It's important to know who your top SERP competitors are if you intend to beat them for the best SERP positions.

Since Nozzle monitors the whole SERP for all of your keywords, we can easily show you who has the most top 10 rankings across a keyword set. And since it’s all customizable, you can easily see the same for top 3, top 5, top 20 rankings, and more—whatever fits your needs.

<a href="https://app.nozzle.io/sign-up" target='blank'>Click here to try Nozzle and find your top SERP competitors for free.</a>

To see your competitors filtered by certain rankings, use any of the “Rank =” or “Rank between” built-in segments in the Competitive Share of Voice dashboard.
![rank between](//images.ctfassets.net/z8uwv83tofbw/74uE5exTBJKlgbTQpOIuJG/80c5daa9df3350b573b6a5ce691a82ac/rank_between.png)

To view which of your competitors have rankings in the top 10 or so, create a custom segment for each range. For step-by-step instructions for creating segments, visit our <a href="https://help.nozzle.io/how-do-i-add-segments" target='blank'>help center</a>.

For a “Top 10 Rankings” segment, use the condition “Result Rank <= 10”. You can add additional conditions to filter by device and more. Name your segment descriptively so you’ll remember what it’s for.

![Top 10 rankings on desktop Nozzle segment](//images.ctfassets.net/z8uwv83tofbw/3e5tiNop8WXX9CLUHYR9OQ/a5d313bd1671009ad2a307e3667deb2d/New_-_top_10_rankings_on_desktop.png)

For other top ranking ranges, use similar conditions: “Result Rank <= 3”, “Result Rank <= 15”, etc. 

You can also make segments for other ranges that you want to keep track of: “Result Rank >= 11” AND “Result Rank <= 20” for rankings from 11 to 20, for example.

![Nozzle segments to narrow rankings to a custom range](//images.ctfassets.net/z8uwv83tofbw/2rTbD03Rv8MiDny85BHcfr/33d0a415a9addeb9b5df4d805b295f55/image.png)

After creating your custom segments, navigate to the Competitive Share of Voice dashboard to discover your top SERP competitors.

Just select your "Top 10 Rankings" (or equivalent) segment in the Segment dropdown. Click on the Keywords tab and sort by keywords to show which of your competitors rank in the top 10 in descending order.

![Top 10 rankings in Nozzle](//images.ctfassets.net/z8uwv83tofbw/7D0V6Cy4NMXfw3vASQOMsY/cb1e103831390420d78ef73f40856ba8/New_-_select_segment_on_dashboard.png)

You'll see helpful charts and tables below showing your top competitors by top 10 positions. You can choose to show 10, 25, 50, 100, or 200 results and paginate through to see even more. That's a lot of data, if you ask me.

![top 10 rankings](//images.ctfassets.net/z8uwv83tofbw/38tES1kvP76D6VI8NkgNym/b07e2285acfaf483d48f4ddaddfcc479/top_10_rankings.png)
![charts](//images.ctfassets.net/z8uwv83tofbw/41cEEM5ad4WYlvcf6JNhSq/783f61c12d6e99e5a43e0165ebcdfade/charts.png)
![keyword table](//images.ctfassets.net/z8uwv83tofbw/44XINpMBRLanSeItjFgDIK/880a89b0326911e037205189a9862bb4/keyword_table.png)
![show domains](//images.ctfassets.net/z8uwv83tofbw/23fU4BwdhW9lE9Oa43nvvm/d50d1d83ad0ea3f24bba0f8415870873/show_domains.png)

Switch between brands, domains, and URLs at your leisure in the Rollup dropdown. Try filtering by keyword group using the Keyword Group dropdown for a more targeted approach to viewing your top competitors.

Can your <a href="https://nozzle.io" target='blank'>keyword rank tracker tool</a> do that?

<a href="https://app.nozzle.io/sign-up" target='blank'>Give Nozzle a test drive today to find your top SERP competitors.</a>


Find your top SERP competitors across all your keyword groups

How to use Nozzle to easily find your top competitors in the SERPs.

