business or your client has made some major updates, announcements, or released new products. When you make a major business announcement, you may want to track brand mentions in specific locations, or you may want to see how other keyword rankings are increasing/decreasing due to ranking for new keywords.”

__Site Changes:__ “Any time you make significant changes to your website, you're going to want to pay extra, extra attention to how those changes may impact your keyword rankings,” Justin Smith, CEO of <a href="https://www.outerboxdesign.com/" target="blank">OuterBox</a> spells out. “Did the update cause some kind of unforeseen technical issue? Unless you're monitoring your keywords like Mission Control Center, you may not even know your keywords have dropped.”

__Optimizing for Featured Snippets:__ Says <a href="https://www.zyro.com/" target="blank">Zyro</a>’s Domantas Gudeliauskas, “If you're optimizing posts for featured snippets, you should definitely start checking almost right away and do so every few hours. Snippet updates are much faster than SERP updates, meaning if you're doing it right, already have a post ranking high, you're likely to see almost instant results.”

### High-Volatility Keywords
If your ranking for a certain keyword fluctuates a great deal throughout the day, your traffic--and eventually revenue--will follow suit. Hourly rank tracking can help you keep track of this, so you can work on keeping your position consistently high in the SERPs. CEO Bill Joseph of <a href="https://frontierblades.com/" target="blank">Frontier Blades</a> shared a real-life example with us of this type of strategy in action:

> “SEO plays an essential role in our business's performance, as our business solely relies on SEO and organic traffic for generating conversions. Keywords which need to be tracked on an hourly basis are keywords which experience increased volatility in search and are responsible for procuring a notable amount of traffic or conversions for your website.
> 
> “For instance, one of our highly converting long tailed keywords experiences increased volatility in search throughout the day, ranging between the first three positions in search. At certain times during the day, our product category page which ranks for the given long tailed keyword can be found in position one, two or three within search results. The position of this category page within search results is crucial, as it significantly impacts our conversation rates. In the event our category page is found in position one of search, we experience increased conversions and organic traffic. On the other hand, when our category page is found in position three of search, our conversion rates and organic traffic decrease.
> 
> “To ensure our category page remains at the top of search, mainly in position one, to maintain increased conversion rates and search traffic, we continually update the page every 4-6 hours. This comprises adding new products to the category page which are optimized for the given keyword, updating old product listings, changing product images, and editing the category page's description. Implementing these strategies every few hours secures our category page's top ranking position throughout the day.”

But how do you know if one of your important keywords has a high volatility in the SERPs? Tracking it hourly or so will help you determine whether you need the kind of strategy used in the example above; plus, you’ll learn valuable information related to “volatility and/or content creation in a specific segment of your niche,” says Sara Bernier, Founder of <a href="http://bornforpets.com/" target="blank">Born for Pets</a>. “By tracking the keyword hourly, you can determine whether it fluctuates dramatically (i.e. new content being added all the time) or stays settled (i.e. likely not as active). It can also shed light on how well-optimized the keyword is especially in competitive niches.”

### Physical Location and Hours
As reported by Kevin Pike, President of <a href="http://rankfuse.com/" target="blank">Rank Fuse Digital Marketing</a>, “one reason you might want to track keywords more often than daily would be competition hours vs. your hours. For example, if your competition is open from 6am-5pm and your business is open noon-9pm, it would be interesting to measure how Google uses this GMB info to rank organic and map results.” Likewise, “brick and mortar stores can use this to see how they are faring in the SERP when they are open for business,” explains <a href="https://thisisnovos.com/" target="blank">NOVOS</a>’s Xavier Harley-Rudd.

### To Better Understand the SERP Landscape
“Overall, hourly rank tracking can give you a nice insight into algorithmic responses for certain search phrases,” says Janis Thies, CEO of <a href="https://seolutions.biz/" target="blank">SEOlutions GmbH</a>. It also gives you “a much deeper understanding of how Google perceives your pages and their relevance for given keywords,” according to <a href="https://www.tidio.com/live-chat/" target="blank">Tidio Live Chat</a>’s Content & SEO Specialist, Maciej Duszynski. “As the ranks are constantly fluctuating, you might often miss when your page is tested by Google and temporarily is ranking much higher than usual (usually on multiple occasions throughout the day). It doesn't necessarily come down to either brining or not bringing traffic but rather on understanding what your page might be missing and how to improve it (for example optimizing for mobile) to get it ranked higher in SERP for longer.”

