If your business has a physical location, local packs are a great place to rank. Top local listings usually fall within the top 3 positions on the SERP, making those who own them magnets for both online and offline traffic in their area.

But how do you track whether you’re ranking in the local listings for your keywords? That’s where Nozzle comes in.

Nozzle is ideal for local SEO. Using our tool, you can track keywords in any location from as broad as a country to as narrow as a neighborhood. Plus, you’ll be able to keep track of all the local packs and local listings that your keywords serve up.

Here’s how to do it. First let’s look at your competition in the local listings.

## Discover Who Owns the Local Listings

To find out who’s successfully vying for the top local listings, navigate to your Competitive Share of Voice dashboard. Select Domain in the Rollup dropdown, then begin typing “local” into the segment search bar; you’ll see several options. If you want to see who’s paying for local or map ads, pick the Local/Map Ads segment. For now, we’re going to use the Local segment.

![Local search rank checker - Local segment](//images.ctfassets.net/z8uwv83tofbw/ZLS0JmmDNQhNBc6J8cL7B/391c7359672c2e3a85ba41b57a4332bc/Local_Segment.png)

Next, sort by keywords and make sure you’re viewing the Keywords tab. You’ll find useful charts and a table below showing the domains that hold local listings in order of who has the most.

![Local SERP tracker - local pack charts and table](//images.ctfassets.net/z8uwv83tofbw/3WjGoJ7XL2cpMnt121eQjq/3367ce22e5197a8751ab8d5500cefdc4/Local_Tracking_Charts_and_Table.png)

## Learn More

Click on one of the domains in the table (I prefer to right click and open in a new tab) to visit the performance overview page for that domain. Scroll down to find a new table that lists what keywords that domain has local listings for, along with the URL of each listing.

I clicked on enterprise.com, and you can see the keywords they hold local listings for. Because this domain has so many, I sorted them by search volume and limited the table to 10. You can also see the ranks of their local listings (all within the top 3 positions), along with other useful data like <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a> and <a href="https://nozzle.io/blog/nozzles-crackerjack-calculation-of-clickthrough-rate" target="blank">CTR</a>.

![Local rank tracker - domain performance overview local pack keyword table](//images.ctfassets.net/z8uwv83tofbw/18QyWPj0riOQVigQ7r9iv1/8c4d16a3d50d755439a3bba74db286ed/Domain_Performance_Overview_Keyword_Table_Local_Listing.png)

Clicking on a top URL will open that URL in a new tab. Clicking on a keyword will take you to its performance overview page, where you can analyze its SERP results and SERP HTML with <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>. I clicked on the first keyword, “car rental sarasota.”

![Local SERP tracker - single keyword local pack SERP HTML](//images.ctfassets.net/z8uwv83tofbw/1V5daCbQN2PddkrNX13SoG/a27f0f2368c6cd83986a8cc857da6c26/Local_Pack_Keyword_SERP_HTML.png)

## Analyze by URL

With Nozzle, you can also directly pull up a list of URLs that rank in local packs. These URLs would be the ones linked to in the “Website” button of each listing. 

To pull up such a list, visit the Competitive Share of Voice dashboard and apply the Local segment once again. Select URL in the Rollup dropdown. If you scroll down, you’ll see a table of URLs that rank in local packs, along with the number of keywords they have local rankings for.

![Local SEO ranking - local listing analysis by URL table](//images.ctfassets.net/z8uwv83tofbw/2hxKlY263ZeWRKqFtM2mFV/3c2ae92e056916f750d12cbcf28c5110/Analyze_Local_Listings_by_URL.png)

Notice that enterprise.com has separate URLs for separate locations, but many of the other domains don’t. Pay attention to details like this when you analyze your local SERP landscape. If the higher-ranking domains seem to be doing something different from other domains, their strategy may be worth a try. This table doesn’t give you any information about the effectiveness of enterprise.com’s practice, but it’s still important to keep an eye on the details.

Clicking on one of the URLs in the table will send you to its performance overview page, where you can look at all the keywords it holds top local listings for.

