Dashboards & Metrics
How does Nozzle calculate Estimated Traffic?
This is how we determine the potential visitors to your site.
Updated December 2, 20221 min read
The Estimated Traffic metric is based on the monthly search volume and per-SERP clickthrough rates.
This number is summed across all the results that appear in the same SERP for each domain.
Essentially, the formula is:
Estimated Traffic = (Search Volume) x (CTR).
If either of those values are 0, Nozzle will report the Estimated Traffic as 0.
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