![nozzle dashboard](//images.ctfassets.net/z8uwv83tofbw/qZRNfmNxxkSPfZagTEA2K/ed3c091911ca40c32d3bf5e5cf9751b5/nozzle_dashboard.png)
<a href="https://nozzle.io/" target="blank">Nozzle.io</a> is an SEO rank tracker tool that pulls SERP data from Google for your website and those of your competitors.

It has valuable features for website owners, agencies, and website flippers.

This article will focus on the main benefits of using the tool for buying and selling websites.

You’ll discover how website flippers can use Nozzle to acquire, build, and sell websites — making it an easier and safer experience.

Let’s get to it.

### What Does A Website Flipper Do?

A website flipper <a href="https://thewebsiteflip.com/guide/buy-website/" target="blank">buys a website</a> and later sells it for a higher price. Typically, they’ll use their experience to find good investment opportunities, and once purchased, they’ll have a plan to grow the site with the intention of selling later on.

They spend a lot of time finding an asset to acquire and looking for opportunities that pass their criteria for a good buy.

Once they purchase, they’ll increase their revenue and ranking through various SEO and monetization methods.

For example, a website flipper notices a site on the <a href="https://flippa.com/websites" target="blank">Flippa marketplace</a> making $100 per month and selling for $3,500 (35x multiple). After doing his due diligence and vetting, he decides this is a solid investment, so he buys the site. 

Over the next 12 months, he adds content created around specific keywords, builds backlinks, adds various monetization methods, and gives the site a design boost. As a result, the website is now earning $1,000 per month.

Using the same 35x multiple (the number multiplied by monthly revenue), the site's value is now $35,000, so he decides to sell it and make a net profit of $31,500!

### Why SERP Tracking Is Important For Website Investors

SERP tracking is essential because it offers crucial information about a website's rankings, including keywords and estimated traffic.

You can use SERP tracking to perform your due diligence and vetting before parting with your money on a marketplace or broker site.

For example, if a website owner says they’re ranking for a particular keyword, you can check it on a SERP tracker to see if it’s true. 

You can also see how hard it is to rank for specific keywords in the future.

Another advantage of using SERP trackers comes when you plan on selling the website. As you have been tracking keywords for a set amount of time, you can see the site's improvement and use this when valuing the site.

SERP trackers are crucial tools for website flippers. They save you time and help you to make sound investment decisions.

# 7 Reasons Why Website Flippers Should Use Nozzle

Now that you know what website flippers do and why using SERP tracking software is essential, let’s look at why I recommend Nozzle for website flippers.

### __1. Track Your Website Rankings__
![track website ranking](//images.ctfassets.net/z8uwv83tofbw/WWSYe0PaHvRHG3rz8ruQc/c9e6c11206cf5bf0f86c4e0df8d11377/track_website_ranking.png)
With Nozzle, you can check your website rankings for specific keywords. These keywords can be single or a group of keywords in a group.

If you look at the image below, taken from the keyword manager section of the tool, you can see a selection of keywords in a group called ‘test 1’.
![keyword phrases](//images.ctfassets.net/z8uwv83tofbw/6JbyvqY5whLt4PpdgQPgdn/ce15fe33da4c872942abe663f03b1134/keyword_phrases.png)
These keywords are related to a website that provides an SEO tracking service, so you can use this group when checking other related websites.

When you check the rankings for your website, you select which keyword (or group of keywords) you want to use, and the tool will pull data from the SERPs for the keywords.

You can get results for desktop, mobile, and tablet, and find data for the following:

__- Keywords —__ discover how many times the URL ranks for the keywords in the group
__- Rank —__ the average ranking in the SERPs for the keywords
__- CTR —__ estimated click-through rate
__- Estimated Traffic —__ estimated traffic for each keyword, or selection of keywords
__- Pixels From Top —__ a visual display of the actual pixels to the top of the SERPs
__- Above The Fold —__ how much of the SERP does the URL own above the fold
__- SERPs —__ the percentage of pixel coverage
__- Results —__ the number of results that appear for each domain name
__- Unique URL —__ number of unique URLs ranking in the SERPs
__- PPC Value —__ shows the amount of money you need to spend on paid ads to get the same estimated value as organic search
__- Search Volume —__ estimated number of monthly searches you get from the keywords
__- Base Rank —__ a percentage number that counts organic results and featured snippets for keywords

This information helps you track how your site is performing and improving over time. 

You can click on the specific keywords within the group and get a detailed breakdown in text, charts, and visuals of what’s ranking in the top 100 for your site and any other site you want to keep tabs on.

### __2. Help With Due Diligence & Vetting__

Almost all website flippers know the importance of due diligence and vetting before purchasing a website. While some brokers state that they do this for you, it’s always best to do your own research for peace of mind.

It’s also beneficial when using marketplaces with no vetting included.

Using Nozzle, you can add the URL for the domain name you’re targeting and find a host of information about how the website ranks for specific keywords.

For example, the image below shows you that Moz is ranking number 8 in Google for the keyword ‘rank tracker’, and if you look again, you can see that the estimated traffic they’re receiving for that keyword is 106 visitors per month.
![due diligence](//images.ctfassets.net/z8uwv83tofbw/2KVpfxAHWmckudhIQYVNiK/f66c2b28a696df31df865afb607d1dc7/due_diligence.png)
Furthermore, this display of data in the image above is for the past month, which can be inaccurate, so you can change the timescale for the past 12 months or longer to get a more accurate picture.

Having this information at hand is a godsend when clarifying what the website seller is saying about the rankings and traffic the site is getting.

You can search for a group of keywords or by single keywords. In addition, you can segment the results by using the filter options, such as ranking 1-3, featured snippets, people also ask boxes, or the many more options available.

### __3. Track Other Websites__
![track other websites](//images.ctfassets.net/z8uwv83tofbw/4Akn6IFoYc9SFbnfGVWscP/30f700ba6751542ceea0280a1ee7806a/track_other_websites.png)
I’ve touched on this slightly when talking about vetting and due diligence. Still, it’s worth knowing that in addition to checking a website out for keyword rankings, you can also set them up in your account as direct or indirect competitors.

When you first open an account on Nozzle, you enter brands. These are websites (including sub-domains), social media accounts, and Youtube accounts.

You enter your website as an owned brand and all your competitors as either direct or indirect competitors.

Doing this allows the tool to track the keywords you set for your domain name and your competitors, which helps you gain an advantage over them in the search results. 

In addition, you can find keywords to target that you never knew existed and discover other URLs ranking for that specific keyword; for example, they might have a Facebook page ranking for the keyword phrase.

Keeping an eye on your competitors is crucial for improving your website’s traffic and value.

### __4. Help You To See If A Website Has True Value__

By using this SERP tracking tool, you will be able to determine if a website has a true value. So, for example, if the seller says the site earns $500 per month from organic search, you can roughly check this out on Nozzle for the main keywords the site is targeting.

Nozzle.io will display estimated earnings for each keyword, so you’ll be able to see if it matches what they say and discover if the asking price is worth it.

### __5. Discover Site Potential__

When you perform your research for a website, you’ll probably have a list of keywords in mind to see how the site is ranking for those search terms.

Using Nozzle, you can discover that the site is performing well for some keywords but not targeting others, which means the site has the potential to increase the overall traffic by <a href="https://ahrefs.com/blog/seo-and-content-marketing/" target="blank">creating content around these non targeted keywords</a>.

Often, you would only need to write a quick blog post, and it will rank well, especially if the site already has a decent DA score.

### __6. Nozzle Gives Historical Data__ 
![nozzle has historical data](//images.ctfassets.net/z8uwv83tofbw/ZsZ2hpYwLSNZPInniHfuP/607bf9a3cae50d8eb034eac2f568baf0/nozzle_has_historical_data.png)
You can use Nozzle to find out if a website has a good history of ranking in the search engines. 

For example, you can set the date to display data for a website for a timescale you choose. 

Doing so will help you understand if the website in question has a good past record with Google and how long they have been ranking for specific keywords.

### __7. Use The Data To Help Sell Your Website__
![use data to sell website](//images.ctfassets.net/z8uwv83tofbw/RNXhCzqXOM8itEq7etmkx/3d37e2c96da4d956e3e61dc0488dbbfa/use_data_to_sell_website.png)
You can take screenshots of data, including charts and graphs displaying the results for your keywords — you can also export them to your computer.

The charts and spreadsheets will come in handy when selling your sites because you can  display them to potential buyers in your sales pitch.

It will give the potential buyer confidence that they’re dealing with a professional seller.

### Actionable Takeaways

Nozzle.io is an excellent SERP tracking tool with many features suitable for website flippers. 

The benefits of using the tool will help you for both selling and buying and will make it easier to make decisions related to website flipping.

You have multiple filtering options for historical data and country targeting, and the amount of stats pulled from the SERPs is impressive.

The guys at Nozzle offer good support and have a great onboarding video once you sign up for a free trial.

__Here are the actionable takeaways from the article__:

- Nozzle.io is a tracking tool with features that makes it easier and safer to buy and sell websites
- A website flipper buys a website and later sells it to make a profit
- SERP tracking is crucial for website flippers 
- You can track your website and as many competitors as you want for free using Nozzle
- Nozzle offers a free 14-day trial (no credit card needed)

buy-fix-sell

In this article you’ll discover how website flippers can use Nozzle to acquire, build, and sell websites — making it an easier and safer experience.

7 Ways Website Flippers Can Use Nozzle SERP Rank Tracker

According to a study conducted by Crayon, <a href="https://smallbiztrends.com/2020/01/competitive-intelligence-statistics.html" target="blank">94% of businesses</a> invest in competitive intelligence. __Competitor analysis__ is the first step towards understanding the market and the gap your organization can capitalize on. This includes keeping track of your competitors’ websites and learning the strategies they use to improve their digital presence. 

The insight gained from this analysis can help improve on existing strategies and create new ones. This article will talk about the tools needed to monitor and track the performance of competitor websites.

# 5 Tools To Help You Track Your Competitors 
Many tools can analyze the state of your competitors’ websites and give you meaningful insight on aspects such as keyword mentions, backlinks, website changes, and even social media. The following are some examples of tools used to analyze your competitors and how they work towards helping you with insights for improving existing strategies.

