![Past Client Follow-up ](//images.ctfassets.net/z8uwv83tofbw/lzl6U5Fza9uJKN3MaFAFB/3575ffecdaf03aae2921bc7a78aed77b/pexels-fauxels-3184465.jpg)
It is always easier to retain an existing client than try to convert a new one. But sometimes, it’s inevitable that clients will need to cancel your services. So what do you do when the inevitable happens? 

Here’s a next level idea: __Continue to monitor their progress!__ 

Since Nozzle charges by the pull, you can <a href="https://nozzle.io/features#scheduling" target="blank">change the tracking schedule</a> for all the keywords of your canceled client to monthly or quarterly, for example, and continue to get ranking data at a fraction of the cost. You can monitor the rankings of <a href="https://nozzle.io/pricing" target="blank">1,000 keyword phrases for only about $5.00 a quarter</a>. 
![Quarterly scheduling](//images.ctfassets.net/z8uwv83tofbw/4yyH3t2dXSBhaQBPz1Jmru/980e4101f127f7279e6b06a3da8c1bf8/Quarterly_scheduling.png)
You can continue to track their progress for a few months and then compare their rankings to where they were when they were using your services.

Your sales team can review this ranking data every 3 months and reach out to the client if/when they see a decline in rankings. 

And since Nozzle collects data for all the competition too, a quick visit to Nozzle’s <a href="https://nozzle.io/blog/finding-your-top-serp-competitors-across-all-your-keyword-groups" target="blank">Competitive Share of Voice</a> dashboard will help you easily report on which of their competitors specifically have moved up and gained the ground they have lost. 

For example, in the image below you can see in the Keywords column the number of top ten rankings each of these domains own today, and in the change column (+/-) next to it, how many top ten rankings they've lost or gained from 90 days ago. The Estimated Traffic change column tells you how much traffic they've gained or lost because of those ranking fluctuations.

As an example, the domain nocnoc.com lost 40 top ten rankings compared to 90 days ago, which resulted in an estimated traffic decline of 7,879 visits.
![Analyzing top ten ranking gains and losses for all competitors](//images.ctfassets.net/z8uwv83tofbw/5HipXeOPrTCM76PLGvyBVb/d93818654a1dcbd4ead005328a9aa36b/Analyzing_top_ten_ranking_gains_and_losses_for_all_competitors.jpg)

You are bound to win some canceled clients’ business back by leveraging ongoing keyword tracking. 

And that is worth its weight in gold!


Andy Eliason

andy image

Boyd Norwood

Boyd's headshot

Past Client Follow-up 

Continue monitoring past clients' progress using Nozzle to verify the lost ground in their ranking, verifying the work you were doing for them.

Use Nozzle for Past Client Follow-Up

Use Nozzle for Past Client Follow Up

Why do we track search engine rankings so closely and in such detail?

Every company and agency will have a different spin on this answer, of course, but in general it is because effective keyword monitoring will help you see exactly where your SEO efforts have delivered results and where you might need to refocus your strategies.

More than that, though, it will let you be more proactive about your rankings. You can find and go after opportunities related to keywords that are about to hit – or could deliver more traffic if they had a little more attention – rather than just reacting to sudden traffic losses. You can even see what your competition is doing and find out if there is something you can imitate/improve on.

Effective tracking is all about getting the most recent and most reliable data on your SERP performance, and the right tracking tools should give you the ability to monitor potentially thousands of keywords across multiple devices and locations.

So, the question is: just because you can track that many keywords, does that mean you should track that many keywords?

Every online marketer is going to have a different opinion on this. I can prove it. We asked a bunch of SEO people about it, and they gave us [a lot of great answers](https://nozzle.io/blog/30-seos-share-how-many-keywords-they-track-ranking-positions-for-per-website). But we can get started by looking at some of the reasons tracking a larger number of keywords may be beneficial.

### Get the Big Picture

Do you need to know how each and every keyword is performing at any given time? 

No. 

*But* each and every keyword does contribute to the bigger picture of your and online presence.

*And* modern SEO requires a broader outlook on keyword rankings.

While many clients have their trophy keywords and only want to know that they are ranking well for those words or phrases, the simple fact is that the changing SERPs and the [sheer number of SERP features](https://nozzle.io/blog/nozzle-analyzed-1.2-million-google-serp-features) that push those organic rankings down, it’s time to expand your horizons to understand the full impact of your online marketing efforts.

Tunnel vision on a single keyword (or a few keywords) can only cause you to miss out on potentially huge opportunities. 

When you look at the big picture, you can discover plenty of ways to get more traffic, reach new markets, and claim a bigger part of the search engine results pages.

### Understand Your Online *Visibility*

A #1 ranking might not deliver the kind of visibility it once did. While it is still a huge part of an online marketing campaign, if there is so much information above it – between ads, snippets, People Also Ask, maps, and many other items, your potential customers have to get past a lot of SERP space before they see your listing.

When you increase the number of keywords that you track, you can start to see how visible you really are. 

Because even if you have been pushed down the SERP for one keyword, you might be doing very well for a relevant and similar keyword. And that keyword might not have as many features or ads shoving you further down the page.

### Own the Whole Topic

Instead of thinking about your online strategies in terms of individual keywords, it can be more effective to approach your goals as well-defined topics. And the best way to define your topics is with an *extensive range* of keywords.

Chances are, if you have a few keywords that rank in the top five, and they’re all somewhat related, then you are actually ranking for quite a few more. In other words, you’re gaining authority on a complete topic – and you may not even realize it.

Well, you may not be documenting it, anyway. But we’ll get into the importance of documenting all your successes in a minute.

For now, just assume that when you can show how you are ranking for an entire topic rather than just a couple keywords, you’ll be able to make some well-supported inferences about your *authority* on that topic.

### Understand Traffic Spikes and Droughts

Tracking more keywords helps you spot – and maybe even predict – some sharp spikes or drops in your traffic. 

If you’re only tracking a few keywords, you may not be able to explain why a website has suddenly lost a huge percentage of its traffic.

At the same time, if you don’t have a broader view of your rankings, you won’t be able to show how your efforts are directly related to a sudden spike in traffic. Was this a random occurrence? Or was it a direct result of your marketing efforts?

### Do More with More Data

As you begin to track more keywords, you can use the data to support some of your other marketing strategies. For example, if you’re tracking more keywords, you can get a bigger list of People Also Ask questions, and you can use these industry-related queries to create some highly effective content.

Or, you could put the data to use in a powerful competitor analysis. When you start looking at more and more keywords, you can discover more and more companies who are ranking in the top ten instead of you. Are they getting a lot of keywords from these keywords? Are they owning more of the topic than you? Is there a small, up-and-coming company you need to keep an eye on? You discover all of this with a better competitive analysis.

### Get the Credit You Deserve

There is going to be a lot of traffic coming to your website as your SEO efforts pay off. Are you able to show how much of that traffic is directly related to your work? Sure, your main keyword delivered 57% of your new traffic, but where is the other 43% coming from?

There’s a great chance that they’re coming from some very similar and closely related phrases, but if you want to prove that to your client or boss, you can do it by tracking a larger number of keywords. 

Even if you aren’t specifically targeting all those keywords in your blogs and on your web pages, there’s a good chance that your work on the main keyword is going to bring some of those longer-tail words right along with it.

The only way to know for sure is if you are actually tracking those terms.

For example, let’s say you’re tracking some keywords related to essential oils: *essential oils lavender*, *essential oils peppermint*, etc. 