__Core Google Algorithm Updates:__ <a href="https://jamestaylorseo.co.uk/" target="blank">SEO Consultant James Taylor</a> describes how helpful hourly rank tracking can be for understanding Google algorithm updates: “Like any SEO, the term 'algorithm update' strikes fear into my heart. Naturally, for the weeks following a large update I am going to be monitoring fluctuations on an hourly basis to look for any commonalities and decide what to focus on if a website has been negatively affected.”

### For Tracking in Amazon
Amazon is one place where products and product keywords are especially pronounced. Averi Melcher of <a href="http://averimelcher.com/" target="blank">OSO Content</a> explains, “I could see hourly tracking working if you are on Amazon and looking at keyword rankings for your products specifically in the Amazon ecosystem.”

<br>

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<h6>Need to track your keywords on an hourly or custom schedule?</h6>
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---

# Types of Keywords to Track More Often than Daily

Now, the cost of tracking keywords on a shorter-than-daily basis can stack up if you’re not careful. But tracking certain keywords very regularly can give you an edge against your competitors. Therefore, you need to be strategic about which keywords you give this increased attention. Such keywords should include those that are time-sensitive, highly profitable, ultra relevant, or high ranking.

### Time-Sensitive Keywords
According to <a href="https://www.getspace.digital/" target="blank">GetSpace.digital</a>’s Founder & CEO, Rebeca Sena, it is important to track keywords that are “related to fast-paced events covered by the news outlets. They would usually include location, names of people or organisations involved and a brief reference to the type of event that happened.” Other time-specific keywords, like those related to sales or content requiring regular updates, would be good candidates for custom-schedule tracking.

### Highly Profitable Keywords
“Money keywords--those that drive most of your revenue--are extremely important to keep an extra close eye on. Says Baidhurya Mani, Founder of <a href="https://sellcoursesonline.com/" target="blank">Sell Courses Online</a>, “The main reason why tracking these keywords more closely is important is that fluctuations in rankings of these keywords can significantly affect our revenue and so we prefer to track them twice a day. Another reason why we track these keywords more frequently is that search engine rankings fluctuate all the time. Google is constantly tweaking its algorithm and testing different changes and as a result, keyword rankings move multiple times a day.”

__Top Performing Keywords:__ One group of highly profitable keywords that should be tracked on a regular, even hourly, basis is the kind that usually gets you high conversion rates. <a href="https://serverguy.com/" target="blank">ServerGuy</a>’s Faizan Fahim has put this to action. He says, “We track the keywords of a high converting article regularly because they are bringing leads and customers to us. Highly profitable keywords demand more attention, and we gladly give it to them.”

__Transactional Keywords:__ Keywords related to buyer intent are essential to keep careful track of. <a href="https://www.depreneurdigest.com/" target="blank">Depreneurdigest</a>’s Chuks Chukwuemeka explains, “Most of the keywords I track more often than daily are transactional keywords. These are keywords with commercial intent. And as a blogger they are more valuable to me since it is through them that I earn a commission from affiliate marketing.”

__High Traffic Keywords:__ More traffic leads to more profit; therefore, “the most important keywords to track on a more often than daily basis are the essential keywords which send the majority of traffic to your website,” as Jessica Rose, CEO of <a href="http://www.copperh2o.com/" target="blank">Copper H2O</a>, puts it.

### Keywords Directly Related to your Business or Products
Keywords that are closely related to you or what you’re selling influence the amount of money you make, so you should always be ranking high for them. As reported by <a href="https://solutionscout.com/" target="blank">Solution Scout</a>’s Founder, Blake Bobit, “it would make sense to check more regularly on keywords circling around product pages and product/services directly. These are the pages that are closest to the end of the sales funnel, and if you rank for irrelevant keywords, or ranking for misleading content, it will increase the bounce rate, which will ultimately make a huge impact on the site's authority, and thus - ranking.”

__Branded Keywords:__ Branded keywords are important to watch closely to maintain a good online reputation. Alan Rabinowitz, CEO of <a href="https://seoimage.com/" target="blank">SEO Image</a>, explains his strategy for this, saying, “What we monitor daily and as often as possible are brand mentions to ensure that no negative branding is happening online at any time. We use Google Alerts to assure we are notified on Google and a service called mention, that monitors social and search activity for brand mentions.”

__Long-Tail Keywords:__ “Some keywords that relate directly to your business should be tracked every 5-10hrs, such as long-tail keywords,” according to <a href="http://www.dollarcreed.com/" target="blank">Dollar Creed</a>’s Lily Ugbaja. Long-tail keywords--longer and more specific than your run-of-the-mill keywords--should be tracked very often because they are used when a searcher intends to narrow in on a product or service like yours.

