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Dashboards & Metrics
Dashboards & Metrics

Performance Overview Dashboard

This is the dashboard for getting a look at your overall performance in the SERPs.

Updated August 15, 20262 min read

The Performance Overview dashboard is designed to provide the big picture of the current and historical rankings for you or your competition.

There's a lot of data here, so let's look at all the components one at a time.

Begin by selecting your desired brand or domain using the Focus dropdown.

You can further filter by Segment, Keyword Group, or date range.

Segment, Keyword Group, and date range filters on the Performance Overview dashboard

The Metrics bar comes next. Here, you can see a mini chart of your performance for each of the metrics we track.

Metrics bar with a mini chart for each tracked metric

You can click on any of these metrics to change what is displayed in the Summary chart and the organization of the Keywords table.

Speaking of the summary chart, this is an effective way to catch site- or brand-wide trends, i.e., Have my rankings experienced an increase or decrease overall? How many keywords does my brand rank for? Do any of the rank fluctuations coincide with major Google updates or other events?

Summary chart showing overall ranking trends across the selected period

Next, you'll see the Keywords table where the keywords for the selected brand or domain are listed, along with their search volume, top URL, estimated traffic, rank, and other useful data.

You can sort the Keywords table by column to see the best or worst performers for those metrics (Rank, Pixels From Top, etc.).

The Menu Button on each of these carts will also open up a number of other options (including exporting to a csv).

You can paginate through these results or go straight to another page of results or change the number of rows displayed by using the controls at the bottom of this table.

Pagination controls at the bottom of the Keywords table

At the bottom of the Performance Overview dashboard, you'll find four charts that show a summary of some other dashboards: Keyword Groups, SERP Features, Competitors, and Landing Pages.

These charts offer a quick insight into how your rankings differ based on keyword group, segment, and URL.

Charts comparing rankings by keyword group, segment, and URL

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If you would like to get more details on each, you can go directly to those dashboards by clicking on its name in the chart or in the menu on the lefthand side of the dashboard.

For more information about Nozzle dashboards, click here.

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Nozzle Dashboards OverviewNozzle has a variety of dashboards that deliver important insights. This is a quick tour of the dashboards.Performance - Single Keyword DashboardHow to analyze one keyword in Nozzle's Single Keyword dashboard, from history charts and the SERP Results table to full SERP snapshots with Nozzle Vision.How can I track specific URLs that had ranking declines?How to find the URLs behind a rankings drop using the Landing Pages dashboard, drill into their keywords, and build a segment to track a list of URLs.