Nozzle lets you track more than just webpage links, <a href="https://nozzle.io/blog/featured-snippet-competitor-analysis" target="blank">featured snippets</a>, and <a href="https://nozzle.io/paa" target="blank">People Also Ask questions</a> in the SERPs--you can also monitor which videos are doing the best among the other organic listings.

After discovering the highest ranking videos, you can analyze them and use similar tactics in your videos to overtake your competitors in Google’s video results. And the importance of video in digital marketing just <a href="https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/" target="blank">keeps</a> <a href="https://biteable.com/blog/video-marketing-statistics/" target="blank">on</a> <a href="https://www.srmailing.co.uk/blogs/sr-mailing-blogs/91-video-marketing-statistics-you-need-to-use-to-your-advantage" target="blank">growing</a>, so it’s important to get ahead now.

![Track video rankings in the SERPs](//images.ctfassets.net/z8uwv83tofbw/4jhh9IXs02AzwXbzVhRXut/bed5bfc8d337ef19c69f5df7bb1b34b1/Example_of_Videos_in_SERP.png)

## Finding Domains with Ranking Videos

To examine video result owners, all you need to do is visit the Competitive Share of Voice dashboard in Nozzle, select Domains in the Rollup dropdown, and apply the "Is Video" segment using the Segment dropdown. Select the Keywords tab and sort by Keywords. You can also filter by keyword group as desired. This will pull up a list of all the domains that have video results for your keywords.

![Video rank tracker - Is Video segment](//images.ctfassets.net/z8uwv83tofbw/rILxFFJaq9xesSfOTDrUW/52ded8202d861bc12a0becdd7bd47881/Is_Video_Segment.png)
![Video rank checker - ranking charts and table](//images.ctfassets.net/z8uwv83tofbw/1RrX9inKSBYzXNYMktqipj/a7be426f727923d0a3c7f2f72bc4846b/Tracking_with_YouTube.png)

As you can see in the table above under Keywords, YouTube has ranking videos for 241 of my keywords. Since it’s an outlier, it can be helpful to filter out results from YouTube, and sometimes Facebook or other sites, in order to make the charts more readable.

To do this, create a custom segment. Follow the basic instructions <a href="https://help.nozzle.io/how-do-i-add-segments" target="blank">here</a> if you’re unfamiliar with creating custom segments.

Name and describe your segment depending on which sites you plan to filter out. Then, add the conditions "Result > Video > Is Video | is | True" AND "Result > Url > Domain | != | youtube.com," as well as any other conditions you need. Finally, create your segment.

![Video keyword tracker - exclude youtube.com](//images.ctfassets.net/z8uwv83tofbw/12EMgsyaLTRs3ilexuhImS/d9bedc450686acc7f45d0e74e6384ea0/Create_YouTube-free_Segment.png)

It may take a few hours before the system will allow you to apply your new segment in the Competitive Share of Voice dashboard. When it’s ready, just select your new segment in the Segment dropdown and click the Keywords tab. You’ll now be able to see much more detail in the charts below.

![Video keyword tracker - ranking charts and table excluding youtube.com](//images.ctfassets.net/z8uwv83tofbw/4Hu669dGzK3zlnkyTbbdRe/95d43b38a8f6e20a49f57272407d86bf/Tracking_without_YouTube.png)

The By Rank Group chart gives a nice visual overview of your competitors with video results. You can choose to show more than 10 domains using the dropdown underneath the table. 

Notice how cio.com has 5 video results for my keywords: 1 ranking #2, 3 in the 7-10 rank range, and 1 in the 11-15 range. As you can see from the dark blue, lotame.com is the only one with a video ranking #1 (besides youtube.com, of course, which we filtered out). Lotame.com also has the most videos that rank for my keywords.

## Discovering Video Rank and More

If you click on one of the domains in the table (I prefer to right click and open in a new tab), you will be taken to a performance overview for that domain. Double check that your original segments and filters are applied, then scroll down to the table to see what keywords that domain has video results for, along with each video’s URL. 

I clicked on lotame.com, and you can see the keywords for which they have ranking videos (I've limited it to 10, but it's easy to view them all). Plus, you can see the exact rank of their videos, along with other useful data.

![Check video rankings - video rankings keywords](//images.ctfassets.net/z8uwv83tofbw/6v3NAqB813F4SwKomsl1bt/a9949ed407e32835289b169c164fd1d1/Video_Rank_Keyword_Table.png)

Clicking on a top URL will open that URL in a new tab, where you can analyze the competing video and webpage to inform your SEO strategy. 

Clicking on a keyword will take you to its performance overview page, where you can view its full SERP results and HTML with the help of tools like <a href="https://nozzle.io/blog/introducing-nozzle-vision" target="blank">Nozzle Vision</a>. I clicked on “3rd party data.”

