With Nozzle, it’s easy to discover which of your competitors own featured snippets and how many each competitor owns.

This is important if you are trying to optimize your content for featured snippet status. Analyzing the featured snippets of different competitors can give you an idea of what a webpage or article needs in order to be made a featured snippet by Google. By taking a close look at the content of the competitors that are dominating featured snippets, you can learn about and imitate the dominating competitors’ strategies.

Why would you want to rank in a featured snippet? Click <a href="https://nozzle.io/blog/what-are-featured-snippets" target="blank">here</a> to learn more about featured snippets and why they are important.

## Find Out Who Owns Featured Snippets

To view who owns the featured snippets for your keywords, go to the Competitive Share of Voice dashboard and select Domains in the dropdown menu. Filter by “result > featured snippet > is featured snippet | is | True”, then sort by Keywords. If you have a specific section of your keywords in mind, you can add more filters, like device or keyword group. As you can see below, I’ve narrowed in on the “Camping Utensils (All)” keyword group for desktop only.

![Featured snippet domains filters](//images.ctfassets.net/z8uwv83tofbw/6OsuaN5ibdV7Hawu7fSXkB/876458b795dcd8a365e389bf77d92d04/Filters_and_Sorting.png)

Once you apply the filters, you’ll see a table below showing the domains that have featured snippets. Under “Keywords” you’ll find the number of keywords for which these domains have a featured snippet. Mine shows that outsideonline.com owns 4 featured snippets, searanchlodge.com owns 3, and so on.

![Featured snippet domains ranking table](//images.ctfassets.net/z8uwv83tofbw/4dD4WWjrpcHK8KD9KVSwd8/8e23fd4d3994bd19a8333610579e5a60/Domains_Ranking_table.png)

## Diving Deeper

This bird’s eye view of the featured snippet landscape is helpful, but to get even more information about specific domains and their featured snippets, click on one of the domains in the table. I prefer to right click and open it in a new tab in case I need to refer back to this table.

This will take you to a performance overview page for that domain. Make sure all your previous filters are applied, then scroll down to the Keywords table at the bottom to see the exact keywords for which this specific competing domain has featured snippets.

I clicked on my top result, outsideonline.com, and applied my previous filters. You can see the 4 phrases for which outsideonline.com holds featured snippets, along with their corresponding URLs. Since all featured snippets appear at the top of the SERP, you can see that they are ranked #1.

![Featured snippet domain performance overview filters](//images.ctfassets.net/z8uwv83tofbw/3Toj1YGqKV2ilRsR2K0Hn9/a7bd0747be9546fbd82c7680ab6cf1d8/3-_Performance_Overview_Filters.png)
![Featured snippet domain performance overview keywords](//images.ctfassets.net/z8uwv83tofbw/3VKIvkJAaNFVxDb817leUw/595f9e678539a3d36d6d75aae699e18b/4-_Performance_Overview_Keywords.png)

Clicking on one of these URLs will open it in a new tab, so you can analyze a competitor’s webpage and strategize accordingly. If you click on one of the keywords, you will be taken to that single keyword’s performance page.

Scroll down to view the SERP Results displayed in a functional table format. Below that you’ll find the SERP HTML--exactly how the SERPs look in Google. Play around with the <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>, <a href="https://nozzle.io/blog/the-functionality-of-side-by-side-serp-html-comparison" target="blank">SERP history comparison</a>, search, and zoom tools to make the most out of the SERP Results and HTML.

Let’s look at the SERP Results and HTML for the phrase “propane stove in tent” above.

![Featured snippet SERP table gif](//images.ctfassets.net/z8uwv83tofbw/7yXqJyL9DagdN1VhNJrSLx/edeecd27b37eda15cb34b60585dd6ceb/5-_SERP_table.gif)
![Featured snippet SERP HTML](//images.ctfassets.net/z8uwv83tofbw/2APMarEBcQfHpMCNfpYhBS/ea2661046e15013bd5f74bfcb21ca5c6/6-_SERP_HTML.png)

## Analyzing Featured Snippet URLs Directly

Earlier, we looked at the domains that owned the featured snippets, then we dove deeper and found the keywords for which they held featured snippets, along with their corresponding URLs. 

Alternatively, you can directly examine what URLs are ranking as featured snippets by changing from Domain to URL in the dropdown menu.

![URL vs Domain dropdown](//images.ctfassets.net/z8uwv83tofbw/1Gh7wCs2y6mKElfDTm5Sn4/f0f0dede8698f554a8d63a4dab5ace79/7-_URL_vs._Domain.png)

This will pull up a new table with data about the URLs that are ranking as featured snippets. Under “Keywords” you’ll see how many featured snippets each URL is ranking as.