## Fluxguard
Fluxguard is a tool that allows you to crawl a competitor's website, find certain web pages and monitor these pages for activity. The software can constantly crawl your competitors' websites and return meaningful insights. The data obtained from <a href="https://fluxguard.com/how-to-guides/monitor-website-changes-with-fluxguard" target="blank">monitoring website changes</a> can include cookies, headers, network activity, and the frequency of visits to the competitor's website.

This data can help you understand the types of keywords the competitor is using, the types of tracking software they have, and how they are being used to target customers. This insight can help you make specific changes to your website that will drive more traffic and result in better performance.
![Fluxguard](//images.ctfassets.net/z8uwv83tofbw/523eJpQgVyzl1kzNNeiLAo/6006256172509c5a43a680e432de5d62/Fluxguard.png)<div><center><a href="https://fluxguard.com/" target="blank">Source</a>
## Owletter
Owletter offers data about your __competitor's email marketing strategies__. It allows organizations to automatically capture emails sent to their mailing list from a website. The software then takes screenshots of this data, stores it, and analyzes it. 

The tool also alerts you about the email based on preset parameters. This process will help you learn about your competitors' email behavior and offer insight that can be used to improve your existing __email marketing strategy__.

Owletter can help you figure out the types of emails to be sent, the frequency of emails, and content ideas for future newsletters. All this data is constantly tracked to empower your email marketing campaign.
![Qwletter](//images.ctfassets.net/z8uwv83tofbw/2YP0sXs5MTinBxxpXj9gSr/81f671a09a3abfde8b84ea4574f5a999/Qwletter.png)<div><center><a href="https://www.owletter.com/" target="blank">Source</a>

## Social Blade
Social blade is free to use and mainly tracks your __competition's content__. If they have a YouTube channel, this tool will fetch data about subscribers, views, earnings, and growth. 

Moreover, it also allows you to search analytics on your competitor's Instagram, Twitch, and DailyMotion accounts. This data can serve as meaningful insight and set a benchmark to surpass your competition.
![Social Blade](//images.ctfassets.net/z8uwv83tofbw/55jXbcp2QdDeD2labbIgCk/cc92327ddd1020e4ae0c2e2890898e5f/Social_Blade.png)<div><center><a href="https://socialblade.com/" target="blank">Source</a> 

## Nozzle
Nozzle is a competitive analysis tool that lets you track the __top websites in the industry__, see any <a href="https://nozzle.io/blog/featured-snippet-competitor-analysis" target="blank">featured snippets</a> your competitors may have, find who owns <a href="https://nozzle.io/blog/google-local-rank-tracking" target="blank">local listings</a>, and even find <a href="https://nozzle.io/blog/video-rank-tracker" target="blank">video content</a> that is performing well.

This is an effective tool to monitor competitor __keyword lists__ on a monthly and quarterly basis, <a href="https://nozzle.io/blog/finding-your-top-serp-competitors-across-all-your-keyword-groups" target="blank">keeping track of organizations within your industry</a> and the global SERP landscape. It can also show you the highest-ranking URLs in your niche, so you can analyze them using SEO tools for on-site optimization and backlinks. This should allow you to focus on specific keywords and work accordingly to improve your ranking. 

![Number of Domains with Featured Snippets within a specific Keyword Group (2)](//images.ctfassets.net/z8uwv83tofbw/1EUKu30N1IqRd05WTCfgWK/befb0c9053d7c5323718315eefa446cd/Number_of_Domains_with_Featured_Snippets_within_a_specific_Keyword_Group__1_.jpeg)

## Semrush
SEMRush helps conduct a competitor analysis based on __search engine marketing strategies__. It allows you to track keywords used by your competitors and see how these keywords are ranked on global SERPs. 

Each keyword is accompanied by data such as domain authority, ranking difficulty, and the countries where it ranks the highest. If you are confused with your keyword research and want to look at some strategies that have produced results, SEMRush is your go-to tool.
![Semrush](//images.ctfassets.net/z8uwv83tofbw/1H6S1lZTpFZIfPIJrYMUGx/39067d85a53429afe7f69726e875d86d/Semrush.png)<div><center><a href="https://www.semrush.com/" target="blank">Source</a>  

# Importance Of Tracking Your Competitors' Websites
A competitor's website can give you a clear picture of how they are performing and the strategies and keywords they are using to improve their ranking on SERPs. Getting a strong ranking on search engine result pages is primary if you want to improve your traffic and customer base. Doing this can require several strategies that need to work in unison for the results to be successful and give you a favorable outcome. Creating a strategy from scratch might not always work, and even if you do put in extensive research, it is always good to analyze any data you can extract.

A competitor doing well in the market is a clear indication that whatever they are doing is working for them. Tracking the movement and changes of successful competitors can help you gain enough data to devise your own strategy or improve on your existing one.

Competitors can give you a clear picture of how the industry is functioning, and analyzing their data can offer the following benefits:

- Get competitive insights that can be incorporated into your strategies
- Find pricing and inventory gaps to capitalize on and capture the market
- Understand what types of strategies work in your niche
- Stay aware of industry trends
- Identify and plan for new competitive threats

## Wrapping up
Businesses worldwide are looking for ways to improve their marketing practices and get the word out to more people. According to a study, <a href="https://www.emerald.com/insight/content/doi/10.1108/17515631111106821/full/html" target="blank">90% of Fortune 500 companies</a> conduct competitor analysis to find out what others are doing to achieve these goals. The resulting data is then used to devise branding and marketing strategies that deliver results faster than shooting in the dark.

Experts believe that the best way to see if a strategy works is by seeing if someone else is doing it and how it is performing. Learning from the performance of your competitors can help you tweak your own strategies and eventually produce similar - if not better - results. Several tools in the market can track the competitor's website and precisely track each aspect of the competitor and how they are going about their daily operations.

When done right, competitor analysis can be a shortcut to explosive growth and lightning-fast sales for new businesses


Competitors

The following are tools used to analyze your competitors and how they work towards helping you with insights for improving existing strategies.

The tools needed to monitor and track the performance of competitor websites.

Get One Step Ahead Of Your Competitors - 5 Tools To Help You Track Their Movements

In the pursuit of doing the best SEO work we can, one thing that may be overlooked or undervalued is optimizing for voice search. 
![voice recognition](//images.ctfassets.net/z8uwv83tofbw/7GbHFiFrUOoRh3w2K5zths/729723c516067c1ad0f4c0aff9ba22c6/voice_recognition.png)

Here is a list of things you can review to make sure you are getting the most out of the voice search capability.

# Have you read the official guides to voice search for each major platform?
Who loves to read the official “how to”s published by companies? Anyone? I didn’t think so. In this case though, it might be a great place to start so you can really understand the ‘behind the scenes' of voice search.
![read official guides](//images.ctfassets.net/z8uwv83tofbw/6qrvUv7b4MKCDPdyNYrwUK/2cf475bfbe818916d09563603bd1ceae/read_official_guides.png)
Google's <a href="https://storage.googleapis.com/guidelines-eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf" target="blank">Evaluation of Search Speech - Guidelines</a> might be a great place to start. 

__Follow that up with guides from:__
- <a href="http://windows.microsoft.com/en-us/windows-10/getstarted-cortana-tips" target="blank">Cortana</a>
- <a href="https://support.google.com/websearch/answer/2940021?hl=en" target="blank">Google</a>
- <a href="http://www.apple.com/ios/siri/" target="blank">Apple</a>

__Also these guides to commands from CNET:__
- <a href="http://www.cnet.com/how-to/the-complete-list-of-siri-commands/" target="blank">Siri</a>
- <a href="http://www.cnet.com/how-to/the-complete-list-of-cortana-commands/" target="blank">Cortana</a>
- <a href="http://www.cnet.com/how-to/complete-list-of-ok-google-commands/" target="blank">OK Google</a> 

# Do you understand your customers and their devices?
Have you evaluated the generation that is your targeted audience? 

Think about the Gen Zers versus the Baby Boomers. Is there an infant out there that doesn’t know how to navigate their parents' smartphone? On the other end of the spectrum, a lot of the Baby Boomers limit how they use their phones, yet they seem to use personal assistants, such as Siri and Alexa, more.

In the <a href="https://www.salesforce.com/form/pdf/state-of-the-connected-customer-2nd-edition/?d=7010M000000uQVWQA2" target="blank">State of the Connected Customer</a> report it shows the differences for each generation.
![generation voice search graph 1](//images.ctfassets.net/z8uwv83tofbw/4QsaadULZbvEXMhRoT5kie/bb00b095c36106b03c27e01cb5a3413a/generation_voice_search_graph_1.png)
While 39% of Baby Boomers “love or like” personal assistants, only 10% of them use or prefer it when communicating with companies. 

Whereas 64% of Gen Zers “love or like” personal assistants and 35% use or prefer them when communicating with companies.
![generation voice search graph 2](//images.ctfassets.net/z8uwv83tofbw/xWbca8qjXjwaAFo0UK165/4ed2fe2245a2ea9289b2257dff341940/generation_voice_search_graph_2.png)
Understanding the behavior of who you are targeting, and with what device can help you focus on, and market to the right group of people. 

# Is your content personal and compelling?
Why are customers going to look for your services/product? What are their pain points that you can solve or answer for them?

Compel your audience to engage with your product by reaching them on a personal and informative level. Because people’s emotions are touched more visually, you should have relatable pictures to accompany the text.
![personal and compelling content](//images.ctfassets.net/z8uwv83tofbw/2BZsUbxvG3dmF7FH7PwKNw/a37697ffa6f9e8ec98fe6b95df2da97e/personal_and_compelling_content.png)
Ask a question they may have and then answer it in a succinct way that reaches their emotions. Feel free to elaborate more after that and incorporate the keywords that you are targeting. This format is attractive to <a href="https://www.searchenginejournal.com/search-engines/algorithms/" target="blank">Google’s ranking algorithm</a>. 

# Do you use conversational words?
![use conversational words](//images.ctfassets.net/z8uwv83tofbw/6sts5XbiwW3UKcgSBFbjcB/71269e8225a8774ec809e5e03f3c67cc/use_conversational_words.png)
To optimize for voice search, optimizing for conversational queries is a must.  

Think about when you __type__ in a search versus using __voice__ search. With voice you tend to use more specific and conversational speech such as “show me” or “what do I need for” rather than just using a short phrase. It gives a direction for your answer to take you.

What are some questions your audience might ask?

