Dashboards & Metrics
How does Nozzle calculate Search Volume?
Search Volume is an important metric. Here’s how we calculate it.
Updated December 2, 20221 min read
Our search volume calculations are based on the keyword and location that you are tracking, and we pull these numbers from the Google Ads API.
Tracking on the country level for your location will allow you to see the general search volume for that keyword, but using search volume on a localized level can provide much more granular data.
However, it’s important to note that if you do track on a localized level, the search volume may seem a little lower than you expected.
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Why Does Search Volume Show Zero Sometimes?Nozzle hides search volume when your domain does not rank in the top 5 pages for a keyword. Set the Focus to Domain and pick google.com to see it anyway.How can I see the search volume for all of my keywords?Nozzle shows search volume only for keywords you rank for, unless you set the Focus to the google.com domain on the Overview or Keywords dashboard.How does Nozzle calculate Estimated Traffic?How Nozzle calculates Estimated Traffic: monthly search volume multiplied by per-SERP CTR, summed across every result a domain has on the SERP.