Maybe you’re ranking pretty well for these terms. Maybe you’re at the bottom of page 1 for some of them, the top of page 2 for others, like *lavender essential oils spray* or *lavender essential oil benefits*. 

You would never know that you were just on the cusp of getting traffic from these queries unless you were, in fact, tracking these terms.

### Is This All Just a Shameless Plug?

Obviously, Nozzle is a rank tracker (well, it’s more of a *SERP tracker*, but we’ll talk about that another time), and the pricing structure is based on the number of keywords being tracked.

But let me be clear: this is NOT about encouraging users to up their pricing plan (I’ll leave that to the sales team). This IS about helping our users really get the most out of their plan.

Whether it’s a trial plan or a Pro plan, we’ve seen many users create a Project and only include 5 to 10 keywords that only pull data once a week.

There is a lot of potential data you’re missing out on if that’s the case.

On the other hand, maybe a user is tracking 500 keywords daily, when it might be more effective to track 10,000 keywords every other week.

You can easily increase the number of keywords you track – and stay at the exact same pricing level – just by changing the scheduling.

Here's an example of how you could do that:

![1000 Daily Keywords Pricing Calculator](//images.ctfassets.net/z8uwv83tofbw/7HEFKAkuFy3KdxKGcUdJam/1abd8e35a6e24bc579309290fcde55a1/1000_Daily_Keywords_Pricing_Calculator.png)

You could pull 1000 keywords a day and get a lot of great information and have a record of every shift that those rankings went through.

![10200 Mixed Keywords Pricing Calculator](//images.ctfassets.net/z8uwv83tofbw/5KiqacWvsk8e0QXcCVUiKs/db8b8e3b1c7b399c18820a02e636e3ea/10200_Mixed_Keywords_Pricing_Calculator.png)

For the same price, you could mix up your schedule and track a lot more keywords. 

You could even do a one time pull to grab the data for thousands of keywords to do the competitive analysis or discover the industry PAAs we mentioned above, and then go back to your regular monthly pulls.

Every website is different, of course, and every company has different needs when it comes to [rank tracking](https://nozzle.io/features). You might manage smaller websites, or you might have a streamlined approach to content marketing – in other words, you might need to track anywhere from a dozen keywords to thousands of them.

The key is to make sure you are getting a clear and correct understanding of your visibility in the search engines.

So, take a look at your pricing plan and [use our calculator](https://nozzle.io/pricing) to determine how many data pulls you can get for your keywords and make sure you’re pushing Nozzle to the limit. 


keyword tracking image

How many keywords should you track? Is it enough to hyper-focus on just a few, or should you monitor every keyword you can? You might not be tracking as many as you could or should.

Discover the benefits of tracking a larger range of keywords.

Optimizing Nozzle: Why You Should Track ALL the Keywords

How Many Keywords Should You Track? 

The power of flexible scheduling is definitely overlooked in rank tracking.

Tracking your target keywords on a customizable schedule has some indispensable benefits.

### Price

The number one advantage of customizing your keyword tracking schedule is price. 

When you track all your keywords daily, the cost can add up pretty quickly. But when you schedule only your top priority keywords daily, you can track so many more keywords on a weekly, monthly, or other basis for a fraction of the cost.

For example you can track 10,200 keywords on different schedules for the price of tracking 1,000 daily keywords. That’s data for 10x as many keywords! By watching your less important keywords less closely, you still get the data you need plus a much wider view of the SERP landscape and your SERP competitors on top of that.

![1000 daily keywords - customizable rank tracking](//images.ctfassets.net/z8uwv83tofbw/7HEFKAkuFy3KdxKGcUdJam/1abd8e35a6e24bc579309290fcde55a1/1000_Daily_Keywords_Pricing_Calculator.png)
![10200 mixed-schedule keywords - custom keyword tracking](//images.ctfassets.net/z8uwv83tofbw/5KiqacWvsk8e0QXcCVUiKs/db8b8e3b1c7b399c18820a02e636e3ea/10200_Mixed_Keywords_Pricing_Calculator.png)

Being strategic about your keyword tracking with flexible scheduling, you can see loads more data while staying within your budget. Best and cheapest are not mutually exclusive. Check out Nozzle’s interactive <a href="https://nozzle.io/pricing" target="blank">pricing calculator</a> to discover the right keyword/price balance for you.

### Your Way

With so many tracking options, flexible scheduling accommodates individual business needs of all kinds.

![Nozzle rank tracker keyword scheduling options](//images.ctfassets.net/z8uwv83tofbw/31Ba2dPu8Lkz9kgRdxiNMu/baab9b90d3338e84f6712e23f1531199/All_Built-In_Scheduling_Options.gif)

SEO agencies who have weekly meetings with particular clients on, say, Wednesdays may want to schedule such clients’ weekly keyword data pulls for Tuesday, staying competitive by reporting on the most up-to-date ranking data rather than three-day-old data. Although only a small step up from the default Sunday pull of many ranking tools, this can make all the difference.

For research projects involving thousands of SERPs, Nozzle’s many scheduling possibilities allow for a vast data scope while remaining affordable. For example, you can track an enormous list of keywords for several years for cheap if you select the monthly or quarterly option. Or, where a timeline is irrelevant, you can do a one-time pull of SERP data for hundreds of thousands of keywords. A one-time pull is also optimal for use in a <a href="https://nozzle.io/paa" target="blank">People Also Ask report</a>.

SEOs in fields where rankings are highly volatile and change multiple times within a day, such as news reporting, may want to monitor their keywords extra closely, like on an <a href="https://nozzle.io/blog/hourly-rank-tracking" target="blank">hourly basis</a>. Likewise, companies offering time-sensitive sales (think Black Friday), airing superbowl ads, or organizing events may prefer hour-by-hour updates in their ranking data for a contained period of time. This is not only possible but easy with Nozzle’s flexible scheduling. All you have to do is select a custom start and end date.

![Custom start/end date - Nozzle custom schedule rank tracking](//images.ctfassets.net/z8uwv83tofbw/638GnQKdqLKuIAGdfi2LR2/d880724b3a928909b3b21c926319d841/Custom_Start_and_End_Date.png)

Most importantly, custom scheduling means freedom to do it your way.

In sum, Nozzle’s flexible scheduling gives you the opportunity to pay only for the data granularity you need without waste. Unconvinced? <a href="https://app.nozzle.io/sign-up" target="blank">Try it for yourself</a>.


10200 Mixed Keywords Pricing Calculator

It's time to optimize your rank tracking strategy! Flexible scheduling with Nozzle gives you the opportunity to pay only for the data granularity you need without waste.

The Power of Flexible Scheduling

The Power of Flexible Scheduling | Custom Keyword Tracking with Nozzle

The Nozzle team is excited to welcome its new Google Search Console dashboard! Sometimes Google Search Console feels like just one more tool you have to log into. But now you can analyze your Search Console ranking data in the same place as the rest of your SERP data. You’ll find your Search Console data in your Nozzle workspace, with the look and feel of Nozzle too!

![Google search console performance on search results view](//images.ctfassets.net/z8uwv83tofbw/26KhpH2zoYRRJTeEF5Dr3R/16ec59075f2ad46acd9f6d92031c170c/GSC_Performance_on_Search_Results_view.png)

![Nozzle google search console dashboard clicks and impressions](//images.ctfassets.net/z8uwv83tofbw/7Mp4JZQif32ewFwHpZ29Do/1008e6c454d5461aac8918659b332f3f/Nozzle_GSC_dashboard_clicks_and_impressions.png)

All you have to do is visit the Google Search Console Overview dashboard in Nozzle and follow the prompts to sign into your GSC account. Nozzle will pull in and display your live Search Console data.