![Featured snipppet URL ranking table](//images.ctfassets.net/z8uwv83tofbw/2XFVl7Cvo74Nt97xDvaUJm/a43c981b82110a8732105b0cc44ed954/8-_URL_Ranking_Table.png)

Click on a URL to see the keywords for which it has featured snippet status. I clicked on the second URL, outsideonline.com/2303696/best-camp-stoves-2018, to see its keywords, which matches the data we saw for outsideonline.com above.

![Featured snippet URL performance overview keywords](//images.ctfassets.net/z8uwv83tofbw/6H2QCXYiIcidmLRoZMkLau/b2e46a7caa928724b956ad10bccb4227/9-_URL_Performance_Overview_Keywords.png)

Checking out the URLs directly is an easier way to see if your competitors have one URL that is dominating several featured snippets or if there are multiple. This helps you know real quick which specific URLs you need to analyze and beat out of the featured snippet spot.

## Analyzing Featured Snippet Keywords Directly

Like directly filtering for featured snippet URLs, it can be very useful to pull up a list of the keywords that serve up a featured snippet--because not all keywords do. Such a list will point you to where you have the opportunity to take a competitor’s featured snippet spot.

To see a featured snippet keyword list, go to the Explore by Keyword dashboard and apply the featured snippet filter, plus any other desired filters.

![Featured snippet keyword list filters](//images.ctfassets.net/z8uwv83tofbw/1c9ZEm1BH7Pow3ICfpxM4p/36bd74258a1f760471e12a09e2112bbf/10-_Feat_Snip_Keyword_List_Filters.png)

Scrolling down, you’ll find a list of all the applicable keywords that serve up a featured snippet, the URLs that hold the featured snippet, and other useful data, including <a href="https://nozzle.io/blog/nozzles-crackerjack-calculation-of-clickthrough-rate" target="blank">CTR</a> and search volume.

![Featured snippet keyword list](//images.ctfassets.net/z8uwv83tofbw/78vDDknFmClGcr1UJ95YRM/13877d6ee2491cfc3be89ff9f27c4afb/11-_Feat_Snip_Keyword_List.png)

And there you have it! Featured snippet competitor analysis with Nozzle. As you can see, Nozzle is a very useful tool for analyzing featured snippets in terms of your competitors. 

New to Nozzle? <a href="https://nozzle.io/trial" target="blank">Try out our tool</a> today!

SERP HTML

Learn how to analyze the domains, URLs, webpages, and keywords of your competitors' featured snippets with Nozzle. 

Learn how to analyze the domains, URLs, webpages, and keywords of your competitors' featured snippets

Featured Snippet Competitor Analysis with Nozzle

Featured Snippet Competitor Analysis -- Analyze Featured Snippet Domains, URLs, and Keywords

Nozzle Vision is an awesome new feature that allows you to analyze the SERPs in a more visual manner.

We rerender the SERP HTML for every keyword that you are tracking and then overlay Nozzle Vision on top of that to better help you report on, and understand more fully, Nozzle's metrics like Pixels from Top, SERP %, Above the Fold %, CTR, Rank, etc.

Watch the video to see pure awesomeness!

<iframe width="560" height="315" src="https://www.youtube.com/embed/ZGQpPhfS_4c" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Nozzle Vision will help to enhance your SEO reports giving you the ability to visually show the results that have occurred because of your SEO efforts.


Nozzle Vision - SEO Reporting Feature

Introducing Nozzle Vision

Introducing Nozzle Vision - A Great Visual Addition To SEO Reporting

Here’s one feature you don’t want to miss and is perfect for a search engine position report!

<div class="wistia_responsive_padding" style="padding:57.5% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/lm3ypi4bnn?videoFoam=true" title="Tanner's video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div>
<script src="https://fast.wistia.net/assets/external/E-v1.js" async></script>

---

With Nozzle, you can view the full Google SERP HTML for any single keyword. 

![Single SERP HTML](//images.ctfassets.net/z8uwv83tofbw/Llzf5XyjRp9uFlw3WdwGz/add6807678050c95a5edece4ffae8873/One_SERP_HTML.png)

But that’s not all! You can compare the HTML from several dates to get a visual idea of how the SERPs have changed over time. This can be an extremely useful tool for identifying changes in the SERPs over time, such as the placement of PAA boxes, the content of featured material, the text in the descriptions, the quantity of results, and more.

Using this visual comparison in conjunction with the keyword ranking data that Nozzle provides above, it gives you the resources to make the most of your rank tracking and to spice up your search engine ranking report you share with your clients or boss.

![Three Column SERP Comparison](//images.ctfassets.net/z8uwv83tofbw/7evTCpfKrYRg246pZGbhMn/21c92cc1068652bd686dbf384ed6bd8c/SERP_HTML_Changes.png)

To use this feature, select the Single Keyword mode under Explore, then pick your keyword. Scroll down to the SERP HTML section.