![Local search rank tracker - URL performance overview local pack keyword table](//images.ctfassets.net/z8uwv83tofbw/2lkP6DLeTcn77GPK06JK2J/d1125ca16b7bfe85b6449cbdbc19ad8c/URL_Performance_Overview_Keyword_Table_Local_Listing.png)

Keep in mind that, if you see a URL that is ranked far lower than the top 3 after you’ve applied the Local segment, this is because side panels are treated as a continuation from the bottom of the first column of search results. This is why <a href="https://nozzle.io/blog/pixels-from-top-a-nozzle-feature" target="blank">Pixels from Top</a> can be such a useful metric and give you a better idea of where your listings are actually sitting on the SERPs.

![Google local rank tracking - side panel local listing](//images.ctfassets.net/z8uwv83tofbw/5zocYloSHtrIrUrh9k0nm3/d9ee20a45230275959209c692433aefb/Side_Panel_Local_Listing.png)

## Local Pack Keyword List

You can also try pulling up a list of the keywords that serve up local packs, since not all keywords do. Such a list will illuminate the keywords where you have the opportunity to rank within an existing local pack and outshine your competitors. 

To supply yourself with a local pack keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update.

As you can see Nozzle allows you to see Google's local packs from several angles and is super helpful to keep track of where you and your competitors are ranking in the local packs.

<a href="https://nozzle.io/trial" target="blank">Try tracking local packs on Nozzle for free!</a>


Local SERP tracker - single keyword local pack SERP HTML

Use Nozzle to track your competitors in Google's local packs for any location.

Local Pack Competitor Analysis with Nozzle

Local SERP Tracker | Learn How to Use Nozzle's Local SEO Tool

When it comes to tracking keywords, you usually hear about doing it on a daily, weekly, or monthly schedule. But there are certain scenarios where you need to track your keywords more than just once a day in order to keep up with your competitors. 

Nozzle is the best hourly <a href="https://nozzle.io" target="blank">keyword rank tracker</a>, offering all the scheduling options you may need in these situations, like tracking every hour, every 6 hours, or even every 10 minutes! You can customize your schedule to fit your needs.

To learn how to set your hourly or so tracking schedule in Nozzle, click <a href="https://help.nozzle.io/how-do-i-set-the-tracking-schedule" target="blank">here</a>.

But when would it make sense to track your keywords more often than daily?

# Reasons to Track Keywords More Often than Daily

We asked a bunch of SEO practitioners why they would track their keywords more often than daily, and here are their reasons.

### Time-Sensitive and Ever-Changing Content
One reason to track keywords on an hourly or custom schedule is when you’re dealing with content that is fast-paced or in need of regular updates. This includes content for news, forums, short sales, and so on. 

According to John Bedford, Founder of <a href="https://vivaflavor.com/" target="blank">Viva Flavor</a>, “very frequent rank tracking makes sense when you're handling fast-moving, high-impact industry events. If you've identified a critical, time-limited topic within your niche, it's worth keeping a closer eye on performance and updating content where necessary.”

Similarly, it's important to track keywords more often than daily “if the subject is ever-changing or in the presence of new information. This is crucial when writing an SEO-optimized blog post or article; you need to know what your audience is asking and talking about in order to produce high-ranking content,” says entrepreneur <a href="https://www.milesbeckler.com/" target="blank">Miles Beckler</a>. 

### For Quick Reactions to Rank Fluctuations
Just a few hours of lower ranking can take a toll on your business. Having a lower position in the SERPs means lower traffic, lower conversion rates, and therefore lower income. Your website rank is tied to so many other important factors in your business. 

If you’re running paid ads for a top keyword it would be good to know if you have a drop in rank, according to <a href="http://storespace.com/" target="blank">Store Space</a>’s Greg Birch. He says, “If you're ranking #1 for a keyword that consistently brings you high value leads/customers and you drop to #2, you'll start losing out on valuable clicks. You may want to immediately resume ads for that keyword or increase the amount you're already spending on paid ads for that keyword. This will help soften the blow of losing the #1 position while you work on regaining that top spot, because if it is a true ranking drop (and not just a temporary fluctuation), it'll take at least a few days for you to retake that position.”