![Track video rankings - single keyword SERP HTML](//images.ctfassets.net/z8uwv83tofbw/6EgPGHevq0Zz9i5JTCoHYf/0713a3105eac5ea8f2d9654148e802dd/Video_Keyword_SERP_HTML.png)

Using the Rollup dropdown on the original Competitive Share of Voice dashboard, you can also choose to directly view in the same way the URLs or brands, rather than the domains, that have video results for your keywords.

## Generating a Keyword List

It can be very useful to pull up a list of the keywords that serve up video results among the organic listings. Such a list will point you to where you have the opportunity to take a competitor’s video spot or rank within an existing video pack.

To see a video result keyword list, you’ll use the Explore by Keyword dashboard, which will be available in a future update.

Want to start tracking your videos in the SERPs? <a href="https://nozzle.io/trial" target="blank">Try Nozzle out for free</a>!

Track video rankings in the SERPs

Video has become increasingly important in marketing. Staying afloat in Google's video results requires tracking your videos with precision. Here's how to use Nozzle's software to track your video rankings.

It's time to learn how to monitor videos in the SERPs--you'll thank us later

How to Use Nozzle to Track Video Rankings

Video Rank Tracker | Use Nozzle to Track Video Rankings

It's important to know who your top SERP competitors are if you intend to beat them for the best SERP positions.

Since Nozzle monitors the whole SERP for all of your keywords, we can easily show you who has the most top 10 rankings across a keyword set. And since it’s all customizable, you can easily see the same for top 3, top 5, top 20 rankings, and more—whatever fits your needs.

<a href="https://app.nozzle.io/sign-up" target='blank'>Click here to try Nozzle and find your top SERP competitors for free.</a>

To see your competitors filtered by certain rankings, use any of the “Rank =” or “Rank between” built-in segments in the Competitive Share of Voice dashboard.
![rank between](//images.ctfassets.net/z8uwv83tofbw/74uE5exTBJKlgbTQpOIuJG/80c5daa9df3350b573b6a5ce691a82ac/rank_between.png)

To view which of your competitors have rankings in the top 10 or so, create a custom segment for each range. For step-by-step instructions for creating segments, visit our <a href="https://help.nozzle.io/how-do-i-add-segments" target='blank'>help center</a>.

For a “Top 10 Rankings” segment, use the condition “Result Rank <= 10”. You can add additional conditions to filter by device and more. Name your segment descriptively so you’ll remember what it’s for.

![Top 10 rankings on desktop Nozzle segment](//images.ctfassets.net/z8uwv83tofbw/3e5tiNop8WXX9CLUHYR9OQ/a5d313bd1671009ad2a307e3667deb2d/New_-_top_10_rankings_on_desktop.png)

For other top ranking ranges, use similar conditions: “Result Rank <= 3”, “Result Rank <= 15”, etc. 

You can also make segments for other ranges that you want to keep track of: “Result Rank >= 11” AND “Result Rank <= 20” for rankings from 11 to 20, for example.

![Nozzle segments to narrow rankings to a custom range](//images.ctfassets.net/z8uwv83tofbw/2rTbD03Rv8MiDny85BHcfr/33d0a415a9addeb9b5df4d805b295f55/image.png)

After creating your custom segments, navigate to the Competitive Share of Voice dashboard to discover your top SERP competitors.

Just select your "Top 10 Rankings" (or equivalent) segment in the Segment dropdown. Click on the Keywords tab and sort by keywords to show which of your competitors rank in the top 10 in descending order.

![Top 10 rankings in Nozzle](//images.ctfassets.net/z8uwv83tofbw/7D0V6Cy4NMXfw3vASQOMsY/cb1e103831390420d78ef73f40856ba8/New_-_select_segment_on_dashboard.png)

You'll see helpful charts and tables below showing your top competitors by top 10 positions. You can choose to show 10, 25, 50, 100, or 200 results and paginate through to see even more. That's a lot of data, if you ask me.

![top 10 rankings](//images.ctfassets.net/z8uwv83tofbw/38tES1kvP76D6VI8NkgNym/b07e2285acfaf483d48f4ddaddfcc479/top_10_rankings.png)
![charts](//images.ctfassets.net/z8uwv83tofbw/41cEEM5ad4WYlvcf6JNhSq/783f61c12d6e99e5a43e0165ebcdfade/charts.png)
![keyword table](//images.ctfassets.net/z8uwv83tofbw/44XINpMBRLanSeItjFgDIK/880a89b0326911e037205189a9862bb4/keyword_table.png)
![show domains](//images.ctfassets.net/z8uwv83tofbw/23fU4BwdhW9lE9Oa43nvvm/d50d1d83ad0ea3f24bba0f8415870873/show_domains.png)

Switch between brands, domains, and URLs at your leisure in the Rollup dropdown. Try filtering by keyword group using the Keyword Group dropdown for a more targeted approach to viewing your top competitors.