__Product-Defining Keywords:__ Ugbaja also endorses very regular tracking of product-defining keywords, which are keywords that “are very product-specific and the customer is already at the first level of being a lead.”

### Keywords for Which You Rank Highly
When you’re ending up on the first or second page of the SERPs, raising your ranking position has exponential benefits. Hence, Lora Bovie of <a href="https://directory.choosingtherapy.com/" target="blank">Choosing Therapy</a> says, “keywords that are more important to track more closely than daily would be the ones that are hanging around on the first and second page, and that you are trying to push up in the rankings with different strategies like content updates, keyword research, and more intentional efforts.”

<br>

As you can see, there are many reasons why you would want to monitor certain keywords more than once a day. Implementing hourly rank tracking can be a great help if you do it well. The key is to be strategic, stay focused on why you're doing it, and use tools whose data you can trust, like Nozzle.

Hourly - Featured Image

Certain scenarios require tracking on an hourly or so basis. Use Nozzle's flexible scheduling to get ahead of your competitors.

Some scenarios require you to track your keywords more than once a day. Find out what they are

Hourly Rank Tracking: the When, the Why, and the How

Hourly Rank Tracking | Nozzle Rank Tracking Software that Does Hourly

It's important to know who your top SERP competitors are if you intend to beat them for the best SERP positions.

Since Nozzle monitors the whole SERP for all of your keywords, we can easily show you who has the most top 10 rankings across a keyword set.

If you want, you can change your filter settings to show you which domains have the most top 3 rankings or top 20 rankings; for example, try adding a "result rank < 4" or "result rank < 21" filter. Use whichever filter that best fills your heart's desire.

Lets look at two keyword groups within a Halloween keyword set as an example.

You can see in the two images below that we are tracking 80 pumpkin related phrases and 31 mask related phrases.

![Halloween pumpkin phrases gif](//images.ctfassets.net/z8uwv83tofbw/63Qx6wdj5ncrG3YzhVfWUO/6b733326a5784723ded894e9a1209ff1/Pumpkin_keywords_cropped_gif.gif)

![Halloween mask phrases gif](//images.ctfassets.net/z8uwv83tofbw/14Lbedt8Ldusrv2hZvxip0/0a9c414e0e26fd9e8842bbde340bb7fa/Mask_keywords_cropped_gif.gif)

In the Competitive Share of Voice dashboard I added a filter for one of those keyword groups and another filter to only include ranking results in the top 10. Then I clicked on the "Keywords" tab at the top to generate a list of the domains that show up for the most keywords in the top 10 positions.

It's also helpful to click on the "Sort by" dropdown and set it to sort by keywords in order to list the competitors in descending order.

Keyword Group: Pumpkin
![pumpkin keyword filters and sort](//images.ctfassets.net/z8uwv83tofbw/fgGwbztvZGQTJPCEKL0Tg/851beb4939caa243d3e2e5eafd6bb54a/Pumpkin_filters_and_sort.png)

![top 20 competitors with most top 10 positions for pumpkin phrases](//images.ctfassets.net/z8uwv83tofbw/7MLAC7aZSn9WI9Aksbh2t4/ea6fd2d66a240f21aadace5df4b8a171/Pumpkin_most_top_spots_cropped_gif.gif)

Keyword Group: Mask
![mask keyword filters and sort](//images.ctfassets.net/z8uwv83tofbw/nQ1KAqGRPH3YurD73WOer/702511db90d5e94edbba85433ec5bbcc/Mask_filters_and_sort.png)

![top 20 competitors with most top 10 positions for mask phrases](//images.ctfassets.net/z8uwv83tofbw/6cA8rdum17oJRqW367TjaT/b29d0d1a25c459ed2a747e54bd67ef89/Mask_most_top_spots_cropped_gif.gif)

Below is the table view of the top 20 competitors by most top ten positions.

Keyword Group: Pumpkin
![table view of top 20 competitors for pumpkin phrases](//images.ctfassets.net/z8uwv83tofbw/7A9r1z8Qd3mmX23aZMFa5g/d01521e772155e0e327902f9a52b04a6/Top_20_Pumpkin.png)

Keyword Group: Mask
![table view of top 20 competitors for mask phrases](//images.ctfassets.net/z8uwv83tofbw/5sbZi4xnyGuZF2CqaxtAyx/b50152b6f0d4541f14dc5b3eae55e5bb/Top_20_Mask.png)

I've only shown you a list of the top 20 competitors but you can choose to show 50 at a time if you'd like, and you can paginate through to see even more.