Your reactions can be much faster when you track your keywords on an hourly basis. Another scenario requiring a quick reaction is if your site is hit with negative SEO. “Google is pretty good with ignoring a ton of bad links spammed to a given page, but if for some reason that sparks a sudden drop in rankings, you'd want to disavow asap,” remarks Drew Mann, CEO of <a href="https://drews-review.com/" target="blank">Drew’s Review</a>.

### To Monitor Updates and Get Immediate Feedback
__Major Announcements:__ As Elizabeth Weatherby, SEO Specialist at <a href="https://www.ah-inc.com/" target="blank">AH Management</a> puts it, “tracking keywords more often than daily could be a good idea if your business or your client has made some major updates, announcements, or released new products. When you make a major business announcement, you may want to track brand mentions in specific locations, or you may want to see how other keyword rankings are increasing/decreasing due to ranking for new keywords.”

__Site Changes:__ “Any time you make significant changes to your website, you're going to want to pay extra, extra attention to how those changes may impact your keyword rankings,” Justin Smith, CEO of <a href="https://www.outerboxdesign.com/" target="blank">OuterBox</a> spells out. “Did the update cause some kind of unforeseen technical issue? Unless you're monitoring your keywords like Mission Control Center, you may not even know your keywords have dropped.”

__Optimizing for Featured Snippets:__ Says <a href="https://www.zyro.com/" target="blank">Zyro</a>’s Domantas Gudeliauskas, “If you're optimizing posts for featured snippets, you should definitely start checking almost right away and do so every few hours. Snippet updates are much faster than SERP updates, meaning if you're doing it right, already have a post ranking high, you're likely to see almost instant results.”

### High-Volatility Keywords
If your ranking for a certain keyword fluctuates a great deal throughout the day, your traffic--and eventually revenue--will follow suit. Hourly rank tracking can help you keep track of this, so you can work on keeping your position consistently high in the SERPs. CEO Bill Joseph of <a href="https://frontierblades.com/" target="blank">Frontier Blades</a> shared a real-life example with us of this type of strategy in action:

> “SEO plays an essential role in our business's performance, as our business solely relies on SEO and organic traffic for generating conversions. Keywords which need to be tracked on an hourly basis are keywords which experience increased volatility in search and are responsible for procuring a notable amount of traffic or conversions for your website.
> 
> “For instance, one of our highly converting long tailed keywords experiences increased volatility in search throughout the day, ranging between the first three positions in search. At certain times during the day, our product category page which ranks for the given long tailed keyword can be found in position one, two or three within search results. The position of this category page within search results is crucial, as it significantly impacts our conversation rates. In the event our category page is found in position one of search, we experience increased conversions and organic traffic. On the other hand, when our category page is found in position three of search, our conversion rates and organic traffic decrease.
> 
> “To ensure our category page remains at the top of search, mainly in position one, to maintain increased conversion rates and search traffic, we continually update the page every 4-6 hours. This comprises adding new products to the category page which are optimized for the given keyword, updating old product listings, changing product images, and editing the category page's description. Implementing these strategies every few hours secures our category page's top ranking position throughout the day.”

But how do you know if one of your important keywords has a high volatility in the SERPs? 

Tracking it hourly or so will help you determine whether you need the kind of strategy used in the example above; plus, you’ll learn valuable information related to “volatility and/or content creation in a specific segment of your niche,” says Sara Bernier, Founder of <a href="http://bornforpets.com/" target="blank">Born for Pets</a>. “By tracking the keyword hourly, you can determine whether it fluctuates dramatically (i.e. new content being added all the time) or stays settled (i.e. likely not as active). It can also shed light on how well-optimized the keyword is especially in competitive niches.”

### Physical Location and Hours
As reported by Kevin Pike, President of <a href="http://rankfuse.com/" target="blank">Rank Fuse Digital Marketing</a>, “one reason you might want to track keywords more often than daily would be competition hours vs. your hours. For example, if your competition is open from 6am-5pm and your business is open noon-9pm, it would be interesting to measure how Google uses this GMB info to rank organic and map results.” 