![Navigate to SERP HTML](//images.ctfassets.net/z8uwv83tofbw/3wpolImIASzt2Nb3ZQUrA3/0265e9a9db4bb7d5ac9b3ae688421d35/Navigate_to_SERP_HTML.png)
![SERP HTML Pick Keyword](//images.ctfassets.net/z8uwv83tofbw/6EKPL6N3GUuFKZT9v1RXip/4e76b36b66b853e5d10fd1f73f050264/SERP_HTML_Pick_Keyword.PNG)

You can compare as many windows as you like using the Compare button, although 5 or fewer is the best for maximum functionality. Using the Zoom bar, drop down list, and Fit to Screen button above the SERP HTML, as well as the horizontal scroll bars at the bottom of the page, you can adjust your view of the SERP HTML to fit your needs. Use the date drop down lists to select the dates you want to compare. 

![Nozzle SERP HTML Controls](//images.ctfassets.net/z8uwv83tofbw/1MnFKutQpgdI4GbsCWuDWh/4853f964de2740e559f8f12c38ee5005/Nozzle_SERP_HTML_Controls.PNG)

You can click on the links in the HTML directly to view their corresponding web pages within our software. This is valuable if you want to look at several different web pages at the same time and compare their content to inform your onsite optimization strategy--all in one place!

![SERP HTML Webpage Comparison](//images.ctfassets.net/z8uwv83tofbw/2B8LWjzz9wB6WtyrDUd5KP/e581bd2559c75068a5dd15f82479442a/SERP_HTML_Webpage_Comparison.PNG)

Being able to view the SERPs for multiple dates side by side can also be helpful for SEO ranking reports and presentations, especially for reputation management campaigns. Just pull up your SERPs from the applicable dates in our tool to show your clients how effective your campaign has been in lowering the negative results. This visual representation will be more powerful than just a list of ranking changes for each result.

![SERP HTML Comparison for Reputation Management](//images.ctfassets.net/z8uwv83tofbw/2dw7WnZVEztyg6VjRkksW3/24e1a96c62d4346b039973767a2dc411/Reputation_Management.png)

Welcome to functionality!


Boyd Norwood

Boyd's headshot

Three Column SERP Comparison

SERP comparison is now so much easier with Nozzle's SERP HTML comparison feature. Try it out today!

Find out the amazing things you can do with this SERP comparison feature. Here's how to use it

The Functionality of Side-by-Side SERP HTML Comparison

SEO Keyword Ranking Report - The Functionality of Side-by-Side Google SERP HTML Comparison

People Also Ask boxes are becoming increasingly important in the world of SEO. In fact, PAA boxes now appear in the results for nearly half of all Google searches, according to studies by <a href="https://www.semrush.com/blog/how-to-maximize-people-also-ask-seo-opportunities-study/" target="blank">SEMrush</a> and <a href="https://ahrefs.com/blog/people-also-ask/" target="blank">Ahrefs</a>. This is interesting information, but how much does it really help you? The studies were conducted with a broad range of keywords, many of which are completely unrelated to your line of work.

When it comes to setting SEO strategy for your specific industry, you need to take a more personalized approach and look at how often PAA boxes appear in your keyword sets to determine where to focus your efforts. If they appear in 80% of the SERPs for your keywords, for example, you’ll want to spend a lot more time optimizing for PAA boxes than if they show up in, say, 30%.

That’s what we’re here to help you with. Let’s take a look at PAA frequency in several industries.

We analyzed 15 keyword sets from multiple different industries. Using Google’s Keyword Planner, we found hundreds of keywords for each of the following topics:

- Accounting software
- Auto repair
- Basketball training
- Couch
- Dog toys
- Drones
- Earbuds
- Health insurance
- How to Cook
- Mortgage
- Office leasing
- Potted plants
- Saving tips
- Sewing
- Ski equipment

And here’s the drill down:

![industry-specific people also ask data](//images.ctfassets.net/z8uwv83tofbw/1jhu22Viffu7gAU80BIcip/37800bef3a753e769856117bb6442424/Industry_Comparison.PNG)

As you can see, the number of PAA appearances ranged from about 32% to nearly 93%. That’s a whopping difference!

The percentages also varied by device, as shown in the graph below:

![industry-specific paa data device comparison](//images.ctfassets.net/z8uwv83tofbw/6a3ns4TqsQzzMdNxt7bJRB/65050f070651bbecb8d8e703b2337eb9/Device_Comparison.PNG)

When you do the deep dive analysis for your specific industry it becomes clear if you should spend more or less time optimizing for PAA questions. In this case, if you sell health insurance, make cooking tutorials, or offer accounting software, make optimizing for Google’s People Also Ask boxes a high priority. With office leasing, on the other hand, you should probably focus your efforts elsewhere.