Nozzle's dashboard functions just like Google's, but with minor differences in lingo and layout. Visit our <a href="https://help.nozzle.io/google-search-console-overview-dashboard#minor-differences" target="blank">help article</a> for more information on these differences.

It's worth noting here, though, that Search Console defaults to a 3-month date range, whereas Nozzle defaults to 30 days or keeps the date range you most recently viewed. This can distort average values.

The biggest plus of Nozzle’s GSC dashboard is coming soon. Search Console will only let you view 16 months of historical data. We currently only pull the data Search Console displays, but we’re working on storing that data in BigQuery so you’ll be able to view a much longer history for your GSC data in Nozzle as time goes on. 

We hope you enjoy the convenience of Nozzle’s Google Search Console dashboard and look forward to helping you reach above and beyond Search Console.


Nozzle GSC dashboard clicks and impressions

Nozzle's Google Search Console Overview dashboard pulls live data from your Google Search Console account so you can see more ranking data in one place.

Introducing Nozzle's Google Search Console Dashboard

Google Search Console Dashboard | Nozzle

Does Google use your title tags in your SERP results as written or some variation? Do you know how often they are changing your titles on your results specifically?

In August 2021, <a href="https://developers.google.com/search/blog/2021/08/update-to-generating-page-titles" target="blank">Google</a> introduced a new system of generating titles for web pages, because HTML title tags don't always describe a page well. In particular, title tags can sometimes be:

- Very long.
- "Stuffed" with keywords.
- Lack title tags entirely or contain repetitive "boilerplate" language.

According to <a href="https://www.searchenginejournal.com/google-changes-more-than-61-percent-of-title-tags/435618/#close" target="blank">Search Engine Journal</a>, “Page titles have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites page titles more than 60 percent of the time.

<a href="https://zyppy.com/seo/google-title-rewrite-study/" target="blank">A recent study</a> from Cyrus Shepard with Zyppy, analyzed more than 80,000 title tags from 2370 sites. He discovered that Google rewrote 61.6% of the title tags at least partially.

But how often is Google rewriting your site's title tags in the SERPs?

Using the power of Nozzle, a title tag extractor tool like Screaming Frog, and Excel, you can discover what percentage of your title tags are being rewritten or altered.

### Calculating Your Own Title Tag Usage in the SERPs

First, download your ranking data from your Nozzle workspace from the Keyword table you can find either on the Overview or By Keyords dashboards. 
![Calculate Title Tags](//images.ctfassets.net/z8uwv83tofbw/4yAKJ9nZ3uqOpdgcOXqQEo/efc6f6670f9adae0f4d400b6ae44bdd8/Calculate_Title_Tags.jpeg)
I recommend choosing the Title Tags option from the Columns To Export field to decrease CSV size.

![Title Tags export from Nozzle Workspace](//images.ctfassets.net/z8uwv83tofbw/5UjsnBXx2hyZjrjJNAb78t/157d242c42f3f32af73fac9ce793a23b/Title_Tags_export_from_Nozzle_Workspace.jpg)

## Create a Pivot Table

Once your file is saved to an Excel spreadsheet choose the Insert tab and click on PivotTable. Select all the cells of the sheet. 

Select the following from the PivotTable Fields box:

- result_title_text
- result_url_url
- device

Then drag "device" to the Filters box and "result_title_text" and "result_url_url" to the Rows box. Drag "result_title_text" to the Values box too.

![Pivot table fields for title text analysis](//images.ctfassets.net/z8uwv83tofbw/2ZVB8pyC0e8UB9jXRqCTss/04c81a46fec2eb091bebb761a262d411/Pivot_table_fields_for_title_text_analysis.jpg)

This will give you a comprehensive list of titles that Google is using for your site. The first thing to look for is any URLs that have more than one listed title text. This means that Google is using more than one title text for this URL in the SERPs.

![Multiple title texts in the SERPs for one URL across different phrases](//images.ctfassets.net/z8uwv83tofbw/3AYa84Owu3B2kvjyHFsfGE/4a7c911f3dca7a5b0d68f1ba50e3ef48/Multiple_title_texts_in_the_SERPs_for_one_URL_across_different_phrases.jpg)

To dig deeper, if you select the "phrase" field and place it in the Rows box, then you can see which title text was used by Google for each individual keyword phrase that a specific URL ranks for in the SERPs.

![Multiple title texts grouped by keyword phrase](//images.ctfassets.net/z8uwv83tofbw/2NPFBgeLhejGMJdAzGlNAC/d32e5398c788eb3c4bbb27e031c1088c/Multiple_title_texts_grouped_by_keyword_phrase.jpg)

## Calculate Percentage of Altered Title Tags:

Next, you can compare this list of SERP title text to your full list of title tags across your site to calculate how many times Google is using your title tag versus something else.

To get a list of your site's title tags, I recommend one of the following:

1. Run your domain through <a href="https://www.screamingfrog.co.uk/seo-spider/" target="blank">Screaming Frog</a> and click to generate an export of all your title tags.
2. Copy the list of URLs from the pivot table and paste them into <a href="https://tools.buzzstream.com/meta-tag-extractor" target="blank">Buzzstream's meta tag extractor tool</a> to generate a list of your title tags for your specific list of URLs that rank in the SERPs.

Once you have the list of title tags, just paste in your URLs and title tags into the columns to the right of your pivot table. Then you can use the following VLOOKUP formula to show you when the title text used in the SERPs matches one of your title tags from your site.

Formula: =VLOOKUP(A4&"*",$G$4:$G$71,1,FALSE)

In the image below, you can see the formula in use in column D. 

![vlookup formula to match SERP title text with title tags](//images.ctfassets.net/z8uwv83tofbw/EoE7ahlwjLPUCzdLzefbz/251523b12574a6b7ae18ab16c0100b69/vlookup_formula_to_match_SERP_title_text_with_title_tags.jpg)

Any time the title text used in the SERP from column A matches one of your actual title tags from column G, then your title tag will be listed. Otherwise, you'll see #N/A. (You may have to do a little cleanup first, like delete the elipses or change "| nozzle.io" to "-nozzle.io" for example.)

Add up the number of matches discovered in column D and divide by the total to discover how often Google alters your title tags in the SERPs.

By doing so, we discovered that Google changed our title tag 39.7% of the time on desktop results and 41.1% of the time on mobile results.

Go and do likewise. :)


Sarah Norwood

Nathan Blair

Nathan

Title Text Used By Search Phrase

To help you identify and analyze which titles Google is changing, here is an overview of how to export this information from Nozzle and convert it to a pivot chart on your excel spreadsheet.

Calculate How Many of Your Title Tags Google Is Actually Using in the SERPs

If your business has a physical location, local packs are a great place to rank. Top local listings usually fall within the top 3 positions on the SERP, making those who own them magnets for both online and offline traffic in their area.

But how do you track whether you’re ranking in the local listings for your keywords? That’s where Nozzle comes in.

Nozzle is ideal for local SEO. Using our tool, you can track keywords in any location from as broad as a country to as narrow as a neighborhood. Plus, you’ll be able to keep track of all the local packs and local listings that your keywords serve up.

Here’s how to do it. First let’s look at your competition in the local listings.

## Discover Who Owns the Local Listings

To find out who’s successfully vying for the top local listings, navigate to your Competitive Share of Voice dashboard. Select Domain in the Rollup dropdown, then begin typing “local” into the segment search bar; you’ll see several options. If you want to see who’s paying for local or map ads, pick the Local/Map Ads segment. For now, we’re going to use the Local segment.