For example, if they are searching for information on pruning fruit trees you may optimize for these questions:

- How do I prune fruit trees?
- When is the best time to prune fruit trees?
- What equipment do I need to prune fruit trees?
- Can I prune fruit trees if the leaves are still on?

Another great resource for thinking of targeted questions is using the People Also Ask (PAA) boxes to see what people are actually asking Google about your niche. <a href="https://nozzle.io/" target="blank">Nozzle.io</a> is a great resource for this. They generate a <a href="https://nozzle.io/paa" target="blank">PAA report</a> with all of the questions asked related to your keywords.

# Have you focused on long-tail keywords?

Now that we know that people’s voice search is more natural than a typed search is, long-tail keywords should be your focus, as they will be what those using voice search will use more. 
![long tail keywords](//images.ctfassets.net/z8uwv83tofbw/10uKEgUrL96z2dBG4M2vtd/418e01c95f97e995b4d1f4e3bb421224/long_tail_keywords.png)
This is where the <a href="https://nozzle.io/paa" target="blank">PAA report</a> comes in handy. It shows search term variations people are looking for. You can also use <a href="https://moz.com/blog/a-beginners-guide-to-the-google-search-console" target="blank">Google Search Console</a> to discover the queries that are bringing people to your site. 

Another resource is using questions people have asked your customer support.

Your content pages based on these questions should contain long, conversational terms.

# Have you built an FAQ page?

Do you have a Frequently Asked Questions page?

![build faq pages](//images.ctfassets.net/z8uwv83tofbw/2dWsj4nNn8ErN6gKXU1vWz/9cea5341a8e6b74612dce70daa8ac987/build_faq_pages.png)
When you use voice search I’m guessing it starts with the word “Who,” “What,” “Where,” “When,” “Why,” or “How.”  You have a need, and you want it answered quickly.

"FAQ pages are also vital to organic performance. As they answer prominent questions of current and prospective customers, they lead them down to the path of solving their problems. Eventually, it may be a conversion for the business." according to <a href="https://nozzle.io/blog/2-underutilized-onsite-optimization-strategies#FAQ_Schema_Markup" target="blank">Bernie Wong</a> of <a href="https://social-stand.com/" target="blank">Social Stand Limited</a>.  

To provide this information have a FAQ page that answers all of these questions (don’t forget, conversationally) for your audience. <a href="https://developers.google.com/search/docs/advanced/structured-data/faqpage" target="blank">Google loves FAQ page</a>s and often uses them in the SERP.

<a href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/" target="blank">Here are some tips for writing a good FAQ page</a>:
1. Use data to pick the right questions
2. Form clear criteria around responding
3. Offer multiple solutions
4. Track your progress
5. Make your FAQ page easy to find

# Have you claimed your Google Business Profile and is all of your info up to date?
A key factor in optimizing for voice search is building your local listing and presence. <a href="https://www.webfx.com/blog/marketing/voice-search-digital-marketing-2019/" target="blank">Over 55% of people</a> use voice search to find local businesses.
![google my business profile](//images.ctfassets.net/z8uwv83tofbw/7BOh9KACJShAzlGTnLZW9V/cd7e915f6b54e8e328d5b70b16e53e72/google_my_business_profinle.png)
If you haven’t claimed your <a href="https://support.google.com/business/?hl=en&_ga=1.197736111.1817838323.1480536666#topic=4539639" target="blank">Google Business Profile listing</a> yet, you need to. This is where you add your business’ information such as hours of operation, address, phone, services, reviews, pictures, link to your website and a short bio about your business. The more information you share on your listing the more confidence people will have in your business and the easier it will be for someone to choose you.

<a href="https://nozzle.io/blog/how-to-rank-better-in-google-maps-in-2022" target="blank">These are suggestions by Patty Malowney</a> from <a href="https://www.badasswebgoddess.com/" target="blank">Badass Web Goddess Agency</a> to optimize your Google Business Profile:
- Use your keywords in your GBP name
- Fill out your GBP completely
- Add photos
- Post updates
- Ask clients and customers for Google Reviews
- GBP Behavioral Signals

Don’t forget to use keywords related to your business while setting up your information. Also, take into account the regional slang or dialects that might be pertinent in your area. For example, in Utah fried dough is called a “scone” but is referred to as “fry bread” in most other places. In Wisconsin a drinking fountain is called a “bubbler”.

# Have you added microdata?
![add microdata](//images.ctfassets.net/z8uwv83tofbw/W03Kg383nHnX5FvYprLME/82e9a294a3499f4f9ed8f14d14394a71/add_microdata.png)
Who remembers Jerry Maguire’s famous line, “Help me, help you.”? That’s what microdata does for Google.

 “You’ll need to submit a sitemap to Google including information such as: prices, directions to your physical location, store hours, your address and phone number. Next, use microdata to help Google understand what this text means. Create markups for various use cases.”  according to the <a href="https://digitalmarketinginstitute.com/blog/seo-how-to-optimize-for-voice-search" target="blank">Digital Marketing Institute</a>.

Helping Google to help you answer people’s voice search.

<a href="https://developers.google.com/search/docs/advanced/structured-data/faqpage" target="blank">This is an example from Google of microdata.</a>

# Does your brand have an abnormal spelling that you need to take into consideration?
How well can people pronounce your brand? Does it transcribe well? Is voice search going to recognize it easily?

We’re all familiar with the company Xerox. They’ve been around for decades, therefore recognized by Google, but what if it was a new company that no one was sure how to say their name? 

Be aware of the limitations that Google might have in recognizing uniquely spelled brands. You could add a pronunciation guide to help.

If your brand name is a bit ambiguous, at least try to make the product memorable, unique and easy to search for.

# Have you optimized your schema markup?
Again, “Help me, help you.” with schema markup. This helps make sense of your content and make your site discoverable to search engines.
![optimize schema markup](//images.ctfassets.net/z8uwv83tofbw/3fyrfgnV8BoA4xhPXxTP1j/388291590af1999f009fea5929eefe13/optimize_schema_markup.png)
Structured data can be used to mark up all kinds of items from products to events to recipes. It is most often used to provide additional information about the following:
- Creative work
- Event
- Organization
- Person
- Place
- Product

A full list of items you can mark up with schema is available <a href="https://schema.org/docs/full.html" target="blank">here</a>.

"Each type of information has properties that can be used to describe items in more detail. For example, a "book," which falls under the category "creative work," can have the properties "name" (title), "author," "illustrator," "isbn," and more, depending on how fully you want to describe it. Similarly, an "event" can be classified as anything from a "businessevent" to a "theaterevent." according to <a href="https://moz.com/learn/seo/schema-structured-data" target="blank">Moz</a>.

Have you adopted schema markup for voice search by including an indicator of intent and relevancy to your site?

# Does your website load fast and is it mobile friendly?
![website speed](//images.ctfassets.net/z8uwv83tofbw/5MpR1gt8tqmPe1VuIKHGsg/1822fd1780848354f08e282ef3a8d7e9/website_speed.png)
A big factor to bounce rate, especially in relation to voice search is your load speed. Who wants to sit and watch a circle spinning when you have lots to do?

If you’re using voice search, chances are that you are busy or in a hurry. Google is too. They will offer sites with greater loading speed and with less bounce rate.

<a href="https://neilpatel.com/blog/speed-is-a-killer/" target="blank">According to Neil Patel’s research</a>, 47% of consumers expect a website to load in no more than two seconds.
![every second counts](//images.ctfassets.net/z8uwv83tofbw/4CyXyRAqbOYReIpLWIAqCG/9a89022c299670e57d204d9912cf7804/every_second_counts.png)
Every second afterward damages user experience. Viewers don’t want to wait for your page to load, and they’ll often bounce to find another business with a better user experience.

In a study cited by <a href="https://www.crazyegg.com/blog/speed-up-your-website/" target="blank">crazyegg.com</a>, the relationship between load times and conversion rates showed a <a href="https://conversionxl.com/blog/testing-tools-site-speed/" target="blank">25% decrease in conversion rates</a> with just one extra second of load time.
![loading time impact](//images.ctfassets.net/z8uwv83tofbw/5Ly3ngvfiWvqUvRtqNGEwz/171e96e9ebd63ebe64405862b48f7465/loading_time_impact.png)
It’s clear that putting in the effort to increase your site speed — even by one second — could have a major impact on conversions.

<a href="https://nozzle.io/blog/mistakes-in-seo-that-can-lead-to-google-ranking-drop" target="blank">Stephanie Long</a> from <a href="https://stephaniemariemarketing.com/" target="blank">Stephanie Marie Marketing</a> says: A tool I like to use and test my website for speed regularly is <a href="https://developers.google.com/speed" target="blank">Google’s PageSpeed Insights</a> (PSI) because it shows how fast your website is loading for both mobile and desktop. It also provides detailed solutions on how you can fix any issues, plus it also gives you a grade from 1-100, with 100 being the best. The tool that I think does a great job on showing what images are too large and are causing slow loading times is <a href="https://www.screamingfrog.co.uk/seo-spider/" target="blank">Screaming Frog</a>.

“In the summer of 2015, more Google searches were carried out via mobile than desktop for the first time ever – and you’d better believe they’ve only gone up since then!” according to <a href="https://www.websitebuilderexpert.com/building-websites/how-to-make-website-mobile-friendly/" target="blank">WebsiteBuilderExpert</a>. 

<a href="https://www.websitebuilderexpert.com/building-websites/how-to-make-website-mobile-friendly/" target="blank">To make your website mobile-friendly, you’ll need to</a>:
1. Choose a mobile-responsive theme or template
2. Strip back your content
3. Make images and CSS as light as possible
4. Avoid Flash
5. Change button size and placement
6. Space out your links
7. Use a large and readable font
8. Eliminate pop-ups
9. Test regularly

So, is your site updated with the fastest speeds possible?

Is it mobile friendly?

# Is your content scannable?
Do you know what the very best guarantee is that I will exit a site just as fast as I opened it? If there are a lot of ads or sign-ups that pop up before I can even see that homepage. I’m gone and won't return.
![scannable content](//images.ctfassets.net/z8uwv83tofbw/3AVpBnGWJ7Yy4rsDsL06Ka/555584880bdfd5cf437a902002bb7969/scannable_content.png)
If I’m using voice search for something, I want to be able to scan the content quickly and easily without interference.

Is your site easily scannable with headers and links offering information that is easy to grasp? Will I find answers easily just by scanning your homepage? 