Can your <a href="https://nozzle.io" target='blank'>keyword rank tracker tool</a> do that?

<a href="https://nozzle.io/trial" target='blank'>Give Nozzle a test drive today to find your top SERP competitors.</a>

pumpkin keywords most top spots gif

How to use Nozzle to easily find your top competitors in the SERPs.

Find Your Top SERP Competitors Across All Your Keyword Groups

Find Your Top SERP Competitors Across All Your Keyword Groups - SEO Competition - SERP Competition Ranking Tool

Here’s one feature you don’t want to miss and is perfect for a search engine position report!

<div class="wistia_responsive_padding" style="padding:57.5% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/lm3ypi4bnn?videoFoam=true" title="Tanner's video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div>
<script src="https://fast.wistia.net/assets/external/E-v1.js" async></script>

---

With Nozzle, you can view the full Google SERP HTML for any single keyword. 

![Single SERP HTML](//images.ctfassets.net/z8uwv83tofbw/Llzf5XyjRp9uFlw3WdwGz/add6807678050c95a5edece4ffae8873/One_SERP_HTML.png)

But that’s not all! You can compare the HTML from several dates to get a visual idea of how the SERPs have changed over time. This can be an extremely useful tool for identifying changes in the SERPs over time, such as the placement of PAA boxes, the content of featured material, the text in the descriptions, the quantity of results, and more.

Using this visual comparison in conjunction with the keyword ranking data that Nozzle provides above, it gives you the resources to make the most of your rank tracking and to spice up your search engine ranking report you share with your clients or boss.

![Three Column SERP Comparison](//images.ctfassets.net/z8uwv83tofbw/7evTCpfKrYRg246pZGbhMn/21c92cc1068652bd686dbf384ed6bd8c/SERP_HTML_Changes.png)

To use this feature, select the Single Keyword mode under Explore, then pick your keyword. Scroll down to the SERP HTML section.

![Navigate to SERP HTML](//images.ctfassets.net/z8uwv83tofbw/3wpolImIASzt2Nb3ZQUrA3/0265e9a9db4bb7d5ac9b3ae688421d35/Navigate_to_SERP_HTML.png)
![SERP HTML Pick Keyword](//images.ctfassets.net/z8uwv83tofbw/6EKPL6N3GUuFKZT9v1RXip/4e76b36b66b853e5d10fd1f73f050264/SERP_HTML_Pick_Keyword.PNG)

You can compare as many windows as you like using the Compare button, although 5 or fewer is the best for maximum functionality. Using the Zoom bar, drop down list, and Fit to Screen button above the SERP HTML, as well as the horizontal scroll bars at the bottom of the page, you can adjust your view of the SERP HTML to fit your needs. Use the date drop down lists to select the dates you want to compare. 

![Nozzle SERP HTML Controls](//images.ctfassets.net/z8uwv83tofbw/1MnFKutQpgdI4GbsCWuDWh/4853f964de2740e559f8f12c38ee5005/Nozzle_SERP_HTML_Controls.PNG)

You can click on the links in the HTML directly to view their corresponding web pages within our software. This is valuable if you want to look at several different web pages at the same time and compare their content to inform your onsite optimization strategy--all in one place!

![SERP HTML Webpage Comparison](//images.ctfassets.net/z8uwv83tofbw/2B8LWjzz9wB6WtyrDUd5KP/e581bd2559c75068a5dd15f82479442a/SERP_HTML_Webpage_Comparison.PNG)

Being able to view the SERPs for multiple dates side by side can also be helpful for SEO ranking reports and presentations, especially for reputation management campaigns. Just pull up your SERPs from the applicable dates in our tool to show your clients how effective your campaign has been in lowering the negative results. This visual representation will be more powerful than just a list of ranking changes for each result.

![SERP HTML Comparison for Reputation Management](//images.ctfassets.net/z8uwv83tofbw/2dw7WnZVEztyg6VjRkksW3/24e1a96c62d4346b039973767a2dc411/Reputation_Management.png)

Welcome to functionality!


Boyd Norwood

Boyd's headshot

Three Column SERP Comparison

SERP comparison is now so much easier with Nozzle's SERP HTML comparison feature. Try it out today!

Find out the amazing things you can do with this SERP comparison feature. Here's how to use it

The Functionality of Side-by-Side SERP HTML Comparison

SEO Keyword Ranking Report - The Functionality of Side-by-Side Google SERP HTML Comparison

<div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/0eeyfvt219?videoFoam=true" title="Nozzle CTR Calculation Video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div>
<script src="https://fast.wistia.net/assets/external/E-v1.js" async></script>

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<hr>

Nozzle has a very robust way of calculating clickthrough rate. Our calculation is made up of over 2,000 lines of code spread across 7 different files. Let’s take a look at what goes into our CTR calculation.