Can your <a href="https://nozzle.io" target='blank'>keyword rank tracker tool</a> do that?

<a href="https://app.nozzle.io/sign-up" target='blank'>Give Nozzle a test drive today to find your top SERP competitors.</a>

Find your top SERP competitors across all your keyword groups

How to use Nozzle to easily find your top competitors in the SERPs.

Find Your Top SERP Competitors Across All Your Keyword Groups

Find Your Top SERP Competitors Across All Your Keyword Groups - SEO Competition - SERP Competition Ranking Tool

Nozzle is __*the*__ enterprise-level <a href="https://nozzle.io" target="blank">keyword rank tracker</a>. That means we can accommodate any number of keywords and keyword groups for agencies big and small, and we excel at providing sizeable businesses with large-scale keyword monitoring. 

A keyword in Nozzle consists of a phrase, a device, and a locale. Unlimited keywords mean you can track as many phrases as you need on any device, in any locale and language, and on any schedule. 

### Device

Nozzle offers tracking on 5 devices:
- Desktop
- Mobile (iOS)
- Mobile (Android)
- Tablet (iOS)
- Tablet (Android)

![Unlimited SERP tracking on 5 devices](//images.ctfassets.net/z8uwv83tofbw/63nRygos98mhdR6dMm2NZD/dcc35954f07bfb7bc621ea97d7fed72b/Devices.png)

Mobile and desktop searches for the same keywords very often pull up SERPs with different rankings. And with the increased prevalence of searching Google using smartphones, tracking on multiple devices is important. The graph from <a href="https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/united-states-of-america/#monthly-201301-202103" target="blank">StatCounter</a> below shows just how drastic the change has been over the last decade. 

![Mobile searches have drastically increased over the years - StatCounter](//images.ctfassets.net/z8uwv83tofbw/5KaK4tFgQhK9U4IlbXUAKl/d9aacf78fb7caf9d4a53c7a15710d384/StatCounter-comparison-US-monthly-201301-202103.png)

### Locale

Nozzle allows for tracking in any location and in any language. You can track as broad as country, as narrow as neighborhood, or something in between.

![Unlimited SERP tracking for any locale and language](//images.ctfassets.net/z8uwv83tofbw/3gP0wVChnk5VAJCXayiTGa/dbfbd5e95b3a53d3667361f5280c0584/Locales.png)

This can be incredibly useful for multi-location businesses or local companies that need to dominate their local SERP landscapes.

### Scheduling

Nozzle offers multiple <a href="https://nozzle.io/features#scheduling" target="blank">scheduling</a> options, from <a href="https://nozzle.io/blog/hourly-rank-tracking-the-when-the-why-and-the-how" target="blank">hourly</a> to quarterly. And you can track different keywords on different schedules, depending on what you want. We can even set you up with an unique tracking schedule to fit your company’s needs when you contact us.

![Unlimited keyword tracking on any schedule](//images.ctfassets.net/z8uwv83tofbw/MrzFUm50L2QjEAo8ziPFe/419d1f1b85a16454028746e2d5a361f1/Schedules.png)

### Pricing

We’re committed to getting you the best deal possible for the amount of keywords you need, so be sure to take advantage of our intuitive <a href="https://nozzle.io/pricing" target="blank">pricing calculator</a>.

![Use our pricing calculator to get the best deal on unlimited SERP tracking](//images.ctfassets.net/z8uwv83tofbw/rAM9J0OwuKeGBHFGnpW08/4f0aa29c13ac0c196ba701121aafb78f/Pricing_Calculator.png)

No limit on keywords means endless possibility and personalized functionality. Who wouldn’t want that?

<a href="https://nozzle.io/trial" target="blank">Try it out</a> today!

Unlimited Keyword Tracking - Devices, Locales, Keywords

Being *the* enterprise-level rank tracker, Nozzle lets you track as many keywords as you need--there's no limit! Plus track on any device, in any location, and on any schedule. When you customize to fit your needs with Nozzle, the possibilities are endless!

Nozzle was made to handle all the keywords you can throw at it

Unlimited Keyword Rank Tracking with Nozzle

Unlimited Keyword Rank Tracking | Track Unlimited Keywords with Nozzle

## Emojis in Sitelinks 

By adding emojis alongside your site links it will help grab the searcher's attention when scrolling through pages on google. Adding the right emojis with the right features could lead to more traffic to your website. In the photo below Ventureharbour.com shows the use of emojis next to their site links. This helps their ad copy stand out and is visually appealing enough to command the users attention. 