What's more, Nozzle can analyze industry-specific PAA data over months to give you a magnified view of how important People Also Ask boxes are for your industry over time.

We tried this with keywords related to camping equipment over about 6 months. Check out the results:

![paa frequency over time for a specific industry](//images.ctfassets.net/z8uwv83tofbw/3JVKgjs8fK4roYSc9x0tV2/8e9515728d8f80e0fb902825e9535b24/PAA_over_time.PNG)

The PAA frequency varied by over 15%! But what exactly does this mean for the industry? If there's an increase in PAA box appearances, companies in that industry should <a href="https://nozzle.io/paa" target="blank">use Nozzle to extract the PAAs</a> again and get the new questions to send to their content team. If there's a drop, your SEO strategy might shift away from PAA optimization. Furthermore, you can look for seasonal trends and strategize accordingly.

Find more information about our keywords and data on our <a href="https://datastudio.google.com/reporting/de9a4331-ca52-4669-bd33-a8a8e058ce74" target="blank">interactive report</a>. 

If you’re interested in other industries for a future blog post, let us know in the comments.

Like what you saw above? Nozzle can generate <a href="https://nozzle.io/paa" target="blank">PAA data for your own keyword set</a>, including an extracted list of all the questions that Google serves up! It’s a highly targeted list of content ideas that your content team will appreciate.


Ian Campbell

Ian Campbell Pic

PAA by Industry: Featured Image

It is important to analyze PAAs by industry and take a personalized approach when setting SEO strategy.

We analyzed 15 keyword sets to break down why analyzing People Also Asked frequency by industry matters.

The Importance of Analyzing PAAs by Industry

Use Industry-Specific People Also Ask Frequency to Help Set SEO Strategy

Pixels From Top is a new metric that can tell you your visual position on a search engine results page measured in--you guessed it--pixels from the top of the page.

We measure the pixels in the SERPs from the top and left to every listing on the page. Furthermore we measure the width and height of each listing so that we can calculate it's SERP % which, is the pixel coverage each result occupies per SERP.

<a href="https://nozzle.io/trial" target='blank'>Click to give Nozzle a trial run.</a>

![hourly rank tracking nozzle vision pixels from top](//images.ctfassets.net/z8uwv83tofbw/2agYINPX1ozKNSz8ZPFcxM/d3e23689d5c3743baccee8ff685a1b9b/pixels_from_top.png)

## Why is Pixels From Top Important? 

Gone are the days where the SERPs contained only ten blue links. With SERP features like Featured Snippets, People Also Ask boxes, Local Listings, Video packs, etc. occupying SERP real estate, ranking #3 is very likely to be below the fold these days. Pixels From Top is going to help you identify which #3 rankings are more valuable to your business.

Also, Pixels From Top is a valuable metric to help you understand why you may be dropping in traffic even if your rankings haven't dropped.

This siutation can occur for a number of reasons including: an increase in the number of ads displayed, the addition of a new featured snippet for queries that previously displayed none, a change in the layout to a featured snippet that makes it taller, or the addition of site links to a listing that ranks above yours.

Most SEOs include in reports to clients or bosses, some sort of historical rankings graph, maybe even sorted by different keyword groups, to show general improvements over time. You will want to include Pixels From Top in the same report as another way to show movements up the SERPs.

![Pixels From Top comparing top competitors](//images.ctfassets.net/z8uwv83tofbw/295zb9ZQwPDmM9nISxCzgF/23c0f46d6444bd94bd61bc940d0ab620/Pixels_From_Top_comparing_top_competitors.png)

In the image above, the Pixels From Top is showing the average pixel distance from the top of the SERP to the highest ranking result for each domain across their whole keyword list.

Below, you can see where realtor.com ranks in terms of Pixels From Top for specific search queries. For example, as of the date that that data was pulled, they ranked in the first position for 'condos' which was located 155 pixels from the top. This means there were no ads showing up at that moment in time because the first result (whether ad or organic listing) usually sits between 155 and 172 pixels from the top.

![Pixels From Top Specific Keyword Rankings](//images.ctfassets.net/z8uwv83tofbw/6OsCq6H1NrHo5TCLOku4rk/a3f5b3c4c4807fd184e25a0213282436/Pixels_From_Top_by_keyword.png)

<a href="https://nozzle.io/trial" target='blank'>Sign up for a free trial today to see your visual location in the SERPs for your keywords.</a>

Blog - Search Engine Ranking Analysis

Featured Snippet Competitor Analysis with Nozzle

Introducing Nozzle Vision

The Functionality of Side-by-Side SERP HTML Comparison

The Importance of Analyzing PAAs by Industry

Pixels From Top - A Nozzle Feature