![Local search rank checker - Local segment](//images.ctfassets.net/z8uwv83tofbw/ZLS0JmmDNQhNBc6J8cL7B/391c7359672c2e3a85ba41b57a4332bc/Local_Segment.png)

Next, sort by keywords and make sure you’re viewing the Keywords tab. You’ll find useful charts and a table below showing the domains that hold local listings in order of who has the most.

![Local SERP tracker - local pack charts and table](//images.ctfassets.net/z8uwv83tofbw/3WjGoJ7XL2cpMnt121eQjq/3367ce22e5197a8751ab8d5500cefdc4/Local_Tracking_Charts_and_Table.png)

## Learn More

Click on one of the domains in the table (I prefer to right click and open in a new tab) to visit the performance overview page for that domain. Scroll down to find a new table that lists what keywords that domain has local listings for, along with the URL of each listing.

I clicked on enterprise.com, and you can see the keywords they hold local listings for. Because this domain has so many, I sorted them by search volume and limited the table to 10. You can also see the ranks of their local listings (all within the top 3 positions), along with other useful data like <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a> and <a href="https://nozzle.io/blog/nozzles-crackerjack-calculation-of-clickthrough-rate" target="blank">CTR</a>.

![Local rank tracker - domain performance overview local pack keyword table](//images.ctfassets.net/z8uwv83tofbw/18QyWPj0riOQVigQ7r9iv1/8c4d16a3d50d755439a3bba74db286ed/Domain_Performance_Overview_Keyword_Table_Local_Listing.png)

Clicking on a top URL will open that URL in a new tab. Clicking on a keyword will take you to its performance overview page, where you can analyze its SERP results and SERP HTML with <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>. I clicked on the first keyword, “car rental sarasota.”

![Local SERP tracker - single keyword local pack SERP HTML](//images.ctfassets.net/z8uwv83tofbw/1V5daCbQN2PddkrNX13SoG/a27f0f2368c6cd83986a8cc857da6c26/Local_Pack_Keyword_SERP_HTML.png)

## Analyze by URL

With Nozzle, you can also directly pull up a list of URLs that rank in local packs. These URLs would be the ones linked to in the “Website” button of each listing. 

To pull up such a list, visit the Competitive Share of Voice dashboard and apply the Local segment once again. Select URL in the Rollup dropdown. If you scroll down, you’ll see a table of URLs that rank in local packs, along with the number of keywords they have local rankings for.

![Local SEO ranking - local listing analysis by URL table](//images.ctfassets.net/z8uwv83tofbw/2hxKlY263ZeWRKqFtM2mFV/3c2ae92e056916f750d12cbcf28c5110/Analyze_Local_Listings_by_URL.png)

Notice that enterprise.com has separate URLs for separate locations, but many of the other domains don’t. Pay attention to details like this when you analyze your local SERP landscape. If the higher-ranking domains seem to be doing something different from other domains, their strategy may be worth a try. This table doesn’t give you any information about the effectiveness of enterprise.com’s practice, but it’s still important to keep an eye on the details.

Clicking on one of the URLs in the table will send you to its performance overview page, where you can look at all the keywords it holds top local listings for.

![Local search rank tracker - URL performance overview local pack keyword table](//images.ctfassets.net/z8uwv83tofbw/2lkP6DLeTcn77GPK06JK2J/d1125ca16b7bfe85b6449cbdbc19ad8c/URL_Performance_Overview_Keyword_Table_Local_Listing.png)

Keep in mind that, if you see a URL that is ranked far lower than the top 3 after you’ve applied the Local segment, this is because side panels are treated as a continuation from the bottom of the first column of search results. This is why <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a> can be such a useful metric and give you a better idea of where your listings are actually sitting on the SERPs.

![Google local rank tracking - side panel local listing](//images.ctfassets.net/z8uwv83tofbw/5zocYloSHtrIrUrh9k0nm3/d9ee20a45230275959209c692433aefb/Side_Panel_Local_Listing.png)

## Local Pack Keyword List

You can also try pulling up a list of the keywords that serve up local packs, since not all keywords do. Such a list will illuminate the keywords where you have the opportunity to rank within an existing local pack and outshine your competitors. 

To supply yourself with a local pack keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update.

As you can see Nozzle allows you to see Google's local packs from several angles and is super helpful to keep track of where you and your competitors are ranking in the local packs.

<a href="https://nozzle.io/trial" target="blank">Try tracking local packs on Nozzle for free!</a>


Local SERP tracker - single keyword local pack SERP HTML

Use Nozzle to track your competitors in Google's local packs for any location.

Local Pack Competitor Analysis with Nozzle

Local SERP Tracker | Learn How to Use Nozzle's Local SEO Tool

Nozzle lets you track more than just webpage links, <a href="https://nozzle.io/blog/featured-snippet-competitor-analysis" target="blank">featured snippets</a>, and <a href="https://nozzle.io/paa" target="blank">People Also Ask questions</a> in the SERPs--you can also monitor which videos are doing the best among the other organic listings.

After discovering the highest ranking videos, you can analyze them and use similar tactics in your videos to overtake your competitors in Google’s video results. And the importance of video in digital marketing just <u><a href="https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/" target="blank">keeps</a></u> <u><a href="https://biteable.com/blog/video-marketing-statistics/" target="blank">on</a></u> <u><a href="https://www.srmailing.co.uk/blogs/sr-mailing-blogs/91-video-marketing-statistics-you-need-to-use-to-your-advantage" target="blank">growing</a></u>, so it’s important to get ahead now.

![Track video rankings in the SERPs](//images.ctfassets.net/z8uwv83tofbw/4jhh9IXs02AzwXbzVhRXut/bed5bfc8d337ef19c69f5df7bb1b34b1/Example_of_Videos_in_SERP.png)

## Finding Domains with Ranking Videos

To examine video result owners, all you need to do is visit the Competitive Share of Voice dashboard in Nozzle, select Domains in the Rollup dropdown, and apply the "Is Video" segment using the Segment dropdown. Select the Keywords tab and sort by Keywords. You can also filter by keyword group as desired. This will pull up a list of all the domains that have video results for your keywords.

![Video rank tracker - Is Video segment](//images.ctfassets.net/z8uwv83tofbw/rILxFFJaq9xesSfOTDrUW/52ded8202d861bc12a0becdd7bd47881/Is_Video_Segment.png)
![Video rank checker - ranking charts and table](//images.ctfassets.net/z8uwv83tofbw/1RrX9inKSBYzXNYMktqipj/a7be426f727923d0a3c7f2f72bc4846b/Tracking_with_YouTube.png)

As you can see in the table above under Keywords, YouTube has ranking videos for 241 of my keywords. Since it’s an outlier, it can be helpful to filter out results from YouTube, and sometimes Facebook or other sites, in order to make the charts more readable.

To do this, create a custom segment. Follow the basic instructions <a href="https://help.nozzle.io/how-do-i-add-segments" target="blank">here</a> if you’re unfamiliar with creating custom segments.

Name and describe your segment depending on which sites you plan to filter out. Then, add the conditions "Result > Video > Is Video | is | True" AND "Result > Url > Domain | != | youtube.com," as well as any other conditions you need. Finally, create your segment.

![Video keyword tracker - exclude youtube.com](//images.ctfassets.net/z8uwv83tofbw/12EMgsyaLTRs3ilexuhImS/d9bedc450686acc7f45d0e74e6384ea0/Create_YouTube-free_Segment.png)

It may take a few hours before the system will allow you to apply your new segment in the Competitive Share of Voice dashboard. When it’s ready, just select your new segment in the Segment dropdown and click the Keywords tab. You’ll now be able to see much more detail in the charts below.