Need some ideas to get you started? <a href="https://www.bigdcreative.com/5-ways-to-make-your-sites-design-scannable/" target="blank">Here are 5 from bigDcreative</a>.
1. Design With Visual Hierarchy in Mind
2. Make Your Navigation Menu Easy to Spot
3. Take Advantage of White Space
4. Write for Brevity
5. Use Numbers Where Possible

# Do your videos rank in Google?
![videos rank in google](//images.ctfassets.net/z8uwv83tofbw/2m3xoudiSsGmbq25CIcodk/f4a5d809abb371c1a468529a46f3d0f0/videos_rank_in_google.png)
How well do your videos rank in Google? In SEO you need to utilize every resource you have available, and a big component of that is video. People love to be visually stimulated, and most people learn better through being shown. 

If you’ve never made Beef Wellington before, are you more likely to use the recipe from the blog with the video tutorial, or relying on the typed out recipe?

Most sites can find a place for useful videos and then optimize them so they will draw people in. 

If you’re not sure if YouTube is something worth investing in, you should know that YouTube is owned by Google. Perhaps that is why <a href="https://nozzle.io/blog/youtube-best-practices-for-beginners" target="blank">over 80% of the videos that rank in the top ten for video-related searches in Google are from YouTube</a>, as opposed to other video platforms, embeds on websites or natively hosted video.

According to <a href="https://nozzle.io/blog/content-marketing-for-small-businesses-and-coaches-2022-edition" target="blank">Thomas Anthony</a>, an organic marketing consultant: 
- Videos have higher engagement than written content
- The average consumer spends 100 minutes a day watching video
- <a href="https://blog.hootsuite.com/youtube-stats-marketers/" target="blank">YouTube is the world's second most visited website</a>
- Views increase as more people work from home

## In conclusion
Optimizing your site for voice search will help increase your traffic and decrease your bounce rate. It’s worth taking the time to do.

<a href="https://nozzle.io/blog/2-underutilized-onsite-optimization-strategies#Optimize_for_Voice_Search" target="blank">Paige Arnof-Fenn</a> of <a href="http://mavensandmoguls.com/" target="blank">Mavens & Moguls</a> said:

"Websites must be optimized for voice search adding usability/functionality to your site making it accessible to all users including those with limitations/disabilities. It’s not just about complying with the ADA/responsible web design/CSR goals but it is also good for the bottom line by reaching a broader audience."


voice recognition

Optimizing your site for voice search will help increase your traffic and decrease your bounce rate.

Optimizing your site for voice search will help increase your traffic and decrease your bounce rate. This is a check list to help evaluate your voice search optimization.

Voice Search Optimization Checklist

# Local SEO
<br>
I posed the question to SEO professionals what they thought was the most underutilized SEO strategy or tactic. I got over 100 responses which I broke up into <a href="https://nozzle.io/blog/44-underutilized-seo-strategies-and-tactics" target="blank">8 categories</a>, and 44 sub categories. This is part 6, which highlights the underutilized strategies related to local SEO.
<img src="//images.contentful.com/z8uwv83tofbw/7EXJOgfCZjihviJTp0FpjV/b4a01d17b44b0316368ce5d1b2e072e0/local_seo.jpg"  style='float: right; margin: 1rem;' />

__Local SEO Sub Categories:__
- <a href="#Optimize_Local_SEO_Landing_Pages">Optimize Local SEO Landing Pages</a>
- <a href="#Google_Maps_Optimization">Google Maps Optimization</a>
- <a href="#Optimize_your_Google_My_Business_Page">Optimize your Google My Business Page</a>
<a id="Optimize_Local_SEO_Landing_Pages"></a>
<br>
## Optimize Local SEO Landing Pages
![Optimize Local SEO Landing Pages](//images.contentful.com/z8uwv83tofbw/ueaxYinRCphe69WLxgK7s/c1952af8e2d3cecee45ceb4c52eefadc/Optimize_Local_SEO_Landing_Pages.png)
__Carmine Mastropierro, Co-Founder of <a href="http://wisemedia.ca" target="blank">WiseMedia</a> points out:__

"Almost all businesses can universally optimize their website, service pages, and channels like Google My Business for local areas to generate leads and drive sales. I recommend using an SEO tool like Ubersuggest to first find local keywords to target. These are primarily a location followed by a service like "New York Business Accountant." They tend to have low competition but a high conversion rate. With voice search on the rise, these keywords are also continuing to drive more traffic. Optimize your website for these search terms and make dedicated pages for every location you service."

__Sean Darlow, Founder and business manager at <a href="https://affiliates-sloty.com/" target="blank">Affiliate Sloty</a> said:__

"The most underutilized SEO strategy is local SEO. The majority of businesses invest in SEO in order to reach a larger, often global audience. Local clients, whether online or in person, are still the lifeblood of most modern businesses. Local SEO makes a company more visible to local customers. Google has also been putting a lot of effort into regional results. As a result, adding local SEO to a small business's SEO plan is the only reasonable choice."

__Matt Tutt from <a href="https://matttutt.me" target="blank">Matt Tutt Digital Marketing</a> recommends to make use of local landing pages:__

"These have a bit of a dirty name associated - perhaps from some people who associate these pages with really thin, cookie-cutter content, which ends up being pretty spammy!

"For me I've seen them work really well when working with clients who are trying to target specific geographic areas. I actually love the process of creating these pages. Once you've got a great framework of the page, you can really scale them up in a huge way, obviously depending on how wide an area you want to target for your client.

"I've worked with a world-class dog breeder in the US who ships their dogs across the US, and this strategy has helped them to target many states where they had no kind of online presence before. It was just a case of creating a great framework page which talked about region-specific content in a way that was relevant to the topic (in this case, dogs!).

"Looking back at data from the past 12 months I can see that this landing page strategy has contributed approximately 30% of the total organic traffic for this client. So it's been massive - and has led to many additional leads the client wouldn't have had otherwise."

__Brenton Thomas founder and CEO of <a href="https://www.twibiagency.com/" target="blank">Twibi</a> says:__

"The importance of local SEO cannot be underestimated when a business has a limited service area. For example, if a small mom-and-pop restaurant is paying for ads seen by people all over the world that will never walk through the door. If there's a limited-service area such as only providing a service for several towns or counties, you don’t want people outside of that service area seeing the website. This also leads to disappointment when these visitors try to schedule an appointment.

"This is why local SEO is vastly underrated since it will generate more qualified prospects, people in that business' area who are looking for their products or service."

<a id="Google_Maps_Optimization"></a>
<br>
## Google Maps Optimization
![Google Maps Optimization](//images.contentful.com/z8uwv83tofbw/7f2qfJEODaUJE7dP9NTmoL/3eec6dee590c8d8b09a161bf1b0acb8e/Google_Maps_Optimization.jpg)
<div><center><a href="https://www.samma3a.com/tech/en/google-maps-full-article-en/" target="blank">Image Source</a></center></div>
<br>
__Danny Star from <a href="https://websitedepot.com/" target="blank">Website Depot</a> claims Google Maps Ranking and Optimization should be focused on.__ 

"For those who rely on phone calls as conversions, this is a gold mine that is often overlooked in favor of ad placement or organic SEO. In many cases, some of my best-performing clients like lawyers and treatment centers get a majority of their calls from their Google My Business listing that is showing on top of their competitors."

<a id="Optimize_your_Google_My_Business_Page"></a>
<br>
## Optimize your Google My Business Page
![Optimize your Google My Business Page](//images.contentful.com/z8uwv83tofbw/4l9FbGAqHnkqRceok8lnxF/ba4c92461fb211650b0de283071e8d7a/Optimize_your_Google_My_Business_Page.png)
__Ela Iliesi, Digital Marketing & SEO Trainer at <a href="https://londonmarketingacademy.com/" target="blank">London Marketing Academy</a> comments about creating a well optimised GMB page:__

Adding a keyword or key phrase in your business name besides the brand. This can offer huge visibility for free, something not even purchasing Google Ads publicity can offer, as you can appear in the searches for that key phrase and have your GMP posts seen and clicked by thousands of people each month, for free.

__Lauren Amor, Organic Search Specialist for <a href="https://tandem.buzz/" target="blank">Tandem Buzz</a> states:__

Another tactic that's more up and coming than anything is short snippets for Google and Alexa Echo products. This refers to the short snippets that people often say to Alexa when they're trying to find something quickly, such as, "Flower shop Miami". If you're a flower shop in Miami, it's important to have keywords that can double as short snippets on your GMB, site, and other online tools to increase your chances of coming up for these short searches.

### In conclusion

Optimizing your Local SEO is an important, even if it's an underutilized SEO strategy.

<br>
__Other Categories in this Series:__
<a href="https://nozzle.io/blog/1-underutilized-keyword-research-strategies" target="blank">#1- Underutilized Keyword Research Strategies</a>
<a href="https://nozzle.io/blog/2-underutilized-onsite-optimization-strategies" target="blank">#2- Underutilized Onsite Optimization Strategies</a>
<a href="https://nozzle.io/blog/3-underutilized-content-strategies" target="blank">#3- Underutilized Content Strategies</a>
<a href="https://nozzle.io/blog/4-underutilized-link-building-strategies" target="blank">#4- Underutilized Link Building Strategies</a>
<a href="https://nozzle.io/blog/5-underutilized-technical-seo-strategies" target="blank">#5- Underutilized Technical SEO Strategies</a>
<a href="https://nozzle.io/blog/7-underutilized-video-seo-strategies" target="blank">#7- Underutilized Video SEO Strategies</a>
<a href="https://nozzle.io/blog/8-miscellaneous-underutilized-seo-strategies" target="blank">#8- Miscellaneous Underutilized SEO Strategies</a>


local seo

This is what the experts say are the most underutilized SEO strategies regarding Local SEO.

#6- Underutilized Local SEO strategies

Local SEO Strategy - Local Search Strategy - Local SEO Strategist

If your business has a physical location, local packs are a great place to rank. Top local listings usually fall within the top 3 positions on the SERP, making those who own them magnets for both online and offline traffic in their area.

But how do you track whether you’re ranking in the local listings for your keywords? That’s where Nozzle comes in.

Nozzle is ideal for local SEO. Using our tool, you can track keywords in any location from as broad as a country to as narrow as a neighborhood. Plus, you’ll be able to keep track of all the local packs and local listings that your keywords serve up.

Here’s how to do it. First let’s look at your competition in the local listings.

