Monitor all of your keywords with Nozzle's keyword position tracker tool

There are so many approaches to the keyword tracking strategy and it is not as straight-forward as a specific number of keywords per client or per website.

30 SEOs Share How Many Keywords They Monitor Per Website In Their Keyword Position Checker Tool

30 SEOs Share How Many Keywords They Monitor In Google Per Website In Their Keyword Position Checker Tool

Here’s one feature you don’t want to miss—*and* it's perfect for a search engine position report!

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With Nozzle, you can view the full Google SERP HTML for any single keyword. 

![SERP HTML for single keyword ranking report](//images.ctfassets.net/z8uwv83tofbw/4ccIci9uumSdB3mZvNZDp8/6a1d3fa1e2ed59f9aae44d4e98769f44/SERP_HTML_bamboo_drawers_Nozzle_Vision.PNG)

But that’s not all. You can compare the HTML from several dates to get a visual idea the SERPs across. This can be an extremely useful tool for identifying changes in the SERPs over time, such as the placement of PAA boxes, the content of featured material, the text in the descriptions, the quantity of results, or just regular rank.

Using this visual comparison in conjunction with the keyword ranking data Nozzle provides, you'll have the resources to spice up your search engine ranking report that you share with your clients or boss.

To use this feature, visit the Single Keyword dashboard under Performance, then select your keyword. Scroll down to the SERP HTML section.

![Nozzle navigation to Single Keyword dashboard](//images.ctfassets.net/z8uwv83tofbw/4tujiQ13UEpp2LnB28Rezs/0682d8c6e761ad819f9102958360ee9c/Navigation_to_Single_Keyword_Dashboard.jpg)

You can compare SERP HTML from as many dates as you like using the Compare History button, although 4 or fewer is the best to avoid clutter. Using the Zoom bar and Fit to Screen button in the menu above the SERP HTML, as well as the horizontal scroll bars at the bottom of the page, you can adjust your view of the SERP HTML to fit your needs. Use the date drop down lists to select the dates you want to compare. You can also play around with Nozzle Vision and its Columns controls to display the data you need.

![Visual SERP HTML comparison for SEO ranking report](//images.ctfassets.net/z8uwv83tofbw/52Xk1nZDRQz6yLUkZdu15C/5669c42c0fa5ab8ad3ec32ee1e46f451/SERP_HTML_compare_two_item_rank.jpg)

Being able to view the SERPs for multiple dates side by side is super helpful for SEO ranking reports and presentations, especially for reputation management campaigns. Just pull up your SERPs from the applicable dates in our tool to show your clients how effective your campaign has been in lowering the negative results. This visual representation will be more powerful than just a list of ranking changes for each result.

Maybe you want to convey to your boss just how beneficial your SEO efforts have been and how much of a difference a small ranking change has made. Nozzle Vision is crucial here. In the example below, a ranking boost of 3 (from 10 to 7) resulted in a boost of over 1,000 pixels closer to the top of the page! The visual presentation is mind-blowing and definitely beats regular rank reporting.

![SERP HTML comparison for persuasive visual Google ranking report](//images.ctfassets.net/z8uwv83tofbw/5LqJ6xFK1TgHZWTsIJDnit/ba9c6dec1700cfb3e5041c8fbe604bfe/Show_change_comparing_SERP_HTML.jpg)

<a href="https://app.nozzle.io/sign-up" target="blank">Click here to start using Nozzle Vision and side-by-side SERP HTML comparison in your SEO ranking reports.</a>


Boyd Norwood

Boyd's headshot

Show change comparing SERP HTML

SERP comparison is now so much easier with Nozzle's SERP HTML comparison feature.

Find out the amazing things you can do with this SERP comparison feature. Here's how to use it

The Functionality of Side-by-Side SERP HTML Comparison

SEO Keyword Ranking Report - The Functionality of Side-by-Side Google SERP HTML Comparison

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Nozzle has a very robust way of calculating clickthrough rate. Our calculation is made up of over 2,000 lines of code spread across 7 different files. Let’s take a look at what goes into our CTR calculation.

First, we look at several up-to-date CTR studies to create a solid CTR curve that we can use as the foundation for both branded and non branded keywords and for both desktop and mobile.

From there, we look at the individual SERP for each keyword looking to see if there are one or two columns, an ads section, or zero click features like dictionary results or direct answers.

![Nozzle evaluates columns, ads, and zero click features as part of its click through rate formula](//images.ctfassets.net/z8uwv83tofbw/5yDqE8MbuXhxpH4Ze9Hkup/cb8fc40cc212e49de8a8f9f610eee3eb/2_Columns.PNG)

We then assign a certain portion of the overall page clicks to the ads section, column 2 and to no click or zero click type results.

Next, we look at the size of each individual result in terms of size. More weight is given to listings with larger pixel coverage like featured snippets, video packs, image packs, People Also Ask, Top Stories, etc.

![SERP features with high pixel coverage are given higher estimated click through rate](//images.ctfassets.net/z8uwv83tofbw/6AyULRvMmL2uNPoTWSZ0Xf/f8abea27b3aefa7f4112e2742b9cc291/Size.PNG)

We assign clickthrough percentage to every link on the page. Even sitelinks and extra buttons, like the View All button pictured below, are assigned some percentage of the total page clicks.

![sitelinks and buttons are assigned some percentage of total page clicks in Nozzle's CTR calculator formula](//images.ctfassets.net/z8uwv83tofbw/3snXuv5anXcUhDjV4YGyQ4/d4c6319524cfd649e848a4bed4393b4b/View_All_Button.PNG)

Furthermore, certain items are weighted more according to their position within the pack. For example, People Also Ask questions at the top of the box are given more weight than those at the bottom, and videos or images on the left side of a pack are given more weight than those at the right.

All of these calculations are summed up and normalized so that each clickable item is given a realistic CTR.

See the gif below for an example of CTR for a specific SERP. The no click or zero click CTR percentage we gave this page was 13%. The paid section was given 10%, column one 67.5%, and column two 9.5%.

Some CTR is assigned to the listings in column 2 and some to the ads. Scrolling down a ways, we assigned 0.1% to the highlighted sitelinks. Down further, the first local listing gets 0.9% clickthrough rate, and the next two get a 0.5%. The first top stories result gets a 0.9% clickthrough rate, the second gets 0.6%, and the third gets a 0.4%.

![Nozzle example of click through rate distribution for a specific SERP: seach click through rate](//images.ctfassets.net/z8uwv83tofbw/3X8sbwsGJ92EZKjLTgkhLS/3f9fd75ec8057f882edad2c35716aca7/Assigned_CTR.gif)

And that is how Nozzle comes up with highly customized CTR percentages for each individual result.

Ian Campbell

Ian Campbell Profile Pic

CTR Nozzle

Calculating CTR: Nozzle uses complicated coding to calculate accurate clickthrough rate for your SEO needs.

Take a look at the foolproof methods Nozzle uses to calculate clickthrough rate.

Blog - Search Engine Rank Check

30 SEOs Share How Many Keywords They Monitor Per Website In Their Keyword Position Checker Tool

The Functionality of Side-by-Side SERP HTML Comparison

Nozzle’s Crackerjack Calculation of Clickthrough Rate