![Video keyword tracker - ranking charts and table excluding youtube.com](//images.ctfassets.net/z8uwv83tofbw/4Hu669dGzK3zlnkyTbbdRe/95d43b38a8f6e20a49f57272407d86bf/Tracking_without_YouTube.png)

The By Rank Group chart gives a nice visual overview of your competitors with video results. You can choose to show more than 10 domains using the dropdown underneath the table. 

Notice how cio.com has 5 video results for my keywords: 1 ranking #2, 3 in the 7-10 rank range, and 1 in the 11-15 range. As you can see from the dark blue, lotame.com is the only one with a video ranking #1 (besides youtube.com, of course, which we filtered out). Lotame.com also has the most videos that rank for my keywords.

## Discovering Video Rank and More

If you click on one of the domains in the table (I prefer to right click and open in a new tab), you will be taken to a performance overview for that domain. Double check that your original segments and filters are applied, then scroll down to the table to see what keywords that domain has video results for, along with each video’s URL. 

I clicked on lotame.com, and you can see the keywords for which they have ranking videos (I've limited it to 10, but it's easy to view them all). Plus, you can see the exact rank of their videos, along with other useful data.

![Check video rankings - video rankings keywords](//images.ctfassets.net/z8uwv83tofbw/6v3NAqB813F4SwKomsl1bt/a9949ed407e32835289b169c164fd1d1/Video_Rank_Keyword_Table.png)

Clicking on a top URL will open that URL in a new tab, where you can analyze the competing video and webpage to inform your SEO strategy. 

Clicking on a keyword will take you to its performance overview page, where you can view its full SERP results and HTML with the help of tools like <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>. I clicked on “3rd party data.”

![Track video rankings - single keyword SERP HTML](//images.ctfassets.net/z8uwv83tofbw/6EgPGHevq0Zz9i5JTCoHYf/0713a3105eac5ea8f2d9654148e802dd/Video_Keyword_SERP_HTML.png)

Using the Rollup dropdown on the original Competitive Share of Voice dashboard, you can also choose to directly view in the same way the URLs or brands, rather than the domains, that have video results for your keywords.

## Generating a Keyword List

It can be very useful to pull up a list of the keywords that serve up video results among the organic listings. Such a list will point you to where you have the opportunity to take a competitor’s video spot or rank within an existing video pack.

To see a video result keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update.

Want to start tracking your videos in the SERPs? <a href="https://nozzle.io/trial" target="blank">Try Nozzle out for free</a>!


Track video rankings in the SERPs

Video has become increasingly important in marketing. Staying afloat in Google's video results requires tracking your videos with precision. Here's how to use Nozzle's software to track your video rankings.

It's time to learn how to monitor videos in the SERPs--you'll thank us later

How to Use Nozzle to Track Video Rankings

Video Rank Tracker | Use Nozzle to Track Video Rankings

With Nozzle, it’s easy to discover <a href="https://nozzle.io/features" target="blank">which of your competitors own featured snippets</a>  and how many each competitor owns.

This is important if you are trying to optimize your content for featured snippet status. Analyzing the featured snippets of different competitors can give you an idea of what a webpage or article needs in order to be made a featured snippet by Google. By taking a close look at the content of the competitors that are dominating featured snippets, you can learn about and imitate the dominating competitors’ strategies.

Why would you want to rank in a featured snippet? Click <a href="https://nozzle.io/blog/what-are-featured-snippets" target="blank">here</a> to learn more about featured snippets and why they are important.

<a href="https://app.nozzle.io/sign-up" target="blank">Click here to try Nozzle and analyze your industry's featured snippets for free.</a>

## Find Out Who Owns Featured Snippets

To view who owns the featured snippets for your keywords, go to the Competitive Share of Voice dashboard and select Domains or Brands in the Rollup dropdown menu. In the Segment dropdown, type in “featured snippet” and you’ll see five options for viewing featured snippets. 

![1 featured snippet](//images.ctfassets.net/z8uwv83tofbw/5F6aKJev2zdno2REHmFjng/bc868961be3fcf0917956e3b979a61cb/1_featured_snippet.png)
The first one, “Featured Snippets (unpaid),” will show you who is ranking in all the featured snippets for your keywords. The others will show you those ranking for featured snippets containing tables, bulleted lists, numbered lists, and images.

For now, select the first one, then sort by Keywords. Filter by keyword group as desired.
![2 sort by keywords](//images.ctfassets.net/z8uwv83tofbw/17SK8ElE34Pm7nGFojV8UT/68c07a0ef8f28c78832d611b435db087/2_sort_by_keywords.png)
Once you apply the filters, you’ll see charts and a table below showing the domains or brands that have featured snippets. Under the Keywords column, you’ll find the number of keywords for which these domains have a featured snippet. Ferrellgas.com owns 78 featured snippets, rei.com owns 69, and so on.

![3 snippets charts](//images.ctfassets.net/z8uwv83tofbw/5ZfJjI2BZ2nCFoS7wpikta/f0f6e7d899f63b6d13c45642d0c6c47a/3_snippets_charts.png)
![4 snippets table](//images.ctfassets.net/z8uwv83tofbw/5xsHNK73WgQjLPF7iX0GCU/6025f2e05c15d30316e03d9856757555/4_snippets_table.png)

## Diving Deeper

This bird’s eye view of the featured snippet landscape is helpful, but to get even more information about specific domains and their featured snippets, click on one of the domains or brands in the table. I prefer to right click and open it in a new tab in case I need to refer back to this table.

Doing so will take you to a performance overview page for that domain or brand. Make sure your previous segment is applied, then scroll down to the Keywords table at the bottom to see the exact keywords for which this specific competing domain has featured snippets.

I clicked on freshoffthegrid.com. You can see the 62 phrases for which freshoffthegrid.com holds featured snippets, along with their corresponding URLs, and other helpful metrics like Search Volume, <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a>, and <a href="https://nozzle.io/blog/nozzles-crackerjack-calculation-of-clickthrough-rate" target="blank">Click Through Rate</a>.

![5 competition snippets](//images.ctfassets.net/z8uwv83tofbw/30mawxf4nxSl931EqkB47x/e9f08d79d63847bbdd01416c3dcd7622/5_competition_snippets.png)
Since featured snippets appear at the top of the SERP, you can see that they are all ranked #1. Every once in a while, featured snippets are pushed down to position 2 or 3 by other featured snippets and suggestions.

Clicking on one of these URLs will open it in a new tab, so you can analyze a competitor’s webpage and strategize accordingly. If you click on one of the keywords, you will be taken to that single keyword’s performance page.

On a keyword’s performance page, scroll down to view the SERP Results displayed in a functional table format. Below that you’ll find the SERP HTML--exactly how the SERPs look in Google. Play around with the <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>, <a href="https://nozzle.io/blog/the-functionality-of-side-by-side-serp-html-comparison" target="blank">SERP history comparison</a>, search, and zoom tools to make the most out of the SERP Results and HTML.

Let’s look at the SERP Results and HTML for the phrase “snow hiking gear” above.

![6 serp result table](//images.ctfassets.net/z8uwv83tofbw/5hjXJvvqjirWoOTAzquMrp/e17ec6b56e9f83cb3594c60979d4a08f/6_serp_result_table.png)
![7 serp result nozzle vision](//images.ctfassets.net/z8uwv83tofbw/6pQaiHXo8MstZjQP2GRfCu/ffb75acdec63e77ec4953528ed682110/7_serp_result_nozzle_vision.png)
## Analyzing Featured Snippet URLs Directly

Earlier, we looked at the domains that owned the featured snippets, then we dove deeper and found the keywords for which they held featured snippets, along with their corresponding URLs.

