Dashboards & Metrics
How does Nozzle calculate Estimated Traffic?
This is how we determine the potential visitors to your site.
Updated December 2, 20221 min read
The Estimated Traffic metric is based on the monthly search volume and per-SERP clickthrough rates.
This number is summed across all the results that appear in the same SERP for each domain.
Essentially, the formula is:
Estimated Traffic = (Search Volume) x (CTR).
If either of those values are 0, Nozzle will report the Estimated Traffic as 0.
Related articles
Metric DefinitionsWhat each metric on your Nozzle dashboards measures, from Rank and Pixels from Top to SERP %, CTR, Estimated Traffic, PPC Value, and Search Volume.How does Nozzle calculate CTR?How Nozzle calculates CTR: a per-SERP model that weighs every element by pixel coverage and position, built on up-to-date clickthrough studies.Export Column DefinitionsA key to every column in the keyword table export from the Overview or Keywords dashboards, mapping raw field names to the metrics in the Nozzle UI.