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Dashboards & Metrics
Dashboards & Metrics

What is Item Rank?

This is why Item Rank is an important metric to analyze.

Updated June 3, 20242 min read

Contents

Item Rank is how we track each clickable item within a pack or a specific SERP feature.

It is very easy to spot the Item Rank when you explore the SERPs for your keywords with Nozzle Vision. Some examples include:

Local SEO:

Local pack result where each listing carries its own item rank

Refined Search:

Refined search result where each option carries its own item rank

PAA box:

People Also Ask box where each question carries its own item rank

Popular Products:

Popular Products Item Rank

Related Searches:

Related searches result where each suggestion carries its own item rank



Sitelinks:

Sitelinks result where each link carries its own item rank

How to Explore Your Item Rank

In your list of keywords, in the Rank column, the colorful dot indicates the Column Rank while the grey dot is for the Item Rank.

In the image below you can see that 'unlimited keyword tracking' ranks 1 but has an Item Rank of 2.

Keywords chart where 'unlimited keyword tracking' has a rank of 1 and an item rank of 2

Next let's drill down further by clicking on the keyword to go to the Single Keyword dashboard and get a visual of what it looks like in the SERP.

Click on the +Add Columns button at the top of the SERP Snapshot. This is where you can add or remove metrics from the Nozzle Vision overlay.

(You can click the All filter to switch to Selected or Unselected to make it easier to remove metrics you don't want to see at the moment.

Select Item Rank to add it to the metrics currently showing in Nozzle Vision.

item rank in SERP

You can then enter your site's URL or company name in the search box in the SERP Snapshot (or in the SERP Results chart), and it will filter the table to so you can quickly see where you rank.

SERP Snapshot search box filtering the results table down to one site

In this example, Nozzle's top rank is 1 and item rank is 2. This means that Nozzle ranks in the top spot, but since the top spot is a pack (in this case 'Interesting Finds'), it's item rank shows how it ranks within that pack, as shown below.

SERP Snapshot where Nozzle holds rank 1 with an item rank of 2 inside a results pack


Now get out there and use Item Rank to get more in-depth analysis of your ranking position and to add some spice to your reporting.

Related articles

What is Nozzle Vision?Nozzle Vision overlays metrics like Rank, Pixels From Top, and CTR on a rendered SERP snapshot, with side-by-side date comparisons for visual reporting.Performance - Single Keyword DashboardHow to analyze one keyword in Nozzle's Single Keyword dashboard, from history charts and the SERP Results table to full SERP snapshots with Nozzle Vision.How to Analyze Your Local Results in NozzleHow to track your Google Business Profile in the Map Pack: add it as a brand property, then read the pack rank and Item Rank in Performance Overview.