Alternatively, you can directly examine what URLs are ranking as featured snippets by changing from Domain to URL in the dropdown menu.

This will pull up a new table with data about the URLs that are ranking as featured snippets. Under “Keywords” you’ll see how many featured snippets each URL is ranking as.
![8 by url table](//images.ctfassets.net/z8uwv83tofbw/1APB66zZWUe6t1F9TtcCcq/a36ebb50a9f3a0cf331555ad34e92f21/8_by_url_table.png)
Click on the number in the keywords column to see the keywords for which it has featured snippet status. I clicked on the fifth URL, the one for REI, to see its keywords, which matches the data we saw for it above.

![9 keywords for featured snippet](//images.ctfassets.net/z8uwv83tofbw/oLEG4GntIMwb72kr8q5C7/371daf8243426d7ec94719541429ee3b/9_keywords_for_featured_snippet.png)
Checking out the URLs directly is an easier way to see if your competitors have one URL that is dominating several featured snippets or if there are multiple. This helps you know real quick which specific URLs you need to analyze and beat out of the featured snippet spot.

## Analyzing Featured Snippet Keywords Directly

Like directly filtering for featured snippet URLs, it can be very useful to pull up a list of the keywords that serve up a featured snippet--because not all keywords do. Such a list will point you to where you have the opportunity to take a competitor’s featured snippet spot.

To see a featured snippet keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update, so stay tuned.

And there you have it! Featured snippet competitor analysis with Nozzle. As you can see, Nozzle is a very useful tool for analyzing featured snippets in terms of your competitors. 

New to Nozzle? <a href="https://nozzle.io/trial" target="blank">Try out our tool</a> today!

Featured snippet individual keyword SERP HTML

Learn how to analyze the domains, URLs, webpages, and keywords of your competitors' featured snippets with Nozzle. 

Analyzing the domains, URLs, webpages, and keywords of your competitors' featured snippets

Featured Snippet Competitor Analysis with Nozzle

Featured Snippet Competitor Analysis -- Analyze Featured Snippet Domains, URLs, and Keywords

Nozzle Vision is an awesome new feature that allows you to analyze the SERPs in a more visual manner.

We rerender the SERP HTML for every keyword that you are tracking and then overlay Nozzle Vision on top of that to better help you report on, and understand more fully, Nozzle's metrics like Pixels from Top, SERP %, Above the Fold %, CTR, Rank, etc.

Watch the video to see pure awesomeness!

<iframe width="560" height="315" src="https://www.youtube.com/embed/ZGQpPhfS_4c" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Nozzle Vision will help to enhance your SEO reports giving you the ability to visually show the results that have occurred because of your SEO efforts.

But don't take our word for it: <a href="https://app.nozzle.io/sign-up" target="blank">try Nozzle and use Nozzle Vision for free today!</a>


Nozzle Vision - SEO Reporting Feature

Introducing Nozzle Vision

Introducing Nozzle Vision - A Great Visual Addition To SEO Reporting

When it comes to tracking keywords, you usually hear about doing it on a daily, weekly, or monthly schedule. But there are certain scenarios where you need to track your keywords more than just once a day in order to keep up with your competitors. 

Nozzle is the best hourly <a href="https://nozzle.io" target="blank">keyword rank tracker</a>, offering all the scheduling options you may need in these situations, like tracking every hour, every 6 hours, or even every 10 minutes! You can customize your schedule to fit your needs.

To learn how to set your hourly or so tracking schedule in Nozzle, click <a href="https://help.nozzle.io/how-do-i-set-the-tracking-schedule" target="blank">here</a>.

But when would it make sense to track your keywords more often than daily?

# Reasons to Track Keywords More Often than Daily

We asked a bunch of SEO practitioners why they would track their keywords more often than daily, and here are their reasons.

### Time-Sensitive and Ever-Changing Content
One reason to track keywords on an hourly or custom schedule is when you’re dealing with content that is fast-paced or in need of regular updates. This includes content for news, forums, short sales, and so on. 

According to John Bedford, Founder of <a href="https://vivaflavor.com/" target="blank">Viva Flavor</a>, “very frequent rank tracking makes sense when you're handling fast-moving, high-impact industry events. If you've identified a critical, time-limited topic within your niche, it's worth keeping a closer eye on performance and updating content where necessary.”

Similarly, it's important to track keywords more often than daily “if the subject is ever-changing or in the presence of new information. This is crucial when writing an SEO-optimized blog post or article; you need to know what your audience is asking and talking about in order to produce high-ranking content,” says entrepreneur <a href="https://www.milesbeckler.com/" target="blank">Miles Beckler</a>. 

### For Quick Reactions to Rank Fluctuations
Just a few hours of lower ranking can take a toll on your business. Having a lower position in the SERPs means lower traffic, lower conversion rates, and therefore lower income. Your website rank is tied to so many other important factors in your business. 

If you’re running paid ads for a top keyword it would be good to know if you have a drop in rank, according to <a href="http://storespace.com/" target="blank">Store Space</a>’s Greg Birch. He says, “If you're ranking #1 for a keyword that consistently brings you high value leads/customers and you drop to #2, you'll start losing out on valuable clicks. You may want to immediately resume ads for that keyword or increase the amount you're already spending on paid ads for that keyword. This will help soften the blow of losing the #1 position while you work on regaining that top spot, because if it is a true ranking drop (and not just a temporary fluctuation), it'll take at least a few days for you to retake that position.”

Your reactions can be much faster when you track your keywords on an hourly basis. Another scenario requiring a quick reaction is if your site is hit with negative SEO. “Google is pretty good with ignoring a ton of bad links spammed to a given page, but if for some reason that sparks a sudden drop in rankings, you'd want to disavow asap,” remarks Drew Mann, CEO of <a href="https://drews-review.com/" target="blank">Drew’s Review</a>.

### To Monitor Updates and Get Immediate Feedback
__Major Announcements:__ As Elizabeth Weatherby, SEO Specialist at <a href="https://www.ah-inc.com/" target="blank">AH Management</a> puts it, “tracking keywords more often than daily could be a good idea if your business or your client has made some major updates, announcements, or released new products. When you make a major business announcement, you may want to track brand mentions in specific locations, or you may want to see how other keyword rankings are increasing/decreasing due to ranking for new keywords.”

__Site Changes:__ “Any time you make significant changes to your website, you're going to want to pay extra, extra attention to how those changes may impact your keyword rankings,” Justin Smith, CEO of <a href="https://www.outerboxdesign.com/" target="blank">OuterBox</a> spells out. “Did the update cause some kind of unforeseen technical issue? Unless you're monitoring your keywords like Mission Control Center, you may not even know your keywords have dropped.”

__Optimizing for Featured Snippets:__ Says <a href="https://www.zyro.com/" target="blank">Zyro</a>’s Domantas Gudeliauskas, “If you're optimizing posts for featured snippets, you should definitely start checking almost right away and do so every few hours. Snippet updates are much faster than SERP updates, meaning if you're doing it right, already have a post ranking high, you're likely to see almost instant results.”