First, we look at several up-to-date CTR studies to create a solid CTR curve that we can use as the foundation for both branded and non branded keywords and for both desktop and mobile.

From there, we look at the individual SERP for each keyword looking to see if there are one or two columns, an ads section, or zero click features like dictionary results or direct answers.

![Nozzle evaluates columns, ads, and zero click features as part of its click through rate formula](//images.ctfassets.net/z8uwv83tofbw/5yDqE8MbuXhxpH4Ze9Hkup/cb8fc40cc212e49de8a8f9f610eee3eb/2_Columns.PNG)

We then assign a certain portion of the overall page clicks to the ads section, column 2 and to no click or zero click type results.

Next, we look at the size of each individual result in terms of size. More weight is given to listings with larger pixel coverage like featured snippets, video packs, image packs, People Also Ask, Top Stories, etc.

![SERP features with high pixel coverage are given higher estimated click through rate](//images.ctfassets.net/z8uwv83tofbw/6AyULRvMmL2uNPoTWSZ0Xf/f8abea27b3aefa7f4112e2742b9cc291/Size.PNG)

We assign clickthrough percentage to every link on the page. Even sitelinks and extra buttons, like the View All button pictured below, are assigned some percentage of the total page clicks.

![sitelinks and buttons are assigned some percentage of total page clicks in Nozzle's CTR calculator formula](//images.ctfassets.net/z8uwv83tofbw/3snXuv5anXcUhDjV4YGyQ4/d4c6319524cfd649e848a4bed4393b4b/View_All_Button.PNG)

Furthermore, certain items are weighted more according to their position within the pack. For example, People Also Ask questions at the top of the box are given more weight than those at the bottom, and videos or images on the left side of a pack are given more weight than those at the right.

All of these calculations are summed up and normalized so that each clickable item is given a realistic CTR.

See the gif below for an example of CTR for a specific SERP. The no click or zero click CTR percentage we gave this page was 13%. The paid section was given 10%, column one 67.5%, and column two 9.5%.

Some CTR is assigned to the listings in column 2 and some to the ads. Scrolling down a ways, we assigned 0.1% to the highlighted sitelinks. Down further, the first local listing gets 0.9% clickthrough rate, and the next two get a 0.5%. The first top stories result gets a 0.9% clickthrough rate, the second gets 0.6%, and the third gets a 0.4%.

![Nozzle example of click through rate distribution for a specific SERP: seach click through rate](//images.ctfassets.net/z8uwv83tofbw/3X8sbwsGJ92EZKjLTgkhLS/3f9fd75ec8057f882edad2c35716aca7/Assigned_CTR.gif)

And that is how Nozzle comes up with highly customized CTR percentages for each individual result.

Ian Campbell

Ian Campbell Pic

CTR Nozzle

Calculating CTR: Nozzle uses complicated coding to calculate accurate clickthrough rate for your SEO needs.

Take a look at the foolproof methods Nozzle uses to calculate clickthrough rate.

Nozzle’s Crackerjack Calculation of Clickthrough Rate

Nozzle CTR Calculation | How Nozzle Determines Clickthrough Rate Distribution | Check CTR with Nozzle

People Also Ask boxes are becoming increasingly important in the world of SEO. In fact, PAA boxes now appear in the results for nearly half of all Google searches, according to studies by <a href="https://www.semrush.com/blog/how-to-maximize-people-also-ask-seo-opportunities-study/" target="blank">SEMrush</a> and <a href="https://ahrefs.com/blog/people-also-ask/" target="blank">Ahrefs</a>. This is interesting information, but how much does it really help you? The studies were conducted with a broad range of keywords, many of which are completely unrelated to your line of work.

When it comes to setting SEO strategy for your specific industry, you need to take a more personalized approach and look at how often PAA boxes appear in your keyword sets to determine where to focus your efforts. If they appear in 80% of the SERPs for your keywords, for example, you’ll want to spend a lot more time optimizing for PAA boxes than if they show up in, say, 30%.

That’s what we’re here to help you with. Let’s take a look at PAA frequency in several industries.