Likewise, “brick and mortar stores can use this to see how they are faring in the SERP when they are open for business,” explains <a href="https://thisisnovos.com/" target="blank">NOVOS</a>’s Xavier Harley-Rudd.

### To Better Understand the SERP Landscape
“Overall, hourly rank tracking can give you a nice insight into algorithmic responses for certain search phrases,” says Janis Thies, CEO of <a href="https://seolutions.biz/" target="blank">SEOlutions GmbH</a>. 

It also gives you “a much deeper understanding of how Google perceives your pages and their relevance for given keywords,” according to <a href="https://www.tidio.com/live-chat/" target="blank">Tidio Live Chat</a>’s Content & SEO Specialist, Maciej Duszynski. “As the ranks are constantly fluctuating, you might often miss when your page is tested by Google and temporarily is ranking much higher than usual (usually on multiple occasions throughout the day). It doesn't necessarily come down to either brining or not bringing traffic but rather on understanding what your page might be missing and how to improve it (for example optimizing for mobile) to get it ranked higher in SERP for longer.”

__Core Google Algorithm Updates:__ <a href="https://jamestaylorseo.co.uk/" target="blank">SEO Consultant James Taylor</a> describes how helpful hourly rank tracking can be for understanding Google algorithm updates: “Like any SEO, the term 'algorithm update' strikes fear into my heart. Naturally, for the weeks following a large update I am going to be monitoring fluctuations on an hourly basis to look for any commonalities and decide what to focus on if a website has been negatively affected.”

### For Tracking in Amazon
Amazon is one place where products and product keywords are especially pronounced. Averi Melcher of <a href="http://averimelcher.com/" target="blank">OSO Content</a> explains, “I could see hourly tracking working if you are on Amazon and looking at keyword rankings for your products specifically in the Amazon ecosystem.”

<br>

---

<h6>Need to track your keywords on an hourly or custom schedule?</h6>
Nozzle is the tool for the job!
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---

# Types of Keywords to Track More Often than Daily

Now, the cost of tracking keywords on a shorter-than-daily basis can stack up if you’re not careful. But tracking certain keywords very regularly can give you an edge against your competitors. 

Therefore, you need to be strategic about which keywords you give this increased attention. Such keywords should include those that are time-sensitive, highly profitable, ultra relevant, or high ranking.

### Time-Sensitive Keywords
According to <a href="https://www.getspace.digital/" target="blank">GetSpace.digital</a>’s Founder & CEO, Rebeca Sena, it is important to track keywords that are “related to fast-paced events covered by the news outlets. They would usually include location, names of people or organisations involved and a brief reference to the type of event that happened.” 

Other time-specific keywords, like those related to sales or content requiring regular updates, would be good candidates for custom-schedule tracking.

### Highly Profitable Keywords
“Money keywords--those that drive most of your revenue--are extremely important to keep an extra close eye on. Says Baidhurya Mani, Founder of <a href="https://sellcoursesonline.com/" target="blank">Sell Courses Online</a>, “The main reason why tracking these keywords more closely is important is that fluctuations in rankings of these keywords can significantly affect our revenue and so we prefer to track them twice a day. Another reason why we track these keywords more frequently is that search engine rankings fluctuate all the time. Google is constantly tweaking its algorithm and testing different changes and as a result, keyword rankings move multiple times a day.”

__Top Performing Keywords:__ One group of highly profitable keywords that should be tracked on a regular, even hourly, basis is the kind that usually gets you high conversion rates. <a href="https://serverguy.com/" target="blank">ServerGuy</a>’s Faizan Fahim has put this to action. He says, “We track the keywords of a high converting article regularly because they are bringing leads and customers to us. Highly profitable keywords demand more attention, and we gladly give it to them.”