### High-Volatility Keywords
If your ranking for a certain keyword fluctuates a great deal throughout the day, your traffic--and eventually revenue--will follow suit. Hourly rank tracking can help you keep track of this, so you can work on keeping your position consistently high in the SERPs. CEO Bill Joseph of <a href="https://frontierblades.com/" target="blank">Frontier Blades</a> shared a real-life example with us of this type of strategy in action:

> “SEO plays an essential role in our business's performance, as our business solely relies on SEO and organic traffic for generating conversions. Keywords which need to be tracked on an hourly basis are keywords which experience increased volatility in search and are responsible for procuring a notable amount of traffic or conversions for your website.
> 
> “For instance, one of our highly converting long tailed keywords experiences increased volatility in search throughout the day, ranging between the first three positions in search. At certain times during the day, our product category page which ranks for the given long tailed keyword can be found in position one, two or three within search results. The position of this category page within search results is crucial, as it significantly impacts our conversation rates. In the event our category page is found in position one of search, we experience increased conversions and organic traffic. On the other hand, when our category page is found in position three of search, our conversion rates and organic traffic decrease.
> 
> “To ensure our category page remains at the top of search, mainly in position one, to maintain increased conversion rates and search traffic, we continually update the page every 4-6 hours. This comprises adding new products to the category page which are optimized for the given keyword, updating old product listings, changing product images, and editing the category page's description. Implementing these strategies every few hours secures our category page's top ranking position throughout the day.”

But how do you know if one of your important keywords has a high volatility in the SERPs? 

Tracking it hourly or so will help you determine whether you need the kind of strategy used in the example above; plus, you’ll learn valuable information related to “volatility and/or content creation in a specific segment of your niche,” says Sara Bernier, Founder of <a href="http://bornforpets.com/" target="blank">Born for Pets</a>. “By tracking the keyword hourly, you can determine whether it fluctuates dramatically (i.e. new content being added all the time) or stays settled (i.e. likely not as active). It can also shed light on how well-optimized the keyword is especially in competitive niches.”

### Physical Location and Hours
As reported by Kevin Pike, President of <a href="http://rankfuse.com/" target="blank">Rank Fuse Digital Marketing</a>, “one reason you might want to track keywords more often than daily would be competition hours vs. your hours. For example, if your competition is open from 6am-5pm and your business is open noon-9pm, it would be interesting to measure how Google uses this GMB info to rank organic and map results.” 

Likewise, “brick and mortar stores can use this to see how they are faring in the SERP when they are open for business,” explains <a href="https://thisisnovos.com/" target="blank">NOVOS</a>’s Xavier Harley-Rudd.

### To Better Understand the SERP Landscape
“Overall, hourly rank tracking can give you a nice insight into algorithmic responses for certain search phrases,” says Janis Thies, CEO of <a href="https://seolutions.biz/" target="blank">SEOlutions GmbH</a>. 

It also gives you “a much deeper understanding of how Google perceives your pages and their relevance for given keywords,” according to <a href="https://www.tidio.com/live-chat/" target="blank">Tidio Live Chat</a>’s Content & SEO Specialist, Maciej Duszynski. “As the ranks are constantly fluctuating, you might often miss when your page is tested by Google and temporarily is ranking much higher than usual (usually on multiple occasions throughout the day). It doesn't necessarily come down to either brining or not bringing traffic but rather on understanding what your page might be missing and how to improve it (for example optimizing for mobile) to get it ranked higher in SERP for longer.”

__Core Google Algorithm Updates:__ <a href="https://jamestaylorseo.co.uk/" target="blank">SEO Consultant James Taylor</a> describes how helpful hourly rank tracking can be for understanding Google algorithm updates: “Like any SEO, the term 'algorithm update' strikes fear into my heart. Naturally, for the weeks following a large update I am going to be monitoring fluctuations on an hourly basis to look for any commonalities and decide what to focus on if a website has been negatively affected.”

### For Tracking in Amazon
Amazon is one place where products and product keywords are especially pronounced. Averi Melcher of <a href="http://averimelcher.com/" target="blank">OSO Content</a> explains, “I could see hourly tracking working if you are on Amazon and looking at keyword rankings for your products specifically in the Amazon ecosystem.”

<br>

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# Types of Keywords to Track More Often than Daily

Now, the cost of tracking keywords on a shorter-than-daily basis can stack up if you’re not careful. But tracking certain keywords very regularly can give you an edge against your competitors. 

Therefore, you need to be strategic about which keywords you give this increased attention. Such keywords should include those that are time-sensitive, highly profitable, ultra relevant, or high ranking.

### Time-Sensitive Keywords
According to <a href="https://www.getspace.digital/" target="blank">GetSpace.digital</a>’s Founder & CEO, Rebeca Sena, it is important to track keywords that are “related to fast-paced events covered by the news outlets. They would usually include location, names of people or organisations involved and a brief reference to the type of event that happened.” 

Other time-specific keywords, like those related to sales or content requiring regular updates, would be good candidates for custom-schedule tracking.

### Highly Profitable Keywords
“Money keywords--those that drive most of your revenue--are extremely important to keep an extra close eye on. Says Baidhurya Mani, Founder of <a href="https://sellcoursesonline.com/" target="blank">Sell Courses Online</a>, “The main reason why tracking these keywords more closely is important is that fluctuations in rankings of these keywords can significantly affect our revenue and so we prefer to track them twice a day. Another reason why we track these keywords more frequently is that search engine rankings fluctuate all the time. Google is constantly tweaking its algorithm and testing different changes and as a result, keyword rankings move multiple times a day.”

__Top Performing Keywords:__ One group of highly profitable keywords that should be tracked on a regular, even hourly, basis is the kind that usually gets you high conversion rates. <a href="https://serverguy.com/" target="blank">ServerGuy</a>’s Faizan Fahim has put this to action. He says, “We track the keywords of a high converting article regularly because they are bringing leads and customers to us. Highly profitable keywords demand more attention, and we gladly give it to them.”

__Transactional Keywords:__ Keywords related to buyer intent are essential to keep careful track of. <a href="https://www.depreneurdigest.com/" target="blank">Depreneurdigest</a>’s Chuks Chukwuemeka explains, “Most of the keywords I track more often than daily are transactional keywords. These are keywords with commercial intent. And as a blogger they are more valuable to me since it is through them that I earn a commission from affiliate marketing.”

__High Traffic Keywords:__ More traffic leads to more profit; therefore, “the most important keywords to track on a more often than daily basis are the essential keywords which send the majority of traffic to your website,” as Jessica Rose, CEO of <a href="http://www.copperh2o.com/" target="blank">Copper H2O</a>, puts it.

### Keywords Directly Related to your Business or Products
Keywords that are closely related to you or what you’re selling influence the amount of money you make, so you should always be ranking high for them. 

As reported by <a href="https://solutionscout.com/" target="blank">Solution Scout</a>’s Founder, Blake Bobit, “it would make sense to check more regularly on keywords circling around product pages and product/services directly. These are the pages that are closest to the end of the sales funnel, and if you rank for irrelevant keywords, or ranking for misleading content, it will increase the bounce rate, which will ultimately make a huge impact on the site's authority, and thus - ranking.”

__Branded Keywords:__ Branded keywords are important to watch closely to maintain a good online reputation. Alan Rabinowitz, CEO of <a href="https://seoimage.com/" target="blank">SEO Image</a>, explains his strategy for this, saying, “What we monitor daily and as often as possible are brand mentions to ensure that no negative branding is happening online at any time. We use Google Alerts to assure we are notified on Google and a service called mention, that monitors social and search activity for brand mentions.”

__Long-Tail Keywords:__ “Some keywords that relate directly to your business should be tracked every 5-10hrs, such as long-tail keywords,” according to <a href="http://www.dollarcreed.com/" target="blank">Dollar Creed</a>’s Lily Ugbaja. Long-tail keywords--longer and more specific than your run-of-the-mill keywords--should be tracked very often because they are used when a searcher intends to narrow in on a product or service like yours.

