Nozzle documentation

Dashboards & Metrics

Build and read Nozzle dashboards, and understand the metrics and segments behind them.

Dashboards & Metrics

Product guide

Dashboards & Metrics

Build and read Nozzle dashboards, and understand the metrics and segments behind them.

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  1. Competitors DashboardHow to use the Nozzle Competitors dashboard to analyze competitor rankings, filter by Focus, Segment, and Keyword Group, and spot rising domains.
  2. Export Column DefinitionsA key to every column in the keyword table export from the Overview or Keywords dashboards, mapping raw field names to the metrics in the Nozzle UI.
  3. Google Search Console Overview DashboardHow the Google Search Console Overview dashboard shows your GSC clicks, impressions, CTR, and rank inside Nozzle, and how it differs from Google's view.
  4. How can I see the search volume for all of my keywords?Nozzle shows search volume only for keywords you rank for, unless you set the Focus to the google.com domain on the Overview or Keywords dashboard.
  5. How Do I Add Or Remove Metrics On A Dashboard?How to use the Metrics picker to add or remove metrics like Base Rank on any Nozzle dashboard, and why the currently selected metric is greyed out.
  6. How do I create custom segments (filters) in Nozzle?Segments filter your SERP data in Nozzle. How to create a custom segment with conditions like rank, domain, video, or device, beyond the built-in list.
  7. How do I export data from the Dashboard?How to export any dashboard chart's data to CSV in Nozzle, choosing latest or full-history samples and column sets like Basic Ranking Data.
  8. How does Nozzle calculate CTR?How Nozzle calculates CTR: a per-SERP model that weighs every element by pixel coverage and position, built on up-to-date clickthrough studies.
  9. How does Nozzle calculate Estimated Traffic?How Nozzle calculates Estimated Traffic: monthly search volume multiplied by per-SERP CTR, summed across every result a domain has on the SERP.
  10. How does Nozzle calculate Search Volume?How Nozzle calculates Search Volume using the Google Ads API, based on the keyword and location you track, and why localized volumes can look lower.
  11. How To Analyze AI OverviewsLearn everything there is to know about how to analyze AI Overviews within Nozzle across all the relevant dashboards.
  12. How To Customize The Dashboard MetricsYou can choose which metrics you want to show up in the Metrics bar and in all tables across all dashboards.
  13. Keyword Groups DashboardOnce you've set up your keyword groups in Nozzle, you can use this dashboard to get some important data.
  14. Keywords DashboardHow to use the Keywords dashboard to analyze each keyword in your project, with Top, Winners, and Losers views and drill-downs.
  15. Landing Pages DashboardHow to use the Landing Pages dashboard to analyze URL performance for you and your competitors, with Top, Winners, and Losers charts and a sortable table.
  16. Metric DefinitionsWhat each metric on your Nozzle dashboards measures, from Rank and Pixels from Top to SERP %, CTR, Estimated Traffic, PPC Value, and Search Volume.
  17. Nozzle Vision: Highlight and Compare Multiple Results with Custom ColorsLearn how Nozzle Vision helps you quickly visualize ownership and competition directly in the SERP using custom color highlighting.
  18. Performance - Single Keyword DashboardHow to analyze one keyword in Nozzle's Single Keyword dashboard, from history charts and the SERP Results table to full SERP snapshots with Nozzle Vision.
  19. Performance Overview DashboardA tour of Nozzle's Performance Overview dashboard, from the metrics bar and summary chart to the sortable Keywords table and competitor charts.
  20. Segments DashboardUse the Segments dashboard to filter through your data and discover more about your online visibility.
  21. What are all those Focus options in the dashboards?What each option in the Nozzle dashboard Focus dropdown means, from Brand Type, Brand, and Brand Property to Domain and URL, and when to use each one.
  22. What is Base Rank?Base Rank counts only organic results and featured snippets, ignoring ads and PAA boxes. How to add it to a Nozzle dashboard from the Metrics picker.
  23. What is Item Rank?Item Rank tracks each clickable item inside a pack or SERP feature, like local packs, PAA boxes, and sitelinks, and how to view it in Nozzle Vision.
  24. What is Nozzle Vision?Nozzle Vision overlays metrics like Rank, Pixels From Top, and CTR on a rendered SERP snapshot, with side-by-side date comparisons for visual reporting.
  25. What is Share Of Voice %?Share of Voice % measures how much of the available search traffic your domain or brand is capturing for a given keyword or group of keywords.
  26. What is the difference between Organic and Unpaid segments?The Unpaid segment includes every non-paid result, even SERP features, while Organic counts only blue-link results. How to see how Nozzle labels each.
  27. Why Does Search Volume Show Zero Sometimes?Nozzle hides search volume when your domain does not rank in the top 5 pages for a keyword. Set the Focus to Domain and pick google.com to see it anyway.
  28. Why don't I see my ads in Nozzle?Google does not show ads on every SERP pull, so Nozzle only records ads present at capture time. How to verify what was captured in the SERP Snapshot.