## Discover Who Owns the Local Listings

To find out who’s successfully vying for the top local listings, navigate to your Competitive Share of Voice dashboard. Select Domain in the Rollup dropdown, then begin typing “local” into the segment search bar; you’ll see several options. If you want to see who’s paying for local or map ads, pick the Local/Map Ads segment. For now, we’re going to use the Local segment.

![Local search rank checker - Local segment](//images.ctfassets.net/z8uwv83tofbw/ZLS0JmmDNQhNBc6J8cL7B/391c7359672c2e3a85ba41b57a4332bc/Local_Segment.png)

Next, sort by keywords and make sure you’re viewing the Keywords tab. You’ll find useful charts and a table below showing the domains that hold local listings in order of who has the most.

![Local SERP tracker - local pack charts and table](//images.ctfassets.net/z8uwv83tofbw/3WjGoJ7XL2cpMnt121eQjq/3367ce22e5197a8751ab8d5500cefdc4/Local_Tracking_Charts_and_Table.png)

## Learn More

Click on one of the domains in the table (I prefer to right click and open in a new tab) to visit the performance overview page for that domain. Scroll down to find a new table that lists what keywords that domain has local listings for, along with the URL of each listing.

I clicked on enterprise.com, and you can see the keywords they hold local listings for. Because this domain has so many, I sorted them by search volume and limited the table to 10. You can also see the ranks of their local listings (all within the top 3 positions), along with other useful data like <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a> and <a href="https://nozzle.io/blog/nozzles-crackerjack-calculation-of-clickthrough-rate" target="blank">CTR</a>.

![Local rank tracker - domain performance overview local pack keyword table](//images.ctfassets.net/z8uwv83tofbw/18QyWPj0riOQVigQ7r9iv1/8c4d16a3d50d755439a3bba74db286ed/Domain_Performance_Overview_Keyword_Table_Local_Listing.png)

Clicking on a top URL will open that URL in a new tab. Clicking on a keyword will take you to its performance overview page, where you can analyze its SERP results and SERP HTML with <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>. I clicked on the first keyword, “car rental sarasota.”

![Local SERP tracker - single keyword local pack SERP HTML](//images.ctfassets.net/z8uwv83tofbw/1V5daCbQN2PddkrNX13SoG/a27f0f2368c6cd83986a8cc857da6c26/Local_Pack_Keyword_SERP_HTML.png)

## Analyze by URL

With Nozzle, you can also directly pull up a list of URLs that rank in local packs. These URLs would be the ones linked to in the “Website” button of each listing. 

To pull up such a list, visit the Competitive Share of Voice dashboard and apply the Local segment once again. Select URL in the Rollup dropdown. If you scroll down, you’ll see a table of URLs that rank in local packs, along with the number of keywords they have local rankings for.

![Local SEO ranking - local listing analysis by URL table](//images.ctfassets.net/z8uwv83tofbw/2hxKlY263ZeWRKqFtM2mFV/3c2ae92e056916f750d12cbcf28c5110/Analyze_Local_Listings_by_URL.png)

Notice that enterprise.com has separate URLs for separate locations, but many of the other domains don’t. Pay attention to details like this when you analyze your local SERP landscape. If the higher-ranking domains seem to be doing something different from other domains, their strategy may be worth a try. This table doesn’t give you any information about the effectiveness of enterprise.com’s practice, but it’s still important to keep an eye on the details.

Clicking on one of the URLs in the table will send you to its performance overview page, where you can look at all the keywords it holds top local listings for.

![Local search rank tracker - URL performance overview local pack keyword table](//images.ctfassets.net/z8uwv83tofbw/2lkP6DLeTcn77GPK06JK2J/d1125ca16b7bfe85b6449cbdbc19ad8c/URL_Performance_Overview_Keyword_Table_Local_Listing.png)

Keep in mind that, if you see a URL that is ranked far lower than the top 3 after you’ve applied the Local segment, this is because side panels are treated as a continuation from the bottom of the first column of search results. This is why <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a> can be such a useful metric and give you a better idea of where your listings are actually sitting on the SERPs.

![Google local rank tracking - side panel local listing](//images.ctfassets.net/z8uwv83tofbw/5zocYloSHtrIrUrh9k0nm3/d9ee20a45230275959209c692433aefb/Side_Panel_Local_Listing.png)

## Local Pack Keyword List

You can also try pulling up a list of the keywords that serve up local packs, since not all keywords do. Such a list will illuminate the keywords where you have the opportunity to rank within an existing local pack and outshine your competitors. 

To supply yourself with a local pack keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update.

As you can see Nozzle allows you to see Google's local packs from several angles and is super helpful to keep track of where you and your competitors are ranking in the local packs.

<a href="https://nozzle.io/trial" target="blank">Try tracking local packs on Nozzle for free!</a>


Local SERP tracker - single keyword local pack SERP HTML

Use Nozzle to track your competitors in Google's local packs for any location.

Local Pack Competitor Analysis with Nozzle

Local SERP Tracker | Learn How to Use Nozzle's Local SEO Tool

Nozzle lets you track more than just webpage links, <a href="https://nozzle.io/blog/featured-snippet-competitor-analysis" target="blank">featured snippets</a>, and <a href="https://nozzle.io/paa" target="blank">People Also Ask questions</a> in the SERPs--you can also monitor which videos are doing the best among the other organic listings.

After discovering the highest ranking videos, you can analyze them and use similar tactics in your videos to overtake your competitors in Google’s video results. And the importance of video in digital marketing just <u><a href="https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/" target="blank">keeps</a></u> <u><a href="https://biteable.com/blog/video-marketing-statistics/" target="blank">on</a></u> <u><a href="https://www.srmailing.co.uk/blogs/sr-mailing-blogs/91-video-marketing-statistics-you-need-to-use-to-your-advantage" target="blank">growing</a></u>, so it’s important to get ahead now.

![Track video rankings in the SERPs](//images.ctfassets.net/z8uwv83tofbw/4jhh9IXs02AzwXbzVhRXut/bed5bfc8d337ef19c69f5df7bb1b34b1/Example_of_Videos_in_SERP.png)

## Finding Domains with Ranking Videos

To examine video result owners, all you need to do is visit the Competitive Share of Voice dashboard in Nozzle, select Domains in the Rollup dropdown, and apply the "Is Video" segment using the Segment dropdown. Select the Keywords tab and sort by Keywords. You can also filter by keyword group as desired. This will pull up a list of all the domains that have video results for your keywords.

![Video rank tracker - Is Video segment](//images.ctfassets.net/z8uwv83tofbw/rILxFFJaq9xesSfOTDrUW/52ded8202d861bc12a0becdd7bd47881/Is_Video_Segment.png)
![Video rank checker - ranking charts and table](//images.ctfassets.net/z8uwv83tofbw/1RrX9inKSBYzXNYMktqipj/a7be426f727923d0a3c7f2f72bc4846b/Tracking_with_YouTube.png)

As you can see in the table above under Keywords, YouTube has ranking videos for 241 of my keywords. Since it’s an outlier, it can be helpful to filter out results from YouTube, and sometimes Facebook or other sites, in order to make the charts more readable.

To do this, create a custom segment. Follow the basic instructions <a href="https://help.nozzle.io/how-do-i-add-segments" target="blank">here</a> if you’re unfamiliar with creating custom segments.

Name and describe your segment depending on which sites you plan to filter out. Then, add the conditions "Result > Video > Is Video | is | True" AND "Result > Url > Domain | != | youtube.com," as well as any other conditions you need. Finally, create your segment.

![Video keyword tracker - exclude youtube.com](//images.ctfassets.net/z8uwv83tofbw/12EMgsyaLTRs3ilexuhImS/d9bedc450686acc7f45d0e74e6384ea0/Create_YouTube-free_Segment.png)

It may take a few hours before the system will allow you to apply your new segment in the Competitive Share of Voice dashboard. When it’s ready, just select your new segment in the Segment dropdown and click the Keywords tab. You’ll now be able to see much more detail in the charts below.

![Video keyword tracker - ranking charts and table excluding youtube.com](//images.ctfassets.net/z8uwv83tofbw/4Hu669dGzK3zlnkyTbbdRe/95d43b38a8f6e20a49f57272407d86bf/Tracking_without_YouTube.png)

The By Rank Group chart gives a nice visual overview of your competitors with video results. You can choose to show more than 10 domains using the dropdown underneath the table. 

Notice how cio.com has 5 video results for my keywords: 1 ranking #2, 3 in the 7-10 rank range, and 1 in the 11-15 range. As you can see from the dark blue, lotame.com is the only one with a video ranking #1 (besides youtube.com, of course, which we filtered out). Lotame.com also has the most videos that rank for my keywords.

## Discovering Video Rank and More

If you click on one of the domains in the table (I prefer to right click and open in a new tab), you will be taken to a performance overview for that domain. Double check that your original segments and filters are applied, then scroll down to the table to see what keywords that domain has video results for, along with each video’s URL. 

I clicked on lotame.com, and you can see the keywords for which they have ranking videos (I've limited it to 10, but it's easy to view them all). Plus, you can see the exact rank of their videos, along with other useful data.

![Check video rankings - video rankings keywords](//images.ctfassets.net/z8uwv83tofbw/6v3NAqB813F4SwKomsl1bt/a9949ed407e32835289b169c164fd1d1/Video_Rank_Keyword_Table.png)

Clicking on a top URL will open that URL in a new tab, where you can analyze the competing video and webpage to inform your SEO strategy. 

Clicking on a keyword will take you to its performance overview page, where you can view its full SERP results and HTML with the help of tools like <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>. I clicked on “3rd party data.”

![Track video rankings - single keyword SERP HTML](//images.ctfassets.net/z8uwv83tofbw/6EgPGHevq0Zz9i5JTCoHYf/0713a3105eac5ea8f2d9654148e802dd/Video_Keyword_SERP_HTML.png)

Using the Rollup dropdown on the original Competitive Share of Voice dashboard, you can also choose to directly view in the same way the URLs or brands, rather than the domains, that have video results for your keywords.

## Generating a Keyword List

It can be very useful to pull up a list of the keywords that serve up video results among the organic listings. Such a list will point you to where you have the opportunity to take a competitor’s video spot or rank within an existing video pack.

To see a video result keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update.

Want to start tracking your videos in the SERPs? <a href="https://nozzle.io/trial" target="blank">Try Nozzle out for free</a>!