__Product-Defining Keywords:__ Ugbaja also endorses very regular tracking of product-defining keywords, which are keywords that “are very product-specific and the customer is already at the first level of being a lead.”

### Your High-Ranking Keywords
When you’re ending up on the first or second page of the SERPs, raising your ranking position has exponential benefits. Hence, Lora Bovie of <a href="https://directory.choosingtherapy.com/" target="blank">Choosing Therapy</a> says, “keywords that are more important to track more closely than daily would be the ones that are hanging around on the first and second page, and that you are trying to push up in the rankings with different strategies like content updates, keyword research, and more intentional efforts.”

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As you can see, there are many reasons why you would want to monitor certain keywords more than once a day. Implementing hourly rank tracking can be a great help if you do it well. The key is to be strategic, stay focused on why you're doing it, and use tools whose data you can trust, like Nozzle.

Hourly - Featured Image

Certain scenarios require tracking on an hourly or so basis. Use Nozzle's flexible scheduling to get ahead of your competitors.

Some scenarios require you to track your keywords more than once a day. Find out what they are

Hourly Rank Tracking: the When, the Why, and the How

Hourly Rank Tracking | Nozzle Rank Tracking Software that Does Hourly

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<script src="https://fast.wistia.net/assets/external/E-v1.js" async></script>

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Nozzle has a very robust way of calculating clickthrough rate. Our calculation is made up of over 2,000 lines of code spread across 7 different files. Let’s take a look at what goes into our CTR calculation.

First, we look at several up-to-date CTR studies to create a solid CTR curve that we can use as the foundation for both branded and non branded keywords and for both desktop and mobile.

From there, we look at the individual SERP for each keyword looking to see if there are one or two columns, an ads section, or zero click features like dictionary results or direct answers.

![Nozzle evaluates columns, ads, and zero click features as part of its click through rate formula](//images.ctfassets.net/z8uwv83tofbw/5yDqE8MbuXhxpH4Ze9Hkup/cb8fc40cc212e49de8a8f9f610eee3eb/2_Columns.PNG)

We then assign a certain portion of the overall page clicks to the ads section, column 2 and to no click or zero click type results.

Next, we look at the size of each individual result in terms of size. More weight is given to listings with larger pixel coverage like featured snippets, video packs, image packs, People Also Ask, Top Stories, etc.

![SERP features with high pixel coverage are given higher estimated click through rate](//images.ctfassets.net/z8uwv83tofbw/6AyULRvMmL2uNPoTWSZ0Xf/f8abea27b3aefa7f4112e2742b9cc291/Size.PNG)

We assign clickthrough percentage to every link on the page. Even sitelinks and extra buttons, like the View All button pictured below, are assigned some percentage of the total page clicks.

![sitelinks and buttons are assigned some percentage of total page clicks in Nozzle's CTR calculator formula](//images.ctfassets.net/z8uwv83tofbw/3snXuv5anXcUhDjV4YGyQ4/d4c6319524cfd649e848a4bed4393b4b/View_All_Button.PNG)

Furthermore, certain items are weighted more according to their position within the pack. For example, People Also Ask questions at the top of the box are given more weight than those at the bottom, and videos or images on the left side of a pack are given more weight than those at the right.

All of these calculations are summed up and normalized so that each clickable item is given a realistic CTR.

See the gif below for an example of CTR for a specific SERP. The no click or zero click CTR percentage we gave this page was 13%. The paid section was given 10%, column one 67.5%, and column two 9.5%.

Some CTR is assigned to the listings in column 2 and some to the ads. Scrolling down a ways, we assigned 0.1% to the highlighted sitelinks. Down further, the first local listing gets 0.9% clickthrough rate, and the next two get a 0.5%. The first top stories result gets a 0.9% clickthrough rate, the second gets 0.6%, and the third gets a 0.4%.

![Nozzle example of click through rate distribution for a specific SERP: seach click through rate](//images.ctfassets.net/z8uwv83tofbw/3X8sbwsGJ92EZKjLTgkhLS/3f9fd75ec8057f882edad2c35716aca7/Assigned_CTR.gif)

And that is how Nozzle comes up with highly customized CTR percentages for each individual result.

Ian Campbell

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CTR Nozzle

Calculating CTR: Nozzle uses complicated coding to calculate accurate clickthrough rate for your SEO needs.

Take a look at the foolproof methods Nozzle uses to calculate clickthrough rate.

Nozzle’s Crackerjack Calculation of Clickthrough Rate

Nozzle CTR Calculation | How Nozzle Determines Clickthrough Rate Distribution | Check CTR with Nozzle

Nozzle is a powerful <a href="https://nozzle.io/google-keyword-rank-checker-tool" target="blank">keyword rank checker</a>, but it has other features you might not know about. Pixels From Top is a new metric that can tell you your visual position on a search engine results page measured in--you guessed it--pixels from the top of the page.

We measure the pixels in the SERPs from the top and left to every listing on the page. Furthermore we measure the width and height of each listing so that we can calculate it's SERP % which, is the pixel coverage each result occupies per SERP.

<a href="https://nozzle.io/trial" target='blank'>Click to give Nozzle a trial run.</a>

![hourly rank tracking nozzle vision pixels from top](//images.ctfassets.net/z8uwv83tofbw/2agYINPX1ozKNSz8ZPFcxM/d3e23689d5c3743baccee8ff685a1b9b/pixels_from_top.png)

## Why is Pixels From Top Important? 

Gone are the days where the SERPs contained only ten blue links. With SERP features like Featured Snippets, People Also Ask boxes, Local Listings, Video packs, etc. occupying SERP real estate, ranking #3 is very likely to be below the fold these days. Pixels From Top is going to help you identify which #3 rankings are more valuable to your business.

Also, Pixels From Top is a valuable metric to help you understand why you may be dropping in traffic even if your rankings haven't dropped.

This siutation can occur for a number of reasons including: an increase in the number of ads displayed, the addition of a new featured snippet for queries that previously displayed none, a change in the layout to a featured snippet that makes it taller, or the addition of site links to a listing that ranks above yours.

Most SEOs include in reports to clients or bosses, some sort of historical rankings graph, maybe even sorted by different keyword groups, to show general improvements over time. You will want to include Pixels From Top in the same report as another way to show movements up the SERPs.

![Pixels From Top comparing top competitors](//images.ctfassets.net/z8uwv83tofbw/295zb9ZQwPDmM9nISxCzgF/23c0f46d6444bd94bd61bc940d0ab620/Pixels_From_Top_comparing_top_competitors.png)

In the image above, the Pixels From Top is showing the average pixel distance from the top of the SERP to the highest ranking result for each domain across their whole keyword list.

Below, you can see where realtor.com ranks in terms of Pixels From Top for specific search queries. For example, as of the date that that data was pulled, they ranked in the first position for 'condos' which was located 155 pixels from the top. This means there were no ads showing up at that moment in time because the first result (whether ad or organic listing) usually sits between 155 and 172 pixels from the top.

![Pixels From Top Specific Keyword Rankings](//images.ctfassets.net/z8uwv83tofbw/6OsCq6H1NrHo5TCLOku4rk/a3f5b3c4c4807fd184e25a0213282436/Pixels_From_Top_by_keyword.png)

<a href="https://nozzle.io/trial" target='blank'>Sign up for a free trial today to see your visual location in the SERPs for your keywords.</a>

Blog - Nozzle Feature