We analyzed 15 keyword sets from multiple different industries. Using Google’s Keyword Planner, we found hundreds of keywords for each of the following topics:

- Accounting software
- Auto repair
- Basketball training
- Couch
- Dog toys
- Drones
- Earbuds
- Health insurance
- How to Cook
- Mortgage
- Office leasing
- Potted plants
- Saving tips
- Sewing
- Ski equipment

And here’s the drill down:

![industry-specific people also ask data](//images.ctfassets.net/z8uwv83tofbw/1jhu22Viffu7gAU80BIcip/37800bef3a753e769856117bb6442424/Industry_Comparison.PNG)

As you can see, the number of PAA appearances ranged from about 32% to nearly 93%. That’s a whopping difference!

The percentages also varied by device, as shown in the graph below:

![industry-specific paa data device comparison](//images.ctfassets.net/z8uwv83tofbw/6a3ns4TqsQzzMdNxt7bJRB/65050f070651bbecb8d8e703b2337eb9/Device_Comparison.PNG)

When you do the deep dive analysis for your specific industry it becomes clear if you should spend more or less time optimizing for PAA questions. In this case, if you sell health insurance, make cooking tutorials, or offer accounting software, make optimizing for Google’s People Also Ask boxes a high priority. With office leasing, on the other hand, you should probably focus your efforts elsewhere.

What's more, Nozzle can analyze industry-specific PAA data over months to give you a magnified view of how important People Also Ask boxes are for your industry over time.

We tried this with keywords related to camping equipment over about 6 months. Check out the results:

![paa frequency over time for a specific industry](//images.ctfassets.net/z8uwv83tofbw/3JVKgjs8fK4roYSc9x0tV2/8e9515728d8f80e0fb902825e9535b24/PAA_over_time.PNG)

The PAA frequency varied by over 15%! But what exactly does this mean for the industry? If there's an increase in PAA box appearances, companies in that industry should <a href="https://nozzle.io/paa" target="blank">use Nozzle to extract the PAAs</a> again and get the new questions to send to their content team. If there's a drop, your SEO strategy might shift away from PAA optimization. Furthermore, you can look for seasonal trends and strategize accordingly.

Find more information about our keywords and data on our <a href="https://datastudio.google.com/reporting/de9a4331-ca52-4669-bd33-a8a8e058ce74" target="blank">interactive report</a>. 

If you’re interested in other industries for a future blog post, let us know in the comments.

Like what you saw above? Nozzle can generate <a href="https://nozzle.io/paa" target="blank">PAA data for your own keyword set</a>, including an extracted list of all the questions that Google serves up! It’s a highly targeted list of content ideas that your content team will appreciate.


PAA by Industry: Featured Image

It is important to analyze PAAs by industry and take a personalized approach when setting SEO strategy.

We analyzed 15 keyword sets to break down why analyzing People Also Asked frequency by industry matters.

The Importance of Analyzing PAAs by Industry

Use Industry-Specific People Also Ask Frequency to Help Set SEO Strategy

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

Every SEO and content team knows that your website needs more content. But not just any content; content your targeted audience wants to know.

As a content marketer or SEO, you have probably asked yourself the something like the following:

How do I generate ideas for content creation?
Where can I find content ideas?
How do I get ideas for blog posts and articles?

The answer is: __WRITE ANSWERS TO THE QUESTIONS "THE PEOPLE" WANT TO KNOW!__

What are those questions, you ask?

Introducing... 

## The PAA Expansion Method

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

Everyone has seen a "People also ask" box. Google shows them on almost half of all SERPs.

Here is one that appeared for the term "track the whole SERP":

![People also ask - track the whole SERP](//images.ctfassets.net/z8uwv83tofbw/1pRvKmjybb11FVQ8R1XFVQ/cb96aca6ea16ac15fbbeb5d979aa9752/People_also_ask_-_track_the_whole_SERP.png)

Google deems these questions to be very related to the searcher's intent which is why your website should be answering these questions for all of your keyword topics.

And yes, that could potentially be hundreds or thousands of questions depending on how many topics/categories/products/services you have on your website.

More importantly, you need to know which of these questions appeared the most across each of your keyword groups.

Using Nozzle's PAA Expansion Method, you can generate this very powerful list.

### First example:

In the first example below, an initial list of 250 phrases turned into 417 unique questions.

![PAA Expansion Method - 250 camping phrases](//images.ctfassets.net/z8uwv83tofbw/5VdZZyxy2bawDiS403IdGV/c8a94e55671f24c2b3e19e6690da4121/PAA_Expansion_Method_-_250_camping_phrases.JPG)

Then I took those 417 questions and put them in Nozzle and ran a one time pull to generate an even bigger list of related questions. The result being 1,131 unique questions.