Track video rankings in the SERPs

Video has become increasingly important in marketing. Staying afloat in Google's video results requires tracking your videos with precision. Here's how to use Nozzle's software to track your video rankings.

It's time to learn how to monitor videos in the SERPs--you'll thank us later

How to Use Nozzle to Track Video Rankings

Video Rank Tracker | Use Nozzle to Track Video Rankings

With Nozzle, it’s easy to discover which of your competitors own featured snippets and how many each competitor owns.

This is important if you are trying to optimize your content for featured snippet status. Analyzing the featured snippets of different competitors can give you an idea of what a webpage or article needs in order to be made a featured snippet by Google. By taking a close look at the content of the competitors that are dominating featured snippets, you can learn about and imitate the dominating competitors’ strategies.

Why would you want to rank in a featured snippet? Click <a href="https://nozzle.io/blog/what-are-featured-snippets" target="blank">here</a> to learn more about featured snippets and why they are important.

## Find Out Who Owns Featured Snippets

To view who owns the featured snippets for your keywords, go to the Competitive Share of Voice dashboard and select Domains or Brands in the Rollup dropdown menu. In the Segment dropdown, type in “featured snippet” and you’ll see five options for viewing featured snippets. 

![Featured snippet segment options](//images.ctfassets.net/z8uwv83tofbw/kDenJg1eOLSPXaeQel5nF/8b1b9667dcbd3cc5048976fcda62f296/Featured_Snippet_Segments.png)

The first one, “Featured Snippets (unpaid),” will show you who is ranking in all the featured snippets for your keywords. The others will show you those ranking for featured snippets containing tables, bulleted lists, numbered lists, and images.

For now, select the first one, then sort by Keywords. Filter by keyword group as desired.

![Sort by Keywords](//images.ctfassets.net/z8uwv83tofbw/37RlflAx5f5IjjYm6KaeHQ/b1e8bea9ac82efe47170b0328edb4e3c/Sort_by_Keywords.png)

Once you apply the filters, you’ll see charts and a table below showing the domains or brands that have featured snippets. Under the Keywords column, you’ll find the number of keywords for which these domains have a featured snippet. Mine shows that marketingevolution.com owns 13 featured snippets, lumenlearning.com owns 11, and so on.

![Featured snippet competitor analysis charts](//images.ctfassets.net/z8uwv83tofbw/1uxepUGqhUZ6qReI5UbpNa/b0ccc114177847cf5fc43c3e384374c9/Charts.png)
![Featured snippet competitor analysis table](//images.ctfassets.net/z8uwv83tofbw/5KYvz9CsscT2CdOIW5shgd/da04d68d59d3c4a260cb2f2cd1e8969d/Table.png)

## Diving Deeper

This bird’s eye view of the featured snippet landscape is helpful, but to get even more information about specific domains and their featured snippets, click on one of the domains or brands in the table. I prefer to right click and open it in a new tab in case I need to refer back to this table.

Doing so will take you to a performance overview page for that domain or brand. Make sure your previous segment is applied, then scroll down to the Keywords table at the bottom to see the exact keywords for which this specific competing domain has featured snippets.

I clicked on vocabulary.com. You can see the 8 phrases for which vocabulary.com holds featured snippets, along with their corresponding URLs (for this particular domain, only one URL is ranking for all 8 of these keywords) and other helpful metrics like Search Volume, <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a>, and <a href="https://nozzle.io/blog/nozzles-crackerjack-calculation-of-clickthrough-rate" target="blank">Click Through Rate</a>.

![Featured snippet domain performance overview keyword list](//images.ctfassets.net/z8uwv83tofbw/5oNunMIZFIWjP4Fgg0wY3z/57d07503626ac56f78f36a340c38bd4e/Domain_Performance_Overview_-_Keywords.png)

Since featured snippets appear at the top of the SERP, you can see that they are all ranked #1. Every once in a while, featured snippets are pushed down to position 2 or 3 by other featured snippets and suggestions.

Clicking on one of these URLs will open it in a new tab, so you can analyze a competitor’s webpage and strategize accordingly. If you click on one of the keywords, you will be taken to that single keyword’s performance page.

On a keyword’s performance page, scroll down to view the SERP Results displayed in a functional table format. Below that you’ll find the SERP HTML--exactly how the SERPs look in Google. Play around with the <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>, <a href="https://nozzle.io/blog/the-functionality-of-side-by-side-serp-html-comparison" target="blank">SERP history comparison</a>, search, and zoom tools to make the most out of the SERP Results and HTML.

Let’s look at the SERP Results and HTML for the phrase “receptivity definition” above.

![Featured snippet individual keyword SERP results table](//images.ctfassets.net/z8uwv83tofbw/5pETK7ASTUVtO2QnX1UWDS/40a9cc03e6cfa542e24df510aa511ccd/Individual_Keyword_SERP_Results.png)
![Featured snippet individual keyword SERP HTML](//images.ctfassets.net/z8uwv83tofbw/6CveyJKoo3XDSocLMritEH/63642ee2678583f58a319e6cc90366f2/Individual_Keyword_SERP_HTML.png)

## Analyzing Featured Snippet URLs Directly

Earlier, we looked at the domains that owned the featured snippets, then we dove deeper and found the keywords for which they held featured snippets, along with their corresponding URLs.

Alternatively, you can directly examine what URLs are ranking as featured snippets by changing from Domain to URL in the dropdown menu.

This will pull up a new table with data about the URLs that are ranking as featured snippets. Under “Keywords” you’ll see how many featured snippets each URL is ranking as.

![Featured snippet competitor analysis by URL](//images.ctfassets.net/z8uwv83tofbw/5Ap1sHuNW3eR2OhNyvKHv/bdaacea6dc0a86fd909d5e3e8f22a1e9/By_URL.png)

Click on a URL to see the keywords for which it has featured snippet status. I clicked on the third URL, vocabulary.com/dictionary/receptivity, to see its keywords, which matches the data we saw for vocabulary.com above.

![Featured snippet URL performance overview keyword list](//images.ctfassets.net/z8uwv83tofbw/3dXuhOoeeyok0JSqLqS3x7/419687fa96ba9479997bab09fb6b0f60/URL_Performance_Overview_-_Keywords.png)

Checking out the URLs directly is an easier way to see if your competitors have one URL that is dominating several featured snippets or if there are multiple. This helps you know real quick which specific URLs you need to analyze and beat out of the featured snippet spot.

## Analyzing Featured Snippet Keywords Directly

Like directly filtering for featured snippet URLs, it can be very useful to pull up a list of the keywords that serve up a featured snippet--because not all keywords do. Such a list will point you to where you have the opportunity to take a competitor’s featured snippet spot.

To see a featured snippet keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update, so stay tuned.

And there you have it! Featured snippet competitor analysis with Nozzle. As you can see, Nozzle is a very useful tool for analyzing featured snippets in terms of your competitors. 

New to Nozzle? <a href="https://nozzle.io/trial" target="blank">Try out our tool</a> today!

Featured snippet individual keyword SERP HTML

Learn how to analyze the domains, URLs, webpages, and keywords of your competitors' featured snippets with Nozzle. 

Analyzing the domains, URLs, webpages, and keywords of your competitors' featured snippets

Featured Snippet Competitor Analysis with Nozzle

Featured Snippet Competitor Analysis -- Analyze Featured Snippet Domains, URLs, and Keywords

Nozzle is __*the*__ enterprise-level <a href="https://nozzle.io" target="blank">keyword rank tracker</a>. That means we can accommodate any number of keywords and keyword groups for agencies big and small, and we excel at providing sizeable businesses with large-scale keyword monitoring. 

A keyword in Nozzle consists of a phrase, a device, and a locale. Unlimited keywords mean you can track as many phrases as you need on any device, in any locale and language, and on any schedule. 

### Device

Nozzle offers tracking on 5 devices:
- Desktop
- Mobile (iOS)
- Mobile (Android)
- Tablet (iOS)
- Tablet (Android)

![Unlimited SERP tracking on 5 devices](//images.ctfassets.net/z8uwv83tofbw/63nRygos98mhdR6dMm2NZD/dcc35954f07bfb7bc621ea97d7fed72b/Devices.png)

Mobile and desktop searches for the same keywords very often pull up SERPs with different rankings. And with the increased prevalence of searching Google using smartphones, tracking on multiple devices is important. The graph from <a href="https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/united-states-of-america/#monthly-201301-202103" target="blank">StatCounter</a> below shows just how drastic the change has been over the last decade. 

![Mobile searches have drastically increased over the years - StatCounter](//images.ctfassets.net/z8uwv83tofbw/5KaK4tFgQhK9U4IlbXUAKl/d9aacf78fb7caf9d4a53c7a15710d384/StatCounter-comparison-US-monthly-201301-202103.png)

### Locale

Nozzle allows for tracking in any location and in any language. You can track as broad as country, as narrow as neighborhood, or something in between.

![Unlimited SERP tracking for any locale and language](//images.ctfassets.net/z8uwv83tofbw/3gP0wVChnk5VAJCXayiTGa/dbfbd5e95b3a53d3667361f5280c0584/Locales.png)

This can be incredibly useful for multi-location businesses or local companies that need to dominate their local SERP landscapes.

### Scheduling

Nozzle offers multiple <a href="https://nozzle.io/features#scheduling" target="blank">scheduling</a> options, from <a href="https://nozzle.io/blog/hourly-rank-tracking-the-when-the-why-and-the-how" target="blank">hourly</a> to quarterly. And you can track different keywords on different schedules, depending on what you want. We can even set you up with an unique tracking schedule to fit your company’s needs when you contact us.

![Unlimited keyword tracking on any schedule](//images.ctfassets.net/z8uwv83tofbw/MrzFUm50L2QjEAo8ziPFe/419d1f1b85a16454028746e2d5a361f1/Schedules.png)

### Pricing

We’re committed to getting you the best deal possible for the amount of keywords you need, so be sure to take advantage of our intuitive <a href="https://nozzle.io/pricing" target="blank">pricing calculator</a>.

![Use our pricing calculator to get the best deal on unlimited SERP tracking](//images.ctfassets.net/z8uwv83tofbw/rAM9J0OwuKeGBHFGnpW08/4f0aa29c13ac0c196ba701121aafb78f/Pricing_Calculator.png)

No limit on keywords means endless possibility and personalized functionality. Who wouldn’t want that?