Find Your Top SERP Competitors Across All Your Keyword Groups

Find Your Top SERP Competitors Across All Your Keyword Groups - SEO Competition - SERP Competition Ranking Tool

Ian Campbell

Ian Campbell Profile Pic

Favorite Competitive Analysis Tools

What are the best SEO competitive analysis tools? Find out what 80+ SEOs are saying!

80+ SEOs weigh in on competitive analysis tools that can be used in conjunction with Nozzle.

The Best Tools for Unstoppable Competitive Analysis

SEO Competitor Analysis Tool - The Best Tools for Unstoppable Website Competitive Analysis

<div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/0eeyfvt219?videoFoam=true" title="Nozzle CTR Calculation Video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen msallowfullscreen width="100%" height="100%"></iframe></div></div>
<script src="https://fast.wistia.net/assets/external/E-v1.js" async></script>

<br>
<hr>

Nozzle has a very robust way of calculating clickthrough rate. Our calculation is made up of over 2,000 lines of code spread across 7 different files. Let’s take a look at what goes into our CTR calculation.

First, we look at several up-to-date CTR studies to create a solid CTR curve that we can use as the foundation for both branded and non branded keywords and for both desktop and mobile.

From there, we look at the individual SERP for each keyword looking to see if there are one or two columns, an ads section, or zero click features like dictionary results or direct answers.

![Nozzle evaluates columns, ads, and zero click features as part of its click through rate formula](//images.ctfassets.net/z8uwv83tofbw/5yDqE8MbuXhxpH4Ze9Hkup/cb8fc40cc212e49de8a8f9f610eee3eb/2_Columns.PNG)

We then assign a certain portion of the overall page clicks to the ads section, column 2 and to no click or zero click type results.

Next, we look at the size of each individual result in terms of size. More weight is given to listings with larger pixel coverage like featured snippets, video packs, image packs, People Also Ask, Top Stories, etc.

![SERP features with high pixel coverage are given higher estimated click through rate](//images.ctfassets.net/z8uwv83tofbw/6AyULRvMmL2uNPoTWSZ0Xf/f8abea27b3aefa7f4112e2742b9cc291/Size.PNG)

We assign clickthrough percentage to every link on the page. Even sitelinks and extra buttons, like the View All button pictured below, are assigned some percentage of the total page clicks.

![sitelinks and buttons are assigned some percentage of total page clicks in Nozzle's CTR calculator formula](//images.ctfassets.net/z8uwv83tofbw/3snXuv5anXcUhDjV4YGyQ4/d4c6319524cfd649e848a4bed4393b4b/View_All_Button.PNG)

Furthermore, certain items are weighted more according to their position within the pack. For example, People Also Ask questions at the top of the box are given more weight than those at the bottom, and videos or images on the left side of a pack are given more weight than those at the right.

All of these calculations are summed up and normalized so that each clickable item is given a realistic CTR.

See the gif below for an example of CTR for a specific SERP. The no click or zero click CTR percentage we gave this page was 13%. The paid section was given 10%, column one 67.5%, and column two 9.5%.

Some CTR is assigned to the listings in column 2 and some to the ads. Scrolling down a ways, we assigned 0.1% to the highlighted sitelinks. Down further, the first local listing gets 0.9% clickthrough rate, and the next two get a 0.5%. The first top stories result gets a 0.9% clickthrough rate, the second gets 0.6%, and the third gets a 0.4%.

![Nozzle example of click through rate distribution for a specific SERP: seach click through rate](//images.ctfassets.net/z8uwv83tofbw/3X8sbwsGJ92EZKjLTgkhLS/3f9fd75ec8057f882edad2c35716aca7/Assigned_CTR.gif)

And that is how Nozzle comes up with highly customized CTR percentages for each individual result.

CTR Nozzle

Calculating CTR: Nozzle uses complicated coding to calculate accurate clickthrough rate for your SEO needs.

Take a look at the foolproof methods Nozzle uses to calculate clickthrough rate.

Blog - Website SEO Rank Checker

Find Your Top SERP Competitors Across All Your Keyword Groups

The Best Tools for Unstoppable Competitive Analysis

Nozzle’s Crackerjack Calculation of Clickthrough Rate