__Transactional Keywords:__ Keywords related to buyer intent are essential to keep careful track of. <a href="https://www.depreneurdigest.com/" target="blank">Depreneurdigest</a>’s Chuks Chukwuemeka explains, “Most of the keywords I track more often than daily are transactional keywords. These are keywords with commercial intent. And as a blogger they are more valuable to me since it is through them that I earn a commission from affiliate marketing.”

__High Traffic Keywords:__ More traffic leads to more profit; therefore, “the most important keywords to track on a more often than daily basis are the essential keywords which send the majority of traffic to your website,” as Jessica Rose, CEO of <a href="http://www.copperh2o.com/" target="blank">Copper H2O</a>, puts it.

### Keywords Directly Related to your Business or Products
Keywords that are closely related to you or what you’re selling influence the amount of money you make, so you should always be ranking high for them. 

As reported by <a href="https://solutionscout.com/" target="blank">Solution Scout</a>’s Founder, Blake Bobit, “it would make sense to check more regularly on keywords circling around product pages and product/services directly. These are the pages that are closest to the end of the sales funnel, and if you rank for irrelevant keywords, or ranking for misleading content, it will increase the bounce rate, which will ultimately make a huge impact on the site's authority, and thus - ranking.”

__Branded Keywords:__ Branded keywords are important to watch closely to maintain a good online reputation. Alan Rabinowitz, CEO of <a href="https://seoimage.com/" target="blank">SEO Image</a>, explains his strategy for this, saying, “What we monitor daily and as often as possible are brand mentions to ensure that no negative branding is happening online at any time. We use Google Alerts to assure we are notified on Google and a service called mention, that monitors social and search activity for brand mentions.”

__Long-Tail Keywords:__ “Some keywords that relate directly to your business should be tracked every 5-10hrs, such as long-tail keywords,” according to <a href="http://www.dollarcreed.com/" target="blank">Dollar Creed</a>’s Lily Ugbaja. Long-tail keywords--longer and more specific than your run-of-the-mill keywords--should be tracked very often because they are used when a searcher intends to narrow in on a product or service like yours.

__Product-Defining Keywords:__ Ugbaja also endorses very regular tracking of product-defining keywords, which are keywords that “are very product-specific and the customer is already at the first level of being a lead.”

### Your High-Ranking Keywords
When you’re ending up on the first or second page of the SERPs, raising your ranking position has exponential benefits. Hence, Lora Bovie of <a href="https://directory.choosingtherapy.com/" target="blank">Choosing Therapy</a> says, “keywords that are more important to track more closely than daily would be the ones that are hanging around on the first and second page, and that you are trying to push up in the rankings with different strategies like content updates, keyword research, and more intentional efforts.”

<br>

As you can see, there are many reasons why you would want to monitor certain keywords more than once a day. Implementing hourly rank tracking can be a great help if you do it well. The key is to be strategic, stay focused on why you're doing it, and use tools whose data you can trust, like Nozzle.

Hourly - Featured Image

Certain scenarios require tracking on an hourly or so basis. Use Nozzle's flexible scheduling to get ahead of your competitors.

Some scenarios require you to track your keywords more than once a day. Find out what they are

Hourly Rank Tracking: the When, the Why, and the How

Hourly Rank Tracking | Nozzle Rank Tracking Software that Does Hourly

## Emojis in Sitelinks 

By adding emojis alongside your site links it will help grab the searcher's attention when scrolling through pages on google. Adding the right emojis with the right features could lead to more traffic to your website. In the photo below Ventureharbour.com shows the use of emojis next to their site links. This helps their ad copy stand out and is visually appealing enough to command the users attention. 

![Serp Features using emojis in sitelink ](//images.ctfassets.net/z8uwv83tofbw/5Q0eYNEPBPvD70mxqbCuGX/cc0bf352856d62a9ef5de61d18ddbc2a/Screen_Shot_2021-01-20_at_8.15.04_PM.jpg)

## Video Packs

You can also rank for the videos within Google's search results. When doing this you want the content of the video to be related to the question the searches are looking to answer. For example, if someone typed sewing clothing within google. You can see that people have titled their videos according to the searchers phrase. When trying to rank in the video section of the search results you should set a strategy to create a video answering the users question and title your video accordingly.