<a href="https://nozzle.io/trial" target="blank">Try it out</a> today!


Unlimited Keyword Tracking - Devices, Locales, Keywords

Being *the* enterprise-level rank tracker, Nozzle lets you track as many keywords as you need--there's no limit! Plus track on any device, in any location, and on any schedule. When you customize to fit your needs with Nozzle, the possibilities are endless!

Nozzle was made to handle all the keywords you can throw at it

Unlimited Keyword Rank Tracking with Nozzle

Unlimited Keyword Rank Tracking | Track Unlimited Keywords with Nozzle

Nozzle Vision is an awesome new feature that allows you to analyze the SERPs in a more visual manner.

We rerender the SERP HTML for every keyword that you are tracking and then overlay Nozzle Vision on top of that to better help you report on, and understand more fully, Nozzle's metrics like Pixels from Top, SERP %, Above the Fold %, CTR, Rank, etc.

Watch the video to see pure awesomeness!

<iframe width="560" height="315" src="https://www.youtube.com/embed/ZGQpPhfS_4c" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Nozzle Vision will help to enhance your SEO reports giving you the ability to visually show the results that have occurred because of your SEO efforts.


Nozzle Vision - SEO Reporting Feature

Introducing Nozzle Vision

Introducing Nozzle Vision - A Great Visual Addition To SEO Reporting

When it comes to tracking keywords, you usually hear about doing it on a daily, weekly, or monthly schedule. But there are certain scenarios where you need to track your keywords more than just once a day in order to keep up with your competitors. 

Nozzle is the best hourly <a href="https://nozzle.io" target="blank">keyword rank tracker</a>, offering all the scheduling options you may need in these situations, like tracking every hour, every 6 hours, or even every 10 minutes! You can customize your schedule to fit your needs.

To learn how to set your hourly or so tracking schedule in Nozzle, click <a href="https://nozzle.io/faq#9" target="blank">here</a>.

But when would it make sense to track your keywords more often than daily?

# Reasons to Track Keywords More Often than Daily

We asked a bunch of SEO practitioners why they would track their keywords more often than daily, and here are their reasons.

### Time-Sensitive and Ever-Changing Content
One reason to track keywords on an hourly or custom schedule is when you’re dealing with content that is fast-paced or in need of regular updates. This includes content for news, forums, short sales, and so on. 

According to John Bedford, Founder of <a href="https://vivaflavor.com/" target="blank">Viva Flavor</a>, “very frequent rank tracking makes sense when you're handling fast-moving, high-impact industry events. If you've identified a critical, time-limited topic within your niche, it's worth keeping a closer eye on performance and updating content where necessary.”

Similarly, it's important to track keywords more often than daily “if the subject is ever-changing or in the presence of new information. This is crucial when writing an SEO-optimized blog post or article; you need to know what your audience is asking and talking about in order to produce high-ranking content,” says entrepreneur <a href="https://www.milesbeckler.com/" target="blank">Miles Beckler</a>. 

### For Quick Reactions to Rank Fluctuations
Just a few hours of lower ranking can take a toll on your business. Having a lower position in the SERPs means lower traffic, lower conversion rates, and therefore lower income. Your website rank is tied to so many other important factors in your business. 

If you’re running paid ads for a top keyword it would be good to know if you have a drop in rank, according to <a href="http://storespace.com/" target="blank">Store Space</a>’s Greg Birch. He says, “If you're ranking #1 for a keyword that consistently brings you high value leads/customers and you drop to #2, you'll start losing out on valuable clicks. You may want to immediately resume ads for that keyword or increase the amount you're already spending on paid ads for that keyword. This will help soften the blow of losing the #1 position while you work on regaining that top spot, because if it is a true ranking drop (and not just a temporary fluctuation), it'll take at least a few days for you to retake that position.”

Your reactions can be much faster when you track your keywords on an hourly basis. Another scenario requiring a quick reaction is if your site is hit with negative SEO. “Google is pretty good with ignoring a ton of bad links spammed to a given page, but if for some reason that sparks a sudden drop in rankings, you'd want to disavow asap,” remarks Drew Mann, CEO of <a href="https://drews-review.com/" target="blank">Drew’s Review</a>.

### To Monitor Updates and Get Immediate Feedback
__Major Announcements:__ As Elizabeth Weatherby, SEO Specialist at <a href="https://www.ah-inc.com/" target="blank">AH Management</a> puts it, “tracking keywords more often than daily could be a good idea if your business or your client has made some major updates, announcements, or released new products. When you make a major business announcement, you may want to track brand mentions in specific locations, or you may want to see how other keyword rankings are increasing/decreasing due to ranking for new keywords.”

__Site Changes:__ “Any time you make significant changes to your website, you're going to want to pay extra, extra attention to how those changes may impact your keyword rankings,” Justin Smith, CEO of <a href="https://www.outerboxdesign.com/" target="blank">OuterBox</a> spells out. “Did the update cause some kind of unforeseen technical issue? Unless you're monitoring your keywords like Mission Control Center, you may not even know your keywords have dropped.”

__Optimizing for Featured Snippets:__ Says <a href="https://www.zyro.com/" target="blank">Zyro</a>’s Domantas Gudeliauskas, “If you're optimizing posts for featured snippets, you should definitely start checking almost right away and do so every few hours. Snippet updates are much faster than SERP updates, meaning if you're doing it right, already have a post ranking high, you're likely to see almost instant results.”

### High-Volatility Keywords
If your ranking for a certain keyword fluctuates a great deal throughout the day, your traffic--and eventually revenue--will follow suit. Hourly rank tracking can help you keep track of this, so you can work on keeping your position consistently high in the SERPs. CEO Bill Joseph of <a href="https://frontierblades.com/" target="blank">Frontier Blades</a> shared a real-life example with us of this type of strategy in action:

> “SEO plays an essential role in our business's performance, as our business solely relies on SEO and organic traffic for generating conversions. Keywords which need to be tracked on an hourly basis are keywords which experience increased volatility in search and are responsible for procuring a notable amount of traffic or conversions for your website.
> 
> “For instance, one of our highly converting long tailed keywords experiences increased volatility in search throughout the day, ranging between the first three positions in search. At certain times during the day, our product category page which ranks for the given long tailed keyword can be found in position one, two or three within search results. The position of this category page within search results is crucial, as it significantly impacts our conversation rates. In the event our category page is found in position one of search, we experience increased conversions and organic traffic. On the other hand, when our category page is found in position three of search, our conversion rates and organic traffic decrease.
> 
> “To ensure our category page remains at the top of search, mainly in position one, to maintain increased conversion rates and search traffic, we continually update the page every 4-6 hours. This comprises adding new products to the category page which are optimized for the given keyword, updating old product listings, changing product images, and editing the category page's description. Implementing these strategies every few hours secures our category page's top ranking position throughout the day.”

But how do you know if one of your important keywords has a high volatility in the SERPs? 

Tracking it hourly or so will help you determine whether you need the kind of strategy used in the example above; plus, you’ll learn valuable information related to “volatility and/or content creation in a specific segment of your niche,” says Sara Bernier, Founder of <a href="http://bornforpets.com/" target="blank">Born for Pets</a>. “By tracking the keyword hourly, you can determine whether it fluctuates dramatically (i.e. new content being added all the time) or stays settled (i.e. likely not as active). It can also shed light on how well-optimized the keyword is especially in competitive niches.”

### Physical Location and Hours
As reported by Kevin Pike, President of <a href="http://rankfuse.com/" target="blank">Rank Fuse Digital Marketing</a>, “one reason you might want to track keywords more often than daily would be competition hours vs. your hours. For example, if your competition is open from 6am-5pm and your business is open noon-9pm, it would be interesting to measure how Google uses this GMB info to rank organic and map results.” 

Likewise, “brick and mortar stores can use this to see how they are faring in the SERP when they are open for business,” explains <a href="https://thisisnovos.com/" target="blank">NOVOS</a>’s Xavier Harley-Rudd.

### To Better Understand the SERP Landscape
“Overall, hourly rank tracking can give you a nice insight into algorithmic responses for certain search phrases,” says Janis Thies, CEO of <a href="https://seolutions.biz/" target="blank">SEOlutions GmbH</a>. 

It also gives you “a much deeper understanding of how Google perceives your pages and their relevance for given keywords,” according to <a href="https://www.tidio.com/live-chat/" target="blank">Tidio Live Chat</a>’s Content & SEO Specialist, Maciej Duszynski. “As the ranks are constantly fluctuating, you might often miss when your page is tested by Google and temporarily is ranking much higher than usual (usually on multiple occasions throughout the day). It doesn't necessarily come down to either brining or not bringing traffic but rather on understanding what your page might be missing and how to improve it (for example optimizing for mobile) to get it ranked higher in SERP for longer.”

__Core Google Algorithm Updates:__ <a href="https://jamestaylorseo.co.uk/" target="blank">SEO Consultant James Taylor</a> describes how helpful hourly rank tracking can be for understanding Google algorithm updates: “Like any SEO, the term 'algorithm update' strikes fear into my heart. Naturally, for the weeks following a large update I am going to be monitoring fluctuations on an hourly basis to look for any commonalities and decide what to focus on if a website has been negatively affected.”

### For Tracking in Amazon
Amazon is one place where products and product keywords are especially pronounced. Averi Melcher of <a href="http://averimelcher.com/" target="blank">OSO Content</a> explains, “I could see hourly tracking working if you are on Amazon and looking at keyword rankings for your products specifically in the Amazon ecosystem.”

<br>

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<h6>Need to track your keywords on an hourly or custom schedule?</h6>
Nozzle is the tool for the job!
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---

# Types of Keywords to Track More Often than Daily

Now, the cost of tracking keywords on a shorter-than-daily basis can stack up if you’re not careful. But tracking certain keywords very regularly can give you an edge against your competitors. 

Therefore, you need to be strategic about which keywords you give this increased attention. Such keywords should include those that are time-sensitive, highly profitable, ultra relevant, or high ranking.

### Time-Sensitive Keywords
According to <a href="https://www.getspace.digital/" target="blank">GetSpace.digital</a>’s Founder & CEO, Rebeca Sena, it is important to track keywords that are “related to fast-paced events covered by the news outlets. They would usually include location, names of people or organisations involved and a brief reference to the type of event that happened.” 