![PAA Expansion Method - 2nd iteration for camping phrases](//images.ctfassets.net/z8uwv83tofbw/4QAT1iJuBjbbsP53YBsalw/23ce1cd9fd6979d24d0bf2cf57271eb2/PAA_Expansion_Method_-_2nd_iteration_for_camping_phrases.JPG)

You can play around with this specific <a href="https://datastudio.google.com/reporting/81e73d89-0a3d-49d6-a726-69ad97d76383" target="blank">REI Demo PAA Report here.</a> 

Use the filters to see questions specifically related to each keyword group or to pull up a list that only includes specific terms like "cooler", "chair", or "butane".

### 2nd Example:

In this example, I started with only 3 phrases and used the PAA Expansion Method 4 times to end up with a list of 1,033 unique questions related to Christmas.

![PAA Expansion Method - starting with 3 christmas phrases](//images.ctfassets.net/z8uwv83tofbw/6xJqpA8uUtLmrbNy6HjXsY/3b89df64bac8d08a6ebd6b5f76f5f22e/PAA_Expansion_Method_-_starting_with_3_christmas_phrases.JPG)

Play around with the <a href="https://datastudio.google.com/reporting/b6142666-ac80-4bf9-b13a-57669d29f515" target="blank">Christmas PAA Expansion here.</a>

Lets end with a quote from a happy PAA Deliverable recipient:

> You just gave me a year's worth of content ideas for this project!

To generate your very own PAA deliverable to give you the warm fuzzies, <a href="https://nozzle.io/paa">click here.</a>


PAA Expansion Method - 250 camping phrases

PAA Expansion Method

The PAA Expansion Method - Build A People Also Ask Question List

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

All great marketers and content strategists know that your website needs to contain answers to every question your target audience is asking themselves. The first step is to collect all these questions. How do you do this?

By asking:
- Your sales people what questions they are constantly answering
- Your existing clients
- Your client fulfillment or customer service teams
- Your product managers

Or you could just ask Google. Well, you should still do all of the above but using Nozzle to extract questions from thousands of SERPs is the fastest way to generate a solid list.

A high percentage of SERPs contain a search feature called People Also Ask. When a PAA box is present, there will be four questions by default.

![People Also Ask Box - Questions to Answer In Your Website's Content](//images.ctfassets.net/z8uwv83tofbw/7HQvx9ik2F6okDSUCPZgk7/0d0ed5f1e54d8ddbfaf1b5eacb1d9fb9/People_also_ask_-_Michael_Jordan_is_the_greatest__1_.png)

Google increasingly does a great job at understanding the searcher's intent for every keyword.

<img src='//images.ctfassets.net/z8uwv83tofbw/3GskWGs821pNzVGxaRzpmI/40dfaf7db1002673cb6f011ff7662bbd/1.21_Gigawatts' style='float: left; margin: 1rem;' /><br><br>Google has a ton, and I mean A TON of data and 2 decades of a lot of very smart people working on algorithms to understand the searcher's intent for every query.

<br>

When Google serves up a People Also Ask box, it means those four questions are extremely relevant.

Imagine if you could extract all the questions for hundreds, or even thousands, of SERPs and sort them by most appearances across your huge keyword set.

<img src='//images.ctfassets.net/z8uwv83tofbw/QYtfZjdobB4nGZekkqLhd/a693ea1bcdcf9e6424f6421583219d02/Ignite_those_questions_on_your_website.gif' style='float: right; margin: 1rem;' /><br><br><br><br><br><br>Well then you'd have, what Alexander Hamilton would call, an extremely useful list of questions to answer within the content of your website.

<br><br><br><br><br><br><br>

Below is an image of a list of PAA questions that I extracted from a list of a hundred camping stove phrases. I then sent the data to Google Data Studio to organize in a nice, clean report.

<a href="https://datastudio.google.com/u/0/reporting/6a3202fc-6ec9-4a6c-a5a5-cef9ec3a7617/page/ytUbB" target="blank">Click here to peruse this Data Studio Template.</a>

![Unique Questions from PAA Search Features in Google Data Studio Template](//images.ctfassets.net/z8uwv83tofbw/6Ody1YWpLlq3kEHWMe2IC7/13c4949a144737ccc2c911b406d0a405/Unique_Questions_from_PAA_Search_Features_GDS_Template.png)

<a href="https://nozzle.io/paa" target="blank">Click Here to generate your free PAA Report!</a>

Unique Questions from PAA Search Features in Google Data Studio Template

Collect questions from People Also Ask boxes from as many SERPs as your content marketing heart desires.