![Video pack-SERP feature ](//images.ctfassets.net/z8uwv83tofbw/1ddM2sDukUUVDPWlZM4ujP/ffff43ca85e280d120bcf68c34a45cb1/Screen_Shot_2021-01-20_at_8.12.03_PM.jpg)

## Featured Snippets

Being in the featured snippet is by far the best way to boost brand awareness organically. The featured snippet usually takes up a lot of real estate on the page. This means people are more likely to see it and click on your website to gather more information about a specific question from their google search. Here's an article you can read about this topic to better <a href=" https://nozzle.io/blog/what-are-featured-snippets" target="blank">understand the importance of featured snippets.</a> And here's how to <a href="https://nozzle.io/blog/featured-snippet-competitor-analysis" target="blank">analyze who owns the featured snippets</a> for your keywords.

![SERP features- understanding featured snippets](//images.ctfassets.net/z8uwv83tofbw/5a2oLUJmKytdKOXoLyABuq/8793fe59bf51dcc1214e61a2597e16ce/Screen_Shot_2021-01-20_at_8.19.39_PM.jpg)

## FAQ Schema
The process in which questions are being pulled from your website into the SERP and showing up within google search results under your meta description. You can see Link- Assistant is using FAQ schema from this google search result.
![SERP feature- using FAQ schema on webpages ](//images.ctfassets.net/z8uwv83tofbw/0YArwXWUbiUxZdK2SKPsm/9b386461c2595c793c5aaaae77632596/Screen_Shot_2021-01-20_at_9.07.49_PM.jpg)

If you go to their website and inspect the question (What is rank tracking?) that shows up on the SERP you'll  see within the code surrounding the question they are using schema markup software within the backend of the website.
![using SERP features like FAQ Schema within the back end of website code](//images.ctfassets.net/z8uwv83tofbw/62uBNU43RxWyZF9x2z0vPa/731392404f81ba174310e4d44091035e/Screen_Shot_2021-01-20_at_9.09.08_PM.jpg)

## Image Packs

Images can be shown in both the featured snippet and stand-alone image packs. When the user clicks on the image it will lead to a google image search instead of to a particular website. 
![Serp feature- Image pack of chocolate vegan desserts](//images.ctfassets.net/z8uwv83tofbw/789cFLGC2vMSpRkUk531J2/7fa7e95464d43f01ded09c5d1089cf6c/Screen_Shot_2021-01-20_at_8.13.56_PM.jpg)

When searching for the phrase video games for kids. You can see within the featured snippet is an image pack above the answers to the searchers request.  
![Image packs within featured snippet is a common Serp feature on google](//images.ctfassets.net/z8uwv83tofbw/4qa6SSA7Wc0xBgBOeM7Zll/2e9e443704cbdf47ce476e5909fc493c/Screen_Shot_2021-01-20_at_8.09.06_PM.jpg)

## People Also Ask Boxes

Showing within the people also ask section is another way to help boost your site's visibility. First, you need to know what keywords are being ranked for in the people also ask section. Then a strategic strategy needs to be created in order to overtake one of the questions. 
![Overtaking SERP features like People also ask boxes](//images.ctfassets.net/z8uwv83tofbw/6TkfbZ7nEyGHkGpzGqJdgZ/f9dfb2c37fff8e4a0ad75afab77b9f50/Screen_Shot_2021-01-20_at_8.16.31_PM.jpg)

Since Nozzle extracts data from the whole SERP, you can[ easily see which of your keywords contain any of these unique SERP features](https://nozzle.io/blog/will-your-keywords-trigger-important-serp-features). Then you can set a strategy to obtain any of these  SERP features along with which keywords should be used when optimizing your images and videos. It will also help you figure out which pages to answer specific questions for in order to obtain featured Snippets and people also ask listings. You can also generate a list of all of your SERP results that contain sitelinks to help you know which pages to focus your emoji efforts on.

Want to learn more about SERP features? You can find a goldmine of [SERP stats here](https://nozzle.io/blog/nozzle-analyzed-1.2-million-google-serp-features).