Other time-specific keywords, like those related to sales or content requiring regular updates, would be good candidates for custom-schedule tracking.

### Highly Profitable Keywords
“Money keywords--those that drive most of your revenue--are extremely important to keep an extra close eye on. Says Baidhurya Mani, Founder of <a href="https://sellcoursesonline.com/" target="blank">Sell Courses Online</a>, “The main reason why tracking these keywords more closely is important is that fluctuations in rankings of these keywords can significantly affect our revenue and so we prefer to track them twice a day. Another reason why we track these keywords more frequently is that search engine rankings fluctuate all the time. Google is constantly tweaking its algorithm and testing different changes and as a result, keyword rankings move multiple times a day.”

__Top Performing Keywords:__ One group of highly profitable keywords that should be tracked on a regular, even hourly, basis is the kind that usually gets you high conversion rates. <a href="https://serverguy.com/" target="blank">ServerGuy</a>’s Faizan Fahim has put this to action. He says, “We track the keywords of a high converting article regularly because they are bringing leads and customers to us. Highly profitable keywords demand more attention, and we gladly give it to them.”

__Transactional Keywords:__ Keywords related to buyer intent are essential to keep careful track of. <a href="https://www.depreneurdigest.com/" target="blank">Depreneurdigest</a>’s Chuks Chukwuemeka explains, “Most of the keywords I track more often than daily are transactional keywords. These are keywords with commercial intent. And as a blogger they are more valuable to me since it is through them that I earn a commission from affiliate marketing.”

__High Traffic Keywords:__ More traffic leads to more profit; therefore, “the most important keywords to track on a more often than daily basis are the essential keywords which send the majority of traffic to your website,” as Jessica Rose, CEO of <a href="http://www.copperh2o.com/" target="blank">Copper H2O</a>, puts it.

### Keywords Directly Related to your Business or Products
Keywords that are closely related to you or what you’re selling influence the amount of money you make, so you should always be ranking high for them. 

As reported by <a href="https://solutionscout.com/" target="blank">Solution Scout</a>’s Founder, Blake Bobit, “it would make sense to check more regularly on keywords circling around product pages and product/services directly. These are the pages that are closest to the end of the sales funnel, and if you rank for irrelevant keywords, or ranking for misleading content, it will increase the bounce rate, which will ultimately make a huge impact on the site's authority, and thus - ranking.”

__Branded Keywords:__ Branded keywords are important to watch closely to maintain a good online reputation. Alan Rabinowitz, CEO of <a href="https://seoimage.com/" target="blank">SEO Image</a>, explains his strategy for this, saying, “What we monitor daily and as often as possible are brand mentions to ensure that no negative branding is happening online at any time. We use Google Alerts to assure we are notified on Google and a service called mention, that monitors social and search activity for brand mentions.”

__Long-Tail Keywords:__ “Some keywords that relate directly to your business should be tracked every 5-10hrs, such as long-tail keywords,” according to <a href="http://www.dollarcreed.com/" target="blank">Dollar Creed</a>’s Lily Ugbaja. Long-tail keywords--longer and more specific than your run-of-the-mill keywords--should be tracked very often because they are used when a searcher intends to narrow in on a product or service like yours.

__Product-Defining Keywords:__ Ugbaja also endorses very regular tracking of product-defining keywords, which are keywords that “are very product-specific and the customer is already at the first level of being a lead.”

### Your High-Ranking Keywords
When you’re ending up on the first or second page of the SERPs, raising your ranking position has exponential benefits. Hence, Lora Bovie of <a href="https://directory.choosingtherapy.com/" target="blank">Choosing Therapy</a> says, “keywords that are more important to track more closely than daily would be the ones that are hanging around on the first and second page, and that you are trying to push up in the rankings with different strategies like content updates, keyword research, and more intentional efforts.”

<br>

As you can see, there are many reasons why you would want to monitor certain keywords more than once a day. Implementing hourly rank tracking can be a great help if you do it well. The key is to be strategic, stay focused on why you're doing it, and use tools whose data you can trust, like Nozzle.

Hourly - Featured Image

Certain scenarios require tracking on an hourly or so basis. Use Nozzle's flexible scheduling to get ahead of your competitors.

Some scenarios require you to track your keywords more than once a day. Find out what they are

Hourly Rank Tracking: the When, the Why, and the How

Hourly Rank Tracking | Nozzle Rank Tracking Software that Does Hourly

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Nozzle has a very robust way of calculating clickthrough rate. Our calculation is made up of over 2,000 lines of code spread across 7 different files. Let’s take a look at what goes into our CTR calculation.

First, we look at several up-to-date CTR studies to create a solid CTR curve that we can use as the foundation for both branded and non branded keywords and for both desktop and mobile.

From there, we look at the individual SERP for each keyword looking to see if there are one or two columns, an ads section, or zero click features like dictionary results or direct answers.

![Nozzle evaluates columns, ads, and zero click features as part of its click through rate formula](//images.ctfassets.net/z8uwv83tofbw/5yDqE8MbuXhxpH4Ze9Hkup/cb8fc40cc212e49de8a8f9f610eee3eb/2_Columns.PNG)

We then assign a certain portion of the overall page clicks to the ads section, column 2 and to no click or zero click type results.

Next, we look at the size of each individual result in terms of size. More weight is given to listings with larger pixel coverage like featured snippets, video packs, image packs, People Also Ask, Top Stories, etc.

![SERP features with high pixel coverage are given higher estimated click through rate](//images.ctfassets.net/z8uwv83tofbw/6AyULRvMmL2uNPoTWSZ0Xf/f8abea27b3aefa7f4112e2742b9cc291/Size.PNG)

We assign clickthrough percentage to every link on the page. Even sitelinks and extra buttons, like the View All button pictured below, are assigned some percentage of the total page clicks.

![sitelinks and buttons are assigned some percentage of total page clicks in Nozzle's CTR calculator formula](//images.ctfassets.net/z8uwv83tofbw/3snXuv5anXcUhDjV4YGyQ4/d4c6319524cfd649e848a4bed4393b4b/View_All_Button.PNG)

Furthermore, certain items are weighted more according to their position within the pack. For example, People Also Ask questions at the top of the box are given more weight than those at the bottom, and videos or images on the left side of a pack are given more weight than those at the right.

All of these calculations are summed up and normalized so that each clickable item is given a realistic CTR.

See the gif below for an example of CTR for a specific SERP. The no click or zero click CTR percentage we gave this page was 13%. The paid section was given 10%, column one 67.5%, and column two 9.5%.

Some CTR is assigned to the listings in column 2 and some to the ads. Scrolling down a ways, we assigned 0.1% to the highlighted sitelinks. Down further, the first local listing gets 0.9% clickthrough rate, and the next two get a 0.5%. The first top stories result gets a 0.9% clickthrough rate, the second gets 0.6%, and the third gets a 0.4%.

![Nozzle example of click through rate distribution for a specific SERP: seach click through rate](//images.ctfassets.net/z8uwv83tofbw/3X8sbwsGJ92EZKjLTgkhLS/3f9fd75ec8057f882edad2c35716aca7/Assigned_CTR.gif)

And that is how Nozzle comes up with highly customized CTR percentages for each individual result.

Ian Campbell

Ian Campbell Pic

CTR Nozzle

Calculating CTR: Nozzle uses complicated coding to calculate accurate clickthrough rate for your SEO needs.

Take a look at the foolproof methods Nozzle uses to calculate clickthrough rate.

Nozzle’s Crackerjack Calculation of Clickthrough Rate

Nozzle CTR Calculation | How Nozzle Determines Clickthrough Rate Distribution | Check CTR with Nozzle

Nozzle is a powerful <a href="https://nozzle.io/google-keyword-rank-checker-tool" target="blank">keyword rank checker</a>, but it has other features you might not know about. Pixels From Top is a new metric that can tell you your visual position on a search engine results page measured in--you guessed it--pixels from the top of the page.

We measure the pixels in the SERPs from the top and left to every listing on the page. Furthermore we measure the width and height of each listing so that we can calculate it's SERP % which, is the pixel coverage each result occupies per SERP.

<a href="https://nozzle.io/trial" target='blank'>Click to give Nozzle a trial run.</a>

![hourly rank tracking nozzle vision pixels from top](//images.ctfassets.net/z8uwv83tofbw/2agYINPX1ozKNSz8ZPFcxM/d3e23689d5c3743baccee8ff685a1b9b/pixels_from_top.png)

## Why is Pixels From Top Important? 

Gone are the days where the SERPs contained only ten blue links. With SERP features like Featured Snippets, People Also Ask boxes, Local Listings, Video packs, etc. occupying SERP real estate, ranking #3 is very likely to be below the fold these days. Pixels From Top is going to help you identify which #3 rankings are more valuable to your business.

Also, Pixels From Top is a valuable metric to help you understand why you may be dropping in traffic even if your rankings haven't dropped.

This siutation can occur for a number of reasons including: an increase in the number of ads displayed, the addition of a new featured snippet for queries that previously displayed none, a change in the layout to a featured snippet that makes it taller, or the addition of site links to a listing that ranks above yours.

Most SEOs include in reports to clients or bosses, some sort of historical rankings graph, maybe even sorted by different keyword groups, to show general improvements over time. You will want to include Pixels From Top in the same report as another way to show movements up the SERPs.

![Pixels From Top comparing top competitors](//images.ctfassets.net/z8uwv83tofbw/295zb9ZQwPDmM9nISxCzgF/23c0f46d6444bd94bd61bc940d0ab620/Pixels_From_Top_comparing_top_competitors.png)

In the image above, the Pixels From Top is showing the average pixel distance from the top of the SERP to the highest ranking result for each domain across their whole keyword list.

Below, you can see where realtor.com ranks in terms of Pixels From Top for specific search queries. For example, as of the date that that data was pulled, they ranked in the first position for 'condos' which was located 155 pixels from the top. This means there were no ads showing up at that moment in time because the first result (whether ad or organic listing) usually sits between 155 and 172 pixels from the top.

![Pixels From Top Specific Keyword Rankings](//images.ctfassets.net/z8uwv83tofbw/6OsCq6H1NrHo5TCLOku4rk/a3f5b3c4c4807fd184e25a0213282436/Pixels_From_Top_by_keyword.png)

<a href="https://nozzle.io/trial" target='blank'>Sign up for a free trial today to see your visual location in the SERPs for your keywords.</a>

Blog - Nozzle Feature