![Serp Features using emojis in sitelink ](//images.ctfassets.net/z8uwv83tofbw/5Q0eYNEPBPvD70mxqbCuGX/cc0bf352856d62a9ef5de61d18ddbc2a/Screen_Shot_2021-01-20_at_8.15.04_PM.jpg)

## Video Packs

You can also rank for the videos within Google's search results. When doing this you want the content of the video to be related to the question the searches are looking to answer. For example, if someone typed sewing clothing within google. You can see that people have titled their videos according to the searchers phrase. When trying to rank in the video section of the search results you should set a strategy to create a video answering the users question and title your video accordingly.

![Video pack-SERP feature ](//images.ctfassets.net/z8uwv83tofbw/1ddM2sDukUUVDPWlZM4ujP/ffff43ca85e280d120bcf68c34a45cb1/Screen_Shot_2021-01-20_at_8.12.03_PM.jpg)

## Featured Snippets

Being in the featured snippet is by far the best way to boost brand awareness organically. The featured snippet usually takes up a lot of real estate on the page. This means people are more likely to see it and click on your website to gather more information about a specific question from their google search. Here's an article you can read about this topic to better <a href=" https://nozzle.io/blog/what-are-featured-snippets" target="blank">understand the importance of featured snippets.</a> And here's how to <a href="https://nozzle.io/blog/featured-snippet-competitor-analysis" target="blank">analyze who owns the featured snippets</a> for your keywords.

![SERP features- understanding featured snippets](//images.ctfassets.net/z8uwv83tofbw/5a2oLUJmKytdKOXoLyABuq/8793fe59bf51dcc1214e61a2597e16ce/Screen_Shot_2021-01-20_at_8.19.39_PM.jpg)

## FAQ Schema
The process in which questions are being pulled from your website into the SERP and showing up within google search results under your meta description. You can see Link- Assistant is using FAQ schema from this google search result.
![SERP feature- using FAQ schema on webpages ](//images.ctfassets.net/z8uwv83tofbw/0YArwXWUbiUxZdK2SKPsm/9b386461c2595c793c5aaaae77632596/Screen_Shot_2021-01-20_at_9.07.49_PM.jpg)

If you go to their website and inspect the question (What is rank tracking?) that shows up on the SERP you'll see within the code surrounding the question they are using schema markup software within the backend of the website.
![using SERP features like FAQ Schema within the back end of website code](//images.ctfassets.net/z8uwv83tofbw/62uBNU43RxWyZF9x2z0vPa/731392404f81ba174310e4d44091035e/Screen_Shot_2021-01-20_at_9.09.08_PM.jpg)

## Image Packs

Images can be shown in both the featured snippet and stand-alone image packs. When the user clicks on the image it will lead to a google image search instead of to a particular website. 
![Serp feature- Image pack of chocolate vegan desserts](//images.ctfassets.net/z8uwv83tofbw/789cFLGC2vMSpRkUk531J2/7fa7e95464d43f01ded09c5d1089cf6c/Screen_Shot_2021-01-20_at_8.13.56_PM.jpg)

When searching for the phrase video games for kids. You can see within the featured snippet is an image pack above the answers to the searchers request. 
![Image packs within featured snippet is a common Serp feature on google](//images.ctfassets.net/z8uwv83tofbw/4qa6SSA7Wc0xBgBOeM7Zll/2e9e443704cbdf47ce476e5909fc493c/Screen_Shot_2021-01-20_at_8.09.06_PM.jpg)

## People Also Ask Boxes

Showing within the people also ask section is another way to help boost your site's visibility. First, you need to know what keywords are being ranked for in the people also ask section. Then a strategic strategy needs to be created in order to overtake one of the questions. 
![Overtaking SERP features like People also ask boxes](//images.ctfassets.net/z8uwv83tofbw/6TkfbZ7nEyGHkGpzGqJdgZ/f9dfb2c37fff8e4a0ad75afab77b9f50/Screen_Shot_2021-01-20_at_8.16.31_PM.jpg)

Since Nozzle extracts data from the whole SERP, you can[ easily see which of your keywords contain any of these unique SERP features](https://nozzle.io/blog/will-your-keywords-trigger-important-serp-features). Then you can set a strategy to obtain any of these SERP features along with which keywords should be used when optimizing your images and videos. It will also help you figure out which pages to answer specific questions for in order to obtain featured Snippets and people also ask listings. You can also generate a list of all of your SERP results that contain sitelinks to help you know which pages to focus your emoji efforts on.

Want to learn more about SERP features? You can find a goldmine of [SERP stats here](https://nozzle.io/blog/nozzle-analyzed-1.2-million-google-serp-features).

SERP features every SEO should work on obtaining 

SERP features you should be using in your SEO strategy

Blog - SERP Keyword Checker

How to Use Nozzle to Track Video Rankings

Find Your Top SERP Competitors Across All Your Keyword Groups

Unlimited Keyword Rank Tracking with Nozzle

SERP Features Every SEO Should Work on Obtaining