SERP features every SEO should work on obtaining 

SERP features you should be using in your SEO strategy

SERP Features Every SEO Should Work on Obtaining

Major SERP features every SEO should know 

People Also Ask boxes are becoming increasingly important in the world of SEO. In fact, PAA boxes now appear in the results for nearly half of all Google searches, according to studies by <a href="https://www.semrush.com/blog/how-to-maximize-people-also-ask-seo-opportunities-study/" target="blank">SEMrush</a> and <a href="https://ahrefs.com/blog/people-also-ask/" target="blank">Ahrefs</a>. This is interesting information, but how much does it really help you? The studies were conducted with a broad range of keywords, many of which are completely unrelated to your line of work.

When it comes to setting SEO strategy for your specific industry, you need to take a more personalized approach and look at how often PAA boxes appear in your keyword sets to determine where to focus your efforts. If they appear in 80% of the SERPs for your keywords, for example, you’ll want to spend a lot more time optimizing for PAA boxes than if they show up in, say, 30%.

That’s what we’re here to help you with. Let’s take a look at PAA frequency in several industries.

We analyzed 15 keyword sets from multiple different industries. Using Google’s Keyword Planner, we found hundreds of keywords for each of the following topics:

- Accounting software
- Auto repair
- Basketball training
- Couch
- Dog toys
- Drones
- Earbuds
- Health insurance
- How to Cook
- Mortgage
- Office leasing
- Potted plants
- Saving tips
- Sewing
- Ski equipment

And here’s the drill down:

![industry-specific people also ask data](//images.ctfassets.net/z8uwv83tofbw/1jhu22Viffu7gAU80BIcip/37800bef3a753e769856117bb6442424/Industry_Comparison.PNG)

As you can see, the number of PAA appearances ranged from about 32% to nearly 93%. That’s a whopping difference!

The percentages also varied by device, as shown in the graph below:

![industry-specific paa data device comparison](//images.ctfassets.net/z8uwv83tofbw/6a3ns4TqsQzzMdNxt7bJRB/65050f070651bbecb8d8e703b2337eb9/Device_Comparison.PNG)

When you do the deep dive analysis for your specific industry it becomes clear if you should spend more or less time optimizing for PAA questions. In this case, if you sell health insurance, make cooking tutorials, or offer accounting software, make optimizing for Google’s People Also Ask boxes a high priority. With office leasing, on the other hand, you should probably focus your efforts elsewhere.

What's more, Nozzle can analyze industry-specific PAA data over months to give you a magnified view of how important People Also Ask boxes are for your industry over time.

We tried this with keywords related to camping equipment over about 6 months. Check out the results:

![paa frequency over time for a specific industry](//images.ctfassets.net/z8uwv83tofbw/3JVKgjs8fK4roYSc9x0tV2/8e9515728d8f80e0fb902825e9535b24/PAA_over_time.PNG)

The PAA frequency varied by over 15%! But what exactly does this mean for the industry? If there's an increase in PAA box appearances, companies in that industry should <a href="https://nozzle.io/paa" target="blank">use Nozzle to extract the PAAs</a> again and get the new questions to send to their content team. If there's a drop, your SEO strategy might shift away from PAA optimization. Furthermore, you can look for seasonal trends and strategize accordingly.

Find more information about our keywords and data on our <a href="https://datastudio.google.com/reporting/de9a4331-ca52-4669-bd33-a8a8e058ce74" target="blank">interactive report</a>. 

If you’re interested in other industries for a future blog post, let us know in the comments.

Like what you saw above? Nozzle can generate <a href="https://nozzle.io/paa" target="blank">PAA data for your own keyword set</a>, including an extracted list of all the questions that Google serves up! It’s a highly targeted list of content ideas that your content team will appreciate.


Ian Campbell

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PAA by Industry: Featured Image

It is important to analyze PAAs by industry and take a personalized approach when setting SEO strategy.

We analyzed 15 keyword sets to break down why analyzing People Also Asked frequency by industry matters.

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