How To Find All The Questions Your Target Audience Is Asking

Pixels From Top is a new metric that can tell you your visual position on a search engine results page measured in--you guessed it--pixels from the top of the page.

We measure the pixels in the SERPs from the top and left to every listing on the page. Furthermore we measure the width and height of each listing so that we can calculate it's SERP % which, is the pixel coverage each result occupies per SERP.

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![hourly rank tracking nozzle vision pixels from top](//images.ctfassets.net/z8uwv83tofbw/2agYINPX1ozKNSz8ZPFcxM/d3e23689d5c3743baccee8ff685a1b9b/pixels_from_top.png)

## Why is Pixels From Top Important? 

Gone are the days where the SERPs contained only ten blue links. With SERP features like Featured Snippets, People Also Ask boxes, Local Listings, Video packs, etc. occupying SERP real estate, ranking #3 is very likely to be below the fold these days. Pixels From Top is going to help you identify which #3 rankings are more valuable to your business.

Also, Pixels From Top is a valuable metric to help you understand why you may be dropping in traffic even if your rankings haven't dropped.

This siutation can occur for a number of reasons including: an increase in the number of ads displayed, the addition of a new featured snippet for queries that previously displayed none, a change in the layout to a featured snippet that makes it taller, or the addition of site links to a listing that ranks above yours.

Most SEOs include in reports to clients or bosses, some sort of historical rankings graph, maybe even sorted by different keyword groups, to show general improvements over time. You will want to include Pixels From Top in the same report as another way to show movements up the SERPs.

![Pixels From Top comparing top competitors](//images.ctfassets.net/z8uwv83tofbw/295zb9ZQwPDmM9nISxCzgF/23c0f46d6444bd94bd61bc940d0ab620/Pixels_From_Top_comparing_top_competitors.png)

In the image above, the Pixels From Top is showing the average pixel distance from the top of the SERP to the highest ranking result for each domain across their whole keyword list.

Below, you can see where realtor.com ranks in terms of Pixels From Top for specific search queries. For example, as of the date that that data was pulled, they ranked in the first position for 'condos' which was located 155 pixels from the top. This means there were no ads showing up at that moment in time because the first result (whether ad or organic listing) usually sits between 155 and 172 pixels from the top.

![Pixels From Top Specific Keyword Rankings](//images.ctfassets.net/z8uwv83tofbw/6OsCq6H1NrHo5TCLOku4rk/a3f5b3c4c4807fd184e25a0213282436/Pixels_From_Top_by_keyword.png)

<a href="https://nozzle.io/trial" target='blank'>Sign up for a free trial today to see your visual location in the SERPs for your keywords.</a>

SERP Real Estate Screenshot

Pixels From Top - A Nozzle Feature

What are the benefits of tracking your competitors rankings alongside your own with a <a href="https://nozzle.io/features">SERP tracking tool</a>?

- To identify, in realtime, any big fluctuations in the SERPs for your keywords so you can analyze those URLs to see what has changed
- To know which competitors show up the most in the top ten across the board for all your keywords
- To easily see which domains own spots in featured snippets, video packs, image packs, local packs, etc.

![Monitoring all of your SERP competitors](//images.ctfassets.net/z8uwv83tofbw/ZkYdP0KaUYmx56LmxUuKt/e6993f2bf39196673c0f7507e8db324b/Monitoring_all_of_your_SERP_competitors.gif)

Why does Nozzle allow you to track an unlimited amount of competitors?

- When a new competitor pops up in the top ten that you haven't noticed before, you can add them to your list of competitors and we'll rewrite history for you so you can see the history of their movements as if you'd been tracking them from the start.
- With reputation management, it's sometimes tricky to know which of the sites in the top 30 have the ability to move up to page 1 to push down the negative results. This is why you'll want to keep an eye on 30-40 "SERP competitors"--to be able to have the data on which of these you should continue to put more resources into higher rankings.
- You are not just competing against known brand name competitors but any URL that shows up in the same SERP that you are working to climb. And when you multiply this across thousands of keywords, you're going to want to use a <a href="https://nozzle.io/" target="blank">keyword rank tracker tool</a> to monitor more than just a few competitors. 

So <a href="https://nozzle.io/trial">start tracking unimited competitors today</a> with Nozzle and don't listen to anyone who claims <a href="https://nozzle.io/blog/is-seo-dead/">SEO is dead</a>, otherwise your competitors will win.

Monitoring all of your SERP competitors

Why does Nozzle allow you to track an unlimited amount of competitors? Because we can. :)

Blog - Keyword Rank Tracking Tool